Hubungan antara Tipe Personality dengan Celebrity Worship pada Usia Dewasa Awal Anggota Fandom NCTzen

Abstract

Abstract. Starting from the spread of K-pop music throughout the world, one of which is Indonesia. The increasing interest of Indonesian people in K-pop has led to the emergence of groups of people who are fond of K-pop musicians, one of which is the NCTzen fandom. Carrying out hobby activities for a favorite idol can give rise to excessive obsession behavior called celebrity worship. If individuals become increasingly obsessed with their favorite idol, it can interfere with their daily activities. In previous research it was said that there was a relationship between personality and celebrity worship, but according to research suggestions, further research still needs to be carried out. The research aims to determine the relationship between personality types and celebrity worship among early adulthood members of the NCTzen fandom. Convenience sampling was used to select 400 respondents for the study. The research design employed was quantitative correlational, using the rank spearman correlation test. The Big Five Personality Inventory (BFI) adapted by Ramdhani (2012) based on McCrae & Costa's theory, and the Celebrity Attitude Scale (CAS) adapted by Elmanda & Rositawati (2020) based on Maltby et al.'s theory were used as measurement tools. The findings indicate a moderately strong positive correlation between neuroticism and celebrity worship with a correlation coefficient of r=0.440 and p<0.01. Openness to experience (r=0.270, p<0.01), conscientiousness (r=0.103, p<0.05), extraversion (r=0.293, p<0.05), and agreeableness (r=0.278, p<0.01) were found to be significantly correlated with the entertainment-social dimension of celebrity worship.

Abstrak. Bermula dari menyebarnya musik K-pop ke seluruh dunia, salah satunya Indonesia. Meningkatnya minat masyarakat Indonesia terhadap K-pop menyebabkan munculnya kelompok masyarakat yang gemar terhadap musisi K-pop, salah satunya fandom NCTzen. Melakukan aktivitas kegemaran terhadap idola favorit dapat memunculkan perilaku obsesi yang berlebihan yang disebut celebrity worship. Apabila individu semakin terobsesi dengan idola favoritnya, maka dapat mengganggu aktivitas keseharian. Dalam penelitian terdahulu dikatakan terdapat hubungan antara personality dengan celebrity worship, namun atas saran penelitian masih harus dilakukan penelitian lebih lanjut. Penelitian ini bertujuan untuk mengetahui hubungan antara tipe personality dengan celebrity worship pada usia dewasa awal anggota fandom NCTzen. Teknik pengambilan sampel yaitu convinience sampling, dan diperoleh jumlah sampel penelitian sebanyak 400 responden. Desain penelitian yang digunakan adalah kuantitatif korelasional dengan menggunakan teknik analisis uji korelasi rank spearman. Alat ukur yang digunakan adalah Big Five Personality Inventory (BFI) yang diadaptasi oleh Ramdhani (2012) dengan berdasar pada teori McCrae & Costa dan Celebrity Attitude Scale (CAS) yang diadaptasi oleh Elmanda & Rositawati (2020) dengan berdasar pada teori Maltby et al. Temuan pada penelitian ini menunjukkan terdapat hubungan positif yang cukup erat antara tipe kepribadian neuroticism dengan celebrity worship ditunjukkan dengan nilai korelasi sebesar r = 0.440 dan p < 0.01, sedangkan pada tipe kepribadian openness to experience (r = 0.270 dan p < 0.01), conscientiousness (r = 0.103 dan p < 0.05), extraversion (r = 0.293 dan p < 0.05), dan agreeableness (r = 0.278 dan dan p < 0.01) hanya berkorelasi secara signifikan dengan dimensi entertainment-social dari celebrity worship.