Bandung Conference Series: Public Relations
type: channel
description: Bandung Conference Series: Public Relations merupakan wadah publikasi hasil-hasil penelitian dan pengabdian masyarakat dalam bidang Ilmu Hubungan Masyarakat yang telah dipresentasikan pada Seminar Nasional UNISBA yang diselenggarakan tahunan oleh UPT Publikasi Ilmiah Universitas Islam Bandung. BCSPR ini dipublikasikan pertamanya 2021 dengan eISSN 2828-2167 yang diterbitkan oleh UPT Publikasi Ilmiah, Universitas Islam Bandung. Semua artikel diperiksa plagiasinya dengan perangkat lunak anti plagiarisme. Jurnal ini ter-indeks di Google Scholar, Garuda, Crossref, dan <a title="DOAJ" href="https://doaj.org/search/journals?ref=quick-search&source=%7B%22query%22%3A%7B%22filtered%22%3A%7B%22filter%22%3A%7B%22bool%22%3A%7B%22must%22%3A%5B%7B%22terms%22%3A%7B%22bibjson.publisher.name.exact%22%3A%5B%22Universitas%20Islam%20Bandung%22%5D%7D%7D%5D%7D%7D%2C%22query%22%3A%7B%22query_string%22%3A%7B%22query%22%3A%22universitas%20islam%20bandung%22%2C%22default_operator%22%3A%22AND%22%2C%22default_field%22%3A%22bibjson.publisher.name%22%7D%7D%7D%7D%7D" target="_blank" rel="noopener">DOAJ. Terbit setiap Maret dan September.
publisher: UNISBA Press
language: en-US
publication name: Bandung Conference Series: Public Relations
issn: 2828-2167
items: Transformasi Identitas Pengusaha Moree Coffee and Space
items: Brand Storytelling dan Sustainability Communication Mother of Pearl dalam Waste Station
items: Konten Parodi dalam Membangun Brand Awarenss di TikTok
items: Artificial Intelligence dalam Transformasi Pelayanan Publik Menuju SDGs
items: Strategi Komunikasi Risiko melalui Instagram @Badan.Geologi dalam Penyebaran Informasi Kebencanaan
items: Strategi Komunikasi Digital Samsat Soreang di Instagram
items: Aktivitas Komunikasi Dinas Komunikasi dan Informatika Provinsi Jawa Barat melalui Aplikasi Sapawarga
items: Strategi Kampanye Digital Humas Itenas melalui Instagram dalam Membangun Engagement
items: Komunikasi Transaksional Karyawan PT Telkom Indonesia Bandung dalam Program UPLIFT
items: Hubungan Terpaan Konten Self Improvement Instagram @ferinatrnnd dengan Growth Mindset Followers
items: Strategi Komunikasi Persuasif Barista dalam Praktik Upselling di Ruang Ketiga Coffee
items: Transformasi Identitas Korban Cyberbullying di Media Sosial
items: Pola Komunikasi Persona dalam Mempertahankan Hubungan Long Distance Relationship pada Mahasiswa
items: Strategi Komunikasi Pemasaran Digital Paper Official melalui Instagram
items: Proses Komunikasi Fotografer Independen dan Klien pada Foto Wisuda Outdoor
items: Strategi Multimedia KAI dalam memproduksi konten @keretaapikita
items: Hubungan Kualitas Penyajian Iklan di Instagram dengan Keputusan Siswa Memilih Sekolah
items: Membangun Identitas Profesional melalui Presentasi Diri di LinkedIn: Studi Dramaturgi
items: Responsivitas Instagram @Splendore_bdg dengan Minat Mengikuti Daily Class
items: Strategi Komunikasi Pemasaran melalui Instagram pada Akun Instagram @itsjourscake
items: Efektivitas Srikandi Movement PLN UP3 Bandung
items: Hubungan PR Digital dengan Relawan Inspiratif
items: Hubungan Penyampaian Informasi Perubahan Layanan dengan Kepercayaan Penumpang
items: Praktik Rilis Online BBPJN DKI Jakarta-Jawa Barat
items: Teknik Komunikasi Interpersonal Dokter dalam Edukasi Literasi Kesehatan Gigi
items: Komunikasi Konflik Emosional Keluarga Non-Biologis
items: Sikap Mahasiswa Bandung terhadap Komunikasi Publik Dedi Mulyadi
items: Membangun Kepekaan Masyarakat dalam Menjaga Lingkungan melalui Media Sosial
items: Menjaga Keharmonisan Keluarga: Pola Komunikasi Orang Tua dan Anak Mahasiswa Perantau
items: Ketika Informasi Layanan Kesehatan Beralih ke Instagram: Efektivitas Informasi Perspektif Mahasiswa
items: Konstruksi Simbolik Logo HUT ke-80 Republik Indonesia di Media Sosial X
items: Komunikasi Interpersonal antara Anak dan Ibu Narapidana
items: Strategi Guru dalam Keterampilan Public Speaking Santri
items: Komunikasi Interpersonal antara Perawat dan Keluarga Pasien Terkait Triase
items: Strategi Komunikasi Pemasaran Toko Thrifting BNS.NEWGEN melalui Fitur Shopee Live
items: Representasi Kesenjangan Sosial Ekonomi dalam Film 13 Bom di Jakarta
items: Konstruksi Identitas Diri Blink melalui Pengalaman Menonton Konser Blackpink ‘Deadline’
items: Manajemen Konflik Antar Budaya di PR Agency Multinasional
items: Hubungan Layanan Informasi Rumah Sakit dan Kepuasan Pasien
items: Pengelolaan Bauran Promosi melalui Instagram dalam Memasarkan Produk Kopi
items: Strategi Komunikasi Publik Digital BBB BPJS Kesehatan di Instagram
items: Komunikasi Protokol Pimpinan
items: Pola Komunikasi Kicau Mania Lovebird di Facebook
items: Strategi Komunikasi Storytelling Fasilitator di PAS ITB
items: Komunikasi Humas RS PTPN VIII Subang dalam Pendampingan Mobile JKN
items: Efektivitas Pelayanan Publik di Lapas Narkotika Kelas IIA Bandung
items: Hubungan Konten Media Sosial Instagram dengan Minat Beli Konsumen
items: Kontribusi ECLIP terhadap Efektivitas Media Relations Pemerintah
items: Integrasi Media Televisi dan Platform Digital dalam Komunikasi Promosi Program Siaran
items: The Hubungan Intensitas Paparan Konten YouTube Traveling dengan Sikap Followers
items: Aktivitas Komunikasi Digital Dinas Pariwisata dan Ekonomi Kreatif Kabupaten Bandung Pascarestrukturisasi
items: Hubungan Penggunaan Media Sosial Instagram @Fikom_Unisba dengan Pemenuhan Kebutuhan Akademik Mahasiswa
items: Representasi Konflik Komunikasi Keluarga dalam Film
items: Transformasi Tubuh Terinspirasi dari Sosial Media: Gambaran Likers Akun @Coach_fully
items: Pengaruh Strategi Sosialisasi Dinas Tenaga Kerja dan Transmigrasi terhadap Pemanfaatan Platform Etam Kerja pada Pencari Kerja di Kalimantan Timur
items: Personal Branding Content Creator di Media Sosial Youtube
items: Representasi Komunikasi Visual Skin Hero Gatot Kaca dalam Mobile Legends
items: Kepribadian dan Pola Komunikasi dalam Praktik Kepemimpinan Perempuan pada Startup Business Pariwisata
items: Strategi Humas DPRD Provinsi Jawa Barat dalam Manajemen Isu
items: Analisis Komunikasi Interpersonal Mentor dengan Mentee pada Program Mentoring BTAQ Unisba 2025

Transformasi Identitas Pengusaha Moree Coffee and Space
type: item
description: Abstract. This study explores the identity transformation experienced by the manager of Moree Coffee and Space, Kalik Ramdani, using a phenomenological approach. Identity transformation is understood as a dynamic process shaped by subjective experiences, social interactions, and self-awareness in performing professional roles. The emergence of coffee shops as creative and community spaces in Subang City positions Moree Coffee and Space not only as a workplace, but also as a social environment that facilitates personal growth and shifts in identity. This study focuses on three stages of identity transformation proposed by Todd (2004): habitus dissonance, internal dissonance, and the moment of intentionality. Data were collected through in-depth interviews, participant observation, and documentation. The participants consisted of the manager, an assistant manager, two baristas, and one loyal customer, selected to capture multiple perspectives on everyday work experiences. The study examines how identity is constructed, negotiated, and interpreted within daily interactions in the coffee shop setting. At the time of writing, the research has reached the completion of Chapter III; therefore, this abstract presents only the research background, problem focus, objectives, and methodology, without reporting results or findings. The study is expected to contribute a deeper understanding of identity transformation among coffee shop managers. Abstrak. Penelitian ini bertujuan untuk memahami proses transformasi identitas yang dialami oleh manajer Moree Coffee and Space, Kalik Ramdani, melalui pendekatan fenomenologi. Transformasi identitas dipandang sebagai proses dinamis yang terbentuk dari pengalaman subjektif, interaksi sosial, serta kesadaran diri individu dalam menjalankan peran barunya. Perkembangan kedai kopi sebagai ruang kreatif dan ruang komunitas di Subang Kota menjadikan Moree Coffee and Space bukan hanya tempat bekerja, tetapi juga ruang sosial yang memungkinkan te…
creator: Mochamad Haikal Nur Afif
creator: Zulfebriges
rights: Copyright (c) 2026 Mochamad Haikal Nur Afif 10080019220, Zulfebriges
date: 2026-07-17
publication date: 2026-07-17
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.23825

Brand Storytelling dan Sustainability Communication Mother of Pearl dalam Waste Station
type: item
description: Abstract. The growth of Indonesia’s beauty industry has significantly impacted the environment, particularly concerning cosmetic waste filled with non-recyclable chemicals. In response, Mother of Pearl initiated the Waste Station program with Rekosistem, positioning itself as the first local cosmetics brand to offer a beauty waste disposal service. The low consumer awareness about cosmetic waste management posed a challenge. This research analyzes how Mother of Pearl’s brand storytelling within the Waste Station program on Instagram (@mop.beauty) educates consumers and fosters a sustainable brand identity. Utilizing an interpretive paradigm and a qualitative approach through a one-case two -level analysis, data were gathered via digital content observation and interviews with consumers and the Liberty Society, the implementing partner. The results of this study indicate that Mother of Pearl develops a narrative through four main components in brand storytelling, namely characters, plot, setting, and message. In the narrative, Mother of Pearl as a brand, Tasya Farasaya as the founder, and consumers act as interconnected characters in creating a story about cosmetic waste management. The storyline is built from experiences of cosmetic waste problems, providing education, providing solutions through Waste Station, inviting consumers to participate, and conveying the program's impact through the Impact Report. The narrative functions as a sustainability communication strategy that strengthens Mother of Pearl's identity as an environmentally conscious brand and encourages consumer awareness regarding cosmetic waste management. Abstrak. Pertumbuhan industri kecantikan di Indonesia memicu dampak lingkungan signifikan, terutama terkait limbah kosmetik yang sulit didaur ulang. Menanggapi krisis ini, Mother of Pearl meluncurkan program Waste Station melalui kolaborasi dengan Rekosistem, menjadikannya sebagai brand kosmetik lokal pertama yang menyediakan fasilitas untuk pembua…
creator: Nadiyah Zhafirah
creator: Santi Indra Astuti
rights: Copyright (c) 2026 Nadiyah Zhafirah 10080022129, Santi Indra Astuti
date: 2026-07-26
publication date: 2026-07-26
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.23938

Konten Parodi dalam Membangun Brand Awarenss di TikTok
type: item
description: Abstract. This study examines the Marketing Public Relations strategy of Sahal Hijab in building brand awareness on TikTok through a case study of the @sahalhijabofficial account. As social media creates new opportunities for brands to communicate creatively, Sahal Hijab utilizes TikTok by adopting parody content as its distinctive communication strategy. This research aims to analyze the content selection concept, content creation process, and the reasons for using parody content to build brand awareness. A qualitative approach with a case study method was employed. Data were collected through in-depth interviews with internal team members and active followers, observation of the TikTok account @sahalhijabofficial, and literature studies. Data validity was ensured through source and technique triangulation. The findings indicate that content selection is based on audience characteristics, platform features, and brand identity. The content creation process is conducted collaboratively through structured stages, from idea generation to publication. Parody content is used because it attracts attention, differentiates the brand from competitors, and creates emotional connections with the audience. The study concludes that Sahal Hijab’s Marketing Public Relations strategy effectively builds brand awareness through the integration of strategic content selection, collaborative content production, and parody-based communication that is engaging, relevant, and memorable. Abstrak. Penelitian ini mengkaji strategi Marketing Public Relations Sahal Hijab dalam membangun brand awareness di TikTok melalui studi kasus pada akun @sahalhijabofficial. Perkembangan media sosial memberikan peluang bagi merek untuk berkomunikasi secara kreatif, dan Sahal Hijab memanfaatkan TikTok dengan mengusung konten parodi sebagai strategi komunikasi yang membedakannya dari kompetitor. Penelitian ini bertujuan menganalisis konsep pemilihan konten, proses pembuatan konten, serta alasan penggunaan kon…
creator: Muhammad Sahal Mahfud
creator: Riza Hernawati
rights: Copyright (c) 2026 Muhammad Sahal Mahfud 10080022112, Riza Hernawati
date: 2026-07-28
publication date: 2026-07-28
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.23992

Artificial Intelligence dalam Transformasi Pelayanan Publik Menuju SDGs
type: item
description: Abstract. Public service transformation is a decisive lever for achieving the Sustainable Development Goals (SDGs), and artificial intelligence (AI) has increasingly become a central instrument in this transformation. This study employs a qualitative literature review to examine how AI reshapes public service delivery across governance, urban planning, health, education, taxation, and environmental management, and how these applications relate to specific SDG targets. The synthesis indicates that AI contributes to SDG achievement mainly through three pathways: strengthening administrative efficiency and citizen-centred service delivery, enabling data-driven policymaking and cross-agency collaboration, and supporting predictive and preventive interventions in health, environmental, and economic domains. Adoption, however, remains constrained by gaps in institutional readiness, weak data governance, algorithmic and systemic risk, and disparities between and within countries. The study proposes an Integrative AI-Enabled Public Service Transformation Model that links technological readiness, institutional governance, and human-capital development as prerequisites for sustainable and inclusive AI-driven public services. Abstrak. Transformasi pelayanan publik merupakan pengungkit strategis bagi pencapaian Sustainable Development Goals (SDGs), dan kecerdasan buatan (Artificial Intelligence/AI) semakin menjadi instrumen sentral dalam transformasi tersebut. Penelitian ini menggunakan metode studi pustaka kualitatif untuk menganalisis bagaimana AI mengubah penyelenggaraan pelayanan publik di bidang tata kelola pemerintahan, perencanaan kota, kesehatan, pendidikan, perpajakan, dan pengelolaan lingkungan, serta keterkaitannya dengan target-target SDGs. Hasil sintesis menunjukkan bahwa AI berkontribusi terhadap pencapaian SDGs melalui tiga jalur utama: penguatan efisiensi administratif dan pelayanan berorientasi warga, kebijakan berbasis data dan kolaborasi lintas lembaga, serta…
creator: Syaqilla Raisya Hakim
creator: Diana
creator: Suhardirman
rights: Copyright (c) 2026 Syaqilla Raisya Hakim 241110013509068, Diana, Suhardirman
date: 2026-08-04
publication date: 2026-08-04
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.24061

