Praktik Mirroring Content Berita TikTok pada Republika Jawa Barat
DOI:
https://doi.org/10.29313/bcsj.v6i2.25658Keywords:
Jurnalisme Digital, Mirroring Content, Strategi KontenAbstract
Abstract. The digital media landscape dominated by TikTok requires news institutions to adapt radically. This study is grounded in the challenges faced by Republika Jabar in maintaining message relevance during platform shifting through mirroring content practicestransferring text-based web portal news into TikTok videos, which risks compromising substantive values and journalistic ethics. This study aims to analyze the curation, content adaptation, and strategic objectives underlying these mirroring content practices. The method used is a qualitative case study with data collection techniques including in-depth interviews with the editorial team, non-participant observation of the @republikajabar account, and documentation study. The results reveal three main findings. First, in the curation phase (digital gatekeeping), senior journalists strictly screen daily news volume based on West Java regionality, trending potential, and visual readiness under the "Dakwah Bil Medsos" ideological framework to eliminate sensitive content. Second, in the adaptation phase, the inverted pyramid structure is deconstructed into 60–90 second storytelling by optimizing a 3-second hook, shifting formal text into interactive language ("Wargi Jabar"), and integrating multimodal elements under strict editorial SOPs. Third, in the downstream phase, choosing TikTok serves as a proactive strategy to reach Generation Z and Millennials in West Java, where Republika Jabar organically overcomes follower limitations by utilizing network media logic (the FYP feature) through posting time optimization, regional hashtags, and active comment management. This study concludes that Republika Jabar's mirroring content practices successfully integrate convergent professional journalism values into an entertainment-oriented social media ecosystem without losing its institutional integrity.
Abstrak. Lanskap media digital yang didominasi TikTok menuntut institusi berita beradaptasisecara radikal. Penelitian ini berlatar belakang dari upaya Republika Jabar dalammempertahankan relevansi pesan saat melakukan alih wahana melalui praktik mirroring content memindahkan berita teks portal web ke video TikTok yang berpotensi mengorbankannilai substansi dan etika jurnalistik. Penelitian ini bertujuan menganalisis proses kurasi, adaptasi konten, serta tujuan strategis yang mendasari praktik mirroring content tersebut. Metode yang digunakan adalah studi kasus kualitatif dengan teknik pengumpulan data berupawawancara mendalam kepada tim redaksi, observasi non-partisipan pada akun@republikajabar, dan studi dokumentasi. Hasil penelitian menunjukkan tiga temuan utama. Pertama, pada fase kurasi (digital gatekeeping), redaksi memangkas volume berita hariansecara ketat berdasarkan regionalitas Jawa Barat, potensi tren, dan kesiapan visual di bawahkoridor ideologis "Dakwah Bil Medsos" untuk mengeliminasi unsur SARA. Kedua, pada faseadaptasi, struktur piramida terbalik didekonstruksi menjadi storytelling 60–90 detik denganmengoptimalkan hook 3 detik pertama, mengubah bahasa baku menjadi sapaan interaktif("Wargi Jabar"), serta mengintegrasikan elemen multimodal secara ketat sesuai SOP redaksional. Ketiga, pada fase hilir, pemilihan TikTok didasari strategi proaktif menjangkauGen Z dan Milenial di Jawa Barat, di mana Republika Jabar berhasil menundukkanketerbatasan pengikut secara organik dengan memanfaatkan network media logic (fitur FYP) melalui optimasi waktu unggah, tagar wilayah, dan manajemen kolom komentar. Penelitian inimenyimpulkan bahwa praktik mirroring content Republika Jabar mampu mengintegrasikannilai jurnalisme profesional konvergen ke dalam ekosistem media sosial yang menghibur tanpakehilangan marwah institusinya.
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