Skip to main content Skip to main navigation menu Skip to site footer

Vol. 5 No. 1 (2025): Bandung Conference Series: Business and Management

DOI: https://doi.org/10.29313/bcsbm.v5i1

Published: 2025-01-21

Articles

Analisis Pengendalian Kualitas Pelayanan dengan Menggunakan Metode Quality Function Deployment (QFD)

Budi Adji Andriana, Tasya Aspiranti, Umari Abdurrahim Abi Anwar

1-10
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.15801
Abstract View: 39, pdf Download: 6
Pengaruh Tunjangan Kinerja dan Disiplin Kerja terhadap Kinerja Pegawai

Tania Nabila, Allya Roosallyn Assyofa, Aditia Wirayudha

11-20
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.15826
Abstract View: 55, pdf Download: 9
Pengaruh Kualitas Produk terhadap Keputusan Pembelian yang Dimoderasi oleh Harga

Shidqi Widianto Sopian, Hendrati Dwi Mulyaningsih, Muhammad Taufik Permana

21-30
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.15843
Abstract View: 45, pdf Download: 7
The Influence of Brand Image on Purchase Intention Moderated by Collaboration Branding

Muhammad Khaira Faiq, Hendrati Dwi Mulyaningsih, Muhammad Zhafir Afif

31-38
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.15867
Abstract View: 12, pdf Download: 7
Pengaruh Beban Kerja terhadap Produktivitas Kerja Karyawan melalui Burnout

Fadel Muhammad Falin Rafi, Sri Suwarsi

39-46
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.15887
Abstract View: 23, pdf Download: 4
Pengaruh Service Quality terhadap Brand Loyalty dengan Customer Satisfaction sebagai Variabel Moderasi

Alfadri Fridonta Bangun, Hendrati Dwi Mulyaningsih, Yudha Dwi Nugraha

47-56
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.15905
Abstract View: 30, pdf Download: 6
Strategi Pengembangan Pasar Mini Croissant Krunchy Well melalui Peningkatan Brand Awareness pada Media Sosial Instagram

Daniel Haris Zein, Septiana Ayu Estri Mahani, Eka Tresna Gumelar

57-66
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16082
Abstract View: 16, pdf Download: 8
Pengaruh Persepsi Kualitas, Keterikatan Pelanggan, dan Citra Merek terhadap Kepercayaan Merek Pixy

Muhammad Rizqi, Dede R. Oktini, Nindya Saraswati

67-74
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16109
Abstract View: 17, pdf Download: 8
Pengaruh Promosi Media Sosial Instagram dan Store Atmosphere terhadap Minat Kunjungan Pasien LASIK di Rumah Sakit Mata Bandung Eye Center

Addzikri Imanul Hafiez, Dede R. Oktini

75-82
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16138
Abstract View: 16, pdf Download: 7
Strategi Pengembangan Produk untuk Meningkatkan Minat Beli Konsumen pada Brand Frozen Boys

Adam Daffa Radithya Sujarwo, Rezi Muhamad Taufik Permana

83-90
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16180
Abstract View: 15, pdf Download: 4
The Influence of Digital Marketing on Social Entrepreneurship

Asfar Arisandi, Tasya Aspiranti, Indra Fajar Alamsyah

91-98
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16234
Abstract View: 22, pdf Download: 7
Implementasi Experimential Marketing dan Sosial Media Marketing Sebagai Pengembangan Bisnis Naama Florist

Utari Pertiwi Giana, Rezi Muhamad Taufik Permana, Nadia Meirani

99-106
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16254
Abstract View: 14, pdf Download: 3
Pengembangan Penjualan Bisnis Karpet pada Brand Frike IN

Rizky Hidayattullah, Septiana Ayu Estri Mahani, Eka Tresna Gumelar

107-114
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16262
Abstract View: 21, pdf Download: 8
Pengaruh Brand Image dan Word of Mouth terhadap Purchase Intention

Alvis Dustin Pranata, Hendrati Dwi Mulyaningsih, Mochamad Malik Akbar Rohandi

115-122
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16333
Abstract View: 25, pdf Download: 9
Pengaruh Beban Kerja dan Burnout terhadap Kinerja Karyawan Pada Art Deco Luxury Hotel dan Residence Bandung