Strategi Komunikasi Risiko melalui Instagram @Badan.Geologi dalam Penyebaran Informasi Kebencanaan
type: item
description: Abstract. This study examines the communication strategy of the Geological Agency in utilizing Instagram @badan.geologi to disseminate disaster-related information to the public. Using a qualitative case study approach, data were collected through in-depth interviews with public relations officers and content observation. The findings reveal that communication strategies involve message simplification, visual-based content, and audience interaction. Instagram functions as a medium that transforms scientific data into accessible public information while fostering disaster risk awareness. However, a paradox emerges where high audience reach does not necessarily lead to active engagement. This study contributes to risk communication and digital public communication by emphasizing the importance of audience engagement in social media-based disaster communication. Abstrak. Penelitian ini bertujuan untuk menganalisis strategi komunikasi Badan Geologi dalam memanfaatkan Instagram @badan.geologi sebagai media penyebaran informasi kebencanaan. Penelitian menggunakan pendekatan studi kasus kualitatif dengan teknik wawancara dan observasi konten. Hasil penelitian menunjukkan bahwa strategi komunikasi dilakukan melalui penyederhanaan pesan, penggunaan visual, serta interaksi dengan audiens. Instagram berfungsi sebagai media yang mengubah data ilmiah menjadi informasi publik yang mudah dipahami serta membangun kesadaran risiko. Namun demikian, ditemukan adanya paradoks di mana jangkauan audiens yang tinggi tidak selalu diikuti oleh keterlibatan aktif. Penelitian ini memberikan kontribusi pada kajian komunikasi risiko dan komunikasi publik digital.
creator: Ananda Tiara Rahima
creator: Mochammad Rochim
rights: Copyright (c) 2026 Ananda Tiara Rahima 10080022240, Mochammad Rochim
date: 2026-07-29
publication date: 2026-07-29
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.24156

Strategi Komunikasi Digital Samsat Soreang di Instagram
type: item
description: Abstract. The rapid development of digital communication has transformed government public communication practices into more interactive and adaptive models. However, in the context of tax services, information dissemination still faces challenges due to the complexity of messages and low public engagement on social media. This study aims to analyze the digital communication strategy implemented by the administrator of the Instagram account @samsatsoreang in delivering motor vehicle tax service information. This research employs a qualitative descriptive approach with a case study method, grounded in a constructivist paradigm. Data were collected through in-depth interviews with key informants and documentation of social media content, then analyzed using data reduction, data display, and conclusion drawing. The findings reveal that the applied digital communication strategy is adaptive through an Agile Public Relations approach, characterized by flexible planning based on real-time field conditions, the use of a “semi-formal conversational” language style, and the hybridization of informative and humanistic content. Although public engagement appears relatively low, the account effectively functions as a responsive digital helpdesk in providing public service information. Furthermore, consistent and human-centered visual design enhances information readability and reduces public cognitive load. This study contributes to the development of government digital communication strategies oriented toward public service effectiveness. Abstrak. Perkembangan komunikasi digital telah mendorong transformasi praktik komunikasi publik pemerintah menuju model yang lebih interaktif dan adaptif. Namun, dalam konteks pelayanan perpajakan, penyampaian informasi masih menghadapi tantangan berupa kompleksitas pesan serta rendahnya partisipasi masyarakat di media sosial. Penelitian ini bertujuan untuk menganalisis strategi komunikasi digital yang diterapkan oleh admin akun Instagram @sa…
creator: Alif Hadiyansyah
creator: Rita Gani
rights: Copyright (c) 2026 Alif Hadiyansyah 10080022186, Rita Gani
date: 2026-07-29
publication date: 2026-07-29
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.24174

Aktivitas Komunikasi Dinas Komunikasi dan Informatika Provinsi Jawa Barat melalui Aplikasi Sapawarga
type: item
description: Abstract. Digital transformation drives the government to provide public services that are more effective, transparent, and participatory. One innovation by the West Java Provincial Government is the Sapawarga application, which offers a digital platform for public complaints. This study aims to analyze the communication activities of the West Java Province Communication and Informatics Agency (Diskominfo) in managing public complaint services via the Sapawarga application. A qualitative method with a case study approach was employed. Data were gathered through in-depth interviews, observation, and document analysis involving Diskominfo staff, complaint service administrators, and members of the public using the Sapawarga application. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. The results indicate that Diskominfo West Java’s communication activities are carried out through integrated communication planning, implementation, and evaluation within the management of complaint services. Diskominfo acts as a communication bridge between the public and regional government agencies, facilitating processes such as verification, disposition, and inter-agency coordination to follow up on each complaint. The findings also reveal that effective two-way communication, structured bureaucratic coordination, information transparency, and continuous evaluation are key factors in improving complaint resolution, strengthening public trust, and encouraging public participation in utilizing the Sapawarga application as a digital public communication channel for the local government. Abstrak. Transformasi digital mendorong pemerintah menghadirkan pelayanan publik yang lebih efektif, transparan, dan partisipatif. Salah satu inovasi Pemerintah Provinsi Jawa Barat adalah aplikasi Sapawarga yang menyediakan layanan pengaduan masyarakat secara digital. Penelitian ini bertujuan menganalisis aktivitas komunikasi Dinas Komunikasi dan Informatika…
creator: Rian Juniar Syah
creator: Mohamad Subur Drajat
rights: Copyright (c) 2026 Rian Juniar Syah 10080022081, Mohamad Subur Drajat
date: 2026-07-31
publication date: 2026-07-31
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.24231

Strategi Kampanye Digital Humas Itenas melalui Instagram dalam Membangun Engagement
type: item
description: Abstract. Social media has become a strategic communication medium for higher education institutions to build engagement with prospective students, particularly Generation Z. This study aims to analyze the digital public relations campaign strategy implemented by the Bureau of Cooperation, Public Relations, and Marketing (BKHP) of Institut Teknologi Nasional (Itenas) through Instagram in building engagement with prospective students. This research employed a qualitative descriptive method with a case study approach. Data were collected through in-depth interviews, observation, and documentation involving the Public Relations and Marketing team, content creator team, and digital talent team. The findings indicate that Itenas implements its digital campaign strategy through three main approaches: involving students from diverse backgrounds as content co-creators, managing storytelling-based content that highlights authentic campus experiences, and applying two-way communication to encourage interaction with prospective students. These strategies produce content that is more relevant, credible, and engaging for the target audience while strengthening the institution's digital image. The study concludes that integrating collaborative content production, storytelling, and interactive communication contributes to building engagement with prospective students and supports the effectiveness of public relations digital campaigns in higher education. Abstrak. Penelitian ini bertujuan untuk menganalisis implementasi strategi kampanye digital Humas Institut Teknologi Nasional (Itenas) melalui Instagram dalam membangun engagement calon mahasiswa. Penelitian ini dilatarbelakangi oleh meningkatnya pemanfaatan media sosial sebagai sarana komunikasi kehumasan perguruan tinggi untuk menjangkau Generasi Z di tengah persaingan promosi digital. Penelitian menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus. Data diperoleh melalui wawancara mendalam, observasi, dan dok…
creator: Najwa Khaila Registha AR
creator: Ani Yuningsih
rights: Copyright (c) 2026 Najwa Khaila Registha AR 10080022137, Ani Yuningsih
date: 2026-07-30
publication date: 2026-07-30
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.24363

Komunikasi Transaksional Karyawan PT Telkom Indonesia Bandung dalam Program UPLIFT
type: item
description: Abstract. Organizational culture is an important foundation in shaping work behavior and interaction patterns between organizational members. In the context of state-owned companies, internalizing organizational values is a strategic part of maintaining consistent performance and collaboration. This research aims to analyze the transactional communication model in the UPLIFT program as an effort to build a collaborative work culture in the Human Capital Service Operation (HCSO) Division of PT Telekomunikasi Indonesia Bandung. The research uses a qualitative approach with a case study method. Data was obtained through in-depth interviews, observation, and documentation of UPLIFT activities. The research results show that communication in the UPLIFT program takes place interactively and dialogically, showing the characteristics of transactional communication which emphasizes the simultaneous exchange of meaning between leaders and employees. The communication process is not only a medium for conveying information, but also a space for negotiating meaning, forming shared perceptions, and strengthening collaborative values. The UPLIFT program has been proven to play a role in building a sense of togetherness, increasing openness, and strengthening a collaborative work culture within the HCSO environment. Abstrak. Budaya organisasi merupakan fondasi penting dalam membentuk perilaku kerja dan pola interaksi antaranggota organisasi. Dalam konteks perusahaan BUMN, internalisasi nilai organisasi menjadi bagian strategis untuk menjaga konsistensi kinerja dan kolaborasi. Penelitian ini bertujuan untuk menganalisis model komunikasi transaksional dalam program UPLIFT sebagai upaya membangun budaya kerja kolaboratif pada Divisi Human Capital Service Operation (HCSO) PT Telekomunikasi Indonesia Bandung. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui wawancara mendalam, observasi, serta dokumentasi kegiatan UPLIFT. Hasil penelitian me…
creator: Nabilla Azzahra Wahyudi
creator: Dede Lilis Chaerowati
rights: Copyright (c) 2026 Nabilla Azzahra Wahyudi 10080022048, Dede Lilis Chaerowati
date: 2026-07-30
publication date: 2026-07-30
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.24385

Hubungan Terpaan Konten Self Improvement Instagram @ferinatrnnd dengan Growth Mindset Followers
type: item
description: Abstract. The rapid development of information and communication technology in the digital era has increased the use of social media as a medium for disseminating information. One of the most widely used platforms is Instagram, which functions not only as a platform for sharing photos and videos but also as a medium for distributing educational content, including self-improvement content. One Instagram account that actively shares such content is @ferinatrnnd. This study aims to determine the relationship between exposure to self-improvement content on the Instagram account @ferinatrnnd and the growth mindset of its followers. This study employed a quantitative approach with a correlational method. The population consisted of approximately 100,000 followers of the Instagram account @ferinatrnnd, with a sample of 100 respondents determined using the Lemeshow formula and simple random sampling. Data were collected through the online distribution of questionnaires to followers of the Instagram account @ferinatrnnd and were analyzed using the Spearman Rank correlation test. The results indicated a positive, strong, and significant relationship between exposure to self-improvement content on the Instagram account @ferinatrnnd and the growth mindset of its followers, as indicated by a Spearman Rank correlation coefficient of 0.783 and a significance value of 0.000 (p < 0.05). These findings indicate that there is a strong and positive relationship between exposure to self-improvement content on the Instagram account @ferinatrnnd and the growth mindset of its followers. Abstrak. Perkembangan teknologi informasi dan komunikasi pada era digital telah mendorong meningkatnya penggunaan media sosial sebagai sarana penyebaran informasi. Salah satu platform yang banyak digunakan adalah Instagram, yang tidak hanya berfungsi sebagai media berbagi foto dan video, tetapi juga sebagai media penyebaran berbagai konten edukatif, termasuk konten self improvement. Salah satu akun yang sec…
creator: Nabila Nur Azmia
creator: Nova Yuliati
rights: Copyright (c) 2026 Nabila Nur Azmia 10080022270, Nova Yuliati
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.24753

Strategi Komunikasi Persuasif Barista dalam Praktik Upselling di Ruang Ketiga Coffee
type: item
description: Abstract. The rapid growth of the coffee shop industry in Bandung has intensified competition and encouraged businesses such as Ruang Ketiga Coffee to adopt the Third Place concept that prioritizes social interaction and closeness with customers. Within such familiar relationships, upselling requires a non-coercive communication approach, yet no structured persuasive communication strategy is available for baristas. This study aims to describe and analyze baristas’ persuasive communication strategies in humanistic and adaptive upselling. It uses a qualitative approach with a case study method. Data were collected through in-depth interviews, observation, and documentation involving five informants, namely two baristas, two customers, and one owner, then analyzed using the Miles and Huberman model with source and method triangulation. The findings show that baristas conduct upselling through the AIDA stages applied situationally, supported by verbal, nonverbal, and message personalization that reflect DeVito’s interpersonal communication qualities. The obstacles are relational and situational and are handled adaptively. Trust becomes the main link between social and psychological factors and the success of upselling and customer loyalty within the Third Place philosophy. Abstrak. Pertumbuhan pesat industri kedai kopi di Kota Bandung menciptakan persaingan yang ketat dan mendorong pelaku usaha seperti Ruang Ketiga Coffee mengadopsi konsep Third Place yang mengutamakan interaksi sosial dan kedekatan dengan pelanggan. Di tengah relasi yang akrab tersebut, praktik upselling menuntut pendekatan komunikasi yang tidak memaksa, namun belum tersedia strategi komunikasi persuasif yang terstruktur bagi barista. Penelitian ini bertujuan mendeskripsikan dan menganalisis strategi komunikasi persuasif barista dalam praktik upselling yang humanis dan adaptif. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Data dikumpulkan melalui wawancara mendalam, observas…
creator: Muhammad Alief Gusdyan
creator: Muhammad E. Fuady
rights: Copyright (c) 2026 Muhammad Alief Gusdyan 10080022124, Muhammad E. Fuady
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.24765

Transformasi Identitas Korban Cyberbullying di Media Sosial
type: item
description: Abstract. Social media offers adolescents broad opportunities for self – expression yet it also expose them to cyberbullying that can alter how they perceive and present themselves. This study examines the meaning of self-identity transformation among adolescent cyberbullying victims in Bandung. A qualitative method with Alfred Schutz's phenomenological approach was employed. Five informants aged 19-21 years were selected purposively because they had experienced cyberbullying and changes in digital self-presentation. Data were obtained through in-depth interviews and participant observation, then analyzed through data reduction, thematic presentation, conclusion drawing, and source-method triangulation. The findings show that participant experienced body shaming, hateful comments and direct messages, threats and false accusations from anonymous accounts, verbal harassment, and the re-uploading of content with degrading captions. These experiences produced fear, sadness, shame, overthinking, insecurity, self-blame, and withdrawal. Identity transformation appeared through selective posting, deleting or archiving content, restricting interaction, securing accounts, and constructing a more controlled digital image. Cyberbullying functioned as a because motive, while the aim of creating a safer digital space, gaining supportive social acceptance, and rebuilding confidence operated as an in order to motive. Abstrak. Media sosial memberi ruang luas bagi remaja untuk mengekspresikan diri, tetapi juga membuka peluang terjadinya cyberbullying yang dapat mengubah cara korban memandang dan menampilkan dirinya. Penelitian ini bertujuan untuk memahami pemaknaan transformasi identitas diri remaja korban cyberbullying di Kota Bandung. Penelitian menggunakan metode kualitatif dengan pendekatan fenomenolegi Alfred Schutz. Lima informan berusia 19-21 tahun dipilih secaea purposif karena pernah mengalami cyberbullying dan perubahan dalam presentasi diri digital. Data diperoleh melalui …
creator: Nabilah Salsabila
creator: Muhammad E Fuady
rights: Copyright (c) 2026 Nabilah Salsabila 10080022153, Muhammad E Fuady
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.24837

