Dinamika Penerapan Pariwisata Halal Berkelanjutan : Perkembangan Motivasi Masyarakat dalam Perspektif Neurosains
Abstract
Abstract. Alamendah Village is indicated to have good potential to develop as a sustainable halal tourism destination. However, misconceptions about halal tourism due to a lack of understanding and government intervention mean that the formation of a halal climate in Alamendah Village cannot develop further. This research aims to identify developments and formulate efforts to increase community motivation towards sustainable halal tourism in Alamendah Village. Researchers used mixed methods, namely quantitative and qualitative methods. The approach used in this research is an applied neuroscience and psychological approach by identifying conditions of motivational development through comparison of neuroscientific measurements, distribution of psychological questionnaires, and elaboration of a synthesis of research results based on the support of related literature studies. The research results show that conditions for the development of motivation tend to decline due to low public understanding due to the lack of intervention from external parties, such as the government and academics, in facilitating knowledge related to sustainable halal tourism in Alamendah Village. Therefore, it is necessary to formulate efforts to increase community motivation regarding the development of sustainable halal tourism in Alamendah Village.
Abstrak. Desa Alamendah terindikasi memiliki potensi baik untuk berkembang sebagai destinasi pariwisata halal berkelanjutan. Namun, miskonsepsi terhadap pariwisata halal akibat kurangnya pemahaman dan intervensi pemerintah menyebabkan keterbentukan iklim halal di Desa Alamendah tidak bisa berkembang lebih jauh. Penelitian ini bertujuan untuk mengidentifikasi perkembangan dan merumuskan upaya peningkatan motivasi masyarakat terhadap pariwisata halal berkelanjutan di Desa Alamendah. Peneliti menggunakan metode campuran (mix methods) yaitu metode kuantitatif dan kualitatif. Pendekatan yang digunakan pada penelitian ini adalah pendekatan neurosains terapan dan psikologis dengan mengidentifikasi kondisi perkembangan motivasi melalui perbandingan pengukuran neurosains, penyebaran kuesioner psikologis, dan penjabaran sintesis hasil penelitian berdasarkan dukungan studi literatur terkait. Hasil penelitian menunjukkan bahwa kondisi perkembangan motivasi cenderung menurun dikarenakan rendahnya pemahaman masyarakat akibat kurangnya intervensi pihak eksternal, seperti pemerintah dan akademisi, dalam memfasilitasi pengetahuan terkait pariwisata halal berkelanjutan di Desa Alamendah. Maka dari itu, perlu dirumuskan upaya peningkatan motivasi masyarakat terkait pengembangan pariwisata halal berkelanjutan di Desa Alamendah.
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