Rafi Awali Putra, Allya Roosallyn Assyofa, Firman Shakti Firdaus

123-132
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16370
Abstract View: 20, pdf Download: 9
Pengaruh Kecerdasan Emosional dan Kepuasan Kerja terhadap Kinerja Karyawan

Hilal Alfiadin, Firman Shakti Firdaus, Allya Roosallyn Assyofa

133-142
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16371
Abstract View: 14, pdf Download: 4
Pengaruh Content Marketing dan Store Atmosphere terhadap Costumer Loyalty pada Dreezel Coffee

Azhar Nabila Bachtiar, Dede R.Oktini, Mochamad Malik Akbar Rohandi

143-150
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16447
Abstract View: 15, pdf Download: 6
Kedisiplinan dan Lingkungan Kerja terhadap Kinerja Karyawan di Pabrik Kerupuk Sehati

Rena Herlina, Aminuddin Irfani, Indra Fajar Alamsyah

151-160
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16556
Abstract View: 17, pdf Download: 8
The Influence of Social Environment on Purchase Intention in Online Games

Muhammad Luthfi Rieva, Tasya Aspiranti, Umari Abdurrahim Abi Anwar

161-168
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16646
Abstract View: 18, pdf Download: 7
Pengaruh Disiplin Kerja terhadap Kinerja Karyawan

Syauqie Aulia Dharmawan, Allya Rossallyn Assyofa, Aditia Wirayudha

169-176
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16649
Abstract View: 19, pdf Download: 10
Analisis Faktor-Faktor yang Mengindikasi Kinerja Pegawai Negeri Sipil (PNS) Sekretariat DPRD Provinsi Jawa Barat

Yessa Ramona Putri, Aminuddin Irfani, Allya Roosallyn Assyofa

177-186
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16669
Abstract View: 19, pdf Download: 8
Pengaruh Persepsi Harga dan Promosi di Media Sosial Instagram terhadap Keputusan Pembelian

Ajis Maulani Ibrahim, Mochamad Malik Akbar Rohandi, Yudha Dwi Nugraha

187-194
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16686
Abstract View: 13, pdf Download: 7
EVA, REVA, dan SVA terhadap Return Saham Perusahaan LQ45 2018-2023

Ismi Kusuma Rajabi, Lasmanah, Azib

195-202
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16694
Abstract View: 22, pdf Download: 5
Pengaruh Motivasi Kerja dan Lingkungan Kerja terhadap Kinerja Guru pada SMK Bhakti Kencana Pamanukan Subang

Tita Liawati, Allya Roosallyn Assyofa, Firman Shakti Firdaus

203-212
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16705
Abstract View: 20, pdf Download: 8
Pengaruh Kualitas Aset, Likuiditas dan Efisiensi Operasional terhadap Kecukupan Modal

Aldy Maulana Yusuf, Nurdin

213-222
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16844
Abstract View: 13, pdf Download: 7
Pengaruh Brand Awareness Melalui Influencer Marketing terhadap Minat Beli

Agnesa Rizqy Nurfadillah, Rezi Muhammad Taufik Permana, Nindya Saraswati

223-232
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16872
Abstract View: 16, pdf Download: 15
Pengaruh Sistem Kerja Berbasis Digital terhadap Value Creativity Employee

Luthfi Adri Faza Harjanto, Sri Suwarsi

233-240
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16917
Abstract View: 12, pdf Download: 5
Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian pada Produk Fashion Matahari Department Store Karawang Festive Walk

Fitri Yulia, Septiana Ayu Estri Mahani, Nindya Saraswati

241-250
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16918
Abstract View: 13, pdf Download: 6
Reward dan Punishment terhadap Kinerja Karyawan

Amalia Nur Sabrina Khairunnisa, Indra Fajar Alamsyah

251-260
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.16960
Abstract View: 13, pdf Download: 5
Pengaruh Budaya Organisasi dan Perilaku Kerja terhadap Kinerja Pegawai

Susanti, Sri Suwarsi, Aditia Wirayudha

261-268
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17001
Abstract View: 18, pdf Download: 7
Pengaruh Beban Kerja terhadap Kinerja Pegawai di Dinas ABC

Aulia Yughni Dhiya'ulmi, Aminuddin Irfani, Allya Roosallyn Assyofa.

