Pemanfaatan Social Media Marketing pada UMKM District. Bekasgurih Melalui Produk Rework

Abstract

Abstract. The MSME fashion industry in Bandung has experienced rapid growth, driven by technological advancements and social media, which play a crucial role in boosting the fashion industry in Indonesia. Thrift shops have become one of the key pillars of the growing demand for fashion, including District.bekasgurih, a thrift fashion business that sells second-hand goods at affordable prices and innovates through rework products. Facing intense competition, District.bekasgurih needs to increase sales and popularity by developing aspects such as production, marketing, and finance. To achieve its business targets and ensure the planned development of rework products, the company applies various analytical methods and strategies, including SWOT Analysis, Five Forces Porter, Balance Scorecard, Target and Performance, and the BCG Matrix.

Abstrak. Industri UMKM fesyen di Bandung berkembang pesat berkat kemajuan teknologi dan media sosial yang berperan penting dalam mendorong industri fesyen di Indonesia. Thrift shop menjadi salah satu penopang kebutuhan fesyen yang semakin diminati, termasuk District.bekasgurih, sebuah bisnis thrift fashion yang menjual barang bekas dengan harga terjangkau serta mengembangkan produk rework sebagai inovasi dalam fesyen bekas. Menghadapi persaingan yang ketat, District.bekasgurih perlu meningkatkan penjualan dan popularitasnya dengan mengembangkan aspek produksi, pemasaran, dan keuangan. Untuk mencapai target bisnis dan memastikan pengembangan produk rework berjalan sesuai rencana, perusahaan menerapkan berbagai metode analisis dan strategi seperti SWOT Analysis, Five Forces Porter, Balance Scorecard, Target and Performance, serta BCG Matrix.