Bandung Conference Series: Communication Management
type: channel
description: kenzototo2 kenzototo2 lv4d lv4d dasi4d dasi4d Slot Gacor link slot gacor Slot Gacor bwo99 slot gacor apk slot matilahceklink slot777 okebet99 bro138 bro138 bro138 Bandung Conference Series: Communication Management merupakan wadah publikasi hasil-hasil penelitian dan pengabdian masyarakat dalam bidang Ilmu Manajemen Komunikasi yang telah dipresentasikan pada Seminar Nasional UNISBA yang diselenggarakan tahunan oleh UPT Publikasi Ilmiah Universitas Islam Bandung. BCSCM ini dipublikasikan pertamanya 2021 dengan eISSN 2828-2183 yang diterbitkan oleh UPT Publikasi Ilmiah, Universitas Islam Bandung. Semua artikel diperiksa plagiasinya dengan perangkat lunak anti plagiarisme. Jurnal ini ter-indeks di Google Scholar, Garuda, Crossref, dan <a title="DOAJ" href="https://doaj.org/search/journals?ref=quick-search&source=%7B%22query%22%3A%7B%22filtered%22%3A%7B%22filter%22%3A%7B%22bool%22%3A%7B%22must%22%3A%5B%7B%22terms%22%3A%7B%22bibjson.publisher.name.exact%22%3A%5B%22Universitas%20Islam%20Bandung%22%5D%7D%7D%5D%7D%7D%2C%22query%22%3A%7B%22query_string%22%3A%7B%22query%22%3A%22universitas%20islam%20bandung%22%2C%22default_operator%22%3A%22AND%22%2C%22default_field%22%3A%22bibjson.publisher.name%22%7D%7D%7D%7D%7D" target="_blank" rel="noopener">DOAJ. Terbit setiap Maret dan September.
publisher: UNISBA Press
language: en-US
publication name: Bandung Conference Series: Communication Management
issn: 2828-2183
items: Peran Roleplayer Dalam Membentuk Identitas Virtual Di Jejaring Sosial Telegram: Studi Netnografi
items: Hubungan Frekuensi Paparan Konten terhadap Persepsi Politik Pengurus PPI Malaysia
items: Paralanguage dalam Adaptasi Komunikasi Mahasiswa Pontianak di Bandung
items: Tipologi Komunikasi Interpersonal Mediator Perceraian Pengadilan Agama Kota Bandung
items: Transformasi Komunikasi Publik di Desa Cileunyi Kulon
items: Relasi Antarpribadi dalam Ruang Komunikasi Digital Pada Fitur Streak TikTok
items: Hubungan Antara Komunikasi Interpersonal Pembimbing Dengan Motivasi Bekerja Mahasiswa Magang
items: Strategi Komunikasi Guru Bimbingan Dan Konseling (BK) Pada Siswa Dalam Membangun Prestasi Akademik
items: Pengelolaan Produksi Konten Dakwah Digital Radio MQFM Bandung
items: Hubungan Kampanye TOSS TBC dengan Kesadaran akan Penyakit TBC di Instagram @kemenkes_ri
items: Strategi Komunikasi Pemasaran Dalam Konten Education Marketing Di Platform Media Sosial
items: Adaptasi Sosial Mahasiswa Perantau Di Lingkungan Kampus
items: Strategi Persuasif @arthaadaa dalam Membangun Citra Merek di TikTok
items: Pengaruh Terpaan Media Online terhadap Tingkat Kecemasan Siswa
items: Website Sebagai Sarana Komunikasi Pemasaran Terintegrasi (Studi Kasus pada Cygreat Photobooth)
items: Pesan Komunikasi Visual dalam Desain Produk untuk Membangun Identitas Merek
items: Reorientasi Aktualisasi Diri Mahasiswa Program Mobilitas Antar Budaya U-GEO
items: Dari Akses Menuju Partisipasi: Komunikasi Inklusif pada Festival Literasi Kota Bandung
items: Strategi Event Bagigs Sebagai Upaya Membangun Brand Awareness “Bagi Kopi” Bandung
items: Strategi Pengelolaan Konten Media Sosial Pikiran Rakyat Bandung Dalam Meningkatkan Engagment Audiens
items: Asertivitas Orang Tua Milenial sebagai Jembatan Kedekatan Generasi Alpha
items: Komunikasi Antarpribadi Dalam Menjaga Keharmonisan Kolaborasi Kerja Tim Kreatif Hijack Sandals
items: Instagram Sebagai Media Komunikasi Promosi Aisyiyah Boarding School Bandung @pesantren.absbandung
items: Identitas Lembaga Dalam Membangun Kepercayaan Masyarakat
items: Fotografi Sebagai Media Komunikasi Pemasaran
items: Potret Komunikasi Antarbudaya Delegasi Unisba pada ANNIE School Net Conference 2024
items: Strategi Pemasaran Kedai Rasa Timur Asli
items: Strategi Komunikasi Naratif dalam Membangun Kesadaran Kesehatan Melalui Pengobatan Herbal
items: Makna Pengalaman Komunikasi Guru Dengan Siswa Tunagrahita Ringan
items: Implementations Of Art Museum Marketing Communication In Forming An Educative Arts Tourism Subculture
items: Antara FoMO dan Personal branding
items: Gaya Komunikasi Dosen Favorit Dalam Mengajar Mahasiswa Generasi Z
items: Makna Komunikasi Interpersonal Guru Dengan Siswa
items: Peoduksi Konten Kreatif Untuk Brand Awareness (Studi Kasus Tim Kreatif Zayrahijab)
items: Pola Komunikasi Digital Anonim Dalam Praktik Penipuan Fitur Gift Telegram
items: Pengalaman Job Hugging Gen Z Pekerja Kreatif melalui Close Friends Instagram
items: Strategi Komunikasi Digital melalui TikTok Live dalam membangun Brand Awareness UMKM Sepatu Kulit Lokal
items: Hubungan Coaching Literasi Digital Mentor dengan Literasi Digital Mahasiswa Magang di Jabar Saber Hoaks
items: Filter Wajah dan Kepercayaan Diri Generasi Z
items: Pengelolaan Pesan Kesadaran Lingkungan Sampah Dari Instagram Stories, Reels & Feed Pada Akun @Cibunutfinest
items: Strategi Komunikasi Internal Dalam Penguatan Program Area Traffic Control System (ATCS)
items: Pengaruh Promosi Digital Instagram @Biancakartika terhadap Minat Berkunjung ke Korea Selatan
items: Rekonstruksi Pesan Teknis Konten Media Sosial dalam Mengedukasi Calon Klien Business-to-Business (B2B)
items: Strategi Komunikasi Lembaga Kemahasiswaan dalam Membangun Reputasi
items: Adaptasi Komunikasi dan Homesickness pada Mahasiswa Perantau
items: Terpaan Parenting TikTok dan Sikap Orang Tua tentang Emosi Anak
items: Strategi Komunikasi Pemasaran Melalui Instagram pada Akun Instagram @itsjourscake
items: Persepsi Generasi Z Tentang Gaya Komunikasi Tretan Muslim Sebagai Podcaster
items: Strategi Komunikasi Pemasaran Digital Melalui Instagram
items: Hubungan Terpaan Konten Unboxing Blind Box Labubu dengan Minat Beli Produk Pop Mart
items: Instagram Sebagai Media Komunikasi dalam Membangun Personal Branding (Studi Kasus Pada Han Husna Utama sebagai CEO Kebuli Al-Khalid)
items: Strategi Komunikasi Mentor dalam Membangun Literasi Media Digital pada Mahasiswa Magang
items: Artificial Intelligence dan Daya Kritis Mahasiswa Ilmu Komunikasi
items: Makna Simbolik Komunikasi Ekspresif Tari Gandrung Liwung
items: Konstruktivis Pengalaman Hidup Orang Tua dalam Membangun Komunikasi dengan Anak Remaja
items: Pengaruh Content Marketing Instagram terhadap Brand Recognition pada Konsumen UMKM
items: Implementasi Teknik Personal Selling
items: Refleksi Kritis sebagai Faktor Literasi Digital Dominan pada Parenting Gadget Anak
items: Strategi Komunikasi Mahasiswa Dalam Membangun Jaringan Profesional Melalui Linkedln
items: Pengaruh Copywriting terhadap Brand Attachment Generasi Z di Kota Bandung
items: Konstruksi Makna Fashion Alternative Melalui Konten Tiktok @BELLACLRS_ : ANALISIS SEMIOTIKA PEIRCE
items: Komunikasi Nonverbal Mahasiswa Indonesia dalam Interaksi Antarbudaya di Bangkok
items: Respon Bobotoh terhadap Brand Activation Perkenalan Pemain Baru Persib Bandung Musim 2025/2026
items: Makna Cancel culture pada Film Budi Pekerti
items: Strategi Komunikasi Agensi Wisata Menghadapi Regulasi
items: Hubungan Konten Multibahasa dengan Motivasi Belajar Bahasa Asing
items: Pengaruh Rebranding GVFI di Media Sosial Instagram terhadap Loyalitas Pelanggan
items: Strategi Promosi Welding School Melalui Instagram PT Khawatama Kota Bandung
items: Back Stage Tidak Lagi Bebas: Impression Management pada Penggunaan Second Account
items: Representasi Makna Perjuangan Diri dalam Film Kpop Demon Hunters
items: Strategi Candid Aesthetic dalam Membangun Engagement Audiens pada Akun Instagram @Nsywmeilyn
items: Menghadapi Kecemasan Pasien Anak: Building Rapport dalam Komunikasi Terapeutik Perawat
items: Komunikasi Publik Badan Penyelesaian Sengketa Konsumen Wilayah Kerja Provinsi II Banten melalui Program Podcast "Ngopimen"

Peran Roleplayer Dalam Membentuk Identitas Virtual Di Jejaring Sosial Telegram: Studi Netnografi
type: item
description: Roleplay practices on Telegram have emerged as a form of digital communication enabling users to construct, negotiate, and sustain virtual identities within online communities; however research specifically examining this social construction process in within roleplay communities on instant messaging platforms remains scarce. This study analyze how roleplayers construct virtual identities, generates collective norms through community interaction, and interpret their experiences.Using a qualitative netnographic approach, the research was conducted within the roleplay base XH community on Telegram. Data were collected through participant observation, in-depth interviews, digital archives, and field notes from three purposively informants. Findings indicate that virtual identity is constructed through character selection, account attributes, and consistent communication style as a process of externalization. Recurrent interaction gives rise to norms such as the separation the roleplay world from real life, character consistency, and the practices of base and menfess, legitimize virtual identity as a collective social reality. At the internalization stage, roleplayers interpret virtual identity as a medium for social bonding, self-expression, and creativity. This study affirm the relevance of Berger and Luckmann's social construction theory in understanding identity dynamics in digital spaces, while opening avenues for further research into the psychosocial impact of roleplay communities on instant messaging platforms. Praktik roleplay di Telegram berkembang sebagai bentuk komunikasi digital yang memungkinkan pengguna membangun, menegosiasikan, dan mempertahankan identitas virtual dalam komunitas daring; namun, kajian yang secara spesifik menelaah proses konstruksi sosial identitas virtual dalam komunitas roleplay berbasis platform pesan seperti Telegram masih sangat terbatas. Penelitian ini bertujuan menganalisis bagaimana roleplayer mengonstruksi identitas virtual, ba…
creator: Ranti Safitri Yuliani
creator: Ferry Darmawan
rights: Copyright (c) 2026 Ranti Safitri Yuliani 10080022076, Ferry Darmawan
date: 2026-07-15
publication date: 2026-07-15
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.23760

Hubungan Frekuensi Paparan Konten terhadap Persepsi Politik Pengurus PPI Malaysia
type: item
description: Abstract. Content related to Brave Pink and Hero Green circulating on social media represents a form of digital political communication frequently encountered by Indonesian youth, including members of the Indonesian Students Association in Malaysia (PPI Malaysia). These contents convey political messages through visuals and narratives that appear repeatedly, which may influence how audiences understand and evaluate political issues. This study aims to examine the relationship between the frequency of exposure to Brave Pink and Hero Green content on social media and the political perceptions of PPI Malaysia members. This study employs a quantitative approach with a correlational research design. The population consists of 165 members of PPI Malaysia, of whom 135 respondents were selected as the sample using a total sampling technique. Data were collected through a questionnaire and analyzed using Spearman’s correlation test. The results indicate that the frequency of exposure to Brave Pink and Hero Green content has a positive and significant relationship with the political perceptions of PPI Malaysia members (ρ = 0.573). These findings suggest that the more frequently respondents are exposed to political content on social media, the more likely they are to develop certain political perceptions regarding the issues presented. This study is expected to provide insights into the role of social media exposure frequency in shaping the political perceptions of Indonesian students living abroad. Keywords: Brave Pink, Frequency of Hero Green, Political Perception, PPI Malaysia. Abstrak. Konten Brave Pink dan Hero Green yang beredar di media sosial menjadi salah satu bentuk komunikasi politik digital yang banyak ditemui oleh generasi muda Indonesia, termasuk pengurus Persatuan Pelajar Indonesia di Malaysia (PPI Malaysia). Konten tersebut menyampaikan pesan politik melalui visual dan narasi yang muncul secara berulang, sehingga berpotensi memengaruhi cara audiens memahami dan…
creator: Siti Reka Sabella
creator: Firmansyah
rights: Copyright (c) 2026 Siti Reka Sabella 10080022009, Firmansyah
date: 2026-07-24
publication date: 2026-07-24
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.23862