269-276
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17037
Abstract View: 18, pdf Download: 6
Pengaruh Social Media Marketing terhadap Interest to Use Jasa Aplikasi Grab yang Dimoderasi oleh Electronic Word of Mouth

Mochammad Dhimas Maulana Al Haries, Mochamad Malik Akbar Rohandi, Septiana Ayu Estri Mahani

277-284
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17106
Abstract View: 25, pdf Download: 6
Pengaruh Budaya Organisasi dan Kompetensi Guru terhadap Kinerja Guru di SMK ICB Cinta Teknika Bandung

Miftah Ferdiansyah, Allya Roosallyn Assyofa, Firman Shakti Firdaus

285-292
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17110
Abstract View: 16, pdf Download: 6
Pengaruh E-WOM terhadap Purchase Intention yang Dimoderasi oleh Perceived Quality

Shafira Maharani, Hendrati Dwi Mulyaningsih

293-302
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17150
Abstract View: 11, pdf Download: 6
Pengaruh Social Media Marketing dan Electronic Word of Mouth terhadap Purchase Intention

Rizqi Abdul Meleh, Hendrati Dwi Mulyaningsih, Septiana Ayu Estri Mahani

303-310
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17313
Abstract View: 13, pdf Download: 9
Pengaruh Modal, Inovasi dan Tingkat Pemahaman Manajemen Keuangan terhadap Kinerja UMKM di Kota Bandung

Refina Adistia Putri, Lasmanah, Rizka Estisia Pratiwi

311-320
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17327
Abstract View: 12, pdf Download: 4
Peran Media Sosial dan Komunitas UMKM dalam Pengembangan Usaha Snackbar

Muhammad Rafi Addaar Quthni, Rezi Muhammad Taufik, Nindya Saraswati

321-330
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17343
Abstract View: 11, pdf Download: 6
Pengaruh Integritas dan Disiplin Kerja terhadap Kinerja Karyawan

Jalal, Aminuddin Irfani

331-340
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17356
Abstract View: 11, pdf Download: 6
Pengaruh Kecerdasan Emosional dan Komitmen Organisasi terhadap Kinerja Karyawan Departemen Inbound di JNE Station Center Gedebage Bandung

Destriati Sukma Ramadhan, Aminuddin Irfani, Firman Shakti Firdaus

341-350
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17401
Abstract View: 13, pdf Download: 7
Pengaruh Pengetahuan Investasi, Persepsi Risiko, Retrun, dan Motivasi terhadap Minat Berinvestasi Cryptocurrency

Quthb Dzaky Mufadhdhal, Nurdin, Rizka Estisia Pratiwi

351-360
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17428
Abstract View: 16, pdf Download: 8
Pengaruh Social Media Marketing dan Electronic Word of Mouth terhadap Keputusan Penggunaan Jasa Undangan Digital Grinvitation

Lintang Syarati, Dede R. Oktini, Mochamad Malik Akbar Rohandi

361-370
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17443
Abstract View: 13, pdf Download: 7
Penerapan Implementasi Digitalisasi Akuntansi Manajemen terhadap Kualitas Laporan Keuangan UMKM

Ikhsan Fathurachman, Yuni Rosdiana

371-378
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17505
Abstract View: 15, pdf Download: 8
Pengaruh Celebrity Endorser dan Brand Image terhadap Keputusan Pembelian Kosmetik Emina

Fahmi Febian Solihin, Dede R. Oktini

379-390
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17570
Abstract View: 15, pdf Download: 6
Pengaruh Content Marketing dan Electronic Word of Mouth (E-WOM) terhadap Purchase Intention

Kristiadi Febrian, Dede R. Oktini, Rezi Muhammad Taufik Permana

391-400
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17602
Abstract View: 14, pdf Download: 6
Pengaruh Social Media Marketing terhadap Repurchase Intention dengan Brand Awareness sebagai Variabel Mediator

Dessy Ramadhayanti Kurniawan, Yudha Dwi Nugraha

401-408
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17603
Abstract View: 11, pdf Download: 8
Analisis Perbandingan Kinerja Keuangan Sebelum dan Sesudah Merger pada Perusahaan Manufaktur

