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Vol. 2 No. 1 (2022): Bandung Conference Series: Public Relations

DOI: https://doi.org/10.29313/bcspr.v2i1

Published: 2022-01-08

Articles

Strategi Marketing Public Relations Mischief Denim di Masa Pandemi

Tamareisya Setiawan Putri, Maman Chatamallah

1-7
DOI : https://doi.org/10.29313/bcspr.v2i1.212
Abstract View: 290, PDF Download: 0
Manajemen Impresi Penyiar Radio Play99ers Bandung

Alzalika Tariqa Sugardo, Maman Suherman

8-14
DOI : https://doi.org/10.29313/bcspr.v2i1.214
Abstract View: 232, PDF Download: 0
Outfit of The Day sebagai Personal Branding

Anaz Nur Puja, Maya Amalia Oesman P

15-20
DOI : https://doi.org/10.29313/bcspr.v2i1.224
Abstract View: 308, PDF Download: 0
Proses Komunikasi Keterbukaan Diri Korban Bullying

Jessica Riantifanny, Wulan Tri Gartanti

21-25
DOI : https://doi.org/10.29313/bcspr.v2i1.233
Abstract View: 516, PDF Download: 0
Aktivitas Media Monitoring Bidang Humas Badan Pengelola Keuangan Haji Republik Indonesia

Raihan Falah, Erik Setiawan

26-31
DOI : https://doi.org/10.29313/bcspr.v2i1.235
Abstract View: 398, PDF Download: 0
Humor Politik dalam Acara E-Talkshow Tv One

arie ramdhan romadoni, Muhammad Fuady

32-37
DOI : https://doi.org/10.29313/bcspr.v2i1.236
Abstract View: 185, PDF Download: 0
Public Relations Strategy Komuji Creative Local Musician in Bandung

Restina Adelia, Oji Kurniadi

38-42
DOI : https://doi.org/10.29313/bcspr.v2i1.250
Abstract View: 137, PDF Download: 0
Strategi Marketing Public Relatios “Mobil Maung” di PT. Pindad (Persero)

Wira Naufal Ariq, Tresna Wiwitan

43-47
DOI : https://doi.org/10.29313/bcspr.v2i1.264
Abstract View: 190, PDF Download: 0
Strategi Komunikasi Pemasaran “Just a Trip”

Muhammad Althafariq Ramadhan, Maman Chatamallah

48-51
DOI : https://doi.org/10.29313/bcspr.v2i1.269
Abstract View: 175, PDF Download: 0
Implementasi Program CSR Lembaga Pelatihan Kerja dalam Membangun Ekonomi Masyarakat

Sabella Fernanda, Nurrahmawati

52-60
DOI : https://doi.org/10.29313/bcspr.v2i1.276
Abstract View: 194, PDF Download: 0
Manajemen Krisis Humas Saung Angklung Udjo

Muhammad Harun Ar Rasyid, Wulan Tri Gartanti

61-69
DOI : https://doi.org/10.29313/bcspr.v2i1.285
Abstract View: 370, PDF Download: 0
Strategi Corporate Social Responsibility (CSR) PT Tunas Ridean dalam Meningkatkan Brand Awareness Perusahaan

Ridwan Mukholil, riza hernawati

70-74
DOI : https://doi.org/10.29313/bcspr.v2i1.303
Abstract View: 212, PDF Download: 0
Strategi Komunikasi Kebencanaan Pemerintah Kabupaten Kuningan dalam Situs Kuningankab.Go.Id mengenai Pandemi Covid-19

Fairila Dwi Rachmauli, Nova Yuliati

75-83
DOI : https://doi.org/10.29313/bcspr.v2i1.308
Abstract View: 178, PDF Download: 0
Strategi Komunikasi Pemasaran dalam Memasarkan Produk Perhiasan