Pola Komunikasi Persona dalam Mempertahankan Hubungan Long Distance Relationship pada Mahasiswa
type: item
description: Abstract. This study aims to understand communication persona patterns in maintaining Long Distance Relationships (LDR) among university students. The phenomenon of LDR has become increasingly common due to educational mobility and the advancement of digital communication technologies that enable couples to maintain interactions despite geographical separation. This study employed a qualitative method using Edmund Husserl's phenomenological approach and a constructivist paradigm. The research subjects consisted of six university students involved in LDR relationships, selected purposively. Data were collected through in-depth interviews, non-participant observation, and documentation, and analyzed using the Miles and Huberman model, comprising data reduction, data display, and conclusion drawing. The findings reveal that participants interpreted their LDR experiences as a process of personal maturity, emotional challenge, and sacrifice for the future of the relationship. To cope with these challenges, individuals engaged in intrapersonal communication through self-talk, self-reflection, and emotional regulation, which shaped three communication personas: communicative-open, patient-understanding, and supportive. These personas were reflected in communication patterns marked by routine interaction, openness, digital-media use, and adaptability. The primary motives sustaining LDR were love, long-term commitment, aspirations for marriage, and trust. This study concludes that communication persona patterns play a central role in creating healthy communication and sustaining LDR relationships. Abstrak. Penelitian ini bertujuan untuk memahami pola komunikasi persona dalam mempertahankan hubungan Long Distance Relationship (LDR) pada mahasiswa. Fenomena LDR semakin umum terjadi seiring meningkatnya mobilitas pendidikan dan perkembangan teknologi komunikasi digital yang memungkinkan pasangan tetap berinteraksi meskipun terpisah oleh jarak. Penelitian ini menggunakan metode …
creator: Annisa Dwi Salsabila
creator: Kiki Zakiah
rights: Copyright (c) 2026 Annisa Dwi Salsabila 10080022090, Kiki Zakiah
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.24858

Strategi Komunikasi Pemasaran Digital Paper Official melalui Instagram
type: item
description: Abstract. Paper Official is a local fashion brand based in Bandung that utilizes Instagram as its primary platform for digital marketing communication to promote its products and establish communication with consumers. This study aims to analyze the digital marketing communication strategy implemented by Paper Official through Instagram to attract consumer interest. This research employed a qualitative method with a case study approach. Data were collected through in-depth interviews, observations, and documentation involving the owner, employees, and consumers of Paper Official. The findings indicate that Paper Official's digital marketing communication strategy focuses on delivering product-oriented content, utilizing Instagram features such as Reels, Stories, and Feeds according to their respective characteristics, and fostering two-way communication with consumers through various interactive features. Instagram was selected because it enables the brand to expand its information reach, facilitate interaction with consumers, and support more effective product communication. In addition, consistency in content presentation and responsiveness to consumer interactions were found to be important factors supporting the implementation of Paper Official's digital marketing communication strategy. Abstrak. Paper Official merupakan fashion brand lokal asal Kota Bandung yang memanfaatkan Instagram sebagai media utama dalam komunikasi pemasaran digital untuk memperkenalkan produk serta menjalin komunikasi dengan konsumen. Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran digital yang diterapkan Paper Official melalui Instagram dalam menarik minat konsumen. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi dengan melibatkan pemilik, karyawan, serta konsumen Paper Official. Analisis data dilakukan menggunakan model Miles, Huberman, dan Saldaña yang meliputi…
creator: Belinda Zahra Faridah
creator: Mochammad Rochim
rights: Copyright (c) 2026 Belinda Zahra Faridah 10080022190, Mochammad Rochim
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.24875

Proses Komunikasi Fotografer Independen dan Klien pada Foto Wisuda Outdoor
type: item
description: Abstract. This study examines the communication process between independent photographers and clients during outdoor graduation photography sessions, covering the pre-photo session, photo session, and post-photo session. The study aims to describe the communication process that occurs throughout these stages. A qualitative approach with a constructivist paradigm and a descriptive study design was employed. The research involved one independent photographer, two clients, and one communication scholar. Data were collected through in-depth interviews, non-participant observation, documentation, and source triangulation, then analyzed using the Miles, Huberman, and Saldaña model with Joseph A. DeVito's interpersonal communication theory. The findings indicate that communication develops continuously through discussions of concepts, schedules, locations, and client needs before the session, verbal and nonverbal interactions during the session, and editing information, photo delivery, and client feedback after the session. The five characteristics of interpersonal communication proposed by DeVito—openness, empathy, supportiveness, positiveness, and equality—were identified throughout the communication process and contributed to a smoother photography service and outcomes that met clients' expectations. Abstrak. Penelitian ini membahas proses komunikasi antara fotografer independen dan klien dalam pemotretan foto wisuda outdoor yang meliputi tahap pra-pemotretan, pelaksanaan pemotretan, dan pasca-pemotretan. Penelitian bertujuan mendeskripsikan proses komunikasi yang berlangsung pada setiap tahapan tersebut. Penelitian menggunakan pendekatan kualitatif dengan paradigma konstruktivisme dan metode studi deskriptif. Informan penelitian terdiri atas seorang fotografer independen, dua orang klien, dan seorang akademisi bidang komunikasi. Data dikumpulkan melalui wawancara mendalam, observasi nonpartisipan, dokumentasi, dan triangulasi sumber, kemudian dianalisis menggunakan mod…
creator: Nailah Anbar Sholihah
creator: Oji Kurniadi
rights: Copyright (c) 2026 Nailah Anbar Sholihah 10080022219, Oji Kurniadi
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.24905

Strategi Multimedia KAI dalam memproduksi konten @keretaapikita
type: item
description: Abstract. The rapid development of social media has encouraged organizations to adapt their communication strategies to become more creative, interactive, and strategic. PT Kereta Api Indonesia (KAI), as Indonesia's national railway company, utilizes digital platforms, particularly Instagram through its official account @keretaapikita, as a Public Relations medium to build a positive corporate image and strengthen relationships with the public. This study aims to analyze the Public Relations strategies implemented by PT KAI's Multimedia Team in the planning, production, and evaluation of Instagram content, as well as to identify the supporting and inhibiting factors affecting these strategies. This research employs a qualitative method with a case study approach based on the constructivist paradigm. Data were collected through in-depth interviews, observations, documentation, and digital data exploration. The data were analyzed using thematic analysis to understand the meanings and interpretations of the communication actors. This study is grounded in the New Media Theory and Communication Management Theory, including the Four-Step Public Relations Process model proposed by Cutlip, Center, and Broom. The findings indicate that the Public Relations strategy is implemented systematically through content planning, production, and evaluation. The resulting content has successfully fostered two-way communication and strengthened the company's positive corporate image. However, several challenges were identified, including limited production time and the dynamic nature of public issues. Overall, the strategy is considered effective in supporting digital communication and contributing to sustainable organizational development. Abstrak. Perkembangan media sosial yang pesat mendorong organisasi untuk menyesuaikan strategi komunikasi agar lebih kreatif, interaktif, dan strategis. PT Kereta Api Indonesia (KAI) sebagai perusahaan transportasi nasional memanfaatkan platform digi…
creator: Faikar Hilmi Sulaeman
creator: Muhammad E. Fuady
rights: Copyright (c) 2026 Faikar Hilmi Sulaeman 10080022131, Muhammad E. Fuady
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.24926

Hubungan Kualitas Penyajian Iklan di Instagram dengan Keputusan Siswa Memilih Sekolah
type: item
description: Abstract. This study aims to examine the relationship between the quality of Instagram advertising @smptmiftahululum and students' decisions to choose SMP Terpadu Miftahul Ulum Cianjur. The theoretical framework uses the AIDA model, which explains the stages of audience response: Attention through visual appeal and display intensity; Interest and Desire through persuasive messages; and Action through Call to Action (CTA). Variable X (advertisement quality) is measured based on intensity, message content, and visuals, while variable Y covers the stages of the consumer decision process. This correlational quantitative study involved 105 respondents. The results of the analysis show a very strong and significant positive correlation between the two variables (Spearman ρ = 0.824; p < 0.01). The intensity dimension had a strong correlation of 0.773. These findings confirm that the application of the AIDA model and appropriate CTA effectively encourages the audience to move from interest to registration. Thus, the more optimal the quality of ad presentation on Instagram, the higher the tendency of prospective students to choose a school. Abstrak. Penelitian ini bertujuan menguji hubungan antara kualitas penyajian iklan Instagram @smptmiftahululum dengan keputusan siswa memilih SMP Terpadu Miftahul Ulum Cianjur. Kerangka teoretis menggunakan model AIDA yang menjelaskan tahapan respons audiens: Attention melalui daya tarik visual dan intensitas tayangan; Interest dan Desire melalui pesan persuasif; serta Action melalui Call to Action (CTA). Variabel X (kualitas iklan) diukur berdasarkan intensitas, isi pesan, dan visual, sedangkan variabel Y mencakup tahapan proses keputusan konsumen. Penelitian kuantitatif korelasional ini melibatkan 105 responden. Hasil analisis menunjukkan korelasi positif sangat kuat dan signifikan antara kedua variabel (Spearman ρ = 0,824; p < 0,01). Dimensi intensitas memiliki korelasi kuat sebesar 0,773. Temuan ini menegaskan bahwa penerapan model AI…
creator: Muhamad Fazni Nuryasin Djayadiprana
creator: Mochammad Rochim
rights: Copyright (c) 2026 Muhamad Fazni Nuryasin Djayadiprana 10080020052, Mochammad Rochim
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25117

Membangun Identitas Profesional melalui Presentasi Diri di LinkedIn: Studi Dramaturgi
type: item
description: Abstract. LinkedIn has become a professional social networking platform that is increasingly used by university alumni to build a professional image, expand professional networks, and enhance career opportunities. Through LinkedIn, users engage in self-presentation by selectively displaying professional information that reflects the image they intend to convey to professional audiences. This study aims to examine how alumni of the Faculty of Communication Science, Universitas Islam Bandung (UNISBA), class of 2019–2020, perform self-presentation on LinkedIn through front-stage performances, backstage management, and impression management in building a professional image. This research employed a qualitative method using Erving Goffman's dramaturgical approach. Data were collected through in-depth interviews, digital observation, and documentation involving seven key informants and one supporting informant. The findings indicate that alumni build their professional image through profile photos, professional headlines, work experiences, skills, certifications, and professional activities displayed on LinkedIn. Behind these performances, they consciously manage information by selecting relevant content, considering audience expectations, and filtering information that may create negative professional impressions. The integration of front-stage and backstage performances forms an impression management process that contributes to the construction of a professional image. The study concludes that a professional image on LinkedIn is constructed through a conscious process of self-presentation and strategic information management in accordance with professional goals. Abstrak. LinkedIn merupakan media sosial profesional yang semakin banyak dimanfaatkan oleh alumni perguruan tinggi untuk membangun citra profesional, memperluas jaringan, dan meningkatkan peluang karier. Melalui platform ini, pengguna melakukan presentasi diri dengan menampilkan informasi profesional secara sel…
creator: Nayla Rachmayanti
creator: Indri Rachmawati
rights: Copyright (c) 2026 Nayla Rachmayanti 10080022114, Indri Rachmawati
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25197

Responsivitas Instagram @Splendore_bdg dengan Minat Mengikuti Daily Class
type: item
description: Abstract. The development of digital communication technology has encouraged the utilization of social media, particularly Instagram, as a medium for communication, promotion, and audience engagement. The Instagram account @Splendore_bdg consistently utilizes interactive content to introduce its Daily Class program through various features, including polls, question-and-answer sessions, comment sections, and Direct Messages. However, the large number of followers has not been fully accompanied by a corresponding increase in audience interest in participating in the program. This study aims to examine the relationship between interactive Instagram content and interest in participating in the Daily Class offered through the @Splendore_bdg Instagram account. This research employed a quantitative approach using a correlational method based on the Uses and Gratifications Theory. Data were collected through questionnaires distributed to all accounts interacting with Daily Class interactive content on @Splendore_bdg Instagram, comprising 1,145 feed and reel interactions from five posts, including 1,127 likes and 18 comments during October to December. Data collected through Google Forms were analyzed using the Spearman Rank Correlation test. The findings indicate a positive and significant relationship between interactive Instagram content and interest in participating in the Daily Class. Interactive content was measured through responsiveness, two-way communication, and interactivity, while interest was measured through attention, relevance, confidence, and satisfaction. These findings serve as a reference for developing effective interactive digital content strategies while enhancing audience engagement, building trust, and encouraging participation in educational programs effectively nationwide. Abstrak. Perkembangan teknologi komunikasi digital telah mendorong pemanfaatan media sosial, khususnya Instagram, sebagai media komunikasi, promosi, sekaligus sarana membangun k…
creator: Nasywa Aulia Nursahda
creator: Raditya Pratama Putra
rights: Copyright (c) 2026 Nasywa Aulia Nursahda 10080022175, Raditya Pratama Putra
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25218

Strategi Komunikasi Pemasaran melalui Instagram pada Akun Instagram @itsjourscake
type: item
description: Abstract. The development of digital technology has encouraged business owners to utilize social media, particularly Instagram, as a marketing communication tool to introduce products, build relationships with consumers, and encourage purchasing decisions. One business that utilizes Instagram as a marketing communication medium is the @itsjourscake account, a culinary MSME based on custom cakes in Bandung City. In practice, an obstacle was found in the form of inconsistent content posting patterns influenced by resource limitations. This study aims to describe the brand-building strategy, the implementation of content management and message packaging, the implementation of digital marketing communication strategy through Instagram, and the obstacles faced by the @itsjourscake account in maintaining consistency in content posting. This study uses a case study method with a qualitative approach. Data collection techniques consist of observation, interviews, and documentation. The results show that the @itsjourscake account is built through product quality, distinctive product features, and visual display. Content management is carried out through flexible planning, message packaging tailored to each feature, and the use of feed, reels, and stories. The digital marketing communication strategy follows the flow of the RACE model in building relationships with the audience until customer loyalty is formed. The obstacles faced stem from limited staff and the challenge of maintaining content consistency amid the demands of daily operational activities. This study concludes that the success of digital marketing communication in MSMEs is determined not only by the strategy applied, but also by the ability to manage obstacles. Abstrak. Perkembangan teknologi digital mendorong pelaku usaha memanfaatkan media sosial, khususnya Instagram, sebagai sarana komunikasi pemasaran untuk memperkenalkan produk, membangun hubungan dengan konsumen, serta mendorong keputusan pembelian. Sala…
creator: Aliyah Yasmin
creator: Nova Yuliati
rights: Copyright (c) 2026 Aliyah Yasmin 10080022122, Nova Yuliati
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25259

Efektivitas Srikandi Movement PLN UP3 Bandung
type: item
description: Abstract. This research aims to analyze the communication effectiveness of the "Srikandi Movement Goes to School" program organized by PLN UP3 Bandung at SMA 7 Pasundan Bandung. Using a descriptive quantitative approach, this study evaluates communication through six main indicators: Receiver, Content, Media, Format, Source, and Timing. The research population consisted of 12th-grade students at SMA 7 Pasundan Bandung, with samples selected using a purposive sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using descriptive percentage analysis. The results indicate that the overall communication effectiveness of the program is in the "Good" category, with an average score of 3.10. Among the indicators, the Media indicator received the highest score (3.23), while the Content indicator received the lowest average score (2.99). These findings suggest that the program successfully delivered its message effectively, although improvements in the relevance and depth of the material are recommended to optimize student benefits. Abstrak. Penelitian ini bertujuan untuk menganalisis efektivitas komunikasi pada program Srikandi Movement Goes to School yang diselenggarakan oleh PLN UP3 Bandung di SMA 7 Pasundan Bandung. Dengan menggunakan pendekatan kuantitatif deskriptif, penelitian ini mengevaluasi komunikasi melalui enam indikator utama: Penerima Pesan (Receiver), Isi Pesan (Content), Media Pesan (Media), Format Pesan (Format), Sumber Pesan (Source), dan Ketepatan Waktu (Timing). Populasi penelitian adalah seluruh siswa kelas 3 SMA 7 Pasundan Bandung, dengan pengambilan sampel menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dengan Skala Likert dan dianalisis menggunakan analisis deskriptif persentase. Hasil penelitian menunjukkan bahwa efektivitas komunikasi program secara keseluruhan berada pada kategori "Baik" dengan skor rata-rata 3,10. Di antara indikator yang diteliti, indikator Media memperoleh sk…
creator: Hanif Ariq
creator: Maya Amalia Oesman Palapah
rights: Copyright (c) 2026 Hanif Ariq 10080021045, Maya Amalia Oesman Palapah
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25270