Agnis Sahriatu Saadah, Nurdin

409-418
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17631
Abstract View: 13, pdf Download: 6
Pengaruh Budaya Organisasi terhadap Loyalitas Karyawan

Dhiva Livia Permana, Sri Suwarsi

419-428
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17655
Abstract View: 17, pdf Download: 9
Pengaruh Employee Branding terhadap Loyalitas Karyawan

Raihan Naufal Achmad, Sri Suwarsi

429-438
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17666
Abstract View: 18, pdf Download: 8
Pengaruh Product Quality terhadap Customer Satisfaction

Rismaya Hanifah Hildayanti, Mochamad Malik Akbar Rohandi

439-448
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17683
Abstract View: 15, pdf Download: 4
Pengaruh Kinerja Keuangan, Ukuran Perusahaan, Financial Leverage terhadap Nilai Perusahaan

Hilmi Fahril Fauzan, Handri

449-458
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17695
Abstract View: 21, pdf Download: 9
Pemanfaatan Social Media Marketing pada UMKM District. Bekasgurih Melalui Produk Rework

Muhamad Rafli Zalendra, Rezi Muhamad Taufik Permana, Mochamad Malik Akbar Rohandi

459-468
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17725
Abstract View: 21, pdf Download: 6
Pengaruh Kualitas Produk dan Store Atmosphere terhadap Kepuasan Konsumen

Ratu Fasya Rahimatussilmi, Mochamad Malik Akbar Rohandi

469-478
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17756
Abstract View: 13, pdf Download: 5
Pengaruh Profitabilitas, Ukuran Perusahaan, dan Struktur Aset terhadap Struktur Modal pada Perusahaan Subsektor Farmasi yang Terdaftar di Bursa Efek Indonesia Periode 2018-2023

Syifa Alia Rahman, Handri

479-488
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17778
Abstract View: 12, pdf Download: 5
Pengaruh Iklan di Instagram dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Geoff Max di Kota Bandung

Mochamad Ilham Nurman'syah, Mochamad Malik Akbar Rohandi, Nindya Saraswati

489-500
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17805
Abstract View: 14, pdf Download: 8
Pengaruh Struktur Aktiva, Profitabilitas, dan Pertumbuhan Penjualan terhadap Struktur Modal pada Perusahaan yang Terdaftar di Jakarta Islamic Index Periode 2018-2023

Aulia Hasna Fajriani, Handri, Rizka Estisia Pratiwi

501-510
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17824
Abstract View: 12, pdf Download: 9
Analisis Pengendalian Bahan Baku Tas dengan Metode Klasifikasi ABC dan Economic Order Quantity (EOQ) di CV Hanan Raudha Mandiri Kota Bandung

Fathimah Zhafirah Abubakar, Muhardi, Umari Abdurrahim Abi Anwar

511-520
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17840
Abstract View: 18, pdf Download: 8
Optimalisasi Konten Edukasi dan Interaktif pada Brand Healthrive melalui Platform Media Sosial TikTok

Moch. Dicky Reynandya Pratama, Rezi Muhamad Taufik Permana, Nindya Saraswati

521-528
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17868
Abstract View: 13, pdf Download: 9
Analisis Kinerja Manajemen Rantai Pasok dengan Menggunakan Metode Supply Chain Operation Reference

Alfitho Ridwan, Tasya Aspiranti, Rabiatul Adwiyah

529-538
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17903
Abstract View: 27, pdf Download: 11
Analisis Kinerja Rantai Pasok Produk Batubara dengan Menggunakan Metode Supply Chain Operation Reference (SCOR) pada PT. XYZ di Muara Enim

Muhammad Ridho Syakbani, Rabiatul Adwiyah

539-548
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17916
Abstract View: 18, pdf Download: 10
Product Quality and Social Media Marketing Instagram on Consumer Purchase Intention Kopi Mage Soreang Kabupaten Bandung

Shafira Nisa Azahra, Nina Maharani, Mochamad Malik Kabar Rohandi

549-556
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17950
Abstract View: 13, pdf Download: 4
Analisis Rasio Keuangan Masa dan Pasca Pandemi Covid-19 Bank Umum Konvensional

Abdul Hafidh Ramadhan, Handri, Rizka Estisia Pratiwi

557-564
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17956
Abstract View: 11, pdf Download: 6
Pengaruh Lifestyle dan Kualitas Produk terhadap Keputusan Pembelian Barang Thrift pada PD Craptor

