Efektivitas Pesan Dakwah dalam Membina Nilai-Nilai Keislaman Jamaahnya pada Program Pengajian Umum Bulanan PRIPM UNISBA

Abstract

Abstract. This study aims to describe and analyze the effectiveness of the da'wah message in fostering the Islamic values of the congregation in the Monthly General Recitation Program (PRIPM) of the Islamic University of Bandung (Unisba). The problem formulation in this study lies in the da'wah message, its effectiveness, as well as supporting and inhibiting factors, which are delivered through the recitation, and are able to impact the congregation's understanding, attitudes, and religious behavior. Although the recitation activities have been carried out routinely, planned, and have quite high congregation participation, the process of fostering Islamic values has not been measured objectively. This study uses a qualitative approach with a descriptive method. Data were obtained through interviews, observations, and documentation to describe in depth the implementation of the da'wah message in the recitation activities. Theoretically, this study was analyzed using Woodworth's S-O-R theory, where the da'wah message is understood as a stimulus (S), the congregation as an organism (O), and changes in religious understanding and behavior as a response (R). In addition, the program implementation process is understood through the perspective of M. Munir's da'wah management, including planning, organizing, implementing, and evaluating as a framework for managing da'wah activities. The results of the study indicate that the preaching message in Unisba's Monthly General Religious Study Group (PRIPM) includes strengthening aspects of faith, morals, and religious spirit through lectures and educational interactions between speakers and congregations. Regarding effectiveness, the study found that the recitation program was considered effective in encouraging religious understanding and changes in attitudes towards more Islamic morals, marked by increased discipline, politeness, and a religious atmosphere within the congregation. The development of Islamic values can thus be categorized as successful at the development level, but still requires strengthening in the aspect of achievement evaluation to be more measurable and sustainable outcomes.

Abstrak. Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis efektivitas pesan dakwah dalam membina nilai-nilai keislaman jamaah pada Program Pengajian Umum Bulanan (PRIPM) Universitas Islam Bandung (Unisba). Rumusan masalah dalam penelitian terletak pada pesan dakwah, efektivitas, serta faktor pendukung dan penghambat, yang disampaikan melalui pengajian, dan mampu memberikan dampak terhadap pemahaman, sikap, dan perilaku keagamaan jamaah. Meskipun kegiatan pengajian telah terlaksana secara rutin, terencana, serta memiliki partisipasi jamaah yang cukup tinggi, proses pembinaan nilai keislaman belum terukur secara objektif. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Data diperoleh melalui wawancara, observasi, dan dokumentasi untuk menggambarkan secara mendalam implementasi pesan dakwah dalam kegiatan pengajian. Secara teoritis, penelitian ini dianalisis menggunakan teori S-O-R Woodworth, di mana pesan dakwah dipahami sebagai stimulus (S), jamaah sebagai organisme (O), dan perubahan pemahaman serta perilaku keagamaan sebagai respons (R). Selain itu, proses penyelenggaraan program dipahami melalui perspektif manajemen dakwah M. Munir, meliputi perencanaan, pengorganisasian, pelaksanaan, dan evaluasi sebagai kerangka pengelolaan aktivitas dakwah. Hasil penelitian menunjukkan bahwa pesan dakwah dalam Pengajian Umum Bulanan (PRIPM) Unisba meliputi penguatan aspek akidah, akhlak, serta semangat keagamaan melalui ceramah dan interaksi edukatif antara pemateri dan jamaah. Terkait efektivitas penelitian menemukan bahwa program pengajian dinilai efektif dalam mendorong pemahaman keagamaan dan perubahan sikap menuju akhlak yang lebih islami, ditandai oleh meningkatnya kedisiplinan, kesantunan, dan atmosfer keagamaan di lingkungan jamaah. Pembinaan nilai keislaman dengan demikian dapat dikategorikan berhasil pada level pembinaan, tetapi masih memerlukan penguatan pada aspek evaluasi capaian agar lebih terukur dan berkelanjutan.