Vol. 3 No. 3 (2023): Bandung Conference Series: Communication Management

Articles

• Pengaruh Rebranding Gojek terhadap Citra Perusahaan

  Andhika Rizki Pratama, Gita Widiasanty

  901-908

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9599

  Abstract View: 243, pdf Download: 142
• Analisis Semiotika Terapan terhadap Iklan YouTube “#CepetanGoSendInstant by Ariel NOAH x GoSend”

  Arya Dwi Fatwa, Kurnia

  909-913

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9600

  Abstract View: 154, pdf Download: 176
• Implementasi Marker Based Tracking pada Aplikasi Augmented Reality Batik Majalengka Berbasis Android

  Deni Priyadi

  914-922

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9601

  Abstract View: 82, pdf Download: 88
• Pengaruh Media Sosial Tiktok terhadap Personal Branding Mahasiswa STIKOM InterStudi Angkatan 2018

  Devina Ayu Virginia, Ahmadi

  923-931

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9602

  Abstract View: 413, pdf Download: 309
• Strategi Komunikasi dalam Mempertahankan Minat Pendengar melalui Media Sosial pada Program ‘Big City Beatz’ Motion Radio 97,5 Fm

  Fariz Fajri Bagaskara, Sigit Pramono Hadi

  932-935

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9607

  Abstract View: 90, pdf Download: 113
• Pengaruh Brand Image terhadap Loyalitas Pengguna Smartphone Realme

  Felly Erlianto, Mazaya Rizy Safira

  936-944

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9608

  Abstract View: 91, pdf Download: 112
• Strategi Marketing Public Relations dalam Membangun Hubungan Mitra Bisnis

  Hersta Opiyalana, Rosita Anggraini

  945-952

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9609

  Abstract View: 84, pdf Download: 153
• Personal Branding Cut Fatimah Didasarkan pada Representasi Followers Media Sosial Instagram @cutfatimahhh

  Livia Devi Octaviany, Yasser Fikry

  953-959

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9610

  Abstract View: 75, pdf Download: 105
• Pengaruh Konten Instagram terhadap Minat Beli Produk Erigo

  Luthfir Arqam, Medo Maulianza

  960-971

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9611

  Abstract View: 853, pdf Download: 571
• Pengaruh Influencer terhadap Brand Awareness melalui Media Sosial

  Marina Srichasanah Siagian, Kurnia

  972-983

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9612

  Abstract View: 1239, pdf Download: 706
• Pengaruh Minat terhadap Perilaku Hedonisme

  Adi Noviansyah, Riyanto

  984-996

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9613

  Abstract View: 165, pdf Download: 186
• Pengaruh Peran Public Relations terhadap Brand Image pada Kopi Janji Jiwa

  Mita Nur Aisyiyah, Susi Dhewi

  997-1015

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9614

  Abstract View: 304, pdf Download: 327
• Pengaruh Marketing Public Relation Dompet Digital OVO terhadap Loyalitas Pelanggan di SMA Muhammadiyah 3 Jakarta Selatan

  Muhammad Faris Khairansyah, Rizky Fauzi

  1016-1024

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9615

  Abstract View: 85, pdf Download: 88
• “Detik-Detik diselamatkannya Jo” Studi Konten Pesan Iklan Youtube #GoPaydiNetflix terhadap Digital Video Ads (DVAs)

  Muhammad Zahid, Kurnia

  1025-1033

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9616

  Abstract View: 66, pdf Download: 71
• Pengaruh Pesan Kampanye #GenerasiKulitSehat terhadap Citra Merek Perusahaan N’Pure di Instagram

  Natasha Thea Sabella, Mellisa Florentina Daniel

  1034-1048

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9617

  Abstract View: 590, pdf Download: 496
• Pengaruh Kampanye #Yellow Fit Kitchen x Rachel Vennya terhadap Brand awareness Yellow Fit Kitchen

  Putri Syayidar Kamal, Riska Tyas Prahesti

  1049-1060

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9618

  Abstract View: 313, pdf Download: 265
• Pengaruh Foto Produk dan Online Customer Review terhadap Minat Beli di E-Commerce Shopee

  Reza Abizar, Ririh Dwiantari

  1061-1073

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9619

  Abstract View: 398, pdf Download: 271
• Komunikasi Pemasaran Digital Produk Skincare Scarlett Whitening dengan Brand Ambassador EXO

  Safrina Suryaningsih, Ayu Ningtias

  1074-1082

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9620

  Abstract View: 817, pdf Download: 876
• Pengaruh Brand Ambassador dan Brand Personality terhadap Brand Image Produk Somethinc

  Shilla Shaliya, Mazaya Rizy Safira

  1083-1100

  • pdf

  DOI : https://doi.org/10.29313/bcscm.v3i3.9621

  Abstract View: 815, pdf Download: 564