Widan Pratama, Dede R. Oktini, Septiana Ayu Estri Mahani

565-574
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17962
Abstract View: 12, pdf Download: 6
Pengaruh Brand Image dan Service Quality terhadap Repurchase Intention pada Richeese Factory Paskal23 Bandung

Bunga Sri Rahayu, Hendrati Dwi Mulyaningsih, Yudha Dwi Nugraha

575-584
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17965
Abstract View: 15, pdf Download: 6
Pengaruh Pelatihan terhadap Kinerja Karyawan

Shinta Fauziah Azzahra, Affandi Iss, Allya Roosallyn Assyofa

585-594
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17989
Abstract View: 16, pdf Download: 6
Analisis Faktor-Faktor yang Membentuk Kepuasan Studi Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Bandung

Muhammad Faris Hady Nurachmat, Sri Suwarsi, Indra Fajar Alamsyah

595-602
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.17998
Abstract View: 16, pdf Download: 4
Pengaruh Kemampuan Keuangan terhadap Return Saham Pada Perusahaan Manufaktur

Ira Elina Lismana, Handri, Nadia Meirani

603-610
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18014
Abstract View: 11, pdf Download: 6
Pengaruh Kualitas Supervisi terhadap Stress Kerja Karyawan Kedaton Hotel Bandung

Firda Shania, Sri Suwarsi

611-618
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18019
Abstract View: 13, pdf Download: 7
The Influence of Halal Label, Product Innovation on Consumer Trust Wardah

Hamilat Tusyadiah, Indra

619-626
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18024
Abstract View: 12, pdf Download: 6
Analisis Faktor-Faktor yang Mempengaruhi Kepuasan Studi Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Bandung

Ahmad Tanjung, Sri Suwarsi, Indra Fajar Alamsyah

627-634
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18032
Abstract View: 13, pdf Download: 4
Pengaruh Sales Promotion dan E-Service Quality terhadap Customer Loyalty

Fauzan Hilman Sudrajat Sudja'i, Hendrati Dwi Mulyaningsih, Nindya Saraswati

635-642
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18036
Abstract View: 14, pdf Download: 6
Pengaruh Konsep Diri, Teman Sebaya, Gaya Hidup terhadap Perilaku Konsumtif Dimoderasi Literasi Keuangan

Dwi Putri Lestari Nuraksa, Lasmanah, Azib

643-650
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18040
Abstract View: 13, pdf Download: 7
Pengaruh Social Media Marketing dan E-WOM terhadap Niat Beli Layanan GrabBike di Kota Bandung

Andhien Rachmy Febriyanti, Nina Maharani Maharani, Rezi Muhammad Taufik Permana

651-658
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18042
Abstract View: 15, pdf Download: 5
Pengaruh Promosi Online dan Diferensiasi Produk terhadap Keputusan Pembelian oleh Pelanggan pada Produk Screamous Kota Bandung

Rizqi Akbar Gammavera, Dede R. Oktini, Mochamad Malik Akbar Rohandi

659-668
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18047
Abstract View: 13, pdf Download: 4
Pengaruh Disiplin Kerja dan Pelatihan Kerja terhadap Kinerja Karyawan

Anisa Nabila Lessy, Sri Suwarsi

669-674
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18070
Abstract View: 11, pdf Download: 7
Pengaruh Kualitas Produk dan Harga terhadap Kepuasan Konsumen pada Merek Vallina Outfit di Platform Shopee

Yeni Ruyatul Puadah, Nina Maharani, Nindya Saraswati

675-682
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18074
Abstract View: 10, pdf Download: 9
Analisis Du Pont dalam Mengukur Kinerja Keuangan

Feera Adila Adha Febrianti, Handri

683-690
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18085
Abstract View: 15, pdf Download: 9
Analisis Kinerja Rantai Pasok Komoditas Tekstil Kain Grey dengan Menggunakan Metode Supply Chain Operation Reference (SCOR)

Winda Nur Aisah Nur Aisah, Muhardi

691-698
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18090
Abstract View: 23, pdf Download: 7
Pengaruh Kualitas Pelayanan dan E-WOM terhadap Niat Beli di Kedai Kopi Memoar