Reza Mochamad Zein, M Subur Drajat

84-90
DOI : https://doi.org/10.29313/bcspr.v2i1.326
Abstract View: 272, PDF Download: 0
Strategi Marketing Public Relations dalam Meningkatkan Pengguna Jasa Event Organizer

Arman Tio Leriant Medananda, Mohamad Subur Drajat

91-95
DOI : https://doi.org/10.29313/bcspr.v2i1.338
Abstract View: 405, PDF Download: 0
Representasi Bullying pada Drama Korea True Beauty

Ditania Nur Fadilla, M E. Fuady

96-104
DOI : https://doi.org/10.29313/bcspr.v2i1.347
Abstract View: 2563, PDF Download: 0
Strategi Marketing Public Relations Financial Planner dalam Menghadapi Krisis di Masa Pandemi

Sheila Angesti lativia, Neni Yulianita

105-113
DOI : https://doi.org/10.29313/bcspr.v2i1.362
Abstract View: 145, PDF Download: 0
Implementasi Marketing Public Relations dalam Live Shopping Instagram Geggo Women

Kukuh Mudawisika, Nurrahmawati

114-120
DOI : https://doi.org/10.29313/bcspr.v2i1.368
Abstract View: 635, PDF Download: 0
Pengelolaan Stakeholder PT Securty Operation Group melalui Kegiatan Pelayanan di tengah Pandemi Covid-19

Muhammad Faisal Kusuma Yudha Rinalzi, M subur Drajat

121-129
DOI : https://doi.org/10.29313/bcspr.v2i1.398
Abstract View: 143, PDF Download: 0
Digital Kampanye Zero Waste Indonesia

Shafira Fauzani, Maman Chatamallah

137-143
DOI : https://doi.org/10.29313/bcspr.v2i1.417
Abstract View: 447, PDF Download: 0
Komunikasi Pemasaran Avvesome Project melalui Media Sosial Tiktok

Safiranadya Fithri Sungkar, M. Subur Drajat

130-136
DOI : https://doi.org/10.29313/bcspr.v2i1.415
Abstract View: 378, PDF Download: 0
Perilaku Perawat Wisma Atlet terhadap Pasien Covid-19

Mohammad Albi Setiawan, Dadan Mulyana

144-154
DOI : https://doi.org/10.29313/bcspr.v2i1.456
Abstract View: 139, PDF Download: 0
Kampanye Brand Awareness Musik Lawas Indonesia

Farhan Hidayat, Neni Yulianita

155-159
DOI : https://doi.org/10.29313/bcspr.v2i1.484
Abstract View: 202, PDF Download: 0
Analisis Semiotika Tokoh Chelsey Sullenberg dalam Film Sully

Kiran Muhammad iqbal, M.E Fuady

160-165
DOI : https://doi.org/10.29313/bcspr.v2i1.486
Abstract View: 367, PDF Download: 0
Hubungan antara Penggunaan Media Sosial Twitter dengan Keterbukaan Diri Mahasiswa

Dhita Fahira, Neni Yulianita

166-173
DOI : https://doi.org/10.29313/bcspr.v2i1.505
Abstract View: 397, PDF Download: 0
Upaya Natya Shina dalam Menghadapi Hate Speech terhadap Dirinya di Sosial Media

Cherise Ristinesari Handyman, Maman Suherman

174-179
DOI : https://doi.org/10.29313/bcspr.v2i1.518
Abstract View: 185, PDF Download: 0
Analisis Strategi Public Relations dalam Mempertahankan Citra di Masa Pandemi Covid-19

Ismaya Efan Cahyani, Erik Setiawan

180-184
DOI : https://doi.org/10.29313/bcspr.v2i1.534
Abstract View: 618, PDF Download: 0
Studi Fenomenologi Komunikasi Sosial Pengamen di Kota Bandung

