Aktivitas Public Relations Perusahaan Happy Go Lucky dalam Program Priveecard
(Studi Kasus mengenai Aktivitas Komunikasi dan Aktivitas Manajemen Public Relations Perusahaan Happy Go Lucky House Bandung Pada Program Priveecard)
Abstract
Abstract. Public Relations (PR) plays an important role in carrying out planned and sustainable programs as part of organizational management and strives to maintain a good relationship between the company and customers. This study aims to analyze whether there are management activities and communication activities carried out by PR in the priveecard program at Happy Go Lucky House Bandung. This type of qualitative research uses case studies as a research method with the subject being studied is a team at Happy Go Lucky House Bandung. Data collection techniques are carried out in three ways, namely observation, interviews and written sources. Data reduction, data presentation and data verification are used to perform data analysis techniques. To test the validity of the data in this study, a triangulation test was carried out.
Abstrak. Public Relations (PR) memegang peranan penting dalam menjalankan program yang terencana dan berkesinambungan sebagai bagian dari pengelolaan organisasi serta berupaya menjaga hubungan baik antara perusahaan dan pelanggan. Penelitian ini bertujuan untuk menganalisis adakah aktivitas manajemen dan aktivitas komunikasi yang dilakukan oleh PR dalam program private card di Happy Go Lucky House Bandung. Jenis penelitian kualitatif ini menggunakan metode penelitian studi kasus dengan subjek yang diteliti adalah tim di Happy Go Lucky House Bandung. Teknik pengumpulan data dilakukan dengan tiga cara yaitu observasi, wawancara dan sumber tertulis. Reduksi data, penyajian data dan verifikasi data digunakan untuk melakukan teknik analisis data. Untuk menguji keabsahan data dalam penelitian ini dilakukan uji triangulasi.
References
Yulianita, N. (2003). Dasar - Dasar Public Relations. Pusat Penerbitan Universitas (P2U).
Almyra, S., & M Subur Drajat. (2022). Aktivitas Public Relations Hotel Harper by Aston melalui Media Sosial di Masua Pandemi. Bandung Conference Series: Public Relations, 2(1). https://doi.org/10.29313/bcspr.v2i1.1396
Siyoto, Sandu, dan Muhammad Ali Sodik. 2015. Dasar metodologi Penelitian. Yogyakarta: Literasi Media Publishing.
Jefkins, Frank, 19922: Public Relations. Alih Bahasa: Haris Munandar, Erlangga, Jakarta
Mulki SS, Kurniadi O. Strategi Komunikasi Krisis pada Masa Adaptasi Kebiasaan Baru di Bank Bukopin KCP Cianjur. J Ris Public Relations [Internet]. 2021 Oct 24;1(1):71–8. Available from: https://journals.unisba.ac.id/index.php/JRPR/article/view/175
M Fadil Ramadhan, Drajat MS. Kegiatan Marketing Pr Label Musik Digital Audio Tape Bandung. J Ris Public Relations [Internet]. 2021 Jul 6;1(1):33–8. Available from: https://journals.unisba.ac.id/index.php/JRPR/article/view/80
Prihandini F, Hadi ASP. Pengaruh Marketing Public Relations terhadap Loyalitas Pelanggan. J Ris Public Relations [Internet]. 2021 Jul 13;1(1):57–70. Available from: https://journals.unisba.ac.id/index.php/JRPR/article/view/114
Priyono A, Ahmadi D. Strategi Komunikasi Marketing Public Relations Barli Coffee. J Ris Public Relations [Internet]. 2021 Oct 24;1(1):90–5. Available from: https://journals.unisba.ac.id/index.php/JRPR/article/view/306
Yin, R. K. (2009). Case Study Research Design and Methods (4th ed. Vo). Sage Publication
