Rumi’s Sufi Dakwah in Modern Times

Authors

  • Muhamad Mulki Albar Noordiana Study Program of Islamic Comunication and broadcasting, Faculty of Da’wah, Bandung Islamic University, Indonesia
  • Irfan Safrudin Study Program of Islamic Communication and broadcasting, Faculty of Da’wah, Bandung Islamic University, Indonesia
  • Malki Ahmad Nasir Study Program of Islamic Communication and broadcasting, Faculty of Da’wah, Bandung Islamic University, Indonesia

Keywords:

sufi dakwah, jalaluddin rumi, fihi ma fihi

Abstract

Abstract. The development of modern society has given rise to various social challenges, including moral decline, intolerance, social polarization, and decreasing spiritual awareness. These conditions require a model of dakwah that not only conveys Islamic teachings but also promotes balanced spiritual and social transformation. This study aims to analyze Jalaluddin Rumi's conceptual framework of Sufi dakwah in Fihi Ma Fihi, examine its methods and approaches, and explore its relevance to contemporary social challenges. This research employs a qualitative library research method content analysis of Fihi Ma Fihi and related academic literature. The findings reveal that Rumi's concept of Sufi dakwah is founded on the principles of tazkiyat al-nafs (self-purification), mahabbah (divine love), ma'rifah (spiritual knowledge), and moral development as the basis for human transformation. His humanistic, dialogical, reflective, and persuasive approach remains highly relevant in addressing moral crises, intolerance, social polarization, and the decline of communication ethics. The study concludes that spiritual transformation is a fundamental element in fostering a harmonious, civilized society rooted in Islamic values.

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Published

2026-08-02

Issue

Vol. 1 No. 2 (2026): Bandung Conference Series : Social and Humaniora

Section

Articles