Muhammad Fachri Rabbani Rayu Syabanayretin, Maman Suherman

185-189
DOI : https://doi.org/10.29313/bcspr.v2i1.567
Abstract View: 472, PDF Download: 0
Sosialisasi Aplikasi Among Tani oleh Dinas Pertanian dan Ketahanan Pangan untuk Mewujudkan Kota Batu sebagai Smart City

Nonny Lavka Vanya, Maman Suherman

190-198
DOI : https://doi.org/10.29313/bcspr.v2i1.586
Abstract View: 343, PDF Download: 0
The Public Relations In Handling The Complaints

Ardya Viratama Nur Oktyarini, Dadan Mulyana

199-203
DOI : https://doi.org/10.29313/bcspr.v2i1.651
Abstract View: 217, PDF Download: 0
Efektivitas Pelayanan Ketenagalistrikan melalui Aplikasi PLN Mobile dalam Menangani Keluhan

Alya Nur Faridah, Riza Hernawati

204-208
DOI : https://doi.org/10.29313/bcspr.v2i1.658
Abstract View: 980, PDF Download: 0
Konstruksi Realitas Gubernur Jawa Barat Ridwan Kamil dalam Pemberitaan Relawan Uji Coba Vaksin Covid-19

Dhea Risky Utami, M.E Fuady

215-221
DOI : https://doi.org/10.29313/bcspr.v2i1.661
Abstract View: 108, PDF Download: 0
Optimalisasi Cyber Public Relations pada Masa Pandemi

Anisa Fitri Maulida Hermawan, Riza Hernawati

222-227
DOI : https://doi.org/10.29313/bcspr.v2i1.668
Abstract View: 231, PDF Download: 0
Dramaturgi Master of Ceremony Wedding Di Kota Bandung

Muhamad Sinki Alwin, dadan Mulyana

228-233
DOI : https://doi.org/10.29313/bcspr.v2i1.675
Abstract View: 167, PDF Download: 0
Manajemen Krisis Hotel Aston Kartika Grogol

Farraas Muhammad Hendroyono, Neni Yulianita

234-242
DOI : https://doi.org/10.29313/bcspr.v2i1.696
Abstract View: 261, PDF Download: 0
Hubungan Brand Activation The Interns Generation G dengan Citra PT Gudang Garam Tbk

zelvina zora, Tresna Wiwitan

252-254
DOI : https://doi.org/10.29313/bcspr.v2i1.726
Abstract View: 154, PDF Download: 0
Konstruksi Citra Diri melalui Media Sosial Instagram

Muthia Febrianti Satari Atmadiwangsa, Neni Yulianita

255-259
DOI : https://doi.org/10.29313/bcspr.v2i1.747
Abstract View: 607, PDF Download: 0
Kegiatan Komunikasi Musisi Indie dalam Melakukan Tur Eropa

Mardhika Bagaskara Darmawan, Riza Hernawati

260-269
DOI : https://doi.org/10.29313/bcspr.v2i1.769
Abstract View: 152, PDF Download: 0
Hubungan antara Brand Image dengan Sikap Calon Konsumen

Putri Permatasari Fadillah Riyadi, Riza Hernawati

270-276
DOI : https://doi.org/10.29313/bcspr.v2i1.829
Abstract View: 458, PDF Download: 0
Kegiatan Komunikasi Pendampingan PT Sucofindo

Emailda Agustiane Arvin, Maman Suherman

284-289
DOI : https://doi.org/10.29313/bcspr.v2i1.916
Abstract View: 86, PDF Download: 0
Hubungan Antara Komunikasi Interpersonal Orang Tua dan Anak dengan Motivasi Belajar Anak di Masa Pandemi Covid-19

Delina Rahmalia Wahyudi, Oji Kurniadi

290-296
DOI : https://doi.org/10.29313/bcspr.v2i1.934
Abstract View: 229, PDF Download: 0
Hubungan antara Menggunakan Tik Tok dengan Perilaku Eksistensi Diri

