QRIS dan Pengembangan UMKM Kuliner di Kabupaten Bandung
DOI:
https://doi.org/10.29313/bcses.v6i2.25098Keywords:
QRIS, persepsi kemudahan penggunaan, persepsi manfaat, literasi digital, pengembangan UMKMAbstract
Abstract. This study analyzes the relationship between perceived ease of use, perceived usefulness, and digital literacy in supporting the development of culinary micro, small, and medium enterprises (MSMEs) through the adoption of the Quick Response Code Indonesian Standard (QRIS) payment system in Bandung Regency. The culinary MSME sector in this region has grown rapidly, yet many business owners still face barriers in adopting digital payment technology due to limited technical understanding and digital literacy. This research applies a quantitative approach with a descriptive method, drawing on the Technology Acceptance Model (TAM) as its theoretical foundation. Data were collected through a questionnaire distributed to 110 culinary MSME owners who use QRIS, selected through purposive sampling, and analyzed with descriptive statistics using IBM SPSS Statistics version 26. The instrument was tested for validity and reliability before analysis. The results show that perceived ease of use, perceived usefulness, digital literacy, and MSME development all fall into the very high category. These findings indicate that QRIS adoption, supported by positive user perceptions and adequate digital literacy, strengthens transaction efficiency, service quality, and the competitiveness of culinary MSMEs in Bandung Regency.
Abstrak. Penelitian ini menganalisis hubungan antara persepsi kemudahan penggunaan, persepsi manfaat, dan literasi digital dalam mendukung pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) kuliner melalui adopsi sistem pembayaran Quick Response Code Indonesian Standard (QRIS) di Kabupaten Bandung. Sektor UMKM kuliner di wilayah ini berkembang pesat, namun sebagian pelaku usaha masih menghadapi kendala dalam mengadopsi teknologi pembayaran digital akibat keterbatasan pemahaman teknis dan literasi digital. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif, berlandaskan Technology Acceptance Model (TAM). Data dikumpulkan melalui kuesioner yang disebarkan kepada 110 pelaku UMKM kuliner pengguna QRIS yang dipilih melalui teknik purposive sampling, kemudian dianalisis menggunakan statistik deskriptif berbantuan IBM SPSS Statistics versi 26. Instrumen penelitian diuji validitas dan reliabilitasnya sebelum digunakan. Hasil penelitian menunjukkan bahwa persepsi kemudahan penggunaan, persepsi manfaat, literasi digital, dan pengembangan UMKM seluruhnya berada pada kategori sangat tinggi. Temuan ini menunjukkan bahwa adopsi QRIS yang didukung persepsi positif dan literasi digital yang memadai mampu memperkuat efisiensi transaksi, kualitas pelayanan, serta daya saing UMKM kuliner di Kabupaten Bandung.
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