Hubungan PR Digital dengan Relawan Inspiratif
type: item
description: Abstract. The development of new media encourages social organizations to utilize digital platforms in managing communication and collaboration with volunteers. This study aims to examine the relationship between the digital collaboration of the Village Teaching Public Relations team through Open Registration content on the Instagram account @mengajardesa and @idnvolunteer and the level of participation of volunteers of the Inspirational Tutor Program in the city of Bandung. The research approach uses the positivism paradigm with a correlational quantitative method, while data analysis is carried out through Spearman Rank correlation. Primary data was obtained from questionnaires to 58 prospective volunteers, while secondary data came from literature studies, official documents, and scientific literature. The results showed a significant relationship between the digital collaboration of the Public Relations team and volunteer participation, with a correlation coefficient of 0.813 (p<0.001) indicating a very strong and positive relationship. The better the digital collaboration carried out, the higher the volunteer participation. The test on five sub-variables also showed a significant positive relationship, namely technology integration (rs=0.725), digital communication (rs=0.494), visionary leadership (rs=0.779), virtual collaboration (rs=0.571), and digital work culture (rs=0.614). Of the five aspects, visionary leadership has proven to have the strongest influence on volunteer participation. Abstrak. Perkembangan media baru mendorong organisasi sosial untuk memanfaatkan platform digital dalam mengelola komunikasi serta kolaborasi dengan relawan. Penelitian ini bertujuan menelaah hubungan antara kolaborasi digital tim Public Relations Mengajar Desa melalui konten Open Registration di akun Instagram @mengajardesa dan @idnvolunteer dengan tingkat partisipasi relawan Program Tutor Inspiratif di Kota Bandung. Pendekatan penelitian menggunakan paradigma positivisme den…
creator: Sayyidini Putri Saumi
creator: Ani Yuningsih
rights: Copyright (c) 2026 Sayyidini Putri Saumi 10080022221, Ani Yuningsih
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25297

Hubungan Penyampaian Informasi Perubahan Layanan dengan Kepercayaan Penumpang
type: item
description: Abstract. Public Relations of PT Kereta Api Indonesia (Persero) endeavours to provide information services to build passenger trust. Service changes are carried out periodically so that the company can deliver information that is fast, accurate, easily accessible, and relevant. The delivery of information on the change of service is important to be researched so that the relationship with the trust of PT Kereta Api Indonesia (Persero) passengers can be analysed. This research aims to analyse the relationship between the delivery of service change information with passenger trust of PT Kereta Api Indonesia (Persero) using quantitative methods with a correlational approach. The research population is PT Kereta Api Indonesia (Persero) passengers who travelled through Bandung Station in April 2026 as many as 126,073 passengers, with a sample of 100 respondents with simple random sampling technique. Data collection techniques are carried out through questionnaires, interviews, and literature studies. Data analysis technique using Pearson's Product Moment correlation test. The results of the study show that there is a positive and significant relationship between the delivery of information on service changes and passenger trust. Every dimension of information delivery, namely timeliness, accuracy, accessibility, and relevance, has a positive relationship with passenger trust, with the relevance dimension as the most dominant factor. The result of the determination coefficient shows that the delivery of information is able to explain 43.9% of the variation in passenger trust, while 56.1% is influenced by other factors outside the study. Abstrak. Humas PT Kereta Api Indonesia (Persero) berupaya melakukan layanan informasi untuk membangun kepercayaan penumpang. Perubahan layanan dilakukan secara berkala agar perusahaan dapat menyampaikan informasi yang cepat, akurat, mudah diakses, dan relevan. Penyampaian informasi perubahan layanan tersebut penting untuk diteliti agar dap…
creator: Rahmalia Nur Fitriani
creator: Ani Yuningsih
rights: Copyright (c) 2026 Rahmalia Nur Fitriani 10080022304, Ani Yuningsih
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25299

Praktik Rilis Online BBPJN DKI Jakarta-Jawa Barat
type: item
description: Abstract. This study examines the management of government digital communication through the practice of writing online press releases on the official website of the Balai Besar Pelaksanaan Jalan Nasional (BBPJN) DKI Jakarta-West Java. The background of the problem stems from the gap between a highly-rated Public Satisfaction Index and the limited competence of human resources in journalism. A qualitative method with a case study approach within a constructivist paradigm was utilized. Data collection involved in-depth interviews with content managers and readers, non-participant observation, and document analysis. The results indicate that the management of releases is structured through planning, field data collection, drafting, and tiered technical verification. The main finding reveals an ethical and technical dilemma between maintaining the accuracy of infrastructure terminology and the need for accessible language. This dilemma is resolved by prioritizing public benefits in opening paragraphs and simplifying technical terms. It can be concluded that BBPJN's online releases are not merely institutional publication tools, but crucial instruments for transparency, education, and information services. Abstrak. Penelitian ini mengkaji pengelolaan komunikasi digital lembaga pemerintahan melalui praktik penulisan rilis online di website resmi Balai Besar Pelaksanaan Jalan Nasional (BBPJN) DKI Jakarta-Jawa Barat. Latar belakang masalah ini berangkat dari fenomena kesenjangan antara tingginya Indeks Kepuasan Masyarakat yang mencapai kategori sangat baik dengan keterbatasan kompetensi sumber daya manusia di bidang jurnalistik. Metode yang digunakan adalah kualitatif dengan pendekatan studi kasus melalui paradigma konstruktivis. Pengumpulan data bersumber dari wawancara mendalam terhadap pengelola konten dan pembaca, observasi non-partisipatif, serta analisis dokumen rilis online. Hasil penelitian menunjukkan bahwa pengelolaan rilis dilakukan secara terstruktur melalui ta…
creator: Naufal Fikri Ramdani
creator: Neni Yulianita
rights: Copyright (c) 2026 Naufal Fikri Ramdani 10080022198, Neni Yulianita
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25345

Teknik Komunikasi Interpersonal Dokter dalam Edukasi Literasi Kesehatan Gigi
type: item
description: Abstract. The phenomenon of self-diagnosis emerged alongside the rise of social media and the proliferation of information including health-related content which has led to misconceptions among some individuals. This study aims to explore in depth the interpersonal communication patterns employed by dentists when interacting with patients, particularly those who engage in self-diagnosis. A qualitative research method utilizing a case study approach was adopted. Data collection involved observation, interviews, and documentation, with dentists from the Unisba clinic and the N.P. Suryawati clinic serving as the research subjects. The findings indicate that interpersonal communication characterized by an empathetic, persuasive, and informative approach can alter the erroneous beliefs held by patients who self-diagnose. The study aims to encourage greater public awareness regarding oral health literacy and to foster a more critical attitude toward information of unverified validity. Abstrak. Fenomena self-diagnosis merupakan suatu kejadian dimana mulai muncul pada saat berkembangnya media sosial dan banyaknya informasi tersebar termasuk informasi kesehatan yang mengakibatkan salah persepsi bagi sebagian orang. Tujuan dari penelitian ini adalah menggali secara mendalam pola komunikasi interpersonal yang dilakukan oleh dokter gigi dalam berinteraksi dengan pasien, khususnya pasien yang berperilaku self-diagnosis. Metode penelitian yang digunakan yaitu kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi dengan subjek penelitian adalah dokter gigi dari klinik Unisba dan klinik N.P. Suryawati. Hasil dari penelitian ini diketahui bahwa komunikasi interpersonal dengan pendekatan secara empatik, persuasif, dan informatif dapat merubah keyakinan yang salah dari pasien self-diagnosis. Dampak yang diharapkan dari penelitian ini adalah masyarakat umum bisa lebih peduli terhadap literasi kesehatan gigi dan tidak m…
creator: Muhammad Fathan Ayfa Syauqi
creator: Ani Yuningsih
rights: Copyright (c) 2026 Muhammad Fathan Ayfa Syauqi 10080022230, Ani Yuningsih
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25365

Komunikasi Konflik Emosional Keluarga Non-Biologis
type: item
description: Abstract. This study examines how emotional conflict is represented in the communication of a non-biological family in the Chinese drama Go Ahead. Non-biological or chosen families are increasingly visible in popular media, yet their closeness is often accompanied by intense emotional friction that has rarely been examined through a communication lens. This research aims to identify the forms of emotional conflict displayed among the main characters and to interpret the meaning of that conflict within their family relationship. A qualitative approach with content analysis was used. Data were collected through repeated observation and documentation of scenes and dialogues across the drama's episodes that display expressions of anger, disappointment, jealousy, and worry. The findings show that emotional conflict, particularly disappointment, is the most dominant form appearing in the characters' interactions, and that these conflicts consistently emerge around moments of separation, unmet expectations, and perceived threats to closeness. Rather than signaling relational fragility, recurring emotional conflict functions as a marker of attachment, since its intensity corresponds to the depth of the bond among the characters. The study concludes that in a non-biological family, interpersonal communication quality, more than blood ties, determines how emotional conflict is expressed, negotiated, and resolved into stronger relational commitment. Abstrak. Penelitian ini mengkaji bagaimana konflik emosional direpresentasikan dalam komunikasi keluarga non-biologis pada drama Cina Go Ahead. Keluarga non-biologis atau chosen family semakin banyak ditampilkan dalam media populer, namun kedekatan yang terbentuk kerap diiringi gesekan emosional yang intens dan belum banyak dikaji dari perspektif komunikasi. Penelitian ini bertujuan mengidentifikasi bentuk-bentuk konflik emosional yang ditampilkan oleh tokoh utama serta memaknai konflik tersebut dalam konteks relasi keluarga mereka…
creator: Muhammad Sultan Alfiansyah
creator: Maya Amalia Oesman Palapah
rights: Copyright (c) 2026 Muhammad Sultan Alfiansyah 10080022323, Maya Amalia Oesman Palapah
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25366

Sikap Mahasiswa Bandung terhadap Komunikasi Publik Dedi Mulyadi
type: item
description: Abstract. The development of digital technology has significantly transformed public communication patterns, where social media has become a primary platform for public officials to convey information and build their image. The use of social media by Dedi Mulyadi as the Governor of West Java through visual and narrative content has generated various perceptions among students, particularly in Bandung as a group with high critical literacy. This study aims to describe the perceptions of Bandung city students toward Dedi Mulyadi’s communication strategy on social media, which includes media exposure, source credibility, message appeal, and policy substance. The research employs a quantitative approach with a post-positivist paradigm and a descriptive method. Data were collected through a Likert-scale questionnaire distributed to students in Bandung using purposive sampling techniques. In addition, literature studies were conducted to strengthen the theoretical framework. The results indicate that the communication strategy demonstrates strong visual and emotional appeal; however, students tend to critically evaluate the substance of the policies presented. This suggests an imbalance between content popularity and rational acceptance of policy. This study is expected to contribute to the field of digital public communication and provide practical insights for improving more effective and substantive communication strategies. Abstrak. Perkembangan teknologi digital mendorong perubahan signifikan dalam pola komunikasi publik, di mana media sosial menjadi sarana utama bagi pejabat public dalam menyampaikan informasi dan membangun citra. Pemanfaatan media sosial oleh Dedi Mulyadi sebagai Gubernur Jawa Barat melalui konten yang bersifat visual dan naratif menimbulkan beragam persepsi di kalangan mahasiswa, khususnya di Kota Bandung sebagai kelompok yang memiliki tingkat literasi kritis tinggi. Penelitian ini bertujuan untuk mendeskripsikan persepsi mahasiswa Kota Bandung te…
creator: Fathan Lukmannulhakim Nur Musthofa
creator: Ratri Rizki Kusumalestari
rights: Copyright (c) 2026 Fathan Lukmannulhakim Nur Musthofa 10080020340, Ratri Rizki Kusumalestari
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25384

Membangun Kepekaan Masyarakat dalam Menjaga Lingkungan melalui Media Sosial
type: item
description: Abstract. The internet and existing technological advances have produced long-distance communication applications that allow humans to update their whereabouts and activities at that time, social media applications such as Instagram, TikTok, Facebook, and X have become something consumed every day by humans today. Social media has a very significant role in the formation and dissemination of public opinion in today's digital era. As an open two-way communication platform, social media allows every individual to express opinions, share information, and respond to current issues quickly and massively. This study uses a quantitative method with a quantitative descriptive study approach to determine the social media activities of @bdg.dlh in building public awareness in protecting the environment. The research population is the followers of the @bdg.dlh account. The sampling technique uses the Slovin formula to determine how many samples are needed, in this study a sample of 100 people was obtained from the total population or followers of @bdg.dlh. The results of the study show that @bdg.dlh's social media activities have succeeded in getting their followers to follow their campaign, which in this study is environmental sensitivity. This is in accordance with the SoMe Model where an organization/brand requires stages to further encourage/make its campaign successful. Abstrak. Internet dan kemajuan teknologi yang ada menghasilkan aplikasi komunikasi jarak jauh yang memungkinkan manusia mengupdate keberadaan serta aktifitasnya pada saat itu juga, aplikasi media sosial seperti instagram, tiktok, facebook, dan X sudah menjadi hal yang dikonsumsi setiap harinya oleh manusia saat ini. Media sosial memiliki peran yang sangat signifikan dalam pembentukan dan penyebaran opini publik di era digital saat ini. Sebagai platform komunikasi dua arah yang bersifat terbuka, media sosial memungkinkan setiap individu untuk menyarakan pendapat, berbagi informasi, serta merespons isu-isu a…
creator: Muhammad Rangga Adhan
creator: Muhammad E. Fuady
rights: Copyright (c) 2026 Muhammad Rangga Adhan 10080020188, Muhammad E. Fuady
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25932