Nisha Rahmawati Icha, Oji Kurniadi

297-301
DOI : https://doi.org/10.29313/bcspr.v2i1.939
Abstract View: 952, PDF Download: 0
Manajemen Public Relations Indonesian Flag Football Association

Nurunnisa Nabilla Azhary, Dadan Mulyana

277-283
DOI : https://doi.org/10.29313/bcspr.v2i1.900
Abstract View: 114, PDF Download: 0
Peran Public Relations dalam Meningkatkan Brand Image The Great Asia Africa Lembang

Tevi Tevani, Dadan Mulyana

302-308
DOI : https://doi.org/10.29313/bcspr.v2i1.1033
Abstract View: 446, PDF Download: 0
Peran Public Relations PT. Pos Indonesia dalam Memantau Opini Publik

Deskia Putri Harahap, Maman Chatamallah

313-318
DOI : https://doi.org/10.29313/bcspr.v2i1.1155
Abstract View: 845, PDF Download: 0
Brand Positioning Radio Cakra 90.5 FM sebagai Radio Kearifan Budaya Lokal Kota Bandung

Rizky Akbar Rossano, Nova Yuliati

319-324
DOI : https://doi.org/10.29313/bcspr.v2i1.1178
Abstract View: 390, PDF Download: 0
Hubungan antara Tayangan Akun Tiktok @Liputan6.Com dengan Pemenuhan Kebutuhan Informasi

dizza firnanda listiyanti, Dadi Ahmadi

325-332
DOI : https://doi.org/10.29313/bcspr.v2i1.1246
Abstract View: 420, PDF Download: 0
Pola Komunikasi Mahasiswa Muslim di Kampus Kristen

Dina Fauziyah, Erik Setiawan

333-338
DOI : https://doi.org/10.29313/bcspr.v2i1.1322
Abstract View: 163, PDF Download: 0
Pemanfaatan Media Sosial Instagram sebagai Sarana Corporate Branding

Rico Muhamad Zen, Ani Yuningsih

352-359
DOI : https://doi.org/10.29313/bcspr.v2i1.1386
Abstract View: 562, PDF Download: 0
Strategi Manajemen Public Relations dalam Mempertahankan Loyalitas Pelanggan

Aziz Setiyawan, Husen Fahmi, Ani Yuningsih

345-351
DOI : https://doi.org/10.29313/bcspr.v2i1.1376
Abstract View: 634, PDF Download: 0
Aktivitas Public Relations Hotel Harper by Aston melalui Media Sosial di Masa Pandemi

Syifa Almyra, M Subur Drajat

360-368
DOI : https://doi.org/10.29313/bcspr.v2i1.1396
Abstract View: 243, PDF Download: 0
Strategi Marketing Public Relations dalam Meningkatkan Brand Awareness

Pritha Hanum Fahny, Maman Suherman

369-375
DOI : https://doi.org/10.29313/bcspr.v2i1.1458
Abstract View: 544, PDF Download: 0
Hubungan Antara Selebgram dengan Perilaku Komsutif

Syifa Ananda Gifari, M. E. Fuady

376-383
DOI : https://doi.org/10.29313/bcspr.v2i1.1476
Abstract View: 343, PDF Download: 0
Strategi Marketing Public Relations Burger King Indonesia dalam Meningkatkan Brand Awareness

Aditya Dharmawan, Ani Yuningsih

384-392
DOI : https://doi.org/10.29313/bcspr.v2i1.1555
Abstract View: 1175, PDF Download: 0
Hubungan antara Brand Ambassador dengan Brand Identity Kosmetik Wardah

Raisha Alifa Shalsabila, Nurrahmawati

402-409
DOI : https://doi.org/10.29313/bcspr.v2i1.1582
Abstract View: 447, PDF Download: 0
Pembentukan Citra diri Pinilih Jajaka Kabupaten Bandung 2019