Paralanguage dalam Adaptasi Komunikasi Mahasiswa Pontianak di Bandung
type: item
description: Abstract. This study discusses the process of paralanguage adaptation among Pontianak students in intercultural communication in Bandung. Differences in accent, intonation, voice volume, and pronunciation became communication challenges experienced by Pontianak students when interacting with local communities in both social and academic environments. This study aims to describe the experiences of Pontianak students in adapting their paralanguage, identify the forms of paralanguage adaptation they perform, and analyze the challenges they encounter during intercultural communication in Bandung. The study employed a qualitative method with a case study approach. Data were collected through in-depth interviews and observations involving five Pontianak students as key informants and three additional informants for source triangulation. Data analysis used the Miles and Huberman model through data reduction, data display, and conclusion drawing. The findings show that Pontianak students experienced differences in interpreting speaking styles, intonation, and language use in daily communication. The adaptation process occurred gradually through observation, communication style adjustment, the use of Indonesian language, and involvement in Bandung’s social environment. Communication challenges included misunderstandings caused by intonation differences, difficulties in understanding Sundanese conversations, and feelings of awkwardness regarding pronunciation differences. This study shows that paralanguage plays an important role in the intercultural The findings indicate that paralanguage adaptation is a dynamic intercultural communication process involving communication style adjustment, cultural understanding, and continuous interaction with the local community in Bandung. Abstrak. Penelitian ini bertujuan untuk mendeskripsikan pengalaman mahasiswa Pontianak dalam menyesuaikan penggunaan paralanguage, mengidentifikasi bentuk-bentuk adaptasi paralanguage yang dilakukan, ser…
creator: Faza Arindra Nur Rachman
creator: Rini Rinawati
rights: Copyright (c)
date: 2026-07-24
publication date: 2026-07-24
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.23874

Tipologi Komunikasi Interpersonal Mediator Perceraian Pengadilan Agama Kota Bandung
type: item
description: Abstract. The high divorce rate in Bandung City which reached 4,934 cases in 2024 makes the mediation proces a crucial tool in curbing the erosion of family resilience. The success of such mediation depends heavily on the mediator’s interpersonal communication skills in resolving obstacles and managing emotionally charged disputes. This study aims to analyze the interpersonal communication practices of mediators at the Class 1A Religious Court in Bandung City using Joseph A. DeVito’s theoretical framework integrated with Islamic spiritual values. The object of this study is mediators’ interpersonal communication, with three key mediator informants as the research subjects. The approach used is quasi-qualitative with a combined deductive method through a post-positivist paradigm. Data collection was conducted using structured techniques, including in-depth interviews, non-participant observation, and documentation of mediation reports from 2025. Data analysis employed thematic analysis and categorization techniques. The research findings indicate that the five communication qualities are applied strategically and are influenced by three mediator typologies: M1 (Humorous-Persuasive), M2 (Firm-Patient), and M3 (Spiritual-Rational). Openness is manifested through facilitated disclosure; cognitive empathy through reframing; a supportive attitude in the form of the regulatory function of rules; interaction management as a balancer of the flow of dialogue (Qaulan Layyinan); and equality through power balancing (Al-Adl). This study produced the “Mediator Interpersonal Communication Transformation Model” as an instrument for restoring trust to facilitate peaceful resolutions (Ishlah) and amicable separations (Cerai Ma’ruf). Keywords: Divorce, Interpersonal Communication Theory, Mediation, Mediator, Quasi-Qualitative Abstrak. Tingginya angka perceraian di Kota Bandung yang mencapai 4.934 kasus pada tahun 2024 menempatkan proses mediasi sebagai instrumen krusial dalam menekan …
creator: Tarissa Puri Febrianti
creator: Indri Rachmawati
rights: Copyright (c) 2026 Tarissa Puri Febrianti 10080021215, Indri Rachmawati
date: 2026-07-29
publication date: 2026-07-29
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.23917

Transformasi Komunikasi Publik di Desa Cileunyi Kulon
type: item
description: Abstract. The transformation of public communication through social media has become a phenomenon in village governance in the digital era. Social media not only serves as a channel for disseminating information but also promotes open, participatory, and collaborative communication. In Cileunyi Kulon Village, public communication through Instagram is managed not only by the village government and Neighborhood Associations, which informally administer Instagram accounts. This practice reflects a shift from formal public communication toward a community-based communication model. This study aims to analyze the transformation of public communication through Neighborhood Association Instagram accounts in Cileunyi Kulon Village and to identity the challenges encountered in implementation. The study employed a descriptive qualitative method using the POAC management functions (Planning, Organizing, Actuating, Controlling) and Computer-Mediated Communication theory as analytical frameworks. Teh findings indicate that Neighborhood Association Instagram accounts function as an extension of the village government’s public communication by enabling faster, flexible, and interactive information dissemination. However, implementation continues to face challenges, including limited human resources, inconsistent account management, and weak coordination among communcators. The study concludes that the transformation of public communication at the village level involves digitalization of communication media and changes in communicators roles, communication patterns, and collaborative public communication management. Abstrak. Transformasi komunikasi publik melalui media sosial menjadi fenomena penting dalam penyelenggaraan pemerintahan desa di era digital. Media sosial tidak hanya berfungsi sebagai sarana penyampaian informasi, tetapi juga mendorong terwujudnya komunikasi yang lebih terbuka, partisipatif, dan kolaboratif. Di Desa Cileunyi Kulon, komunikasi publik melalui Instagram t…
creator: Lutfia Amalia Putri
creator: Santi Indra Astuti
rights: Copyright (c) 2026 Lutfia Amalia Putri 10080022078, Santi Indra Astuti, S,Sos., M.Si.
date: 2026-07-29
publication date: 2026-07-29
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.23945

Relasi Antarpribadi dalam Ruang Komunikasi Digital Pada Fitur Streak TikTok
type: item
description: Abstract. The rapid development of digital communication technology has transformed interpersonal interaction patterns, particularly among Generation Z students. This study aims to examine how TikTok’s streak feature functions as a medium of interpersonal communication in digital space, as well as how media literacy knowledge influences relationship management among students of Fikom Unisba class of 2022. This research uses a qualitative method with a case study approach under a constructivist paradigm. Data were collected through in-depth interviews, observation, and documentation involving selected informants using purposive sampling. Data analysis was conducted using the interactive model of Miles and Huberman, including data reduction, data display, and conclusion drawing. The results show that the streak feature is not merely a technical tool but a symbolic medium representing relationship continuity, encouraging routine and reciprocal communication, and maintaining long-distance connections. Additionally, students demonstrate media literacy understanding of knowledge through ethical communication practices, understanding of digital footprints, adaptive communication styles, and anticipation of miscommunication. Furthermore, students are able to balance their digital social needs with healthy media usage boundaries through time management, selective responses, and maintaining relational balance. This study concludes that digital communication practices are shaped by the interaction between technological affordances, social needs, and individual awareness. Abstrak. Perkembangan teknologi komunikasi digital telah mengubah pola interaksi antarpribadi, khususnya di kalangan mahasiswa Generasi Z. Penelitian ini bertujuan untuk menganalisis peran fitur streak TikTok sebagai media komunikasi dalam ruang digital serta mengkaji pengetahuan media literasi mahasiswa dalam mengelola relasi antarpribadi. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi k…
creator: Sekar Ayu Kinanti
creator: Maya Amalia Oesman Palapah
rights: Copyright (c) 2026 Sekar Ayu Kinanti 10080022109, Maya Amalia Oesman Palapah
date: 2026-07-29
publication date: 2026-07-29
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.23956

Hubungan Antara Komunikasi Interpersonal Pembimbing Dengan Motivasi Bekerja Mahasiswa Magang
type: item
description: Abstract. Interpersonal communication is an important aspect in building effective working relationships, especially in the implementation of internship programs that involve direct interaction between supervisors and interns. In the implementation of the internship program at Rumah Kreatif Kota Bandung, obstacles to interpersonal communication are still found such as unclear work directions, minimal feedback, and sudden changes in tasks that have the potential to affect the work motivation of interns. This study aims to determine the relationship between interpersonal communication of supervisors and the work motivation of interns at Rumah Kreatif Kota Bandung. This study uses a quantitative method with a correlational study approach. Interpersonal communication variables are measured based on Joseph A. DeVito's theory of interpersonal communication effectiveness which includes openness, empathy, supportive attitudes, positive attitudes, and equality. Data collection techniques were carried out by distributing questionnaires to interns at Rumah Kreatif Kota Bandung. Data analysis used a correlation test to determine the level of relationship between research variables. The results of the study indicate that interpersonal communication of supervisors has a significant relationship with the work motivation of interns. All dimensions of interpersonal communication show a positive relationship with both intrinsic and extrinsic motivation of interns. The better the interpersonal communication carried out by the supervisor, the higher the work motivation of interns during the internship program at Rumah Kreatif Kota Bandung. Keywords: interpersonal communication, work motivation, student interns, supervisors, correlational studies Abstrak. Komunikasi interpersonal merupakan aspek penting dalam membangun hubungan kerja yang efektif, khususnya dalam pelaksanaan program magang yang melibatkan interaksi langsung antara pembimbing dan mahasiswa magang. Dalam pelaksanaan progr…
creator: Ikhsan Maulana Rizky
creator: Dede Lilis Chaerowati
rights: Copyright (c) 2026 Ikhsan Maulana Rizky 10080022027, Dede Lilis Chaerowati
date: 2026-07-29
publication date: 2026-07-29
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.23959

Strategi Komunikasi Guru Bimbingan Dan Konseling (BK) Pada Siswa Dalam Membangun Prestasi Akademik
type: item
description: Abstract. The increasing number of adolescents from broken homes has the potential to have serious impacts on the continuity of their education. Unstable family situations trigger a decrease in concentration and motivation to learn, which is then reflected in low academic achievement at school. In this situation, schools play a crucial role in providing psychosocial support, with guidance and counseling (BK) teachers in a strategic position as companions who interact directly with students to help them cope with family pressures while maintaining academic achievement. This study aims to determine the communication strategies used, obstacles during counseling, and to determine the integration of cognitive skill modeling and problem-based learning strategies implemented by BK teachers. This study used a qualitative method with a case study approach. This study utilized communication accommodation theory with data collection techniques through interviews, observation, and documentation with key informants: the BK teacher and a student from a broken home background. To validate the data, triangulation was conducted by involving experts in this field. The results showed that the communication strategies used by BK teachers were carried out in several stages: problem identification, building communication relationships, implementing individual counseling, providing motivation, and evaluation. In the counseling process, the guidance counselor implemented a strategy combining cognitive skill modeling and problem-based learning to encourage students to understand problems more rationally and foster problem-solving abilities, thereby impacting student motivation and academic achievement. Obstacles encountered during the counseling process included a lack of student openness, unstable emotional conditions, limited family support, and difficulty maintaining consistent student learning motivation. Keywords: Communication Strategy, Broken Home, BK Teacher. Abstrak. Peningkatan ju…
creator: Syifa Fatihah
creator: Dian Widya Putri
rights: Copyright (c) 2026 Syifa Fatihah 10080022193, Dian Widya Putri, S.S., M.I.Kom.
date: 2026-07-29
publication date: 2026-07-29
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.23962

Pengelolaan Produksi Konten Dakwah Digital Radio MQFM Bandung
type: item
description: Abstract. The development of digital technology has transformed da’wah practices from conventional methods toward more interactive communication via digital media. MQFM Radio Bandung, as a da’wah broadcasting organization, has adapted through media convergence by developing da’wah content across various platforms, including its website, Instagram, Facebook, X, and YouTube. This study aims to examine the process of managing the production of digital da’wah content carried out by the MQFM Bandung multimedia team across all of these platforms, from the pre-production stage through production to post-production. Additionally, this study also examines the application of communication management functions—including planning, organizing, implementing, and monitoring—and explores the rationale behind selecting the value of “Inspiration for Indonesian Families” as the primary foundation for developing digital da’wah content. This study employs a qualitative research method using a case study approach and a constructivist paradigm. The theories used are Open System Theory, Media Management Strategic and Media Convergence The research findings show that the MQFM Bandung multimedia team implements systematic production management through the POAC framework at every stage of production. This process includes planning ideas and themes for da’wah, organizing the team, production, and the distribution and evaluation of content across various digital platforms. Media convergence allows a single piece of da’wah content to be adapted into various formats according to the characteristics of each platform The value of “Inspiration for Indonesian Families” serves as both the value proposition and the core identity of MQFM in delivering messages of Islamic outreach that are relevant, inclusive, and easily accepted by the public through a family-based approach. Keywords: MQFM Bandung, Content Production Management, Digital Da’wah, Communication Management, Media Convergence. Abstrak. Perke…
creator: Daffa Qurrota Aini Harira
creator: Dede Lilis Chaerowati
rights: Copyright (c) 2026 Daffa Qurrota Aini Harira 10080022007, Dede Lilis Chaerowati
date: 2026-07-29
publication date: 2026-07-29
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.23994