Menjaga Keharmonisan Keluarga: Pola Komunikasi Orang Tua dan Anak Mahasiswa Perantau
type: item
description: Abstract. Migration is a growing social phenomenon in the era of globalization, with advances in communication technology enabling parents and children to maintain connections across distances. Many families now pursue education outside their home regions, yet the physical and emotional presence of parents remains important for family harmony. This study examines how long-distance parents and children exchange verbal and nonverbal messages to maintain harmonious relationships. Employing a descriptive qualitative method, data were collected through interviews, observations, and documentation. The research focuses on identifying communication patterns, factors influencing message effectiveness, and family adaptations to preserve harmony. Findings are analyzed using Herbert Blumer’s Symbolic Interaction Theory to understand how symbolic meanings are formed in remote communication, and John Bowlby’s Attachment Theory to explore how emotional bonds are sustained despite separation. The results are expected to offer a comprehensive picture of the communication processes within migrant families and provide practical recommendations for maintaining family harmony across distances. Abstrak. Migrasi adalah fenomena sosial yang semakin berkembang di era globalisasi, dengan kemajuan teknologi komunikasi memungkinkan orang tua dan anak untuk menjaga hubungan meskipun terpisah jarak. Banyak keluarga sekarang mengejar pendidikan di luar daerah asal mereka, namun kehadiran fisik dan emosional orang tua tetap penting untuk keharmonisan keluarga. Studi ini meneliti bagaimana orang tua dan anak yang terpisah jarak jauh bertukar pesan verbal dan nonverbal untuk menjaga hubungan yang harmonis. Menggunakan metode kualitatif deskriptif, data dikumpulkan melalui wawancara, observasi, dan dokumentasi. Penelitian ini berfokus pada mengidentifikasi pola komunikasi, faktor-faktor yang mempengaruhi efektivitas pesan, dan adaptasi keluarga untuk menjaga keharmonisan. Temuan dianalisis menggunaka…
creator: Masarrah Nurul Azizah
creator: Rini Rinawati
rights: Copyright (c) 2026 Masarrah Nurul Azizah 10080019207, Rini Rinawati
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25449

Ketika Informasi Layanan Kesehatan Beralih ke Instagram: Efektivitas Informasi Perspektif Mahasiswa
type: item
description: Abstract. The development of social media, particularly Instagram, has been utilized by various institutions as a medium for disseminating information, including health service information. This study aims to describe the level of effectiveness of disseminating health service information through Instagram among students of Universitas Islam Bandung. This research uses a quantitative descriptive approach with a positivism paradigm. The population consists of active undergraduate students of Unisba from the 2022–2025 cohorts, with the sample determined using a proportionate stratified random sampling technique, resulting in 99 respondents. Data were collected through an online Likert-scale questionnaire and analyzed descriptively. The research variable focuses on the effectiveness of Instagram, measured through four dimensions. The results show that the effectiveness of disseminating health service information through @klinikpratama.unisba can be measured through four main dimensions: (1) Media Attractiveness, where the content is considered to have good appeal; (2) Media Clarity, where information is delivered clearly through a credible official account; (3) Information Completeness, where health service information is presented fairly comprehensively; and (4) Media Accessibility, where information access helps students obtain health service information practically in the digital era. Based on these four dimensions, it can be concluded that @klinikpratama.unisba is considered fairly effective as a medium for disseminating health service information among students of Universitas Islam Bandung. Abstrak. Perkembangan media sosial, khususnya Instagram, dimanfaatkan oleh berbagai institusi sebagai sarana penyebaran informasi, termasuk dalam penyampaian informasi layanan kesehatan. Penelitian ini bertujuan untuk menggambarkan tingkat efektivitas penyebaran informasi layanan kesehatan melalui Instagram pada mahasiswa Universitas Islam Bandung. Penelitian ini menggunakan pen…
creator: Ananda Dheviany Syachputri
creator: Tri Nur Aini Noviar
rights: Copyright (c) 2026 Ananda Dheviany Syachputri 10080022184, Tri Nur Aini Noviar
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25571

Konstruksi Simbolik Logo HUT ke-80 Republik Indonesia di Media Sosial X
type: item
description: Abstract. This study is motivated by divergent interpretations of the 80th Anniversary Logo of the Republic of Indonesia released by the government in 2025, amid heightened political tension caused by mass demonstrations. Although officially intended to represent unity, sovereignty, and national progress, part of the public on social media platform X read the logo—particularly when rotated 90 degrees—as a symbol of silencing. This study aims to identify the denotative, connotative, and mythical meanings embedded in the logo using Roland Barthes's semiotic approach within a constructivist paradigm and a qualitative method. Data were collected through visual document analysis, in-depth interviews with five communication-science students and a visual-communication-design expert, literature review, and documentation, then analyzed through Barthes's three levels of signification combined with Stuart Hall's encoding-decoding framework. Findings show that denotatively the logo displays the number 80, thin and thick white lines, the tagline "Bersatu Berdaulat, Rakyat Sejahtera, Indonesia Maju," and a red-white-black color scheme. Connotatively, two opposing meanings emerge: the government's positive official meaning and the public's negative reading of the thick lines as censorship. At the mythical level, visual ambiguity, tense socio-political context, and platform X accelerated an oppositional reading. The study concludes that visual symbol meaning is unstable and highly context-dependent, open to negotiation, rejection, or reversal by audiences. Abstrak. Penelitian ini dilatarbelakangi oleh perbedaan pemaknaan atas Logo HUT ke-80 Republik Indonesia yang dirilis pemerintah pada tahun 2025, di tengah situasi politik yang memanas akibat gelombang demonstrasi masyarakat. Logo yang secara resmi dimaksudkan merepresentasikan semangat persatuan, kedaulatan, dan kemajuan bangsa justru dimaknai sebagian pengguna media sosial X sebagai simbol pembungkaman ketika diputar 90 derajat…
creator: Nadia Rifda Nur Fadilah
creator: Septiawan Santana Kurnia
rights: Copyright (c) 2026 Nadia Rifda Nur Fadilah 10080022196, Prof. Dr. Septiawan Santana Kurnia, S.Sos., M.Si.
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25613

Komunikasi Interpersonal antara Anak dan Ibu Narapidana
type: item
description: Abstrak. Penelitian ini bertujuan untuk mendeskripsikan komunikasi interpersonal antara anak dan ibu yang berstatus narapidana di Rutan Perempuan Kelas IIA Bandung. Komunikasi interpersonal sangat penting dalam menjaga ikatan emosional antara ibu dan anak, khususnya dalam masa tumbuh kembang anak usia 7–12 tahun. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data meliputi wawancara mendalam, observasi non-partisipan, dan dokumentasi. Teori yang digunakan adalah Model Komunikasi Interpersonal Joseph A. DeVito. Hasil penelitian menunjukkan bahwa komunikasi antara anak dan ibu narapidana mengalami hambatan signifikan, terutama keterbatasan waktu kunjungan, jarak geografis, serta kondisi psikologis anak. Rutan menyediakan fasilitas seperti video call dan tempat penitipan anak, namun kurang dimanfaatkan karena letak yang tidak strategis dan kondisi ruang yang kurang nyaman. Meski begitu, kunjungan langsung tetap menjadi saluran utama komunikasi. Keterbatasan ini berdampak pada pola pengasuhan, di mana tanggung jawab banyak dialihkan kepada keluarga lain. Temuan ini menunjukkan perlunya peningkatan fasilitas pendukung komunikasi dan kebijakan yang lebih ramah anak untuk mempertahankan hubungan emosional ibu dan anak. Abstract. This study aims to describe interpersonal communication between children and their incarcerated mothers at the Class IIA Women’s Detention Center in Bandung. Interpersonal communication plays a crucial role in maintaining emotional bonds, particularly for children aged 7–12 during critical development stages. The research employs a qualitative descriptive approach. Data collection methods include in-depth interviews, non-participant observation, and documentation. Joseph A. DeVito’s Interpersonal Communication Model serves as the theoretical framework. Findings reveal significant barriers in communication, such as limited visiting hours, geographic distance, and emotional challenges in children. Althou…
creator: Mochammad Naufal Yutaka S
creator: Oji Kurniadi
rights: Copyright (c) 2026 Mochammad Naufal Yutaka S 10080018238
date: 2026-08-06
publication date: 2026-08-06
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25690

Strategi Guru dalam Keterampilan Public Speaking Santri
type: item
description: Abstract. Public speaking is a crucial communication competency for santri (Islamic boarding school students), serving as a foundation for dakwah (religious outreach), leading religious activities, and interacting with the community. Muhadharah (public speaking practice sessions) is one activity that plays a key role in developing these skills. This study aims to analyze teachers' strategies for fostering santri public speaking skills through the application of memorization and extemporaneous methods during muhadharah activities at the Al-Ma’mun Islamic Boarding School in Sumedang Regency. The study employs a qualitative method with a case study approach. Data were gathered through in-depth interviews, observation, and documentation involving three primary informants who oversee muhadharah activities and one supporting informant with expertise in public speaking. Data analysis followed the Miles and Huberman model—comprising data reduction, data display, and conclusion drawing—while data validity was verified through source triangulation. The results indicate that teachers employ two complementary instructional strategies. The memorization method effectively enhances material mastery, self-confidence, delivery precision, and vocabulary. Meanwhile, the extemporaneous method cultivates critical thinking, improvisation, speech fluency, and more natural audience interaction. Combining these methods allows santri to develop speaking skills tailored to their individual proficiency levels; consequently, muhadharah sessions serve not merely as speech practice but as an effective communication learning platform for shaping santri public speaking competence. Abstrak. Kemampuan public speaking merupakan salah satu kompetensi komunikasi yang penting dimiliki oleh santri sebagai bekal dalam berdakwah, memimpin kegiatan keagamaan, serta berinteraksi dengan Masyarakat. Salah satu kegiatan yang berperan dalam mengembangkan kemampuan tersebut Adalah muhadharah. Penelitian ini bertuj…
creator: Sifa Nurul Aulia
creator: Yenni Yuniati Yuniati
rights: Copyright (c) 2026 Sifa Nurul Aulia 10080021298, Yenni Yuniati
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25715

Komunikasi Interpersonal antara Perawat dan Keluarga Pasien Terkait Triase
type: item
description: Abstract. The triage process in the Emergency Department (ED) is an essential stage in determining patient treatment priorities based on the level of emergency. Effective communication between nurses and patients' families is crucial because differences in understanding the triage priority system may lead to miscommunication, anxiety, conflict, and decreased trust in healthcare services. This study aims to identify the types of communication used by nurses with patients' families during the triage process, analyze interpersonal communication strategies in overcoming miscommunication, identify communication barriers, and understand the reasons why nurses apply an interpersonal communication approach in ED services. This research employed a constructivist paradigm with a qualitative approach using a case study method conducted at the Emergency Department of Santosa Bandung Kopo Hospital. Data were collected through in-depth interviews, observations, and documentation, and were analyzed using data reduction, data presentation, and conclusion drawing techniques. The findings indicate that interpersonal communication plays a significant role in reducing miscommunication during the triage process. Nurses apply openness, empathy, emotional support, a positive attitude, and clear communication using simple and understandable language. The main communication barriers include the psychological condition of patients' families, limited communication time, workload pressure, and a lack of understanding of the triage system. Therefore, interpersonal communication serves as an essential strategy for building trust and improving the effectiveness of healthcare services in the Emergency Department. Abstrak. Proses triase di Instalasi Gawat Darurat (IGD) merupakan tahapan penting dalam menentukan prioritas pelayanan pasien berdasarkan tingkat kegawatdaruratan. Pelaksanaan triase membutuhkan komunikasi yang efektif antara perawat dan keluarga pasien karena perbedaan pemahaman mengenai…
creator: Ihtifazhuddin Pamungkas
creator: Izni Nur Indrawati
rights: Copyright (c) 2026 Ihtifazhuddin Pamungkas 10080022118, Izni Nur Indrawati
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25779

Strategi Komunikasi Pemasaran Toko Thrifting BNS.NEWGEN melalui Fitur Shopee Live
type: item
description: Abstract. This study describes the marketing communication strategy of the BNS.NEWGEN thrift store through the Shopee Live feature in increasing the number of viewers, covering planning, obstacles, and solutions. Live streaming has grown into a marketing communication medium on e-commerce platforms, particularly Shopee Live, enabling sellers to interact with audiences in real time. This research uses a qualitative approach with a descriptive method and a positivist paradigm. Data were collected through interviews with three informants, namely the store owner, the live host, and the store admin, observation of live streaming sessions, and documentation of Shopee Live dashboard data for the period of 14 April to 11 May 2025. Data were analyzed using the interactive model of Miles and Huberman and validated through triangulation. The results show that planning focuses on three aspects: staged promotional strategies supported by Shopee Live advertising, host credibility built through transparency about product conditions and familiarity with viewers, and broadcast scheduling every day except Monday in two sessions. Obstacles include unstable networks, power outages, accumulated comments, and national events that divide audience attention. Solutions include backup power and connections, selective comment management, and schedule adjustments. Abstrak. Penelitian ini mendeskripsikan strategi komunikasi pemasaran Toko Thrifting BNS.NEWGEN melalui fitur Shopee Live dalam meningkatkan jumlah viewers, yang mencakup perencanaan, kendala, dan solusi. Penelitian dilatarbelakangi oleh berkembangnya live streaming sebagai sarana komunikasi pemasaran pada platform e-commerce, khususnya Shopee Live, yang memungkinkan penjual berinteraksi secara real-time dengan audiens. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif dan paradigma positivisme. Data dikumpulkan melalui wawancara dengan tiga informan, yaitu pemilik toko, host live, dan admin toko, observasi terhad…
creator: Taufiq Muhammad Firdaus
creator: Ratri Rizki Kusumalestari
rights: Copyright (c) 2026 Taufiq Muhammad Firdaus 10080019092, Ratri Rizki K., S.Sos., M.I.KOM
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25793

Representasi Kesenjangan Sosial Ekonomi dalam Film 13 Bom di Jakarta
type: item
description: Abstract. This research is entitled "Representation of Socio-Economic Inequality in the Film 13 Bombs in Jakarta". The object of this research is a mass communication media film 13 Bombs in Jakarta by Angga Dwimas Sasongko which will be released in 2023. The aim of this research is to find out the signs, objects and interpretants, which show social inequality in the film 13 Bom Di Jakarta, and to find out the meaning of socio-economic inequality in the film 13 Bom Di Jakarta. With Charles Sanders Peirce's semiotic analysis, signs according to Charles Sanders Peirce have a relationship between one sign and another sign. This research uses a qualitative approach with Charles Sanders Pierce's semiotic analysis method to assist researchers in observing scene fragments in 13 Bombs in Jakarta. Abstrak. Penelitian ini berjudul “Representasi Kesenjangan Sosial Ekonomi Pada Film 13 Bom Di Jakarta”. Objek dari penelitian ini adalah sebuah media komunikasi massa film yang 13 Bom Di Jakarta karya Angga Dwimas Sasongko yang di rilis pada tahun 2023 . Tujuan penelitian ini adalah untuk mengetahui tanda-tanda sign, object, dan interpretant, yang menunjukan ketimpangan sosial pada film 13 Bom Di Jakarta, dan mengetahui makna ketimpangan sosial ekonomi pada film 13 Bom Di Jakarta. Dengan analisis Semiotika Charles Sanders Peirce, dimana tanda-tanda menurut Charles Sanders Pierce memiliki hubungan antara satu tanda dengan tanda lainnya. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis semiotika Charles Sanders Pierce untuk membantu peneliti dalam mengamati potongan scene dalam 13 Bom Di Jakarta.
creator: Farras Muhammad
creator: Kiki Zakiah
rights: Copyright (c) 2026 Farras Muhammad 10080020042, Kiki Zakiah
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25816

