Kontribusi ECLIP terhadap Efektivitas Media Relations Pemerintah

Abstract

Abstract. This study examines the contribution of the ECLIP (Electronic Clipping) media monitoring system in supporting the effectiveness of media relations at the Administration Bureau of the Leadership Secretariat (Biro ADPIM) of the West Java Provincial Government. Using a qualitative case study method within a constructivist paradigm, data were collected through in-depth interviews with three key informants, participatory observation during an internship in July–August 2025, and document analysis of ECLIP reports. Data were analyzed using the interactive model of Miles, Huberman, and Saldáña (2014), with validity established through source and technique triangulation, member checking, and referential adequacy. The findings show that ECLIP operates as a strategic information management system that processes 200 to 600 news items daily through monitoring, categorization, and reporting stages. Sentiment assessment is interpretive rather than automated, and practitioners consistently position ECLIP as an early-warning tool rather than a sole decision-maker. ECLIP contributes to shaping media relations strategy through five reinforcing mechanisms: overcoming the limitations of manual monitoring, transforming raw data into a structured strategic basis, enabling proactive early detection, standardizing response procedures, and building long-term media credibility. These contributions are summarized in a four-layer model comprising detection, interpretation, strategy, and relational layers. Key limitations include the absence of social media coverage, the risk of inconsistent sentiment judgment, and the lack of follow-up recommendation features, indicating that ECLIP's effectiveness ultimately depends on the competence of its human operators.

Abstrak. Penelitian ini mengkaji kontribusi sistem media monitoring ECLIP (Electronic Clipping) dalam mendukung efektivitas media relations Biro Administrasi Pimpinan (ADPIM) Sekretariat Daerah Provinsi Jawa Barat. Dengan pendekatan kualitatif metode studi kasus dan paradigma konstruktivisme, data dikumpulkan melalui wawancara mendalam terhadap tiga informan kunci, observasi partisipatif selama magang Juli–Agustus 2025, dan studi dokumen laporan ECLIP. Analisis data mengacu pada model interaktif Miles, Huberman, dan Saldáña (2014), dengan keabsahan data diuji melalui triangulasi sumber dan teknik, member check, serta kecukupan referensial. Hasil penelitian menunjukkan ECLIP beroperasi sebagai sistem manajemen informasi strategis yang memproses 200–600 berita per hari melalui tahap pemantauan, kategorisasi, dan pelaporan. Penentuan sentimen bersifat interpretatif, bukan otomatis, dan praktisi humas secara konsisten memposisikan ECLIP sebagai alat peringatan dini, bukan penentu keputusan tunggal. ECLIP berkontribusi membentuk strategi media relations melalui lima mekanisme yang saling menguatkan, yaitu mengatasi keterbatasan sistem manual, mengubah data mentah menjadi basis strategi terstruktur, memungkinkan deteksi dini yang proaktif, menstandardisasi prosedur respons, serta membangun kredibilitas media dalam jangka panjang. Kontribusi tersebut terangkum dalam model empat lapisan, yaitu lapisan deteksi, interpretasi, strategi, dan relasi. Keterbatasan yang teridentifikasi meliputi belum tercakupnya pemantauan media sosial, risiko inkonsistensi penilaian sentimen, dan ketiadaan fitur rekomendasi tindak lanjut, sehingga efektivitas ECLIP pada akhirnya sangat bergantung pada kompetensi sumber daya manusia yang mengoperasikannya.