Hubungan Kampanye TOSS TBC dengan Kesadaran akan Penyakit TBC di Instagram @kemenkes_ri
type: item
description: Abstract. Indonesia ranks second globally in the tuberculosis (TBC) cases, requiring massive and effective health communication strategies to increase public awareness. The Ministry of Health of the Republic of Indonesia launched the digital campaign “TOSS TBC” (Find, Treat, Until Cured) through its official Instagram account @kemenkes_ri. However, a gap remains between information exposure and optimal public awareness. This study aims to measure the strength of the correlation between the TOSS TBC campaign and TBC awareness among followers of @kemenkes_ri. The research applies a positivistic paradigm using a quantitative correlational approach based on McGuire’s Communication Persuasion Matrix. The object of research is the TOSS TBC campaign content published in June 2025. Data were collected through online questionnaires distributed to 77 followers selected using simple random sampling. Data analysis was conducted using the Spearman Rank correlation test. The results show a very strong and significant positive correlation between the campaign and audience awareness (r = 0.813; p < 0.001). Message quality and channel effectiveness demonstrate strong relationships in building cognitive comprehension, while source credibility shows a weaker relationship in attracting initial attention. The study concludes that structured and interactive digital health campaigns effectively increase public awareness to support TBC elimination efforts in Indonesia. Abstrak. Indonesia menempati peringkat kedua dalam jumlah kasus penyakit Tuberkulosis (TBC) tertinggi di dunia sehingga memerlukan strategi komunikasi kesehatan yang masif dan efektif untuk meningkatkan kesadaran masyarakat. Kementerian Kesehatan Republik Indonesia (Kemenkes RI) meluncurkan kampanye digital “TOSS TBC” (Temukan, Obati, Sampai Sembuh) melalui akun Instagram resmi @kemenkes_ri. Namun, pada realitas di lapangan, saat ini masih terdapat kesenjangan antara paparan informasi TOSS TBC dan tingkat kesadaran masyaraka…
creator: Mesya Febriana
creator: Ani Yuningsih
rights: Copyright (c) 2026 Mesya Febriana 10080022082, Ani Yuningsih
date: 2026-07-29
publication date: 2026-07-29
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24022

Strategi Komunikasi Pemasaran Dalam Konten Education Marketing Di Platform Media Sosial
type: item
description: Abstract : Advances in digital technology have encouraged early childhood education institutions to utilize social media as a marketing communication tool that is not only promotional but also educational. Starland Preschool and Kindergarten, through its Instagram account @starlandvaganza, uses educational marketing content to convey information about its programs, learning activities, parenting tips, and educational values to parents as its primary audience. This study aims to identify the marketing communication strategies within the educational marketing content on the @starlandvaganza Instagram account. The study employs a qualitative method using a case study approach. Data was collected through in-depth interviews with the Starland Preschool and Kindergarten Marketing Team and parents of students, observations of Instagram content activities, as well as documentation in the form of content plans, posts, and data insights. The results indicate that marketing communication strategies are implemented through a combination of educational, promotional, entertaining, testimonial, and persuasive content. The content creation process is systematically organized via a monthly content plan and four content pillars: educate, entertain, inspire, and convince/enlighten. Challenges include shifting social media trends, low engagement with educational content, limited resources, and difficulties in measuring content impact. Instagram was chosen as the primary platform because it is visual, credible, interactive, and aligned with the target audience. These findings underscore Instagram’s role in fostering information sharing, interaction, and parental trust in the educational institution. Abstrak : Perkembangan teknologi digital mendorong lembaga pendidikan anak usia dini memanfaatkan media sosial sebagai sarana komunikasi pemasaran yang tidak hanya bersifat promosi, tetapi juga edukatif. Starland Preschool and Kindergarten melalui akun Instagram @starlandvaganza menerapkan k…
creator: Muh Iqbal Faturohman Paris
creator: Doddy Iskandar
rights: Copyright (c) 2026 Muh Iqbal Faturohman Paris 10080022035, Doddy Iskandar
date: 2026-07-29
publication date: 2026-07-29
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24020

Adaptasi Sosial Mahasiswa Perantau Di Lingkungan Kampus
type: item
description: Abstract, Higher-education mobility brings migrant students into campus environments that differ socially and culturally from their places of origin. This study aims to understand the motives and values underlying adaptation, the lived experience of adaptation, and the meaning of the social transition from newcomer to friend. The study used a qualitative method with Alfred Schutz's phenomenological approach. Data were collected through semi-structured in-depth interviews and documentation. The informants comprised three migrant students in the International Relations Program at Pasundan University, one local student, and one cross-cultural communication scholar. Data were analyzed through reduction, categorization, meaning interpretation, and typification. The findings consist of three groups. Adaptation motives include discomfort and inherited values as because-motives, and tranquility and relationships as in-order-to motives. Adaptation develops through alienation, barriers, adjustment, and integration. The transition into friendship is interpreted through maturity, recognition, solidarity, and openness. Social adaptation is therefore a meaning-construction process developed through cross-cultural communication, social acceptance, and repeated interaction. Keywords: Social Adaptation, Migrant Students, Phenomenology, Symbolic Interactionism, Cross-Cultural Communication. Abstrak, Mobilitas pendidikan tinggi mempertemukan mahasiswa perantau dengan lingkungan kampus yang berbeda secara sosial dan budaya. Penelitian ini bertujuan memahami motif dan nilai yang melandasi adaptasi, pengalaman adaptasi, serta makna perubahan posisi sosial dari pendatang menjadi kawan. Penelitian menggunakan metode kualitatif dengan pendekatan fenomenologi Alfred Schutz. Data dikumpulkan melalui wawancara mendalam semi-terstruktur dan dokumentasi. Informan terdiri atas tiga mahasiswa perantau Program Studi Hubungan Internasional Universitas Pasundan, satu mahasiswa lokal, dan satu akademi…
creator: Moch. Nabil Akbar R
creator: Mohamad Subur Drajat
rights: Copyright (c) 2026 Moch. Nabil Akbar R 10080022105, Mohamad Subur Drajat
date: 2026-07-30
publication date: 2026-07-30
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24056

Strategi Persuasif @arthaadaa dalam Membangun Citra Merek di TikTok
type: item
description: Abstract. TikTok has become one of the most influential digital marketing platforms, enabling influencers to play a strategic role in shaping brand image through persuasive communication. However, studies examining how verbal and nonverbal communication elements contribute to brand image formation remain limited. This study aims to analyze the persuasive marketing strategies employed by the TikTok influencer @arthaadaa in building brand image through vocal intonation, exaggerated facial expressions, and relatable language during the period of October 2025 to January 2026. This research adopted a qualitative approach using a case study method. Data were collected through observation of promotional TikTok content and digital documentation, then analyzed using the interactive analysis model of Miles, Huberman, and Saldaña, consisting of data reduction, data display, and conclusion drawing. The findings reveal that distinctive vocal intonation successfully captures audience attention and reinforces promotional messages. Exaggerated facial expressions create authenticity and enhance the visual attractiveness of the content, while relatable language fosters emotional closeness and strengthens audience engagement. The integration of these three communication elements forms an effective persuasive marketing strategy that contributes to a positive brand image. This study concludes that successful digital marketing communication depends not only on promotional content but also on how persuasive messages are delivered through verbal and nonverbal communication that aligns with the characteristics of TikTok audiences. Abstrak. Perkembangan TikTok sebagai media komunikasi pemasaran digital telah mendorong munculnya influencer sebagai komunikator yang berperan dalam membangun citra merek. Meskipun influencer banyak dimanfaatkan oleh berbagai merek, kajian mengenai bagaimana unsur komunikasi verbal dan nonverbal membentuk citra merek masih terbatas. Penelitian ini bertujuan untuk …
creator: Muhammad Fathur Baharsyah
creator: Septiawan Santana Kurnia
rights: Copyright (c) 2026 Muhammad Fathur Baharsyah 10080022074, Septiawan Santana Kurnia
date: 2026-07-30
publication date: 2026-07-30
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24080

Pengaruh Terpaan Media Online terhadap Tingkat Kecemasan Siswa
type: item
description: Abstract. Digital technology has revolutionised how individuals, particularly students, access and acquire information. Online media has become the primary source of news, including educational issues. The land dispute involving SMAN 1 Bandung, widely reported by various online news portals, attracted significant public attention. This extensive and conflict-laden media exposure may trigger anxiety among students. This study examines the effect of online media exposure on the anxiety levels of SMAN 1 Bandung students regarding the school land dispute. The Stimulus–Organism–Response (SOR) theory provides the conceptual framework to explain the relationship between information exposure (stimulus) and emotional responses, particularly anxiety. A quantitative approach using multiple linear regression was employed. Data were collected through Likert-scale questionnaires administered to 93 students who had accessed news about the dispute. Data analysis included validity and reliability tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity), and t-tests and F-tests to examine partial and simultaneous effects. The findings indicate that online media exposure significantly affects student anxiety (sig. 0.025 < 0.05), explaining 4.7% of the variance. Frequency (X1) has a significant partial effect (sig. 0.018), whereas duration (X2) and attention (X3) do not show significant individual effects on student anxiety. Abstrak. Teknologi digital telah merevolusi cara individu, termasuk siswa, mengakses dan memperoleh informasi. Media daring kini menjadi sumber utama berita mengenai berbagai topik, termasuk yang berkaitan dengan pendidikan. Sengketa lahan yang melibatkan SMAN 1 Bandung, yang telah diliput secara luas oleh berbagai portal berita daring, menjadi salah satu peristiwa yang menarik perhatian publik secara signifikan. Paparan informasi yang intens dan sarat konflik ini dapat memicu kecemasan pada siswa. Penelitian ini bertujuan untuk meng…
creator: Mochamad Alfath Haikal Akbar
creator: Firmansyah
rights: Copyright (c) 2026 Mochamad Alfath Haikal Akbar 10080022038, Firmansyah S.I.Kom, M.Si
date: 2026-07-30
publication date: 2026-07-30
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24117

Website Sebagai Sarana Komunikasi Pemasaran Terintegrasi (Studi Kasus pada Cygreat Photobooth)
type: item
description: Abstract. The development of digital technology has brought significant changes to corporate marketing communication strategies. Websites are no longer merely informational media but have evolved into integrated marketing communication tools capable of connecting various digital promotional channels in a consistent and effective manner. In the context of the creative service industry, websites play an important role in building brand image. Based on this phenomenon, this research, entitled “Website as a Medium of Integrated Marketing Communication (A Study on Cygreat Photobooth)”, aims to understand how websites are used as a medium of integrated marketing communication and why the company chooses them as the primary medium in its marketing communication strategy. This study employs a constructivist paradigm with a descriptive qualitative method and a case study approach as proposed by Robert K. Yin. Data collection techniques include in-depth interviews with the owner and marketing team, observation of digital activities, and document analysis of website and social media content. This research is expected to provide an in-depth understanding of the website’s role as the central hub of marketing communication integration that connects various promotional media, both online and offline. The findings are expected to serve as a reference for creative industry practitioners in optimizing websites as an effective and sustainable marketing communication strategy in the digital era. Abstrak. Perkembangan teknologi digital telah membawa perubahan besar terhadap strategi komunikasi pemasaran perusahaan. Website kini tidak hanya berfungsi sebagai media informasi, tetapi juga menjadi sarana komunikasi pemasaran terintegrasi yang mampu menghubungkan berbagai kanal promosi digital secara konsisten dan efektif. Dalam konteks industri jasa kreatif, website berperan penting dalam membangun citra merek. Berdasarkan fenomena tersebut, penelitian ini berjudul “Website sebagai Sarana K…
creator: Farhan Anugerah
creator: Yenni Yuniati
rights: Copyright (c) 2026 Farhan Anugerah 10080019249, Dr. Yenni Yuniati,Dra.,M.Si
date: 2026-07-30
publication date: 2026-07-30
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24119