Almi Bukhori Muslim, Nina Maharani, Mochamad Malik Akbar Rohandi

699-706
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18150
Abstract View: 13, pdf Download: 6
The Influence of Social Media Marketing and Influencers on Purchase Decisions for Somethinc Products in Bandung City

Zella Putri Lisnaedi, Indra Fajar Alamsyah
DOI : https://doi.org/10.29313/bcsbm.v5i1.18176
Abstract View: 13,
Pengaruh Store Atmosphere dan Social Media Marketing terhadap Keputusan Pembelian di Papagesha Coffee

Febrianti Nafisa Zahra, Septiana Ayu Estri Mahani

715-722
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18183
Abstract View: 11, pdf Download: 7
Pengaruh Reward dan Punishment terhadap Kinerja Karyawan pada PT Jade Coral Textile

Raihan Rizki Ruswandi, Aminuddin Irfani

723-730
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18189
Abstract View: 12, pdf Download: 7
Pengaruh Brand Ambassador dan Brand Image terhadap Keputusan Pembelian

Andito Septianto Nugroho, Dede R. Oktini

731-740
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18193
Abstract View: 9, pdf Download: 7
Analisis Pengendalian Kualitas Pelayanan dengan Menggunakan Metode Quality Function Deployment (QFD) pada Produk M- Banking

Firyal NoorKhairiyah, Tasya Aspiranti, Umari Abdurrahim Abi Anwar

741-748
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18199
Abstract View: 12, pdf Download: 8
Pengaruh Stres Kerja terhadap Kinerja Karyawan di PT Mitra Bisnis Keluarga Ventura Rancaekek

Putri Dea Maudi, Sri Suwarsi

749-756
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18201
Abstract View: 11, pdf Download: 8
Kualitas Pelayanan dan Purchase Intention dengan Moderasi Band Advocate

Agniya Nisya Mubarok, Septiana Ayu Estri Mahani

757-766
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18235
Abstract View: 12, pdf Download: 6
Pengaruh Brand Image dan Store Location terhadap Keputusan Pembelian

Amelia Sri Indrayani, Septiana Ayu Maharani, Rezi Muhamad Taufik Permana

767-774
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18239
Abstract View: 14, pdf Download: 8
Pengaruh Keselamatan dan Kesehatan Kerja (K3) terhadap Kinerja Karyawan pada PT KAI Daop 2 Bandung

Isma Nurbani Nurbani, Sri Suwarsi

775-782
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18250
Abstract View: 8, pdf Download: 6
Strategi Pengembangan Produk Kokathai melalui Pemasaran Online di Shopee Food

Reksa Syah Fahreza, Rezi Muhamad Taufik Permana, Nindya Saraswati

783-792
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18255
Abstract View: 10, pdf Download: 8
Pengaruh Nilai Manfat, Nilai Kemudahan, dan Risiko terhadap Perilaku Penggunaan Uang Elektronik (E-money)

Akhmad Chaidir Nasution, NURDIN

793-802
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18274
Abstract View: 8, pdf Download: 6
Pengaruh Pengalaman Kerja dan Pelatihan terhadap produktivitas di Dinas Peternakan Kesehatan Hewan dan Perikanan Kabupaten Cianjur

Zhelsa Putri Dwi Pratiwi, Allya Rosaallyna Assyofa, Indra Fajar Alamsyah

803-808
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18277
Abstract View: 11, pdf Download: 7
Pengaruh Etika Kerja Islam dan Kecerdasan Spiritual terhadap Kinerja

Abi Husni Atturobi, Allya Roosallyn Assyofa

809-816
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18282
Abstract View: 10, pdf Download: 6
Implementasi Desain Capsule Wardrobe Pada Bisnis Fashion Nonny Upaya Meningkatkan Efisiensi

Tiara Amelia, Eka Tresna Gumelar, Nindya Saraswati

817-824
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18314
Abstract View: 12, pdf Download: 9
Pengaruh brand image dan electronic word of mouth (ewom) terhadap purchase decision

Muhammad Farik Ridwan, Dede R.Oktini

825-834
- pdf
DOI : https://doi.org/10.29313/bcsbm.v5i1.18335
Abstract View: 13, pdf Download: 7