Strategi Pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) Batik di Kabupaten Cirebon Provinsi Jawa Barat
Abstract
Abstract. Batik is one of Indonesia's cultural heritages that has high artistic and economic value. Cirebon Regency is known as one of the batik production centers that has great potential in supporting local economic growth. However, the challenges faced by batik MSMEs in this area include limited capital, low adoption of technology, limited skilled labor, and competition with manufactured batik products. Therefore, this study aims to analyze the strengths, weaknesses, opportunities, and threats in the development of batik MSMEs in Cirebon Regency and to formulate the right strategy to increase the competitiveness of the local batik industry. This study uses a qualitative approach with the SWOT analysis method. Data were obtained through interviews with batik MSME managers and distributing questionnaires to eight respondents consisting of business owners, employees, consumers, business partners, and representatives from related agencies. The results of the study showed that there were seven main strength factors, including strategic location, product quality, digital marketing, and utilization of local raw materials.
Abstrak. Batik merupakan salah satu warisan budaya Indonesia yang memiliki nilai seni dan ekonomi tinggi. Kabupaten Cirebon dikenal sebagai salah satu sentra produksi batik yang memiliki potensi besar dalam mendukung pertumbuhan ekonomi lokal. Namun, tantangan yang dihadapi oleh UMKM batik di daerah ini meliputi keterbatasan modal, rendahnya adopsi teknologi, keterbatasan tenaga kerja terampil, serta persaingan dengan produk batik pabrikan. Oleh karena itu, penelitian ini bertujuan untuk menganalisis faktor-faktor kekuatan, kelemahan, peluang, dan ancaman dalam pengembangan UMKM batik di Kabupaten Cirebon serta merumuskan strategi yang tepat untuk meningkatkan daya saing industri batik lokal.Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis SWOT. Data diperoleh melalui wawancara dengan pengelola UMKM batik serta penyebaran kuesioner kepada delapan responden yang terdiri dari pemilik usaha, karyawan, konsumen, mitra usaha, serta perwakilan dari dinas terkait. Hasil penelitian menunjukkan bahwa terdapat tujuh faktor kekuatan utama, di antaranya adalah lokasi strategis, kualitas produk, pemasaran digital, dan pemanfaatan bahan baku lokal.
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