Pesan Komunikasi Visual dalam Desain Produk untuk Membangun Identitas Merek
type: item
description: Abstract. The development of local shoe brands in Indonesia shows a positive trend, one of which is Brodo, a brand from Bandung that builds a masculine image through product design. Brodo not only sells shoes as functional products, but also emphasizes quality and narrative by presenting values through visual messages. However, there is a gap between the visual message that is intended to be conveyed and the consumer perception that emphasizes more on the aspects of function and convenience, so that the philosophical value and brand identity are not captured. This study aims to analyze how visual communication messages in Brodo product design are used to build brand identity, how the process of determining design visualization is carried out, and the reasons for the importance of establishing brand identity. The research method used is qualitative with a case study approach, based on a constructivist paradigm to explore the meaning of visual elements in depth. The results show that Brodo's identity is built through visual elements such as shapes, colors, materials, logos, and design details that represent modern, masculine, and functional characters. In addition, the local cultural elements in Kaliku Ina products also strengthen Brodo's identity as a local brand. Consistency of visual communication in product design plays an important role in strengthening the brand identity while differentiating Brodo amid competition from the local shoe industry. Abstrak. Perkembangan merek sepatu lokal di Indonesia menunjukkan tren positif, salah satunya Brodo, brand asal Bandung yang membangun citra maskulin melalui desain produk. Brodo tidak hanya menjual sepatu sebagai produk fungsional, tetapi juga menekankan kualitas dan narasi dengan menghadirkan nilai-nilai melalui pesan visual. Namun, terdapat kesenjangan antara pesan visual yang ingin disampaikan dengan persepsi konsumen yang lebih menekankan aspek fungsi dan kenyamanan, sehingga nilai filosofis dan identitas merek kuran…
creator: Deva Naulia
creator: Firmansyah
rights: Copyright (c) 2026 Deva Naulia 10080022140, Firmansyah, S.I.Kom., M.Si.
date: 2026-07-30
publication date: 2026-07-30
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24132

Reorientasi Aktualisasi Diri Mahasiswa Program Mobilitas Antar Budaya U-GEO
type: item
description: Abstract. Self-actualization is a continuous process of individuals in reaching the peak of their life potential, which requires reorientation of values when faced with a new environment. This study aims to analyze the process of reorientation self-actualization in students through the Unisba Global Student Motion (U-GEO) program, an international intercultural mobility initiative from the Unisba International Affairs Office (KUI). This program was established to strengthen international cooperation and facilitate students in building the university's reputation in the international arena. Using a qualitative phenomenological approach, this study explores the meaning and motivation of the conscious experiences of five U-GEO participants. Results show that global interactions trigger significant transformations in students motives for action, both in the past and in their future goals. Students experienced a reorientation of identity that included a change in mindset to become more open-minded, increased self-confidence, and a new understanding of success as a form of continuous self-development. This reorientation not only served as professional capacity building but also as an emotional foundation for achieving more complete self-actualization amid cultural diversity. This research is expected to contribute to the implementation of future programs so that they can pay more attention to aspects of individual development in greater depth. Abstrak. Aktualisasi diri merupakan proses berkelanjutan individu dalam mencapai puncak potensi kehidupannya, yang memerlukan adanya reorientasi nilai ketika dihadapkan pada lingkungan baru. Penelitian ini bertujuan untuk menganalisis proses reorientasi aktualisasi diri pada mahasiswa melalui program Unisba Global Student Motion (U-GEO), sebuah inisiasi mobilitas antarbudaya internasional dari Kantor Urusan Internasional (KUI) Unisba. Program ini dibentuk dalam memperkuat kerjasama internasional serta memfasilitasi mahasiswa dalam m…
creator: Naila Salma Fakhira
creator: Ani Yuningsih
rights: Copyright (c) 2026 Naila Salma Fakhira 10080022130, Dr. Ani Yuningsih, Dra., M.Si
date: 2026-07-30
publication date: 2026-07-30
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24140

Dari Akses Menuju Partisipasi: Komunikasi Inklusif pada Festival Literasi Kota Bandung
type: item
description: Abstract. This study examines the inclusive communication strategy of the Bandung City Office of Library and Archives in the Literacy Festival Program, particularly in the Lomba Bakat Anak Istimewa for children with special needs. The study is motivated by the need for public institutions to provide equal access to information and participation for vulnerable groups. The research aims to explain how communication needs are identified, how interaction is built during the event, how messages and media are planned, and why the strategy has not fully reached all inclusive groups. This study uses a qualitative method with a case study approach. Data were collected through in-depth interviews, observation, and documentation, and were analyzed through data reduction, data display, and conclusion drawing. The findings show that the strategy was built through coordination with teachers, judges, parents, companions, and disability networks. Communication occurred in a layered pattern through intermediaries, while messages were distributed using formal letters, flyers, Instagram, WhatsApp, registration links, and technical meetings. These findings were formulated into an inclusive communication strategy model consisting of needs identification, message and media planning, assisted interaction, participation of children with special needs, and evaluation. Although the strategy has moved toward inclusive communication, limitations remain in participant coverage, the availability of judges and facilitators, message accessibility, and institutional capacity. Abstrak. Penelitian ini mengkaji strategi komunikasi inklusif Dinas Arsip dan Perpustakaan Kota Bandung dalam Program Festival Literasi, khususnya pada kegiatan Lomba Bakat Anak Istimewa bagi Anak Berkebutuhan Khusus (ABK). Penelitian ini dilatarbelakangi oleh pentingnya lembaga publik menyediakan akses informasi dan ruang partisipasi yang setara bagi kelompok rentan. Tujuan penelitian adalah menjelaskan proses identifikasi ke…
creator: Metha Ainurohmah
creator: Andalusia Neneng Permatasari
rights: Copyright (c) 2026 Metha Ainurohmah 10080022200, Andalusia Neneng Permatasari
date: 2026-07-30
publication date: 2026-07-30
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24186

Strategi Event Bagigs Sebagai Upaya Membangun Brand Awareness “Bagi Kopi” Bandung
type: item
description: Abstract. The purpose of this study is to analyze how the Bagigs event strategy is designed, implemented, and utilized in building brand awareness, including the free ticket strategy, collaboration with internal and external parties, social interactions, and the reasons for selecting the Bagigs event as a communication strategy. This study employs a qualitative approach using a case study method. Data were collected through in-depth interviews with three key informants from the internal team of “Bagi Kopi,” direct observation of the event implementation, and documentation. The findings reveal that the free admission strategy successfully attracts Generation Z audiences and increases brand exposure through social media activities. The success of the event is supported by well-structured internal collaboration and selective, mutually beneficial external partnerships. Social interactions created through a relaxed atmosphere, quizzes, and door prizes are able to generate memorable experiences, encourage word-of-mouth, and build emotional connections with the brand. The Bagigs event was chosen as the main strategy due to its strong identity, flexibility, inclusiveness, and its effectiveness in building brand awareness compared to other programs. Therefore, the Bagigs event strategy significantly contributes to building and strengthening the position of “Bagi Kopi” amid intense competition through a community-based and emotionally driven approach. Abstrak. Tujuan penelitian ini adalah untuk menganalisis bagaimana strategi event Bagigs dirancang, dilaksanakan, dan dimanfaatkan dalam membangun brand awareness, mencakup strategi tiket gratis, kerja sama pihak internal dan eksternal, interaksi sosial, serta alasan pemilihan event Bagigs sebagai strategi komunikasi. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Pengumpulan data dilakukan melalui wawancara mendalam dengan tiga informan kunci dari pihak internal “Bagi Kopi”, observasi langsung pada …
creator: Az-Zahra Nurul Muthmainah
creator: Maman Suherman
rights: Copyright (c) 2026 Az-Zahra Nurul Muthmainah 10080022293, Dr. Maman Suherman, Drs., M.Si
date: 2026-07-30
publication date: 2026-07-30
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24200

Strategi Pengelolaan Konten Media Sosial Pikiran Rakyat Bandung Dalam Meningkatkan Engagment Audiens
type: item
description: Abstract. Social media has become an important medium for mass media to adapt to developments in the digital era, while also building audience engagement. This study aims to examine how the social media content management strategy of Pikiran Rakyat Bandung increases engagement, especially on Youtube, which has lower interaction compared to Instagram. This study uses the POAC Management theory (planning, organizing, actuating, and controlling) by George Terry, New Media theory by Pierre Levy, and Framing theory by Robert M. Entman. The method used is descriptive qualitative, conducted through observation, in-depth interviews with the Lead Creative Program, Managing Editor/Redaktur Pelaksana, and Editor, as well as documentation. Data analysis includes data reduction, data presentation, and conclusion drawing, with validity tested through source triangulation. The results show Pikiran Rakyat has implemented POAC management functions in a structured manner. Planning is reflected through research, theme determination, and a KPI target of six videos per day. Organizing is carried out through clearly defined roles among team members. Abstrak. Media sosial kini menjadi sarana penting bagi media massa untuk beradaptasi dengan perkembangan pada era digital, sekaligus membangun keterlibatan dengan audiens. Penelitian ini bertujuan untuk melihat bagaimana strategi pengelolaan konten media sosial Pikiran Rakyat Bandung dalam meningkatkan engagement, terutama di Youtube yang interaksinya masih lebih rendah dibanding Instagram. Penelitian ini menggunakan teori Manajemen POAC (perencanaa, pengorganisasian, pelaksanaan, dan pengendalian) dari George Tery, teori New Media dari Piere Levy, dan teori Framing dari Robert M. Entman. Metode yang digunakan adalah kualitatif deskriptif, dengan cara observasi, wawancara mendalam bersama Lead Creative Program, Redaktur Pelaksana/Managing editor, dan Editor, serta dokumentasi. Analisis data meliputi reduksi data, penyajian data, dan penarikan…
creator: Firly Rizky Kamila
creator: Rita Gani
rights: Copyright (c) 2026 Firly Rizky Kamila 10080022289, Rita Gani
date: 2026-07-30
publication date: 2026-07-30
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24205

Asertivitas Orang Tua Milenial sebagai Jembatan Kedekatan Generasi Alpha
type: item
description: Abstract. Communication between parents and children is an important foundation for building closeness between generations. This study aims to determine the relationship between the assertive communication style of millennial parents and the closeness of relationships with alpha children in Bukit Cianjur Residence, Cibeber District, using Alberti & Emmons' Assertiveness Theory with three dimensions: expressing feelings and opinions, defending personal rights, and respecting the rights of others. The study used a quantitative method with a correlational approach; data were collected through questionnaires administered to 89 millennial parents with alpha children using a non-probability, saturated sampling technique. The results show that assertive communication style has a positive and significant relationship with the closeness of relationships with alpha children, with the dimensions of respecting the rights of others and expressing feelings and opinions contributing more strongly than defending personal rights. These findings confirm that parents' application of assertive communication is related to establishing closer relationships with alpha children. Abstrak. Komunikasi antara orang tua dan anak merupakan fondasi penting dalam membangun kedekatan hubungan antargenerasi. Penelitian ini bertujuan mengetahui hubungan gaya komunikasi asertif orang tua milenial dengan kedekatan hubungan anak alpha di Bukit Cianjur Residence, Kecamatan Cibeber, menggunakan teori Asertivitas Alberti & Emmons dengan tiga dimensi: menyatakan perasaan dan pendapat, mempertahankan hak-hak pribadi, dan menghormati hak-hak orang lain. Penelitian menggunakan metode kuantitatif dengan pendekatan korelasional; data dikumpulkan melalui kuesioner terhadap 89 orang tua milenial yang memiliki anak alpha dengan teknik non-probability sampling jenuh. Hasil menunjukkan gaya komunikasi asertif berhubungan positif dan signifikan dengan kedekatan hubungan anak alpha, dengan dimensi menghormati hak-hak o…
creator: Najwa Rahma Fauziah
creator: Alexandria Cempaka Harum
rights: Copyright (c) 2026 Najwa Rahma Fauziah 10080022169, Alexandria Cempaka Harum
date: 2026-07-30
publication date: 2026-07-30
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24285

Komunikasi Antarpribadi Dalam Menjaga Keharmonisan Kolaborasi Kerja Tim Kreatif Hijack Sandals
type: item
description: Abstract. This study is entitled “Interpersonal Communication in Maintaining Work Harmony within the Creative Team at Hijack Sandals Bandung.” The research aims to analyze the role of interpersonal communication in maintaining team harmony within a creative work environment that is dynamic and competitive. This study employs a qualitative approach using a case study method. Data were collected through in-depth interviews, observation, and documentation, and analyzed using data reduction, data display, and conclusion drawing techniques. The findings reveal that interpersonal communication within the creative team occurs intensively, openly, bidirectionally, and in a structured manner through stages of perception alignment, keyword formulation, and collaborative brainstorming. Interpersonal communication plays a significant role in fostering psychological safety, openness, empathy, and mutual respect, which strengthen team cohesion. Conflicts that arise are functional in nature and are managed collaboratively, becoming a source of idea enrichment rather than team disintegration. Communication barriers psychological, temporal, and media-related are minimized through communication awareness and direct clarification. The study concludes that the success of team harmony in creative collaboration is determined not by the absence of conflict, but by the team’s ability to manage communication dynamics adaptively, empathetically, and in a solution-oriented manner. Abstrak. Penelitian ini berjudul “Komunikasi Antarpribadi dalam Menjaga Keharmonisan Kerja Tim Kreatif pada Hijack Sandals Bandung.” Penelitian ini bertujuan untuk menganalisis peran komunikasi antarpribadi dalam menjaga keharmonisan kerja tim kreatif di Hijack Sandals Bandung yang beroperasi dalam lingkungan kerja dinamis dan kompetitif. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi, kemudian dianalisis menggunakan tek…
creator: Edward Adhikara
creator: Ike Junita Triwardhani
rights: Copyright (c) 2026 Edward Adhikara 10080021271, Ike Junita Triwardhani
date: 2026-07-30
publication date: 2026-07-30
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24283

