Hubungan antara Work Engagement dan Readiness for Change pada Karyawan Gen Z
Abstract
Abstract. The global workforce has undergone significant changes due to technological advancements, digitalization, and global competition, compelling organizations to continuously adapt to remain relevant (Wahyudi et al., 2023; Lord, 2020). Successful adaptation depends not only on strategies but also on how human resources respond to these transformations. This study analyzes the relationship between work engagement and readiness for change among Generation Z employees working as Digital Marketing Specialists in the e-commerce sector. Using a quantitative approach, the study involved 146 respondents selected through purposive sampling. Data were measured using the Utrecht Work Engagement Scale (UWES-17) for work engagement and the Readiness for Change Questionnaire (RFCQ II) for readiness for change, with Spearman's Rank correlation method used for analysis. The results showed a positive and significant relationship between work engagement and readiness for change (correlation coefficient = 0.669; p < 0.01), indicating that higher work engagement correlates with greater readiness to embrace change. This study highlights that enhancing work engagement can be a key strategy for organizations to strengthen the readiness of Generation Z employees to face the dynamic challenges of the e-commerce sector.
Abstrak. Dunia kerja global mengalami perubahan signifikan akibat kemajuan teknologi, digitalisasi, dan persaingan global, yang memaksa organisasi untuk terus beradaptasi agar tetap relevan (Wahyudi et al., 2023; Lord, 2020). Keberhasilan adaptasi tidak hanya bergantung pada strategi, tetapi juga pada respons sumber daya manusia terhadap transformasi tersebut. Penelitian ini menganalisis hubungan antara work engagement dan readiness for change pada karyawan Generasi Z yang bekerja sebagai Digital Marketing Specialist di sektor e-commerce. Penelitian kuantitatif ini melibatkan 146 responden yang dipilih melalui purposive sampling, dengan data yang diukur menggunakan Utrecht Work Engagement Scale (UWES-17) dan Readiness for Change Questionnaire (RFCQ II), serta dianalisis menggunakan korelasi Rank Spearman. Hasil menunjukkan hubungan positif dan signifikan antara work engagement dan readiness for change (koefisien korelasi = 0,669; p < 0,01), yang berarti keterlibatan kerja yang lebih tinggi berkorelasi dengan kesiapan lebih besar menghadapi perubahan. Penelitian ini menegaskan bahwa meningkatkan keterlibatan kerja dapat menjadi strategi penting bagi organisasi untuk memperkuat kesiapan karyawan Gen Z dalam menghadapi dinamika sektor e-commerce.
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