Optimalisasi Potensi Pariwisata Halal Inklusif di Desa Alamendah melalui Pendekatan Neurosains
Abstract
Abstract. Alamendah Village has a level of attention and interest in realizing the development of inclusive halal tourism, both for the community and its stakeholders. However, there is limited knowledge related to the implementation of halal tourism, even though the people of Alamendah Village have wanted the halal concept to be formed into a halal environment in Alamendah Village. Community empowerment is one of the solutions in improving the knowledge, skills, and quality of human resources to face social problems that arise in developing inclusive halal tourism, so that the community experiences a social transformation. Transformation in Alamendah Tourism Village can be realized by empowerment efforts aimed at increasing community motivation for inclusive halal tourism. The development of community motivation can be identified using the neuro islamic tourism approach by measuring the condition of individuals in real time using electroencephalography (EEG). The main purpose of this study is to identify the development of motivation of the people of Alamendah Village towards inclusive halal tourism based on electroencephalography measurements. This study reveals that the people of Alamendah Village still have a lack of understanding regarding inclusive halal tourism, due to the lack of detailed implementation guidelines related to the development of inclusive halal tourism, so that the condition of respondents' motivation level has decreased in supporting the development of inclusive halal tourism.
Abstrak. Desa Alamendah memiliki tingkat perhatian dan ketertarikan dalam mewujudkan pengembangan pariwisata halal yang inklusif, baik pada masyarakat maupun stakeholder nya. Namun terdapat keterbatasan pengetahuan terkait penerapan pariwisata halal, meskipun masyarakat Desa Alamendah telah menginginkan konsep halal dapat terbentuk menjadi sebuah lingkungan halal di Desa Alamendah. Pemberdayaan masyarakat menjadi salah datu solusi dalam meningkatkan pengetahuan, keterampilan, dan kualitas SDM untuk menghadapi permasalahan sosial yang timbul dalam mengembangkan pariwisata halal inklusif, sehingga masyarakat mengalami sebuah transformasi sosial. Transformasi di Desa Wisata Alamendah dapat diwujudkan dengan upaya pemberdayaan yang bertujuan meningkatkan motivasi masyarakat terhadap pariwisata halal inklusif. Perkembangan motivasi masyarakat dapat diidentifikasi menggunakan pendekatan neuro islamic tourism dengan mengukur kondisi individu real time menggunakan elektroensefalografi (EEG). Tujuan utama penelitian ini yaitu mengidentifikasi perkembangan motivasi masyarakat Desa Alamendah terhadap pariwisata halal inklusif berdasarkan pengukuran elektroensefalografi. Penelitian ini mengungkapkan bahwa masyarakat Desa Alamendah masih memiliki pemahaman yang kurang terkait pariwisata halal inklusif, akibat kurangnya petunjuk pelaksanaan yang detil terkait pengembangan pariwisata halal secara inklusif, sehingga kondisi tingkat motivasi responden mengalami penurunan dalam mendukung perkembangan pariwisata halal inklusif.
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