Instagram Sebagai Media Komunikasi Promosi Aisyiyah Boarding School Bandung @pesantren.absbandung
type: item
description: Abstract. The growth of social media has encouraged educational institutions to utilize digital platforms for promotional communication; Aisyiyah Boarding School Bandung, for instance, uses Instagram to disseminate information and promote itself. However, as an Islamic educational institution, an Islamic boarding school possesses unique characteristics, simultaneously fulfilling roles as a social, religious, and commercial entity. Consequently, promotional communication activities must not only aim to attract prospective students but also uphold Islamic values, communication ethics, and the institution's social responsibility. Promotional communication practices within this setting have distinct features, particularly regarding the representation of school activities, student involvement in content creation, and policies concerning mobile phone usage on campus. This study focuses on promotional communication practices via Aisyiyah Boarding School Bandung’s Instagram, aiming to describe how school activities are represented, the extent of student involvement in social media content production, and the institution's promotional strategies. A qualitative method employing a case study approach was used, utilizing observation, interviews, and documentation. The research subjects consisted of the ABS Media Team and the ABS leadership. The findings indicate that Instagram is utilized to showcase school activities, employing a mix of "soft selling" and during specific periods “hard selling" tactics, alongside student participation in content production through the ABSCAM community. Abstrak. Perkembangan media sosial mendorong lembaga pendidikan memanfaatkan platform digital sebagai sarana komunikasi promosi, termasuk Aisyiyah Boarding School Bandung yang menggunakan Instagram untuk menyampaikan informasi dan sarana promosi.Namun, sebagai lembaga pendidikan Islam, pesantren memiliki karakteristik yang unik karena menjalankan fungsi sebagai lembaga sosial, lembaga keagamaan, …
creator: Fadhilah Razanah Syazwina
creator: O. Hasbiansyah
rights: Copyright (c) 2026 Fadhilah Razanah Syazwina 10080022011, Dr. O. Hasbiansyah, Drs., M.Si.
date: 2026-07-30
publication date: 2026-07-30
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24315

Identitas Lembaga Dalam Membangun Kepercayaan Masyarakat
type: item
description: Abstract. This study examines the role of institutional identity at Perumdam Tirta Mukti Cianjur Regency in building public trust, focusing on verbal, visual, and physical identity elements, as well as the use of the "Tukang Ledeng" tagline as a communication strategy. Using a constructivism paradigm with a qualitative case study approach grounded in Charles J. Fombrun's Reputation Management Theory, data were collected through in-depth interviews, observation, and documentation involving the Director, Public Relations, and Marketing staff. The findings show that institutional identity is constructed through the "Tukang Ledeng" tagline, company logo, and employee uniforms, reflecting a humanistic, responsive, and professional character. The tagline effectively creates emotional closeness with the community while differentiating the institution from other public bodies. Public trust is built not from an appealing identity alone, but from the alignment between identity promises and actual service performance. Abstrak. Penelitian ini mengkaji peran identitas lembaga Perumdam Tirta Mukti Kabupaten Cianjur dalam membangun kepercayaan masyarakat, dengan fokus pada penerapan identitas verbal, visual, dan fisik, serta penggunaan tagline "Tukang Ledeng" sebagai strategi komunikasi. Penelitian menggunakan paradigma konstruktivisme dengan pendekatan kualitatif studi kasus, berlandaskan Teori Manajemen Reputasi Charles J. Fombrun. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi terhadap Direktur, staf Humas, dan staf Pemasaran Perumdam Tirta Mukti. Hasil penelitian menunjukkan bahwa identitas lembaga dibangun melalui tagline "Tukang Ledeng", logo perusahaan, dan seragam pegawai yang mencerminkan karakteristik humanis, responsif, profesional, dan dekat dengan masyarakat. Tagline tersebut efektif menciptakan kedekatan emosional sekaligus membedakan Perumdam dari lembaga publik lain. Kepercayaan masyarakat terbentuk bukan dari identitas yang menarik semata,…
creator: Muhammad Ghasan Arva Azaria
creator: Ike Junita Triwardhani
rights: Copyright (c) 2026 Muhammad Ghasan Arva Azaria 10080022170, Ike Junita Triwardhani
date: 2026-07-30
publication date: 2026-07-30
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24321

Fotografi Sebagai Media Komunikasi Pemasaran
type: item
description: Abstract. The development of social media, particularly Instagram, has intensified competition in the wedding photography industry. Every service provider is required to present a strong visual identity to attract audience attention. This situation is also experienced by Nesnumoto, which faces challenges such as changing visual trends, dynamic algorithms, and numerous competitors with similar qualities. This study aims to determine how Nesnumoto utilizes photography as a digital marketing communication medium and understand the challenges that arise in this process. This study uses a qualitative method with a descriptive approach. Data were obtained through in-dept interviews, observations, and documentation of digital activities carried out. Data analysis was carried out through the stages of reduction, presentation, and drawing conclusions based on the Miles & Huberman model. The results of this study indicate that photography serves not only as visual documentation but also as a strategic medium that shapes image, strengthens brand identity, and enhances consumer interest Abstrak. Perkembangan media sosial, khususnya Instagram, membuat persaingan di industri fotografi pernikahan semakin ketat.Setiap penyedia jasa dituntut untuk menampilkan identitas visual yang kuat agar mampu menarik perhatian audiens.Kondisi ini turut dialami oleh Nesnumoto yang menghadapi tantangan berupa perubahan tren visual, algoritma yangdinamis, serta banyaknya kompetitor dengan kualitas serupa. Penelitian ini bertujuan untuk mengetahui bagaimana Nesnumoto memanfaatkan fotografi sebagai media komunikasi pemasaran digital serta memahami tantangan yang muncul dalam proses tersebut. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Datadiperoleh melalui wawancara mendalam, observasi, dan dokumentasi aktivitas digital yang dilakukan. Analisis data dilakukan melalui tahap reduksi, penyajian, dan penarikan kesimpulan berdasarkan model Miles & Huberman. Hasilpenelitian i…
creator: Septya Rizky Maulana
creator: Wiki Angga Wiksana
rights: Copyright (c) 2026 Septya Rizky Maulana 10080022061, Wiki Angga Wiksana
date: 2026-08-01
publication date: 2026-08-01
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24329

Potret Komunikasi Antarbudaya Delegasi Unisba pada ANNIE School Net Conference 2024
type: item
description: Abstract. This study describes intercultural communication, communication barriers, and communication adaptation among participants of the ANNIE School Net Conference 2024. Using a qualitative case study approach, data were collected through in-depth interviews, observation, and documentation involving Indonesian and Vietnamese delegates. Findings reveal that intercultural communication occurred through formal and informal activities presentations, group discussions, cultural sharing sessions, and daily social interactions that served as media for information exchange, cultural learning, and global perspective development. Barriers encountered included limited English proficiency, accent differences, varying communication styles, and psychological factors such as nervousness and shyness. To overcome these, participants adapted their speaking styles, simplified their language, used nonverbal cues and translation apps, practiced active listening, and stayed open to other cultures. These adaptations reduced communication barriers and strengthened participants' intercultural communication competence, showing that the conference functioned both as an academic exchange forum and a learning space for cross-cultural communication skills. Keywords: intercultural communication, communication barriers, communication adaptation Abstrak. Penelitian ini menggambarkan proses komunikasi antarbudaya, hambatan komunikasi, dan adaptasi komunikasi peserta ANNIE School Net Conference 2024. Menggunakan pendekatan kualitatif dengan metode studi kasus, data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi terhadap delegasi Indonesia dan Vietnam. Hasil menunjukkan komunikasi antarbudaya berlangsung melalui kegiatan formal maupun nonformal presentasi, diskusi kelompok, pertukaran budaya, dan interaksi sosial sehari-hari yang berfungsi sebagai sarana pertukaran informasi, pembelajaran budaya, dan pengembangan wawasan global. Hambatan yang muncul meliputi keterbatasan bahasa …
creator: Zidan Andika Hidayat
creator: Santi Indra Astuti
rights: Copyright (c) 2026 Zidan Andika Hidayat 10080022136, Santi Indra Astuti, S.Sos., M.Si., Ph.D.,
date: 2026-08-01
publication date: 2026-08-01
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24307

Strategi Pemasaran Kedai Rasa Timur Asli
type: item
description: Abstract. This study aims to analyze the implementation of Integrated Marketing Communications (IMC)-based marketing communication strategies through the use of cultural events in building consumer image, experience, and engagement. The study used a qualitative method with a case study approach at Kedai Rasa Timur Asli Bandung, through in-depth interviews, participant observation, documentation, and literature review. Data analysis was conducted using the Miles, Huberman, and Saldaña model, with data validity tested through triangulation of sources, methods, and time. The results of the study indicate that the integration of digital promotions, holding Eastern Dance events, and direct interaction with consumers can strengthen the identity of the shop as a representation of Eastern Indonesian culture and build emotional relationships with consumers. Cultural events act as an experience-based marketing communication medium that encourages consumer engagement and loyalty. This study provides theoretical contributions to the study of cultural-based IMC as well as practical implications for culinary MSMEs in designing creative and sustainable marketing strategies. Abstrak. Penelitian ini bertujuan menganalisis penerapan strategi komunikasi pemasaran berbasis Integrated Marketing Communications (IMC) melalui pemanfaatan event budaya dalam membangun citra, pengalaman, dan keterlibatan konsumen. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus pada Kedai Rasa Timur Asli Bandung, melalui wawancara mendalam, observasi partisipatif, dokumentasi, dan studi pustaka. Analisis data dilakukan menggunakan model Miles, Huberman, dan Saldaña, dengan uji keabsahan data melalui triangulasi sumber, metode, dan waktu. Hasil penelitian menunjukkan bahwa integrasi promosi digital, penyelenggaraan event Tarian Khas Timur, dan interaksi langsung dengan konsumen mampu memperkuat identitas kedai sebagai representasi budaya Timur Indonesia serta membangun hubungan emosional…
creator: Chaezul Zaky Syahdiwama
creator: Rita Gani
rights: Copyright (c) 2026 Chaezul zaky syahdiwama 10080021255, Dr.Rita Gani.S.Sos,. M.Si.
date: 2026-08-01
publication date: 2026-08-01
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24341

Strategi Komunikasi Naratif dalam Membangun Kesadaran Kesehatan Melalui Pengobatan Herbal
type: item
description: Abstract. Public preference for herbal medicine generally remains lower than for modern medicine. This condition contrasts with the phenomenon observed in the HNI Aktif Tim PK online mentoring program, where a strong preference for herbal medicine has been established. Based on the preliminary observations, this phenomenon is influenced by the unique communication strategies employed by mentors in delivering health messages about herbal medicine. Participants' trust and health awareness develop through a narrative communication approach, where mentors do not merely convey rational information about herbal benefits but also weave them into stories that reflect participants' experiences, values, and everyday realities. This study aims to analyze how narrative communication strategies are implemented by mentors in delivering health messages related to herbal medicine. The research employed a qualitative method with a case study approach, grounded in the constructivist paradigm. Data were collected through interviews, observations, and documentation. The findings show that health messages presented in narrative form enable medical information to be understood more contextually. The use of testimonials and religious values contributes significantly to participants' understanding and confidence in herbal medicine as a holistic approach within digital community interactions. Storytelling effectively transforms complex medical concepts into familiar knowledge easily internalized by community participants. Abstrak. Preferensi masyarakat terhadap pengobatan herbal secara umum masih cenderung lebih rendah dibandingkan dengan pengobatan modern. Kondisi tersebut berbeda dengan fenomena yang ditemukan pada program pembinaan daring HNI Aktif Tim PK, di mana preferensi terhadap pengobatan herbal justru terbentuk dengan kuat. Berdasarkan observasi awal penulis, fenomena ini dipengaruhi oleh keunikan strategi komunikasi yang digunakan pemateri dalam menyampaikan pesan kesehatan terka…
creator: Fatimah Afifah
creator: Anne Maryani
rights: Copyright (c) 2026 Fatimah Afifah 10080022107, Anne Maryani
date: 2026-08-01
publication date: 2026-08-01
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24040

