Gambaran Kegiatan Promosi Kesehatan pada Staf Administrasi di Rumah Sakit Al Islam Bandung Tahun 2026

Abstract

Abstract. Health promotion in hospitals should reach not only patients and visitors but also hospital employees, including administrative staff. This study aimed to describe health-promotion activities for administrative staff at Al Islam Hospital Bandung in 2026, focusing on the forms of activities, media used, implementation frequency, and implementation barriers. A descriptive qualitative approach was applied. Data were obtained through semi-structured interviews, non-participant observation, and documentation. Four purposively selected informants consisted of one key informant, two main informants, and one supporting informant. Interview data were transcribed, reduced, coded, categorized, and compared with observational and documentary evidence. The findings showed that activities included health education, health podcasts, physical exercise, periodic health screening, and mandatory online training. Media included printed materials, audioline, social media, WhatsApp groups, podcasts, and digital library materials. Activity frequency varied from daily stretching and weekly exercise to monthly podcasts, annual education, and health screening every three years. Main barriers were work-schedule conflicts, the absence of programs specifically designed for administrative staff, limited digital information media in administrative work areas, and evaluation that emphasized activity output rather than staff understanding or behavior change. More targeted scheduling, consistent participation records, and outcome-oriented evaluation are recommended.

Keywords: administrative staff, health promotion, hospital, health-promotion media, program evaluation.

Abstrak. Promosi kesehatan di rumah sakit tidak hanya ditujukan kepada pasien dan pengunjung, tetapi juga kepada sumber daya manusia rumah sakit, termasuk staf administrasi. Penelitian ini bertujuan menggambarkan kegiatan promosi kesehatan pada staf administrasi di Rumah Sakit Al Islam Bandung tahun 2026 berdasarkan bentuk kegiatan, media, frekuensi, serta hambatan pelaksanaannya. Penelitian menggunakan pendekatan kualitatif deskriptif. Data diperoleh melalui wawancara semi-terstruktur, observasi nonpartisipatif, dan dokumentasi. Empat informan dipilih secara purposif, terdiri atas satu informan kunci, dua informan utama, dan satu informan pendukung. Data wawancara ditranskripsikan, direduksi, diberi kode, dikelompokkan, lalu dibandingkan dengan hasil observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa kegiatan meliputi edukasi kesehatan, podcast kesehatan, aktivitas fisik, pemeriksaan kesehatan berkala, dan pelatihan wajib daring. Media yang digunakan berupa poster, leaflet, spanduk, audioline, media sosial, grup WhatsApp, podcast, dan perpustakaan digital. Frekuensi kegiatan bervariasi dari peregangan harian dan senam mingguan hingga podcast bulanan, edukasi tahunan, serta pemeriksaan kesehatan tiga tahunan. Hambatan utama meliputi benturan jadwal kerja, belum adanya program khusus staf administrasi, keterbatasan media digital di area kerja, dan evaluasi yang masih berorientasi pada jumlah kegiatan. Diperlukan penjadwalan yang lebih fleksibel, pencatatan partisipasi yang konsisten, dan evaluasi berbasis hasil.

Kata Kunci: staf administrasi, promosi kesehatan, rumah sakit, media promosi, evaluasi program.