Strategi Dakwah pada Penyiaran Televisi Islam

Studi pada Manajemen Qolbu TV (MQTV) Program Acara “Difabel Bisa Berkarya”

Abstract

Abstract. Television broadcasting in preaching activities is an important meansof conveying information. Islamic television media faces various challenges, including limited broadcast time. The "Disabled Can Work" program on MQTV aims to strengthen the position of personswith disabilities in society, by prioritizingIslamic values. However, this program has experienced obstacles for 2 years due to theCovid-19 pandemic resulting in deficiencies in the shooting process foremployees and the application of da'wahvalues due to the termination. From thisphenomenon, the problems in this study are formulated as follows 1). How is the“Disabled Can Work Program on MQTV? 2). What is the role of MQTV television in the Dakwah program? 3). How is theda'wah strategy in the Disabled Program Can Work. This study uses a qualitativedescriptive approach with data collectionmethods through interviews, literaturestudies, observation, and documentation. The results of the study show that MQTV as an Islamic television medium has succeeded in spreading the message ofIslamic da'wah quite effectively. Nonetheless, there are still challenges thatneed to be faced, such as managing human resources and a more in-depth assessmentof the success and impact of MQTV'sda'wah programs. The "Disabled Can Work" program is one of theimplementations of da'wah strategiesthrough television media. This program focuses on empowering and elevating thepotential of people with disabilities andconveying da'wah messages about theimportance of recognizing and supportingthem. Even though this program pattern has been going well, the production team stillfaces problems in the shooting process anda shortage of employees on the creativeteam.

Keywords: Strategy Da'wah, television, program"Disability can work, MQTV

Abstrak. Penyiaran televisi pada kegiatan berdakwah menjadi sarana penting dalam menyampaikan informasi. Media televisi Islam menghadapi berbagai tantangan, termasuk keterbatasan waktu penayangan program. Program "Difabel Bisa Berkarya" di MQTV bertujuan untuk memperkuat posisi penyandang difabel dalam masyarakat, dengan mengedepankan nilaikeislaman. Namun, program ini mengalami hambatan selama 2 tahun akibat pandemi Covid-19 sehingga terjadinya kekuranganpada proses syuting terhadap karyawan dan penerapan nilai dakwah akibatpemberhentian tersebut. Dari Fenomenatersebut maka permasalahan dalampenelitian ini dirumuskan sebagai berikut1). Bagaimana Program “Difabel Bisa berkarya Pada MQTV? 2). Baimana perantelevisi MQTV pada program Dakwah? 3).Bagaimana strategi dakwah Pada program Difabel Bisa Berkarya. Penelitian inimenggunakan pendekatan deskriptifkualitatif dengan metode pengumpulan data melalui wawancara, studi literatur, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa MQTV sebagai media televisi Islami telah berhasilmenyebarkan pesan dakwah Islam dengancukup efektif. Meskipun demikian, masihterdapat tantangan yang perlu dihadapi, seperti pengelolaan sumber daya manusiadan penilaian yang lebih mendalamterhadap keberhasilan dan dampak dariprogram-program dakwah MQTV. Program "Difabel Bisa Berkarya" merupakan salah satu implementasi strategi dakwah melaluimedia televisi. Program ini fokus pada pemberdayaan dan pengangkatan potensikaum difabel serta menyampaikan pesandakwah tentang pentingnya pengakuan dan dukungan terhadap mereka. Meskipun polaprogram ini telah berjalan dengan baik, timproduksi masih menghadapi kendala dalamproses syuting dan kekurangan karyawanpada tim kreatif.

Kata Kunci: Strategi Dakwah, Televisi,Program”Difabel Bisa Berkarya, MQTV