Makna Pengalaman Komunikasi Guru Dengan Siswa Tunagrahita Ringan
type: item
description: Abstract. Communication between teachers and students with mild intellectual disabilities requires adaptive interactions that extend beyond delivering instructional content to understanding communication experiences developed throughout the learning process. This study aims to analyze the meaning of teachers’ communication experiences with students with mild intellectual disabilities at SLB Nurul Iman, Dayeuhkolot District, Bandung Regency. The research employed a qualitative approach using Alfred Schutz’s phenomenological method within a constructivist paradigm. Data were collected through in-depth interviews, observations, and documentation involving teachers with experience teaching students with mild intellectual disabilities. Data were analyzed using the Miles and Huberman interactive model, while source triangulation ensured data credibility. The findings indicate that teachers’ communication experiences are shaped by the relationship between because motives and in order to motives, influencing communication strategies, understanding students’ responses, and adapting interactions during learning. The meanings of these experiences were typified into three categories: learning values, emotional concern, and relationships and transformation. The study concludes that teacher–student communication is a dynamic, reflective, and continuous process. The novelty of this study lies in a typification model integrating motives, communication experiences, and meanings within Alfred Schutz’s phenomenological framework, providing a comprehensive understanding of communication in special education settings. Abstrak. Komunikasi guru dengan siswa tunagrahita ringan memerlukan penyesuaian yang tidak hanya berorientasi pada penyampaian materi, tetapi juga pada pemahaman terhadap pengalaman komunikasi yang terbentuk selama proses pembelajaran. Penelitian ini bertujuan menganalisis makna pengalaman komunikasi guru dengan siswa tunagrahita ringan di SLB Nurul Iman Kecamatan Dayeuhko…
creator: Madani Sri Rahayu
creator: Tia Muthiah Umar
rights: Copyright (c) 2026 Madani Sri Rahayu 10080022151, Tia Muthiah Umar
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24359

Implementations Of Art Museum Marketing Communication In Forming An Educative Arts Tourism Subculture
type: item
description: This research aims to understand how the NuArt Sculpture Park Museum's marketing communications are implemented through a brand activation strategy in shaping an educational arts tourism subculture. The focus of the research is on identifying marketing communications steps in brand activation, media usage, the role of the community, and the placement of brand activation within the main marketing communications strategy. The research method used is a qualitative case study approach. Through interviews with museum officials, activity observations, and documentation of brand activation activities, the results show that brand activation is carried out through three main stages: planning, implementation, and evaluation, which include aspects of output, outtake, and outcome. Communication media acts as a supporting channel in disseminating information. The community plays an important role as a collaborative partner in presenting, developing, and expanding the impact of brand activation activities. Furthermore, brand activation was chosen as the main marketing communications strategy because it provides a direct art experience that can build emotional engagement and understanding of cultural values. This process consistently shapes an educational arts tourism subculture consisting of visitors, creative communities, and members of the public actively involved in museum activities Penelitian ini bertujuan untuk memahami bagaimana implementasi komunikasi pemasaran Museum NuArt Sculpture Park dilakukan melalui strategi brand activation dalam membentuk subkultur wisata seni edukatif. Fokus penelitian mengarah pada identifikasi langkah-langkah komunikasi pemasaran dalam brand activation, penggunaan media, peran komunitas, serta penempatan brand activation dalam strategi utama dalam komunikasi pemasaran. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Melalui wawancara dengan pihak museum, observasi kegiatan, serta dokumentasi atas aktivitas bra…
creator: Bion Farhan Widiraharjanto
creator: Erik Setiawan
rights: Copyright (c) 2026 Bion Farhan Widiraharjanto 10080019256, Erik Setiawan
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24361

Antara FoMO dan Personal branding
type: item
description: Abstract, This study aims to describe university students' experiences, interpretations, and management of Fear of Missing Out (FoMO) in the process of building digital identity and personal branding on TikTok. The research employed a qualitative method using Alfred Schutz's social phenomenology approach. Data were collected through in-depth interviews and observations of the TikTok accounts of three students selected through purposive sampling. The findings indicate that FoMO is not perceived as a uniform psychological pressure but as a subjective experience shaped by how individuals interpret their social media activities. Students actively select trends, regulate their participation, and construct digital identities based on their personal values and goals. The management of FoMO is reflected through emotional regulation, self-control, and reflective decision-making before and after content is published to maintain a balance between digital presence and personal well-being. This study concludes that FoMO extends beyond social anxiety and functions as an adaptive strategy for developing digital identity and personal branding within today's dynamic digital culture. Absrak, Penelitian ini bertujuan untuk mendeskripsikan pengalaman, pemaknaan, dan pengelolaan Fear of Missing Out (FoMO) pada mahasiswa pengguna TikTok dalam proses membangun identitas dan personal branding di ruang digital. Penelitian menggunakan metode kualitatif dengan pendekatan fenomenologi sosial Alfred Schutz. Data diperoleh melalui wawancara mendalam dan observasi akun TikTok terhadap tiga mahasiswa yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa FoMO tidak dimaknai sebagai tekanan psikologis yang bersifat seragam, melainkan sebagai pengalaman subjektif yang dipengaruhi oleh cara individu memaknai aktivitasnya di media sosial. Mahasiswa secara aktif melakukan seleksi terhadap tren, mengelola keterlibatan, serta membangun identitas digital sesuai nilai dan tu…
creator: Naufal Fairuz Rizqulloh
creator: Indri Rachmawati
rights: Copyright (c) 2026 Naufal Fairuz Rizqulloh 10080021277, Indri Rachmawati
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24450

Gaya Komunikasi Dosen Favorit Dalam Mengajar Mahasiswa Generasi Z
type: item
description: Abstract. This study examines lecturers’ communication styles as an important factor in the success of the learning process, particularly for Generation Z students who are characterized as digital natives. The research is motivated by the phenomenon of favorite lecturers at Fikom Unisba, where Ferra Martian was awarded Favorite Lecturer in 2024. This study aims to describe the communication style used in teaching Generation Z students, explore experiences in addressing communication challenges, and understand the reasons and considerations behind the chosen communication style. The research employs an interpretive paradigm with a qualitative method and a case study approach. Data were collected through moderate participatory observation, in-depth semi-structured interviews, documentation, and literature review. Data analysis was conducted through data reduction, data display, and conclusion drawing and verification using member checking. Data validity was ensured through technique triangulation, time triangulation, and prolonged observation. Theoretically, this study is expected to enrich the field of educational communication and contribute to the development of pedagogical communication style concepts. Practically, it serves as a reference for lecturers and institutions in improving effective and adaptive communication strategies for Generation Z students. Abstrak. Gaya komunikasi dosen menjadi faktor menarik dalam keberhasilan proses pembelajaran, khususnya dalam menghadapi mahasiswa generasi Z yang memiliki karakteristik sebagai digital natives. Penelitian ini dilatarbelakangi oleh fenomena dosen favorit di Fikom Unisba, dengan Ferra Martian sebagai peraih penghargaan dosen favorit Fakultas Ilmu Komunikasi Universitas Islam Bandung tahun 2024. Penelitian ini bertujuan untuk mengetahui gaya komunikasi yang digunakan dalam mengajar mahasiswa generasi Z, mengidentifikasi pengalaman dalam menghadapi tantangan komunikasi, serta memahami alasan dan pertimbangan dalam …
creator: Muhammad Ivan Ramanda
creator: Aldin Aldama
rights: Copyright (c) 2026 Muhammad Ivan Ramanda 10080022302, Aldin Aldama, S.Sos., M.Si.
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24465

Makna Komunikasi Interpersonal Guru Dengan Siswa
type: item
description: Abstract. This study is based on the phenomenon that although schools have high memorization targets, student motivation and achievement are still diverse, so that communication between tahfidz teachers is important in the process of fostering Al-Qur'an memorization. This study aims to examine teachers' content knowledge regarding Quran memorization material, explain their procedural knowledge in formulating communication strategies tailored to the developmental needs of elementary school students, and understand the meaning of interpersonal communication between teachers and students.. The study uses a qualitative method with a phenomenological approach under the constructivism paradigm with subjects being tahfidz teachers in grades 1–6 and Al-Qur'an coordinators at SD Pintar. Data were collected through observation, in-depth interviews, and documentation, then analyzed interactively through data reduction, data display, drawing conclusions, and source triangulation. The results show that interpersonal communication is interpreted as a medium to bridge students' emotional and spiritual by creating a sense of security so that the memorization process is not frightening. Teacher content knowledge includes mastery of tajwid, makharijul huruf, as well as understanding the psychology and cognitive readiness of children. Procedural knowledge is realized through adaptive strategies such as layered planning, verbal and nonverbal appreciation, monitoring through leadership books, and innovative ongoing learning methods Abstrak. Penelitian ini berangkat dari fenomena bahwa meskipun sekolah memiliki target hafalan yang tinggi, motivasi dan capaian siswa masih beragam sehingga komunikasi guru tahfidz penting dalam proses pembinaan hafalan Al-Qur’an. Penelitian bertujuan mengetahui content knowledge guru terkait materi hafalan Al-Qur’an, menjelaskan procedural knowledge guru dalam menyusun strategi komunikasi sesuai kebutuhan perkembangan siswa sekolah dasar, serta mengetahui m…
creator: Muhamad Varrel Rahmadina
creator: Erik Setiawan
rights: Copyright (c) 2026 Muhamad Varrel Rahmadina 10080022215, Erik Setiawan
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24478

Peoduksi Konten Kreatif Untuk Brand Awareness (Studi Kasus Tim Kreatif Zayrahijab)
type: item
description: Abstract. This study examines the creative content production process carried out by the Zayrahijab creative media team in managing the Instagram account @zayrahijab as a digital communication strategy to increase Brand Awareness. The study is motivated by the rapid growth of the Muslim fashion industry and the increasing use of Instagram as an effective marketing platform. In an increasingly competitive market, Zayrahijab requires creative content that can introduce its brand identity and enhance audience awareness of its products. This study focuses on the processes of content planning, production, and publication on Instagram. The analysis employs the POAC Communication Management theory (Planning, Organizing, Actuating, and Controlling) and brand awareness theory to explain how the creative media team develops content concepts, organizes resources, implements content production, and evaluates published content. This study uses a qualitative method with a case study approach. Data were collected through in-depth interviews, observation, and documentation of Instagram posts. Data validity was strengthened through technique triangulation. The findings indicate that a well-planned and structured content production process contributes to building Zayrahijab’s Brand Awareness through Instagram as a digital marketing communication medium. Abstrak. Penelitian ini membahas proses produksi konten kreatif yang dilakukan oleh tim media kreatif Zayrahijab dalam mengelola akun Instagram @zayrahijab sebagai strategi komunikasi digital untuk meningkatkan Brand Awareness. Penelitian ini dilatarbelakangi oleh pesatnya perkembangan industri fashion muslim serta meningkatnya penggunaan Instagram sebagai media pemasaran yang efektif. Dalam persaingan yang semakin ketat, Zayrahijab memerlukan konten kreatif yang mampu memperkenalkan identitas merek dan meningkatkan kesadaran audiens terhadap produk yang ditawarkan. Penelitian berfokus pada proses perencanaan, produksi, dan publikasi …
creator: Shabrina Hanifa Al Hakim
creator: Endri Listiani
rights: Copyright (c) 2026 Shabrina Hanifa Al Hakim 10080022036, Dr. Endri Listiani, S.Ip.,M.Si.
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24492

Pola Komunikasi Digital Anonim Dalam Praktik Penipuan Fitur Gift Telegram
type: item
description: Perkembangan komunikasi digital telah mengubah pola interaksi sosial sekaligus membuka peluang praktik penipuan dalam transaksi daring. Fitur gift Telegram yang semula berfungsi sebagai simbol apresiasi digital berkembang menjadi objek pertukaran informal yang memiliki nilai ekonomi. Penelitian ini bertujuan menganalisis pola komunikasi digital dalam praktik penipuan fitur gift Telegram, dengan fokus pada tahapan komunikasi yang dialami korban, strategi komunikasi persuasif dalam membangun kepercayaan, serta peran anonimitas dan karakteristik platform. Penelitian ini menggunakan metode kualitatif dengan pendekatan netnografi dalam paradigma konstruktivisme. Data diperoleh melalui observasi digital, wawancara mendalam dengan korban, pengguna aktif, dan informan ahli, serta dokumentasi percakapan digital. Analisis data menggunakan model interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan adanya pola komunikasi bertahap dan cenderung linear, dimulai dari kontak awal, negosiasi, pembentukan kepercayaan, transaksi, hingga penghentian komunikasi sepihak. Pelaku menormalisasi transaksi, menggunakan testimoni sebagai legitimasi sosial, mengelola respons, serta memanfaatkan anonimitas dan fitur penghapusan jejak. Penelitian ini menyimpulkan bahwa penipuan digital terbentuk dari interaksi antara pola komunikasi manipulatif dan karakteristik platform anonim.
creator: Muhammad Farhan Yusuf
creator: Muhammad E Fuady
rights: Copyright (c) 2026 Muhammad Farhan Yusuf 10080022066, Muhammad E Fuady
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24600