Konstruksi Identitas Diri Blink melalui Pengalaman Menonton Konser Blackpink ‘Deadline’
type: item
description: Abstract. This study aims to understand the process of self-identity construction among Blackpink fans, known as Blink, through their experience of attending the 'Deadline' concert. Utilizing a qualitative methodology with a phenomenological approach, the research explores the subjective experiences of fans focusing on the synthesized findings regarding their motives, language style, dressing style, and concert experiences. The findings reveal that fan motives consist of historical roots (because-of motive) and future-oriented goals (in-order-to motive). Language style adaptation shows two patterns: situational usage within the community and universal usage in daily communication. Furthermore, the dressing style reflects a hybrid identity combining collective fandom symbols with personal preferences. Ultimately, the live concert experience serves as an emotional catalyst that reinforces and redefines their self-concept. The study concludes that the self-identity of a Blink is a continuous, dynamic process deeply intertwined with their social environment and cultural adaptation. Abstrak. Penelitian ini bertujuan untuk memahami proses konstruksi identitas diri penggemar Blackpink, yang dikenal sebagai Blink, melalui pengalaman menonton konser 'Deadline'. Menggunakan metode kualitatif dengan pendekatan fenomenologi, penelitian ini mengeksplorasi pengalaman subjektif penggemar yang berfokus pada hasil temuan terkait motif, gaya bahasa, gaya berpakaian, dan pengalaman menonton konser. Hasil penelitian menunjukkan bahwa motif penggemar terbentuk dari akar masa lalu (because-of motive) dan orientasi tujuan (in-order-to motive). Adaptasi gaya bahasa menunjukkan dua pola: situasional di dalam komunitas dan menyeluruh dalam komunikasi harian. Selanjutnya, gaya berpakaian mencerminkan identitas hibrida yang menggabungkan simbol kolektif fandom dengan preferensi personal. Pada akhirnya, pengalaman menonton konser secara langsung berfungsi sebagai katalis emosional yang memperku…
creator: Meisya Dinnah Putri
creator: Rini Rinawati
rights: Copyright (c) 2026 Meisya Dinnah Putri 10080022209, Rini Rinawati
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25837

Manajemen Konflik Antar Budaya di PR Agency Multinasional
type: item
description: Abstract. In the context of globalization and cross-border collaboration, cultural differences pose significant challenges to organizational communication, including within multinational Public Relations (PR) agencies. This study examines how intercultural conflicts are managed in the work environments of Vero Indonesia and Vero Thailand, two branches of a multinational PR agency in Southeast Asia. The study aims to identify conflict resolution strategies, employee adaptation patterns, and solutions to intercultural communication barriers. A phenomenological approach was employed to explore the subjective experiences of employees influenced by cultural values such as kreng jai, power distance, and uncertainty avoidance. A qualitative method was applied through in-depth interviews with three informants from both countries. The findings indicate that cross-cultural communication conflicts more frequently emerge as subtle coordination disruptions—such as message misinterpretation, differences in work pace, and variations in authority structures—rather than through open confrontation. Employees address these challenges through synchronous communication, output visualization, observation of communication styles, and cross-branch coordination escalation. Self-adaptation is understood as a process of developing empathy and professional flexibility, while cultural diversity is perceived as an organizational strength that enriches cross-border collaboration. Abstrak. Dalam konteks globalisasi dan kerja lintas negara, perbedaan budaya menjadi tantangan nyata dalam komunikasi organisasi, termasuk di industri Public Relations (PR) agency multinasional. Penelitian ini mengkaji bagaimana konflik antar budaya dikelola di lingkungan kerja Vero Indonesia dan Vero Thailand, dua cabang agensi PR multinasional di Asia Tenggara. Tujuan penelitian adalah mengidentifikasi strategi penyelesaian konflik, pola adaptasi karyawan, serta solusi terhadap hambatan komunikasi antar budaya. Pendeka…
creator: Alfidas Refky Bandarea 10080019164
creator: Ani Yuningsih
rights: Copyright (c) 2026 Alfidas Refky Bandarea 10080019164, Ani Yuningsih
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25893

Hubungan Layanan Informasi Rumah Sakit dan Kepuasan Pasien
type: item
description: Abstract. Information service quality at hospitals largely shapes patients' first impressions and trust, so unclear or delayed information tends to lower satisfaction. A preliminary interview at Rumah Sakit Muhammadiyah Bandung found complaints about the clarity of information and staff responsiveness, prompting this study. Using a quantitative correlational method, the study examined the relationship between hospital information service and patient satisfaction through four SERVQUAL dimensions, namely reliability, responsiveness, assurance, and empathy. Data were collected from 95 patient respondents selected through accidental sampling using a Likert-scale questionnaire, then analyzed with Pearson Product Moment correlation. All four dimensions correlated very strongly and significantly with patient satisfaction: reliability (r = 0.8068), responsiveness (r = 0.8275), assurance (r = 0.8277), and empathy (r = 0.8417), the last being the strongest predictor. Overall, hospital information service correlated very strongly with patient satisfaction (r = 0.9084), so every hypothesis in this study was accepted. These findings confirm SERVQUAL theory remains relevant for faith-based hospital information service and point to interpersonal communication training, particularly on empathy, as a practical lever for sustaining patient satisfaction. Abstrak. Kualitas layanan informasi rumah sakit menjadi penentu kesan pertama dan kepercayaan pasien, sehingga informasi yang tidak jelas atau terlambat berpotensi menurunkan kepuasan. Pra-riset di Rumah Sakit Muhammadiyah Bandung menemukan keluhan terkait kejelasan informasi dan respons petugas, sehingga isu ini layak dikaji lebih jauh. Penelitian ini menggunakan metode kuantitatif dengan pendekatan korelasional untuk menguji hubungan antara layanan informasi rumah sakit dan kepuasan pasien melalui empat dimensi SERVQUAL, yaitu reliability, responsiveness, assurance, dan empathy. Data dikumpulkan dari 95 responden pasien yang dipilih…
creator: Azka Fadliansyah
creator: Nova Yuliati
rights: Copyright (c) 2026 Azka Fadliansyah 1008002072, Nova yuliati
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25935

Pengelolaan Bauran Promosi melalui Instagram dalam Memasarkan Produk Kopi
type: item
description: Abstract. The development of social media has positioned Instagram as an important platform for digital marketing communication, particularly for coffee shop businesses seeking to enhance product appeal, strengthen brand identity, and build relationships with audiences. String Coffee Shop Bandung utilizes its Instagram account, @about.string, to manage its promotional mix in marketing coffee products through event promotion, the use of Key Opinion Leaders, marketplace collaborations, and the creative space concept. This study aims to examine how the promotional mix is managed through Instagram @about.string in marketing coffee products. The research employed a qualitative method with a case study approach. Data were collected through in-depth interviews with the owners, head of marketing, head of events, KOL specialist, head content creator, expert informant, follower, and KOL talent, as well as through observation and documentation of Instagram content on @about.string. The findings reveal that promotional mix management through Instagram is carried out by integrating offline activities with digital communication. Events are packaged as experience-based promotional content through e-flyers, reels, stories, teasers, and collaborative posts. KOLs are utilized to deliver promotional messages by highlighting visit experiences, venue atmosphere, and coffee products. Marketplace collaborations are communicated through Instagram Stories and promotional content featuring discounts, bundles, special offers, and online purchasing access. Meanwhile, the creative space concept functions as a space for content exploration that enables the creative team to develop various visual references, music, storytelling, retro, vintage, Y2K, and 2000s MTV-inspired styles according to campaign needs and emerging trends. Therefore, Instagram @about.string functions as a promotional mix management platform that integrates events, Key Opinion Leaders, marketplace collaborations, and creative …
creator: Juwita Puspita Dewi
creator: Anne Ratnasari
rights: Copyright (c) 2026 Juwita Puspita Dewi 10080022301, Anne Ratnasari
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25948

Strategi Komunikasi Publik Digital BBB BPJS Kesehatan di Instagram
type: item
description: Abstract. The rapid growth of digital media has transformed public communication practices within government institutions. Social media is increasingly utilized not only as a channel for information dissemination but also as a platform for public education and engagement. This study examines the implementation of the Buka, Baca, dan Bagikan (BBB) culture as a digital public communication strategy employed by BPJS Kesehatan Bandung Branch through its Instagram account, @bpjscabangbandung. Using a qualitative approach with an embedded single-case study design, data were collected through in-depth interviews, digital observation, and document analysis. The findings reveal that BPJS Kesehatan Bandung Branch adopts a communication strategy characterized by visual appeal, human-centered messaging, interactivity, and audience participation. The BBB concept is implemented through three stages: attracting audience attention (Buka), facilitating understanding of information (Baca), and encouraging the dissemination of information (Bagikan). This strategy contributes to improving digital health literacy, enhancing public understanding of National Health Insurance (JKN) services, and strengthening participatory communication between public institutions and society. The study concludes that BBB can serve as an adaptive model of digital public communication for public service education in the social media era. Abstrak. Perkembangan media digital telah mengubah praktik komunikasi publik pada lembaga pemerintah. Media sosial kini dimanfaatkan tidak hanya sebagai sarana penyebaran informasi, tetapi juga sebagai ruang edukasi dan partisipasi masyarakat. Penelitian ini bertujuan menganalisis penerapan Budaya Buka, Baca, dan Bagikan (BBB) sebagai strategi komunikasi publik digital yang dilakukan BPJS Kesehatan Cabang Bandung melalui akun Instagram @bpjscabangbandung. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus tunggal terbenam (embedded single case study). Da…
creator: Razzandra Irsyad Akbar
creator: Ferra Martian
rights: Copyright (c) 2026 Razzandra Irsyad Akbar 10080022045, Ferra Martian, Ferra Martian
date: 2026-08-04
publication date: 2026-08-04
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.26161

Komunikasi Protokol Pimpinan
type: item
description: Abstract. Protocol activities in government institutions involve intense communication processes between regional leaders and protocol officers. In the Regional Secretariat of Bandung City, the leader's communication tends to show an open, flexible, and less hierarchical style. This study aims to identify and analyze the internal communication process, the implementation of a low power distance communication style, and its underlying reasons. Using a qualitative method with a case study approach, data were collected through in-depth interviews, observation, and documentation from five informants. The results indicate that protocol communication runs through preparation, execution, and evaluation phases. The low power distance communication style, driven by the leader's background in communication and media, successfully short-circuits bureaucratic rigidity, mitigates message distortion, and enhances team motivation while strictly respecting professional boundaries. Abstrak. Kegiatan keprotokolan dalam lingkungan pemerintahan melibatkan proses komunikasi yang intens antara pimpinan daerah dan petugas protokol. Pada Sekretariat Daerah Kota Bandung, fenomena komunikasi pimpinan memperlihatkan kecenderungan gaya yang lebih terbuka, cair, dan tidak menonjolkan jarak hierarkis. Penelitian ini bertujuan menganalisis proses komunikasi internal, penerapan komunikasi berjarak rendah, serta faktor pendukung dan penghambatnya. Metode kualitatif dengan pendekatan studi kasus diterapkan dalam penelitian ini. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi terhadap lima orang informan. Hasil penelitian menunjukkan bahwa arus komunikasi keprotokolan terbagi atas tahap persiapan, pelaksanaan, dan evaluasi. Penerapan gaya komunikasi berjarak rendah (low power distance) dipengaruhi oleh latar belakang pimpinan di bidang media, yang efektif memotong kekakuan birokrasi, meningkatkan kinerja, serta motivasi staf tanpa mengabaikan batas profesionalitas.
creator: Salma Agysta Erhadwiputri
creator: Riza Hernawati
rights: Copyright (c) 2026 Salma Agysta Erhadwiputri 10080021206, Riza Hernawati
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25981

Pola Komunikasi Kicau Mania Lovebird di Facebook
type: item
description: Abstract. This study examines the digital interaction dynamics within the Bandung Prospect Lovebird Community on Facebook. Operating within the digital ethnography and qualitative descriptive paradigms, this research explores how traditional hobbyist subcultures adapt to modern social media structures to sustain social cohesion. Data collection was conducted through non-participant virtual observation and in-depth interviews with key community administrators and active members. The collected textual and visual interactions were analyzed using Miles and Huberman’s interactive qualitative framework, encompassing data reduction, data display, and verification. The findings reveal that communication patterns within the group are highly egalitarian yet asymmetric, heavily dominated by transactional exchanges, technical bird-training discussions, and distinct community jargon. Furthermore, while the platform effectively minimizes geographical barriers and fosters digital solidarity through mutual hobbyist identities, it simultaneously presents structural challenges such as widespread disinformation regarding avian care and high text-based miscommunication. This study concludes that Facebook serves as a critical socio-economic sphere for subcultural survival, though its efficacy remains constrained by user-driven participatory imbalances. Abstrak. Penelitian ini mengkaji dinamika interaksi digital dalam Komunitas Lovebird Prospek Bandung di platform Facebook. Menggunakan paradigma deskriptif kualitatif, kajian ini mengeksplorasi cara subkultur penghobi tradisional mengadaptasi struktur media sosial modern untuk mempertahankan kohesi sosial kelompok. Pengumpulan data dilakukan melalui observasi virtual non-partisipan serta wawancara mendalam bersama pengelola grup dan anggota aktif. Data interaksi tekstual dan visual yang terkumpul kemudian dianalisis menggunakan model interaktif Miles dan Huberman, yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil…
creator: Muhammad Realdy
creator: Maman Chatamallah
rights: Copyright (c) 2026 Muhammad Realdy 10080018211, Maman Chatamallah
date: 2026-08-04
publication date: 2026-08-04
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.25996

Strategi Komunikasi Storytelling Fasilitator di PAS ITB
type: item
description: Abstract. Early childhood education plays an important role in shaping children’s character and socio-emotional development. However, learning practices that primarily focus on cognitive aspects often limit children’s opportunities to internalize moral values naturally. Storytelling is considered an effective method for conveying Islamic values through narrative experiences that enhance empathy, social skills, and character building. This study aims to analyze the communication strategies employed by facilitators of the PAS Salman ITB Children Community in delivering Islamic values through storytelling and to examine the forms of interaction developed during the activities. This research uses a qualitative case study approach with data collection techniques including participatory observation, in-depth interviews, and documentation. The findings indicate that facilitators apply simple, expressive, and interactive communication through direct explanation, dialogic interaction, and exemplary behavior, enabling children to better understand and reflect Islamic values in their daily lives. This study is expected to contribute theoretically to the development of storytelling as an educational communication strategy and practically as a guideline for early childhood learning activities. Abstrak. Pendidikan anak usia dini berperan penting dalam pembentukan karakter dan perkembangan sosial-emosional anak. Namun, pembelajaran yang masih berfokus pada aspek kognitif menyebabkan anak kurang mendapatkan ruang untuk menginternalisasi nilai moral secara alami. Storytelling menjadi salah satu metode yang efektif dalam menyampaikan nilai-nilai Islami melalui pengalaman naratif yang mampu meningkatkan empati, kemampuan sosial, serta pembentukan karakter. Penelitian ini bertujuan untuk menganalisis strategi komunikasi fasilitator Komunitas Anak PAS Salman ITB dalam menyampaikan nilai-nilai Islami melalui storytelling serta mengkaji bentuk interaksi yang terbangun selama kegiatan. Pen…
creator: Hafshah Sabila Rasyid
creator: Dedeh Fardiah
rights: Copyright (c) 2026 Hafshah Sabila Rasyid 10080022071, Dedeh Fardiah
date: 2026-08-04
publication date: 2026-08-04
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.26000

