Hubungan Korean Wave dengan Fashion Style Mahasiswa Statistika Unisba Angkatan 2022 – 2024
DOI:
https://doi.org/10.29313/bcss.v6i2.24517Keywords:
Korean Wave, Fashion Style, HubunganAbstract
Abstract Korean Wave or Hallyu, refers to the spread of South Korean pop culture that has made a significant impact in various countries, including Indonesia. This phenomenon includes not only music and drama, but also fashion which has become a major attraction among young people. Among Statistics students of Universitas Islam Bandung (Unisba) batch 2022-2024, the influence of the Korean Wave is evident in the change of their dressing style. This study aims to explore the relationship between Korean Wave and fashion style among these students. This research is expected to provide insight into how outside culture, particularly from South Korea, is able to influence the identity and self-expression of students in Indonesia, as well as highlighting the dynamics of interaction between cultural globalization and locality in the context of fashion.
Abstrak. Korean Wave, atau Hallyu, merujuk pada penyebaran budaya pop Korea Selatan yang telah memberikan dampak signifikan di berbagai negara, termasuk Indonesia. Fenomena ini tidak hanya mencakup musik atau drama, tetapi juga fashion yang menjadi daya tarik utama di kalangan anak muda. Di kalangan mahasiswa Statistika Universitas Islam Bandung (Unisba) angkatan 2022-2024, pengaruh Korean Wave terlihat jelas dalam perubahan gaya berpakaian mereka. Penelitian ini bertujuan untuk mengeksplorasi hubungan antara Korean Wave dan fashion style di kalangan mahasiswa tersebut. Penelitian ini diharapkan dapat memberikan wawasan tentang bagaimana budaya luar, khususnya dari Korea Selatan, mampu mempengaruhi identitas dan ekspresi diri mahasiswa di Indonesia, serta menyoroti dinamika interaksi antara globalisasi budaya dan lokalitas dalam konteks fashion.
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