Pengalaman Job Hugging Gen Z Pekerja Kreatif melalui Close Friends Instagram
type: item
description: Abstract. The development of the creative industry and the unstable dynamics of the work world have led to the emergence of the job hugging phenomenon among Gen Z creative workers, namely the condition of persisting in work despite experiencing pressure and dissatisfaction. The urgency of this research is to understand the role of private digital communication spaces (Close Friends) in interpreting social support and maintaining emotional well-being, considering that studies related to the subjective experiences of Gen Z are still limited. This study aims to explore past motives (because motive) and hopes to be achieved (in-order-to motive) rooted in previous experiences such as social pressure, the need for privacy, and uncomfortable digital interaction experiences, while also directed at the desire to obtain a sense of security, emotional support, and control in expressing themselves in digital spaces. The study used a qualitative method with an Alfred Schutz phenomenological approach. Data were obtained from in-depth interviews and observations of 5 Gen Z creative workers in Bandung City aged 21-23 years who experienced job hugging. The results show that Close Friends is used as a private space for self-expression, sharing personal experiences, and obtaining emotional support. The use of this feature is influenced by negative experiences in public spaces and the aim of creating safer and more supportive communication. This research suggests further development by expanding the subject matter, context, platforms, and the use of other methods to enrich the study. Limitations of the study lie in the limited number of informants and its focus on a single platform, Instagram. Abstrak. Perkembangan industri kreatif dan dinamika dunia kerja yang tidak stabil mendorong munculnya fenomena job hugging pada pekerja kreatif Gen Z, yaitu kondisi bertahan dalam pekerjaan meski mengalami tekanan dan ketidakpuasan. Urgensi penelitian ini dilakukan untuk memahami peran ruang komu…
creator: Inthan Mharchelina
creator: Nabilla Anasty Fahzaria
rights: Copyright (c) 2026 Inthan Mharchelina 10080022278, nabilla anasty fahzaria
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24604

Strategi Komunikasi Digital melalui TikTok Live dalam membangun Brand Awareness UMKM Sepatu Kulit Lokal
type: item
description: Abstract. The importance of brand awareness for MSMEs is one of the main factors in facing business competition in the digital era. The development of communication technology provides opportunities for business actors to utilize new media to expand market reach and build brand recognition. One of the media that is widely used is TikTok through the TikTok Live feature which allows sellers to display products in real time and interact directly with the audience. This interaction can build emotional closeness with consumers while strengthening brand identity in the midst of digital market competition. MSME Cevany Footwear as a local leather shoe manufacturer uses TikTok Live as a promotional tool to showcase product quality, materials and demonstrations of product use. This research aims to analyze the messages that MSMEs build on TikTok Live in building brand awareness, analyze the use of the TikTok Live feature, map the supporting factors for using TikTok Live, and analyze the use of TikTok Live as a medium for building brand awareness. This research uses a qualitative approach with a case study method. Data collection techniques are carried out through interviews, observation and documentation. The research results show that TikTok Live is able to build brand awareness through informative, demonstrative, communicative and persuasive communication delivered by the host to the audience. Apart from that, this success is supported by product quality, content creativity, consistency of live streaming, and high audience engagement on MSME Cevany Footwear's live broadcasts. Abstrak. Pentingnya brand awareness bagi UMKM menjadi salah satu faktor utama dalam menghadapi persaingan bisnis di era digital. Perkembangan teknologi komunikasi memberikan peluang bagi pelaku usaha untuk memanfaatkan media baru dalam memperluas jangkauan pasar dan membangun pengenalan merek. Salah satu media yang banyak digunakan adalah TikTok melalui fitur TikTok Live yang memungkinkan penjual menam…
creator: Dina Yuliana
creator: Ike Junita Triwadhani
rights: Copyright (c) 2026 Dina Yuliana 10080022040, Ike Junita Triwadhani
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24694

Hubungan Coaching Literasi Digital Mentor dengan Literasi Digital Mahasiswa Magang di Jabar Saber Hoaks
type: item
description: Abstract. The rapid advancement of digital technology has increased the importance of digital literacy among university students, particularly in responding to the widespread dissemination of hoaxes and misinformation. This study examines the relationship between digital literacy coaching and the digital literacy of internship students at Jabar Saber Hoaks across the technical, cognitive, and social-emotional dimensions. Albert Bandura's Social Cognitive Theory serves as the theoretical foundation, explaining how learning through observation, interaction, and experience shapes students' digital literacy. This research employed a quantitative correlational approach. The population consisted of 60 internship students during the August-October 2025 period, with 30 respondents selected using proportionate stratified random sampling. Data were collected through questionnaires, supported by interviews and documentation, and analyzed using the Pearson Product Moment correlation test. The findings revealed that digital literacy coaching has a positive, significant, and very strong relationship with students' digital literacy. The correlation coefficients were 0.908 for the technical dimension, 0.936 for the cognitive dimension, and 0.813 for the social-emotional dimension (p < 0.05). The cognitive dimension showed the strongest relationship, indicating that coaching enhances students' critical thinking, information evaluation, and fact-verification skills. These findings demonstrate that digital literacy coaching contributes significantly to improving students' digital literacy. Abstrak. Perkembangan teknologi digital mendorong pentingnya peningkatan literasi digital mahasiswa, khususnya dalam menghadapi penyebaran hoaks dan misinformasi. Salah satu upaya yang dilakukan untuk meningkatkan kemampuan tersebut adalah melalui coaching literasi digital oleh mentor selama program magang di Jabar Saber Hoaks. Penelitian ini bertujuan menganalisis hubungan antara coaching literasi …
creator: Muhammad Aliyudin
creator: Tresna Wiwitan
rights: Copyright (c) 2026 Muhammad Aliyudin 10080022280, Dr. Tresna Wiwitan Dra., M. Si
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24707

Filter Wajah dan Kepercayaan Diri Generasi Z
type: item
description: Abstract. The development of digital technology, especially TikTok social media, has triggered an increase in the use of face filters among Generation Z. Features that initially function as a means of entertainment and improved visual appearance are now developing into a form of dependence, where some users feel more comfortable and confident when displaying filtered faces compared to their real faces. This study aims to analyze the relationship between the dependence on the use of face filters and the level of self-confidence in Generation Z, especially individuals who actively use TikTok and are members of the Wardah Youth Ambassador community. The research uses a positivism paradigm with a correlational quantitative approach. Data collection was carried out through a questionnaire based on the Likert scale which was distributed to 64 respondents who were members of Wardah Youth Ambassador in West Java. Variable X (dependence on face filters) was measured through three sub-variables, namely self-understanding, social benefits, and entertainment, while variable Y (self-confidence) was measured through six indicators based on Maslow's theory of needs. The results showed that the entire hypothesis was accepted with a Spearman correlation coefficient of 0.842 (very strong) for the main relationship. These findings confirm that the higher the reliance on face filters, the higher the correlation with user confidence on social media, but also risks forming unrealistic digital beauty standards. Abstrak. Perkembangan teknologi digital, khususnya media sosial TikTok, telah memicu meningkatnya penggunaan filter wajah di kalangan Generasi Z. Fitur yang awalnya berfungsi sebagai sarana hiburan dan peningkatan tampilan visual kini berkembang menjadi bentuk ketergantungan, di mana sebagian pengguna merasa lebih nyaman dan percaya diri ketika menampilkan wajah berfilter dibandingkan wajah asli mereka. Penelitian ini bertujuan menganalisis hubungan antara ketergantungan penggunaan…
creator: Hana Nurul Fitri
creator: Anne Maryani
rights: Copyright (c) 2026 Hana Nurul Fitri 10080022226, Dr. Anne Maryani, Dra., M.Si.
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24719

Pengelolaan Pesan Kesadaran Lingkungan Sampah Dari Instagram Stories, Reels & Feed Pada Akun @Cibunutfinest
type: item
description: Abstract. This research analyzes the management of environmental awareness messages regarding waste through the Instagram account @cibunutfinest, managed by the Kampung Cibunut community in Bandung. The background of this research stems from the high volume of waste in Bandung City, reaching 1,496 tons per day, Kampung Cibunut has successfully transformed from a slum area into an environmental education tourism village through the zero waste concept and Kang Pisman Movement. This study employs a qualitative approach with thematic analysis within an interpretive paradigm. Data was collected through Instagram content observation, in depth interviews with four informants consisting of the community founder, account manager, RW chairman, and a local resident, as well as documentation. The research findings indicate that @cibunutfinest manages messages by combining pragmatic functions and constitutive functions through educational and persuasive visual content strategies. The message production process is organic, community based, and collaborative, utilizing the ATM (Observe, Imitate, Modify) approach. Message distribution employs a multi-channel strategy that combines Instagram features (Stories, Reels, Feed) with WhatsApp groups, YouTube, and door-to-door education to reach all community segments. This research enriches the literature on social media-based environmental communication and provides a practical model for other communities in building environmental awareness through digital platforms. Abstrak. Penelitian ini menganalisis pengelolaan pesan kesadaran lingkungan sampah melalui akun Instagram @cibunutfinest yang dikelola oleh komunitas Kampung Cibunut di Bandung. Latar belakang penelitian ini berangkat dari permasalahan tingginya volume sampah di Kota Bandung yang mencapai 1.496 ton per hari, Kampung Cibunut berhasil bertransformasi dari permukiman kumuh menjadi kampung wisata edukasi lingkungan melalui penerapan konsep zero waste dan Gerakan Kang Pisman. Pen…
creator: Dea Fadillah Aprilliani
creator: Santi Indra Astuti
rights: Copyright (c) 2026 Dea Fadillah Aprilliani 10080022296, Santi Indra Astuti
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24747

Strategi Komunikasi Internal Dalam Penguatan Program Area Traffic Control System (ATCS)
type: item
description: Penelitian ini menganalisis strategi komunikasi internal dalam penguatan program Area Traffic Control System (ATCS) di Dinas Perhubungan Kota Bandung, menyoroti bagaimana hadirnya sistem baru menciptakan kebutuhan koordinasi dan komunikasi yang lebih intensif antarunit dengan perspektif teknis berbeda. Fokus penelitian mencakup perencanaan, pelaksanaan, hambatan, solusi, dan evaluasi komunikasi internal dalam konteks operasional. Penelitian menggunakan pendekatan studi kasus dengan metode kualitatif. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi partisipatif, dan analisis dokumentasi. Informan terdiri atas kepala bidang, staff ATCS dan teknisi lapangan di Dinas Perhubungan Kota Bandung. Analisis data dilakukan secara tematik menggunakan model interaktif Miles dan Huberman untuk mengidentifikasi pola komunikasi dan dampaknya terhadap efektivitas manajemen lalu lintas dan keselamatan. Hasil penelitian menunjukkan bahwa perencanaan komunikasi internal dalam program ATCS dilakukan secara sistematis dengan penetapan tujuan jelas, identifikasi stakeholder yang tepat, perancangan pesan sesuai konteks operasional, dan penentuan saluran komunikasi beragam. Pelaksanaan berjalan melalui komunikasi vertikal dan horizontal dengan media beragam termasuk SIAP ATCS dan WhatsApp. Hambatan mencakup aspek teknis, struktural, kultural, dan personal, yang diatasi melalui pengembangan aplikasi digital, pelatihan berkala, dan penerapan sistem komunikasi terbuka.
creator: Zidan Izzy
creator: Maman Chatamallah
rights: Copyright (c) 2026 Zidan Izzy 10080022307, Maman Chatamallah
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24769

Pengaruh Promosi Digital Instagram @Biancakartika terhadap Minat Berkunjung ke Korea Selatan
type: item
description: Abstract. The development of digital communication technology has revolutionized tourism promotion strategies. Social media, particularly Instagram, has become a key channel for disseminating interactive and visual tourism information. This study examines the influence of digital promotion through the Instagram account @biancakartika on followers' interest in visiting South Korea. A quantitative explanatory approach was used with a survey method. The sample consisted of 100 respondents selected purposively from followers who had viewed South Korea tourism content during 2023–2025. Data analysis included descriptive statistics, classical assumption tests, simple linear regression, t-tests, and coefficient of determination. The results show that digital promotion has a positive and significant effect on visit interest (sig. 0.000, R² = 60.7%). The attractiveness dimension contributed the largest effective contribution (20.77%), followed by responsiveness (15.26%), reliability (12.41%), and authenticity (12.26%). These findings confirm that visual appeal, interactive communication, information reliability, and content authenticity jointly shape followers' interest in visiting South Korea. Keywords: Digital Promotion, Instagram, Influencer, Uses and Gratification Theory, South Korea. Abstrak. Perkembangan teknologi komunikasi digital telah merevolusi strategi promosi pariwisata. Media sosial, khususnya Instagram, menjadi kanal utama penyebaran informasi wisata yang interaktif dan visual. Penelitian ini mengkaji pengaruh promosi digital melalui akun Instagram @biancakartika terhadap minat berkunjung followers ke Korea Selatan. Penelitian menggunakan pendekatan kuantitatif eksplanatori dengan metode survei. Sampel berjumlah 100 responden yang dipilih secara purposive dari followers yang pernah melihat konten wisata Korea Selatan periode 2023–2025. Analisis data meliputi statistik deskriptif, uji asumsi klasik, regresi linear sederhana, uji t, dan koefisien determinasi. Ha…
creator: Feby Nur Permata
creator: Sophia Novita
rights: Copyright (c) 2026 Feby Nur Permata 10080022113, Sophia Novita
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24787