Komunikasi Humas RS PTPN VIII Subang dalam Pendampingan Mobile JKN
type: item
description: Abstract. The implementation of digital technology in healthcare services encourages hospitals to optimize the use of the Mobile JKN application as a medium for patient services. However, in practice, patients still experience difficulties in understanding and using the application. Therefore, the role of hospital public relations becomes important in providing assistance through the application of effective communication techniques. This study aims to examine how hospital public relations communication techniques are applied in assisting patients with the use of the Mobile JKN application at RS PTPN VIII Subang. This research employs a qualitative approach using a case study method. Data collection techniques include observation, interviews, and documentation. Data analysis is conducted through data reduction, data presentation, and conclusion drawing. The results of this study are expected to provide an overview of the communication techniques used by hospital public relations as well as the obstacles encountered in the patient assistance process, serving as an evaluation to improve the quality of digital-based healthcare services. Abstrak. Penerapan teknologi digital dalam pelayanan kesehatan mendorong rumah sakit untuk mengoptimalkan penggunaan aplikasi Mobile JKN sebagai sarana pelayanan kepada pasien. Namun, dalam praktiknya masih terdapat kendala yang dialami pasien dalam memahami dan menggunakan aplikasi tersebut. Oleh karena itu, peran humas rumah sakit menjadi penting dalam memberikan pendampingan melalui penerapan teknik komunikasi yang efektif. Penelitian ini bertujuan untuk mengetahui bagaimana teknik komunikasi humas rumah sakit dalam pendampingan penggunaan aplikasi Mobile JKN oleh pasien di RS PTPN VIII Subang. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan ke…
creator: Nadiah Fakhirah
creator: Ani Yuningsih
rights: Copyright (c) 2026 Nadiah Fakhirah 10080022017, Ani Yuningsih
date: 2026-08-06
publication date: 2026-08-06
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.26004

Efektivitas Pelayanan Publik di Lapas Narkotika Kelas IIA Bandung
type: item
description: Abstract. The rapid advancement of digital technology has encouraged public institutions to develop more efficient and accessible services. One such innovation is the use of video call services to facilitate communication between inmates and their families. This study analyzes the effectiveness of technology-based public services at the Bandung Class IIA Narcotics Correctional Institution through the Lapnajel Hotline Service application. A quantitative descriptive method with a survey approach was employed. Data were collected from 84 respondents consisting of visitors and family members of inmates who had used the service. Service effectiveness was measured using the SERVQUAL dimensions proposed by Parasuraman, namely tangibles, reliability, responsiveness, assurance, and empathy. The findings indicate that the Lapnajel Hotline Service effectively supports communication between inmates and their families while contributing to improved public service quality. Users generally expressed positive perceptions of responsiveness and empathy, whereas reliability, assurance, and tangible aspects were also rated favorably. However, several challenges remain, including limited technological infrastructure, scheduling inconsistencies, and varying levels of digital literacy among users. Overall, the study demonstrates that technology-based communication services play an important role in enhancing the effectiveness and accessibility of public services within correctional institutions. Abstrak. Perkembangan teknologi digital yang pesat mendorong instansi publik untuk mengembangkan layanan yang lebih efisien dan mudah diakses. Salah satu inovasi yang diterapkan adalah layanan video call untuk memfasilitasi komunikasi antara warga binaan dan keluarganya. Penelitian ini bertujuan efektivitas efektivitas pelayanan publik berbasis teknologi di Lembaga Pemasyarakatan Narkotika Kelas IIA Bandung melalui aplikasi Lapnajel Hotline Service. Penelitian menggunakan metode deskriptif kuantit…
creator: Syavira Najwa Filzainia
creator: Maya Amalia Oesman Palapah
rights: Copyright (c) 2026 Syavira Najwa Filzainia 10080022171, Maya Amalia Oesman Palapah
date: 2026-08-04
publication date: 2026-08-04
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.26014

Hubungan Konten Media Sosial Instagram dengan Minat Beli Konsumen
type: item
description: Abstract. Instagram has become one of the most popular platforms currently utilized by young livestock entrepreneurs, such as the @peternakzilenial account, to introduce innovative home-based chicken farming businesses through creative and educational content. This account uses a soft-selling strategy through a practical, complete, and environmentally friendly economical chicken coop package to attract interest in farming. The results of this study show that there is a significant relationship between soft selling content and consumer purchasing interest at each stage, namely attention, interest, desire, and action. The theory used in this study is the AIDA Theory. This study uses a quantitative research method with a correlational approach. Respondents in this study were 100 followers of the @peternakzilenial Instagram account. The results of this study show that there is a significant relationship between soft selling content and consumer purchasing interest at each stage, namely attention, interest, desire, and action. This is shown by the indicator with the highest value in the attention aspect, where the visual appearance of @peternakzilenial's Instagram content is able to attract consumers' attention; in the interest aspect, the content is presented in an interesting and not boring manner; in the desire aspect, the content is able to encourage consumers' desire to try buying the products offered; and in the action aspect, respondents showed a willingness to spend money to buy @peternakzilenial products. Abstrak. Instagram menjadi salah satu platform paling populer yang kini dimanfaatkan oleh pelaku usaha peternakan muda seperti akun @peternakzilenial untuk memperkenalkan inovasi usaha ternak ayam rumahan melalui konten kreatif dan edukatif. Akun ini menggunakan strategi soft selling melalui paket kandang ayam ekonomis yang praktis, lengkap dan ramah lingkungan untuk menarik minat beternak. Tujuan dari penelitian ini adalah untuk mengetahui seberapa kuat hubung…
creator: Vinka Aryllia Fasha
creator: Arbaiyah Satriani
rights: Copyright (c) 2026 Vinka Aryllia Fasha 10080022319, Arbaiyah Satriani
date: 2026-08-04
publication date: 2026-08-04
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.26030

Kontribusi ECLIP terhadap Efektivitas Media Relations Pemerintah
type: item
description: Abstract. This study examines the contribution of the ECLIP (Electronic Clipping) media monitoring system in supporting the effectiveness of media relations at the Administration Bureau of the Leadership Secretariat (Biro ADPIM) of the West Java Provincial Government. Using a qualitative case study method within a constructivist paradigm, data were collected through in-depth interviews with three key informants, participatory observation during an internship in July–August 2025, and document analysis of ECLIP reports. Data were analyzed using the interactive model of Miles, Huberman, and Saldáña (2014), with validity established through source and technique triangulation, member checking, and referential adequacy. The findings show that ECLIP operates as a strategic information management system that processes 200 to 600 news items daily through monitoring, categorization, and reporting stages. Sentiment assessment is interpretive rather than automated, and practitioners consistently position ECLIP as an early-warning tool rather than a sole decision-maker. ECLIP contributes to shaping media relations strategy through five reinforcing mechanisms: overcoming the limitations of manual monitoring, transforming raw data into a structured strategic basis, enabling proactive early detection, standardizing response procedures, and building long-term media credibility. These contributions are summarized in a four-layer model comprising detection, interpretation, strategy, and relational layers. Key limitations include the absence of social media coverage, the risk of inconsistent sentiment judgment, and the lack of follow-up recommendation features, indicating that ECLIP's effectiveness ultimately depends on the competence of its human operators. Abstrak. Penelitian ini mengkaji kontribusi sistem media monitoring ECLIP (Electronic Clipping) dalam mendukung efektivitas media relations Biro Administrasi Pimpinan (ADPIM) Sekretariat Daerah Provinsi Jawa Barat. Dengan pendekata…
creator: Kania Putri Hertisya
creator: Dedeh Fardiah
rights: Copyright (c) 2026 Kania Putri Hertisya 10080022176, Dedeh Fardiah
date: 2026-08-04
publication date: 2026-08-04
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.26137

Integrasi Media Televisi dan Platform Digital dalam Komunikasi Promosi Program Siaran
type: item
description: Abstract. The rapid growth of digital media has transformed audience consumption behavior and intensified competition within the broadcasting industry. Consequently, television networks are required to implement integrated promotional communication strategies to maintain audience attention and enhance program visibility across multiple platforms. This study aims to analyze how Garuda TV's Promotion Division designs, implements, and evaluates promotional communication in introducing television programs. Employing a qualitative case study approach within a constructivist paradigm, data were collected through participant observation, in-depth interviews, documentation, and source triangulation involving promotion and marketing personnel and audiences. The findings indicate that Garuda TV integrates on-air promotion with digital platforms through a systematic workflow consisting of planning, creative content production, cross-platform dissemination, and continuous evaluation. The study further reveals that promotional communication effectiveness depends not only on media utilization but also on message consistency, interdepartmental coordination, and audience-oriented communication practices. This research contributes to the literature on Integrated Marketing Communication (IMC) and media convergence by demonstrating how television broadcasters adapt promotional activities through conventional and digital media integration within a unified communication framework. The study provides empirical insights into promotional communication practices in broadcasting and extends existing research that predominantly examines individual promotional platforms rather than integrated communication processes. Abstrak. Perkembangan media digital telah mengubah pola konsumsi media audiens dan meningkatkan persaingan dalam industri penyiaran. Kondisi tersebut mendorong stasiun televisi menerapkan strategi komunikasi promosi terintegrasi guna mempertahankan perhatian audiens dan meningkatk…
creator: Intan Adinda Nurhalimah
creator: Indri Rachmawati
rights: Copyright (c) 2026 Intan Adinda Nurhalimah 10080019383, Indri Rachmawati
date: 2026-08-04
publication date: 2026-08-04
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.26141

The Hubungan Intensitas Paparan Konten YouTube Traveling dengan Sikap Followers
type: item
description: Abstract. The rapid development of digital media has made YouTube one of the primary platforms for obtaining information, including travel-related content. Audiovisual travel content has the potential to influence viewers' attitudes. This study aims to examine the relationship between the intensity of exposure to YouTube travel content and followers' attitudes among viewers of Leonardo Edwin's YouTube channel. This research employed a quantitative approach using a correlational survey method. The sample consisted of 100 respondents selected through simple random sampling. Data were collected using a Likert-scale questionnaire and analyzed with the Spearman Rank Correlation test using IBM SPSS Statistics. The findings indicate a strong, positive, and significant relationship between the intensity of exposure to YouTube travel content and followers' attitudes. Higher exposure intensity, reflected in viewing frequency, viewing duration, and attention to the content, is associated with more positive cognitive, affective, and conative attitudes. These findings suggest that YouTube travel content serves as an effective communication medium in shaping audience attitudes toward tourism activities. Abstrak. Perkembangan media digital menjadikan YouTube sebagai salah satu platform yang banyak dimanfaatkan untuk memperoleh informasi, termasuk mengenai destinasi wisata. Konten traveling yang disajikan secara audiovisual berpotensi memengaruhi sikap penontonnya. Penelitian ini bertujuan untuk menganalisis hubungan antara intensitas paparan konten YouTube traveling dengan sikap followers pada penonton kanal YouTube Leonardo Edwin. Penelitian menggunakan pendekatan kuantitatif dengan metode survei korelasional. Sampel penelitian berjumlah 100 responden yang dipilih menggunakan teknik simple random sampling. Data dikumpulkan melalui penyebaran kuesioner dengan skala Likert dan dianalisis menggunakan uji korelasi Rank Spearman melalui IBM SPSS Statistics. Hasil penelitian menunjukka…
creator: Alicya Najwa
creator: Mochammad Rochim
rights: Copyright (c) 2026 Alicya Najwa 10080022158, Mochammad Rochim
date: 2026-08-04
publication date: 2026-08-04
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.26146

Aktivitas Komunikasi Digital Dinas Pariwisata dan Ekonomi Kreatif Kabupaten Bandung Pascarestrukturisasi
type: item
description: Abstract. The development of digital media encourages local governments to implement more open, responsive, and interactive public communication through social media, including Instagram. The Bandung Regency Government in July 2025 conducted a restructuring by separating the Tourism and Culture Office into the Tourism and Creative Economy Office. The consequences of the restructuring brought changes to the organizational structure, division of tasks, and management of digital media in the institution. This study aims to describe the digital media activities of the Bandung Regency DISPAREKRAF post-restructuring which include managing public communication messages, managing digital media, and determining human resources as digital media managers. This study uses a qualitative descriptive method with a case study approach. Data collection was carried out through in-depth interviews, observation of the activities of the official Instagram account @disbudpar.kabbdg, and documentation. Data analysis was carried out through data reduction, data presentation, and drawing conclusions with validity tests using source triangulation. The results of the study indicate that digital media activities are carried out systematically through message planning, determining themes based on work programs and current issues, packaging content according to Instagram characteristics, verification before publication, and evaluation based on audience engagement. Digital media management is supported by interdisciplinary coordination, the use of digital technology, and the competence of media managers, but still faces obstacles such as limited human resources, high workloads, and lengthy content approval processes. This study concludes that post-restructuring digital media activities can still support the effective dissemination of public information if supported by systematic communication planning, good organizational coordination, and human resource readiness. Abstrak. Perkembangan media dig…
creator: Kenie Eishadhianti
creator: Mohamad Subur Drajat
rights: Copyright (c) 2026 Kenie Eishadhianti 10080022006, Mohamad Subur Drajat
date: 2026-08-04
publication date: 2026-08-04
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.26164

Hubungan Penggunaan Media Sosial Instagram @Fikom_Unisba dengan Pemenuhan Kebutuhan Akademik Mahasiswa
type: item
description: Abstract. Educational institutions, including universities, have begun to use Instagram as a medium for official publication and communication. Through their Instagram accounts, institutions can deliver academic information, student activities, and the achievements of the academic community in a more creative and easily accessible manner. This strategy not only strengthens the presence of the institution in the digital space but also reinforces the relationship between the institution and its students. Instagram is not merely a platform for entertainment; it also serves as a medium for building academic communication that is relevant to information needs. The purpose of this study is to determine the relationship between the use of the Instagram account @fikom_unisba and the current need approach, everyday need approach, exhaust need approach, and catching-up need approach among students of the Faculty of Communication Sciences, Universitas Islam Bandung (Unisba). The theory used in this study is the Uses and Gratifications Theory. This research employs a quantitative method with a correlational analysis approach. The respondents of this study consist of 91 students of the Faculty of Communication Sciences, Unisba. The results of this research show that H0 is rejected and H1 is accepted. Thus, there is a relationship between the use of the social media Instagram account @fikom_unisba and the fulfilment of students’ academic information needs. Abstrak. Institusi pendidikan, termasuk perguruan tinggi, mulai memanfaatkan Instagram sebagai sarana publikasi dan komunikasi resmi. Melalui akun Instagram, institusi dapat menyampaikan informasi akademik, kegiatan mahasiswa, hingga pencapaian prestasi sivitas akademika dengan cara yang lebih kreatif dan mudah diakses. Strategi ini tidak hanya meningkatkan keberadaan institusi di ruang digital, tetapi juga memperkuat hubungan antara institusi dan mahasiswa. Instagram tidak sekadar menjadi media hiburan, tetapi juga menjadi wad…
creator: Intan Purnama Sari
creator: Askurifa’i Baksin
rights: Copyright (c) 2026 Intan Purnama Sari 10080022315, Askurifa’i Baksin
date: 2026-08-04
publication date: 2026-08-04
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.26175