Abbad Bani Adam, Neni Yulianita

393-401
DOI : https://doi.org/10.29313/bcspr.v2i1.1578
Abstract View: 149, PDF Download: 0
Strategi Humas Lookatmewear dalam Membangun Brand Image Local Brand

Farhan Riedha Safarie, Ani Yuningsih

410-415
DOI : https://doi.org/10.29313/bcspr.v2i1.1618
Abstract View: 331, PDF Download: 0
Strategi Humas dalam Menjadi Citra Rumah Sakit

Hafizhan Viyandika, Tresna Wiwitan

416-423
DOI : https://doi.org/10.29313/bcspr.v2i1.1626
Abstract View: 363, PDF Download: 0
Pola Komunikasi “Gelar Perkara” di Polresta Bandung

Alya Luthfianty Noor Wahyono, Ani Yuningsih

424-433
DOI : https://doi.org/10.29313/bcspr.v2i1.1635
Abstract View: 110, PDF Download: 0
Strategi Public Relations Politik pada Pilkada Kabupaten Bandung

Mochamad Jatty Ningrat, Ani Yuningsih

434-438
DOI : https://doi.org/10.29313/bcspr.v2i1.1650
Abstract View: 311, PDF Download: 0
Strategi Electronic Word of Mouth Ekara Coffee & Resto di Tengah Pandemi

Mayrianna Sabilla Moelia, Wulan Tri Gartanti

439-446
DOI : https://doi.org/10.29313/bcspr.v2i1.1662
Abstract View: 137, PDF Download: 0
Pengaruh Celebrity Endorsment Deliza di Instagram terhadap Keputusan Pembelaan Produk ERIN Ugaru

Raka Akbari, Oji kurnadi

465-473
DOI : https://doi.org/10.29313/bcspr.v2i1.1754
Abstract View: 212, PDF Download: 0
Hubungan Cyber Public Relations dengan Pembentukan Citra Perusahaan

Hary Yady Pratama, Oji Kurniadi

474-479
DOI : https://doi.org/10.29313/bcspr.v2i1.1768
Abstract View: 355, PDF Download: 0
Kegiatan Employee Relations yang dilakukan oleh Kedai Lyke Eat

Muhammad Arie Syahrial Sadikin

480-486
DOI : https://doi.org/10.29313/bcspr.v2i1.1791
Abstract View: 157, PDF Download: 0
Strategi Komunikasi Persuasif dalam Menarik Publik untuk Menjadi Affiliate

Dinda Anissa Ulfah

487-495
DOI : https://doi.org/10.29313/bcspr.v2i1.1804
Abstract View: 524, PDF Download: 0
Impression Management Dokter di RSUD Kab Tangerang

Wiyanie Putri Pangesty, Ani Yuningsih

496-503
DOI : https://doi.org/10.29313/bcspr.v2i1.1895
Abstract View: 127, PDF Download: 0
Komunikasi Orang Tua dan Anak Ketika Mendampingi Anak Belajar di Masa Pandemic Covid-19

Mohammad Chairul Fajri, Oji Kurniadi

516-521
DOI : https://doi.org/10.29313/bcspr.v2i1.1992
Abstract View: 127, PDF Download: 0
Strategi Kampanye Program Gerakan Masyarakat Hidup Sehat (GERMAS) Dinas Kesehatan Kota Bandung

Mochammad Rafy Raihan, Dadan Mulyana

454-458
DOI : https://doi.org/10.29313/bcspr.v2i1.1737
Abstract View: 316, PDF Download: 0
Pemanfaatan Instagram sebagai Media Komunikasi Fertig.goods dalam Memasarkan Produknya

Viesca Aulia Nur, Mohamad Subur Drajat

525-528
DOI : https://doi.org/10.29313/bcspr.v2i1.2091
Abstract View: 136, PDF Download: 0
Hubungan Antara Kampanye Diet Plastik Oleh ‘Gerakan Indonesia’ dengan Awareness Pedagang Studi Korelasional Kampanye Diet Kantong Plastik oleh ‘Gerakan Indonesia’ Terhadap Awareness Pedagang dalam Pengurangan Penggunaan Kantong Plastik di Pasar Cihapit Bandung

