Aksesibilitas Ardan Radio Melalui Apple Music dan Minat Mendengarkan pada Siswa
DOI:
https://doi.org/10.29313/bcsj.v6i2.25584Keywords:
Aksesibilitas, Apple Music, Ardan Radio, Minat mendengarkan radio, Siswa SMAAbstract
Abstract. This study examines the relationship between the accessibility of Ardan Radio through Apple Music and students’ interest in listening to radio at SMA Negeri 5 Bandung. Accessibility was measured through perceived usefulness and perceived ease of use. A quantitative survey was conducted involving 95 respondents, and the data were analyzed using the Spearman Rank correlation test in IBM SPSS Statistics. The results show that perceived usefulness is positively and significantly related to listening interest (r = 0.506; p < 0.001), with a coefficient of determination of 25.6%. Perceived ease of use also has a positive and significant relationship with listening interest (r = 0.455; p < 0.001), contributing 20.7%. Overall, the accessibility of Ardan Radio through Apple Music is positively and significantly related to students’ listening interest (r = 0.458; p < 0.001), with a contribution of 21.0%. These findings indicate that the usefulness and ease of digital access are associated with students’ interest in listening to radio.
Abstrak. Penelitian ini bertujuan mengetahui hubungan aksesibilitas Ardan Radio melalui Apple Music dengan minat mendengarkan radio pada siswa SMA Negeri 5 Kota Bandung. Aksesibilitas diukur melalui perceived usefulness dan perceived ease of use. Penelitian menggunakan metode kuantitatif dengan pendekatan survei terhadap 95 responden. Data dianalisis menggunakan uji korelasi Spearman Rank melalui IBM SPSS Statistics. Hasil penelitian menunjukkan bahwa perceived usefulness berhubungan positif dan signifikan dengan minat mendengarkan radio (r = 0,506; p < 0,001), dengan koefisien determinasi sebesar 25,6%. Perceived ease of use juga berhubungan positif dan signifikan dengan minat mendengarkan radio (r = 0,455; p < 0,001), dengan kontribusi sebesar 20,7%. Secara keseluruhan, aksesibilitas Ardan Radio melalui Apple Music berhubungan positif dan signifikan dengan minat mendengarkan radio (r = 0,458; p < 0,001), dengan kontribusi sebesar 21,0%. Temuan ini menunjukkan bahwa manfaat dan kemudahan akses digital berkaitan dengan minat siswa dalam mendengarkan radio.
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