Representasi Konflik Komunikasi Keluarga dalam Film
type: item
description: Abstract. How To Make Millions Before Grandma Dies (2024) tells the story of M, a college dropout who decides to care for his elderly grandmother in the hope of inheriting her wealth. As the story unfolds, the film portrays various forms of family communication conflict rooted in inheritance disputes, material interests, and shifting family relationships. This study aims to examine how family communication conflict is represented in the film. A qualitative approach was employed using John Fiske’s semiotic analysis through the Codes of Television framework, which consists of the levels of reality, representation, and ideology. The research object comprises scenes depicting family communication conflict, which were analyzed through verbal and nonverbal codes, cinematographic techniques, and the underlying ideologies. The findings reveal that the film represents family communication conflict as a tension between material interests and familial affection, expressed primarily through indirect communication rather than overt confrontation. At the level of reality, conflict is represented through changes in intonation, communication avoidance, facial expressions, body gestures, and eye contact. At the level of representation, conflict is reinforced through cinematographic techniques, particularly medium shots, medium close-up shots, medium wide shots, close-up shots, and visual composition. At the ideological level, the film represents the influence of familism, matriarchy, and traditionalism on communication patterns, decision-making, and relationships among family members. Abstrak. Film How To Make Millions Before Grandma Dies (2024) menceritakan seorang pelajar putus kuliah bernama M yang merawat neneknya dengan harapan memperoleh warisan. Seiring perkembangan cerita film ini menampilkan berbagai konflik komunikasi keluarga yang dipengaruhi oleh perebutan warisan, kepentingan material, dan perubahan relasi antaranggota keluarga. Penelitian ini bertujuan menganalisis rep…
creator: Alrazza Taufik Hussein
creator: Kiki Zakiah
rights: Copyright (c) 2026 Alrazza Taufik Hussein, Kiki Zakiah
date: 2026-08-04
publication date: 2026-08-04
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.26191

Transformasi Tubuh Terinspirasi dari Sosial Media: Gambaran Likers Akun @Coach_fully
type: item
description: Abstract. The increasing prevalence of overweight and obesity underscores the need for credible and accessible health communication. Instagram is widely used to distribute diet information through visual and interactive content. This study describes the attitudes of users who liked diet-related posts on the Instagram account @coach_fully based on cognitive, affective, and conative components. A positivist, quantitative-descriptive design was applied. The sampling frame comprised 3,298 accounts listed as likers across 21 diet campaign posts published from 23 November to 23 December 2025. Ninety-seven respondents were selected through simple random sampling using the Slovin formula with a 10% margin of error. Data were collected using a 35-item online Likert questionnaire and supplementary interviews with nine respondents, then analyzed using descriptive statistics in SPSS. All questionnaire items were valid, while Cronbach's alpha values were 0.906 for cognition, 0.923 for affect, and 0.795 for conation. The results indicate positive attitudes: the cognitive component obtained a mean of 4.08 (81.64%), the affective component 4.09 (81.75%), and the conative component 4.11 (82.14%). The findings show that the content was perceived as informative, appealing, useful, and capable of encouraging intentions to adopt healthier eating practices and interact with the content. Abstrak. Meningkatnya prevalensi kelebihan berat badan dan obesitas menegaskan pentingnya komunikasi kesehatan yang kredibel dan mudah diakses. Instagram banyak dimanfaatkan untuk menyebarkan informasi diet melalui konten visual dan interaktif. Penelitian ini bertujuan menggambarkan sikap pengguna yang memberikan tanda suka pada konten diet akun Instagram @coach_fully berdasarkan komponen kognitif, afektif, dan konatif. Penelitian menggunakan paradigma positivistik, metode kuantitatif, dan pendekatan deskriptif. Kerangka populasi terdiri atas 3.298 akun yang tercatat memberikan tanda suka pada 21 unggahan…
creator: Amanda Nasywaa Putri Akhyani
creator: Tri Nur Aini Noviar
rights: Copyright (c) 2026 Amanda Nasywaa Putri Akhyani 10080022321, Tri Nur Aini Noviar
date: 2026-08-04
publication date: 2026-08-04
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.26193

Pengaruh Strategi Sosialisasi Dinas Tenaga Kerja dan Transmigrasi terhadap Pemanfaatan Platform Etam Kerja pada Pencari Kerja di Kalimantan Timur
type: item
description: Abstract. This study employed a quantitative approach using an associative research design. Data were collected through questionnaires distributed to 98 respondents who were job seekers in East Kalimantan Province. The data were analyzed using descriptive statistics, validity tests, reliability tests, normality tests, linearity tests, simple linear regression analysis, t-test, and the coefficient of determination (R²) with the assistance of Statistical Package for the Social Sciences (SPSS) version 27. The results indicate that the socialization strategy implemented by the Department of Manpower and Transmigration of East Kalimantan Province is categorized as high, while the utilization of the ETAM Kerja Platform among job seekers is also categorized as high, with a correlation coefficient of 0.946. The hypothesis testing results showed a significance value of 0.000 (<0.05) and a calculated t-value of 28.385, which is greater than the t-table value of 1.985. Therefore, the alternative hypothesis (Ha) was accepted and the null hypothesis (H0) was rejected. Furthermore, the coefficient of determination (R²) of 0.894 indicates that the socialization strategy contributes 89.4% to the utilization of the ETAM Kerja Platform, while the remaining 10.6% is influenced by other factors outside the scope of this study. It can therefore be concluded that the socialization strategy has a positive and significant influence on the utilization of the ETAM Kerja Platform among job seekers in East Kalimantan. Thus, the research problem has been answered, and the proposed research hypothesis has been empirically supported. Abstrak. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada 98 responden yang merupakan pencari kerja di Provinsi Kalimantan Timur. Teknik analisis data menggunakan statistik deskriptif, uji validitas, uji reliabilitas, uji normalitas, uji linearitas, analisis regr…
creator: Siti Nurjanah
creator: Maskan
creator: Muhammad Ibnu Ashari R.
rights: Copyright (c) 2026 Siti Nurjanah 221110013509017, Maskan, Muhammad Ibnu Ashari R.
date: 2026-08-04
publication date: 2026-08-04
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.26199

Personal Branding Content Creator di Media Sosial Youtube
type: item
description: Abstract. Social media is no longer used solely as a promotional tool but has also become an important medium for branding, including personal branding. This study analyzes the process of personal branding formation of Muhammad Ashari Herlambang (Markocop) as a gaming content creator on YouTube. The research aims to examine the process of building personal branding, the meaning of personal branding, and the reasons for choosing YouTube as the primary platform for identity construction. This study employs a qualitative approach using a case study method and is based on McNally and Speak’s personal branding theory, which consists of three dimensions: competence, style, and standards. Data were collected through in-depth interviews, content observation, and documentation study. The findings indicate that Markocop builds his personal branding through his competence in playing Mobile Legends, particularly by specializing in the Aldous hero, a relaxed and humorous communication style using a Sundanese accent and the catchphrase “Serepet,” as well as the application of professional standards through content consistency, platform strategies, and audience community development. Markocop’s personal branding is formed as an authentic and distinctive digital identity that is easily recognizable and capable of creating emotional closeness with audiences. Abstrak. Media sosial saat ini tidak hanya dimanfaatkan sebagai sarana promosi, tetapi juga sebagai media branding, termasuk personal branding bagi individu. Penelitian ini menganalisis proses pembentukan personal branding Muhammad Ashari Herlambang (Markocop) sebagai content creator gaming di platform YouTube. Penelitian ini bertujuan untuk mengkaji proses pembangunan personal branding, pemaknaan personal branding, serta alasan pemilihan YouTube sebagai media utama dalam membangun identitas diri. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus dan mengacu pada teori personal branding McNally dan Speak yan…
creator: Nadzar Aliefian
creator: Tresna Wiwitan
rights: Copyright (c) 2026 Nadzar Aliefian 10080019163, Tresna Wiwitan
date: 2026-08-06
publication date: 2026-08-06
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.26211

Representasi Komunikasi Visual Skin Hero Gatot Kaca dalam Mobile Legends
type: item
description: Abstract. This study aims to analyze the visual communication representation of the Sentinel Gatot Kaca hero skin in the Mobile Legends: Bang Bang game. The phenomenon of local culture represented with futuristic aesthetics is the main attraction of this research. The method used is qualitative interpretative with Roland Barthes' semiotic analysis covering denotation, connotation, and myth. Visual data collection included character design elements such as color, armor, helm, crown, mechanical wings, and light effects. The result indicates that denotatively, the character represents a futuristic high-tech knight. Connotatively, there is a cultural hybridity between Javanese traditional elements and global mecha aesthetics that communicate authority and guardianship. In the myth stage, it was found the naturalization of technoheroism ideology, the universal guardian values resonating with the concept of khalifah, and the simplification of the long history of Islamic-Javanese acculturation for the sake of the game industry's commodification. The Sentinel skin is not merely a digital cosmetic, but a complex space of negotiation between local identity, religious values, and global capitalism. Abstrak. Penelitian ini bertujuan untuk menganalisis representasi komunikasi visual pada skin Sentinel hero Gatot Kaca dalam permainan Mobile Legends: Bang Bang. Fenomena penggunaan elemen budaya lokal yang dipadukan dengan desain futuristik menjadi daya tarik utama yang diangkat dalam penelitian ini. Metode penelitian yang digunakan adalah kualitatif interpretif dengan pendekatan analisis semiotika Roland Barthes yang mencakup tiga tahapan, yaitu denotasi, konotasi, dan mitos. Pengumpulan data dilakukan melalui observasi visual pada elemen-elemen desain karakter seperti warna, zirah, helm, mahkota, sayap, dan efek cahaya. Hasil penelitian menunjukkan bahwa secara denotatif, karakter merepresentasikan ksatria berteknologi tinggi. Secara konotatif, terdapat hibriditas budaya antara e…
creator: Fazra Rivandi
creator: Tresna Wiwitan
rights: Copyright (c) 2026 Fazra Rivandi 10080019353, Tresna Wiwitan
date: 2026-08-04
publication date: 2026-08-04
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.26212

Kepribadian dan Pola Komunikasi dalam Praktik Kepemimpinan Perempuan pada Startup Business Pariwisata
type: item
description: Abstract. The rapid growth of startups in Indonesia, particularly in the tourism sector, has created increasingly diverse leadership dynamics, including the growing role of women as organizational leaders. This study aims to examine women's leadership practices at TemeninTrip, a tourism startup, by exploring the leader's personality, communication patterns with team members, and leadership practices in sustaining the organization amid business competition. This research employed a qualitative method with a case study approach. Data were collected through in-depth interviews and participant observation involving the leader and members of the TemeninTrip team. The findings reveal that women's leadership at TemeninTrip is characterized by a leader who is assertive, caring, open-minded, and visionary, resulting in a participative and supportive leadership style. In addition, the leader implements professional, two-way, and flexible communication, fostering a collaborative and communicative work environment. To sustain the startup, the leader adopts a transformational leadership style that emphasizes inspirational motivation, team empowerment, and the development of a human-centered and cohesive workplace. These findings suggest that the combination of strong leadership characteristics, effective communication, and a transformational leadership approach plays a significant role in supporting the sustainability of tourism startups. Abstrak. Perkembangan startup di Indonesia, khususnya pada sektor pariwisata, mendorong munculnya dinamika kepemimpinan yang semakin beragam, termasuk meningkatnya peran perempuan sebagai pemimpin organisasi. Penelitian ini bertujuan untuk menganalisis praktik kepemimpinan perempuan pada Temenintrip sebagai startup pariwisata dengan mengkaji kepribadian pemimpin, pola komunikasi yang dibangun bersama anggota tim, serta praktik kepemimpinan dalam mempertahankan organisasi di tengah persaingan bisnis. Penelitian menggunakan metode kualitatif deng…
creator: Ranisa Cahyaning Asri
creator: Mohamad Subur Drajat
rights: Copyright (c) 2026 Ranisa Cahyaning Asri 10080022248, Mohamad Subur Drajat
date: 2026-08-06
publication date: 2026-08-06
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.26229

Strategi Humas DPRD Provinsi Jawa Barat dalam Manajemen Isu
type: item
description: Abstrack. The 17+8 People's Demands demonstration in West Java Province sparked various public reactions that have the potential to influence perceptions of regional legislative institutions. This situation encourages the strategic role of public relations in managing emerging issues in society. This study was designed to examine the public relations strategy of the West Java Provincial DPRD in issue management after the demonstration, particularly in responding to and shaping public opinion. This study applied a qualitative approach using a case study method. Data collection was conducted using in-depth interviews and documentation techniques. The research findings revealed that the West Java Provincial Government's public relations strategy in issue management was implemented through continuous issue monitoring, rapid and coordinated information dissemination, utilization of social media as a public communication medium, and efforts to provide clarification and explanation of policies to the public. These strategies were intended to reduce negative issues, build public understanding, and maintain public trust in the institution. Abstrak. Demonstrasi Tuntutan Rakyat 17+8 di Provinsi Jawa Barat memunculkan berbagai reaksi publik yang berpotensi memengaruhi persepsi terhadap lembaga legislatif daerah. Kondisi ini mendorong keberadaan peran strategis humas dalam mengelola isu yang berkembang di masyarakat. Penelitian ini dirancang untuk meneliti strategi humas DPRD Provinsi Jawa Barat dalam manajemen isu pasca demonstrasi tersebut, khususnya dalam merespons dan membentuk opini publik. Penelitian ini menerapkan pendekatan kualitatif dengan menggunakan metode studi kasus. Pengumpulan data dilakukan dengan teknik wawancara mendalam dan dokumentasi. Temuan penelitian mengungkapkan bahwa strategi humas Pemerintah Daerah Provinsi Jawa Barat dalam pengelolaan isu dijalankan melalui pemantauan isu secara berkelanjutan, penyebaran informasi yang cepat dan berkoordinasi, pemanf…
creator: Alya Salsabil Arafah
creator: Maman Chatamallah
rights: Copyright (c) 2026 Alya Salsabil Arafah 10080022166, Maman Chatamallah
date: 2026-08-06
publication date: 2026-08-06
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.26249

Analisis Komunikasi Interpersonal Mentor dengan Mentee pada Program Mentoring BTAQ Unisba 2025
type: item
description: Abstract. The Qur'an Reading and Writing Mentoring Program (BTAQ) at Bandung Islamic University is an Islamic development program designed to improve first-year students' ability to read and write the Qur'an. The success of this program is influenced by interpersonal communication between mentors and mentees. This study aims to analyze the mentors' interpersonal communication process, mentees' responses, the actions taken to overcome communication barriers, and the underlying causes of those barriers in the 2025 BTAQ Mentoring Program at Bandung Islamic University. This study employed a qualitative approach using a case study method. Data were collected through in-depth interviews, Focus Group Discussions (FGDs), observations, and documentation involving 13 participants, consisting of mentors, mentees, the Head of the BOM-PAI Tutorial Department, and the Head of Student Affairs at Bandung Islamic University. Data were analyzed through the stages of data collection, data reduction, data display, and conclusion drawing and verification. The validity of the data was ensured through source and method triangulation. The findings indicate that mentors implemented interpersonal communication adaptively by considering mentees' characteristics, class levels, and group dynamics. Communication barriers were influenced by mentee-related, mentor-related, organizational, technical, and situational factors. The study concludes that the quality of interpersonal relationships established at the beginning of the mentoring process is a crucial factor in supporting the effectiveness of the 2025 BTAQ Mentoring Program at Bandung Islamic University. Abstrak. Program Mentoring Baca Tulis Al-Qur'an (BTAQ) Universitas Islam Bandung merupakan program pembinaan keislaman bagi mahasiswa baru untuk meningkatkan kemampuan membaca dan menulis Al-Qur'an. Keberhasilan program ini dipengaruhi oleh komunikasi interpersonal antara mentor dan mentee. Penelitian ini bertujuan menganalisis proses komunik…
creator: Briana Rahman Sani
creator: Maman Chatamallah
rights: Copyright (c) 2026 Briana Rahman Sani 10080022191, Maman Chatamallah
date: 2026-08-06
publication date: 2026-08-06
volume: 6
number: 2
doi: 10.29313/bcspr.v6i2.26277