Rafly Zainal, Ani Yuningsih

536-543
DOI : https://doi.org/10.29313/bcspr.v2i1.2155
Abstract View: 198, PDF Download: 0
Konstruksi Citra Keluarga melalui Public Relation Organisasi

Ahmad Nadhim Ayatullah, Oji Kurniadi

508-515
DOI : https://doi.org/10.29313/bcspr.v2i1.1970
Abstract View: 137, PDF Download: 0
Impression Management Selebgram di Media Sosial Instagram

Fathya Alissananda, Maman Suherman

447-453
DOI : https://doi.org/10.29313/bcspr.v2i1.1665
Abstract View: 241, PDF Download: 0
Gaya Hidup Komunitas Dance Cover Korea

Muhammad Raynaldi Arief, Neni Yulianita

529-535
DOI : https://doi.org/10.29313/bcspr.v2i1.2126
Abstract View: 251, PDF Download: 0
Pengelolaan Media Sosial Instagram @Visitbogor dalam Menarik Wisatawan

Ary Jamiat Fauzi, Dadi Ahmadi

544-552
DOI : https://doi.org/10.29313/bcspr.v2i1.2241
Abstract View: 324, PDF Download: 0
Hubungan Brand Image Pacific dengan Loyalitas Komunitas Norc Bandung Raya

Ziyan Naufal Fadillah, M.E. Fuady

553-556
DOI : https://doi.org/10.29313/bcspr.v2i1.2261
Abstract View: 120, PDF Download: 0
Komunikasi Antar Budaya Pernikahan Minangkabau dan Jawa

Final De Pranc, Maman Suherman

557-567
DOI : https://doi.org/10.29313/bcspr.v2i1.2301
Abstract View: 1062, PDF Download: 0
Hubungan Program Radio “Genk Ladies” terhadap Pemenuhan Kebutuhan

Reni Renita, Nova Yuliati

568-572
DOI : https://doi.org/10.29313/bcspr.v2i1.2328
Abstract View: 122, PDF Download: 0
Hubungan antara Penggunaan Akun Instagram @sukabumi_ Sebagai Pemenuhan Kebutuhan Informasi

Muhamad Romzi Hamdika, Dadi Ahmadi

243-251
DOI : https://doi.org/10.29313/bcspr.v2i1.715
Abstract View: 260, PDF Download: 0
Word Of Mouth as Media

Luthfi Febri, Dadan Mulyana

309-312
DOI : https://doi.org/10.29313/bcspr.v2i1.1090
Abstract View: 107, PDF Download: 0
Strategi Promosi melalui Instagram Donat Bahagia dengan Memanfaatkan Fitur Reels

Mutia Aprillia, Maya Amalia Oesman

339-344
DOI : https://doi.org/10.29313/bcspr.v2i1.1357
Abstract View: 880, PDF Download: 0
Audit Corporate Social Responsibilty pada Program Rail Clinic

Afifah Ekawati, Neni Yulianta

459-464
DOI : https://doi.org/10.29313/bcspr.v2i1.1745
Abstract View: 204, PDF Download: 0
Komunikasi Hiperpersonal dalam Presentasi Diri

Annisa Divia Zaliyanti, Ani Yuningsih

504-507
DOI : https://doi.org/10.29313/bcspr.v2i1.1920
Abstract View: 371, PDF Download: 0
Studi Kasus Strategi Komunikasi Pemasaran Pickers Store dalam Meningkatkan Penjualan

Mohammad Fajar Adipratama, Dadan Mulyana

209-214
DOI : https://doi.org/10.29313/bcspr.v2i1.659
Abstract View: 301, PDF Download: 0