Pengaruh Entrepreneurial Self-Efficacy terhadap Keputusan Karir

Abstract

Abstract. The rapid growth of digital technology has created many new career opportunities, one of which is becoming a content creator, a career that is increasingly popular among Generation Z. However, having an interest in becoming a content creator does not always mean that individuals are confident in their entrepreneurial abilities. This lack of confidence may affect how they make career decisions. Therefore, this study aimed to examine the effect of entrepreneurial self-efficacy on the career decision to become a content creator among Generation Z in West Java. This study used a quantitative approach with a causal research design. A total of 105 Generation Z individuals aged 18–29 years in West Java who had started creating content participated in this study. Data were collected using the Entrepreneurial Self-Efficacy Scale (ESES) and the Career Decision Scale (CDS) and analyzed using simple linear regression. The results showed that entrepreneurial self-efficacy had a significant positive effect on career certainty (p < .001) and a significant negative effect on career indecision (p < .001). Entrepreneurial self-efficacy also explained 38.1% of career certainty and 44.9% of career indecision. These findings indicate that individuals with higher entrepreneurial self-efficacy are more confident in choosing a career as a content creator and are less likely to experience doubt when making career decisions.

Abstrak. Perkembangan teknologi digital telah menciptakan berbagai peluang karier baru, salah satunya sebagai content creator, yang semakin diminati oleh Generasi Z. Namun, tingginya minat tersebut tidak selalu diikuti dengan keyakinan terhadap kemampuan diri dalam menjalankan aktivitas kewirausahaan sehingga memengaruhi kemantapan individu dalam mengambil keputusan karier. Penelitian ini bertujuan untuk menganalisis pengaruh entrepreneurial self-efficacy terhadap keputusan karier menjadi content creator pada Generasi Z di Jawa Barat. Penelitian ini menggunakan pendekatan kuantitatif dengan desain kausal. Partisipan penelitian berjumlah 105 Generasi Z berusia 18–29 tahun di Jawa Barat yang telah memulai aktivitas sebagai content creator. Data dikumpulkan menggunakan Entrepreneurial Self-Efficacy Scale (ESES) dan Career Decision Scale (CDS), kemudian dianalisis menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa entrepreneurial self-efficacy berpengaruh positif secara signifikan terhadap career certainty (p < 0,001) dan berpengaruh negatif secara signifikan terhadap career indecision (p < 0,001). Selain itu, entrepreneurial self-efficacy memberikan kontribusi sebesar 38,1% terhadap career certainty dan 44,9% terhadap career indecision. Temuan ini menunjukkan bahwa semakin tinggi entrepreneurial self-efficacy yang dimiliki individu, semakin tinggi kemantapan dalam menentukan karier sebagai content creator serta semakin rendah keraguan dalam mengambil keputusan karir.