Rekonstruksi Pesan Teknis Konten Media Sosial dalam Mengedukasi Calon Klien Business-to-Business (B2B)
type: item
description: Abstract. The landscape of Business-to-Business (B2B) marketing communication demands the transformation of complex technical messages into humanistic digital narratives to prevent information overload. PT. Media Nusantara Agamindo (MNA Bridge) faces the challenge of information asymmetry in communicating IT and Accounting services to non-technical prospective clients via Instagram. This research aims to analyze the implementation of technical message reconstruction through the synchronization of chunking methods, copywriting strategies, and visual hierarchy arrangements, as well as to explain the strategic reasons for selecting these elements in reducing the audience's extraneous cognitive load. This research utilizes a descriptive qualitative method with a case study approach and a constructivism paradigm. Data were collected through active online participant observation, in-depth interviews with internal informants (Head of Creative and Head of IT Divisions) and proxies for prospective B2B clients (CEOs), and documentation. Data analysis was conducted following the six procedural steps of Creswell & Creswell. The results show that MNA Bridge successfully reduced the audience's cognitive load through three integrative pillars: (1) "language metamorphosis," which transforms technical jargon into everyday analogies through strict internal curation; (2) the application of visual rhetoric via color palette differentiation and minimalist design as cognitive navigation; and (3) the use of the carousel format to break down information (chunking) and provide message reception pauses (pacing). The synergy of these three strategies has been empirically proven to successfully convert technical complexity into perceptions of professionalism, bonafide credibility, and trust from business decision-makers. Abstrak Lanskap komunikasi pemasaran Business-to-Business (B2B) menuntut transformasi pesan teknis yang kompleks menjadi narasi digital yang humanis guna menghindari informati…
creator: Rifki
creator: Riza Hernawati
rights: Copyright (c) 2026 Rifki 10080022023, Riza Hernawati
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24777

Strategi Komunikasi Lembaga Kemahasiswaan dalam Membangun Reputasi
type: item
description: Abstract. Student organizations play a strategic role in representing the identity and image of a faculty through organizational communication, yet studies that specifically connect the communication strategy of student bodies to reputation building remain limited. This study analyzes how the Student Executive Board (BEM) of the Faculty of Communication Science, Universitas Islam Bandung (FIKOM UNISBA), under the Arutala Cabinet of the 2025/2026 period, formulates and implements its communication strategy in building organizational reputation. Using a constructivism paradigm, a qualitative method, and a case study approach, data were collected through in-depth interviews with six core officials, participatory observation, and documentation, and were validated through source triangulation involving eight students from four cohorts as well as expert triangulation with a scholar of organizational communication. Data were analyzed using an interactive model consisting of data condensation, data display, and conclusion drawing or verification. The findings show that the communication strategy is formulated in a planned manner through a tiered separation of roles between core officials as policy makers and technical departments as creative executors; that information and communication services are delivered through four stages of the public relations process and a convergence of multichannel media; and that its implementation combines orderly internal message flows with a balance of formal and informal external approaches. The strategy is shown to build a credible, reliable, trustworthy, and responsible reputation, which is integrated into a new framework termed the Student Organization Communication Model, in which student legislative oversight functions as a feedback loop that sustains the reputation over time. Keywords: communication strategy, organizational reputation, student organization. Abstrak. Lembaga kemahasiswaan memiliki peran strategis dalam merepresentasika…
creator: Arvyana Nazwa Arinzal
creator: Ike Junita Triwardhani
rights: Copyright (c) 2026 Arvyana Nazwa Arinzal, Ike Junita Triwardhani
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24818

Adaptasi Komunikasi dan Homesickness pada Mahasiswa Perantau
type: item
description: Abstract. Out-of-region migrant students at Universitas Islam Bandung (Unisba) face the dual challenge of intercultural communication adaptation and the risk of homesickness, yet the relationship between the two has rarely been examined in an Islamic higher education setting. This study examines the relationship between communication adaptation and the level of homesickness among migrant students from outside West Java at Unisba, including its three dimensions: verbal–nonverbal communication adjustment, anxiety and uncertainty management, and the ability to build social relationships. A quantitative correlational method was used, with data collected through a five-point Likert-scale questionnaire from 103 respondents selected by proportionate stratified random sampling from a population of 830 students. Data were analyzed using Pearson Product Moment correlation and simple linear regression, and confirmed with Spearman correlation. The results show a very strong, significant, and negative relationship between communication adaptation and homesickness (r = −0.884; p < 0.001), with communication adaptation explaining 78.1% of the variance in homesickness. All three dimensions are also negatively and significantly related, the strongest being anxiety and uncertainty management. Communication adaptation thus functions as a protective factor against homesickness. Abstrak. Mahasiswa perantau luar Jawa Barat di Universitas Islam Bandung (Unisba) menghadapi tantangan adaptasi komunikasi antarbudaya sekaligus risiko mengalami homesickness, namun hubungan keduanya masih jarang dikaji dalam konteks perguruan tinggi Islam. Penelitian ini bertujuan menguji hubungan antara adaptasi komunikasi dengan tingkat homesickness pada mahasiswa perantau luar Jawa Barat di Unisba, termasuk ketiga dimensinya: penyesuaian komunikasi verbal–nonverbal, pengelolaan kecemasan dan ketidakpastian, serta kemampuan membangun relasi sosial. Metode yang digunakan adalah kuantitatif korelasional dengan …
creator: Dimas Saputra Zami
creator: Ratri Rizki Kusumalestari
rights: Copyright (c) 2026 Dimas Saputra Zami 10080022257, Ratri Rizki Kusumalestari, S.Sos., M.I.Kom.
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24847

Terpaan Parenting TikTok dan Sikap Orang Tua tentang Emosi Anak
type: item
description: Abstract. This study examines the effect of exposure to parenting messages on TikTok on parents' attitudes regarding children's emotional development, focusing on parents of students at RA Attaqwa 09 Babelan, Bekasi Regency. The rise of social media as a primary source of parenting information amid parents' busy working lives underlies the urgency of this research. A quantitative approach with a survey method was applied, grounded in Behaviorism, Stimulus-Response, and Message Effects theories. Data were collected through a Likert-scale questionnaire distributed to 54 respondents determined by purposive sampling and the Slovin formula from a population of 62 parents, then analyzed using simple linear regression covering the main hypothesis and three sub-hypotheses representing the cognitive, affective, and conative dimensions of attitude. Results show that exposure to parenting messages on TikTok (X) has no significant effect on parents' attitudes toward children's emotional development (Y), with a significance value of 0.747 (>0.05) and an R Square of only 0.2%. The same pattern holds for all three dimensions, with significance values of 0.671 (cognition), 0.771 (affection), and 0.595 (conation). These findings indicate that parental attitudes are shaped more by direct parenting experience, structured professional guidance, and internalized cultural-religious values than short-form social media content. Keywords: Parenting message exposure, TikTok, Children’s emotional development. Abstrak. Penelitian ini mengkaji pengaruh terpaan pesan parenting di media sosial TikTok terhadap sikap orang tua terkait perkembangan emosi anak, dengan objek orang tua murid RA Attaqwa 09 Babelan, Kabupaten Bekasi. Tingginya penggunaan media sosial sebagai sumber utama informasi pengasuhan di tengah kesibukan orang tua menjadi urgensi penelitian ini. Penelitian menggunakan pendekatan kuantitatif dengan metode survei, berlandaskan Teori Behaviorisme, Teori Stimulus-Response, dan Teori E…
creator: Nayla Maimana
creator: Ratri Rizki Kusumalestari
rights: Copyright (c) 2026 Nayla Maimana 10080022310, dr. Ratri Rizki Kusumalestari, S.Sos., M.I.Kom.
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24841

Strategi Komunikasi Pemasaran Melalui Instagram pada Akun Instagram @itsjourscake
type: item
description: Abstrak. Perkembangan teknologi digital mendorong pelaku usaha memanfaatkan media sosial, khususnya Instagram, sebagai sarana komunikasi pemasaran untuk memperkenalkan produk, membangun hubungan dengan konsumen, serta mendorong keputusan pembelian. Salah satu pelaku usaha yang memanfaatkan Instagram sebagai media komunikasi pemasaran adalah akun @itsjourscake, sebuah UMKM kuliner berbasis custom cake di Kota Bandung. Dalam praktiknya, ditemukan hambatan berupa inkonsistensi pola pengunggahan konten yang dipengaruhi oleh keterbatasan sumber daya. Penelitian ini bertujuan untuk mendeskripsikan strategi pembentukan brand, penerapan pengelolaan konten dan pengemasan pesan, penerapan strategi komunikasi pemasaran digital melalui Instagram, serta hambatan yang dihadapi akun @itsjourscake dalam menjaga konsistensi pengunggahan konten. Penelitian ini menggunakan metode studi kasus dengan pendekatan kualitatif. Teknik pengumpulan data yaitu observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa akun @itsjourscake dibangun melalui kualitas produk, ciri khas produk, dan tampilan visual. Pengelolaan konten dilakukan melalui perencanaan yang fleksibel, pengemasan pesan yang disesuaikan dengan fitur, serta pemanfaatan feed, reels, dan stories. Strategi komunikasi pemasaran digital mengikuti alur model RACE dalam membangun hubungan dengan audiens hingga terbentuk loyalitas pelanggan. Adapun hambatan yang dihadapi berasal dari keterbatasan karyawan dan tantangan menjaga konsistensi konten di tengah tuntutan operasional usaha sehari-hari. Penelitian ini menyimpulkan bahwa keberhasilan komunikasi pemasaran digital pada UMKM tidak hanya ditentukan oleh strategi yang diterapkan, tetapi juga oleh kemampuan mengelola hambatan.
creator: Aliyah Yasmin
creator: Nova Yuliati
rights: Copyright (c) 2026 Aliyah Yasmin 10080022122, Dr. Nova Yuliati, S.Sos., M.I.Kom.
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24867

Persepsi Generasi Z Tentang Gaya Komunikasi Tretan Muslim Sebagai Podcaster
type: item
description: Abstract. The rapid growth of podcasts in Indonesia has positioned satirical content creators as influential figures among Generation Z audiences. Tretan Muslim, a host of the popular podcast Musuh Masyarakat, is known for a distinctive communication style in delivering social criticism through humor. This study describes Generation Z's perception in Bandung City of Tretan Muslim's communication style as a podcaster, based on six dimensions proposed by Tubbs and Moss (2008): Controlling, Equalitarian, Structuring, Dynamic, Relinquishing, and Withdrawal. Using a positivist paradigm and descriptive quantitative method, data were collected from 112 respondents aged 18-24 who listen to the podcast, selected through simple random sampling. A validated and reliable Likert-scale questionnaire was used, analyzed through descriptive statistics including frequency distribution, mean, median, mode, and standard deviation. Results show Generation Z perceives all six dimensions positively, with the Dynamic style scoring highest (91.15%) and Withdrawal lowest (85.18%), while the overall perception score (mean = 106.36) falls in the high category. These findings indicate that humor and energetic delivery are the most recognized traits of Tretan Muslim's communication style, while his Controlling tendency is balanced by an equally strong Equalitarian impression among Generation Z listeners. Abstrak. Pertumbuhan pesat podcast di Indonesia menjadikan kreator konten satir sebagai figur berpengaruh di kalangan audiens Generasi Z. Tretan Muslim, salah satu host podcast populer Musuh Masyarakat, dikenal memiliki gaya komunikasi khas dalam menyampaikan kritik sosial melalui humor. Penelitian ini mendeskripsikan persepsi Generasi Z di Kota Bandung terhadap gaya komunikasi Tretan Muslim sebagai podcaster, berdasarkan enam dimensi yang dikemukakan oleh Tubbs dan Moss (2008): Controlling, Equalitarian, Structuring, Dynamic, Relinquishing, dan Withdrawal. Dengan menggunakan paradigma positivis…
creator: Ilhandi Riski
creator: Andalusia Neneng Permatasari
rights: Copyright (c) 2026 Ilhandi Riski 10080022096, Andalusia Neneng Permatasari
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24950

Strategi Komunikasi Pemasaran Digital Melalui Instagram
type: item
description: Abstract. This study aims to analyze in depth the digital marketing communication strategies implemented by Dusun Bambu Family Leisure Park through the Instagram account @dusunbambu in increasing tourists’ intention to visit. This research employs a qualitative method with a case study approach, focusing on the process of designing, delivering, and interpreting digital messages through visual and narrative content on Instagram. Data collection is planned to be conducted through in-depth interviews with social media managers and the marketing team of Dusun Bambu, observation of Instagram content, and documentation related to promotional activities and audience interactions. This study will examine how digital marketing communication strategies are developed through the use of visual content, captions, and Instagram features in building destination image and attracting audience attention. In addition, this research will also analyze the application of the AISAS model (Attention, Interest, Search, Action, Share) in the context of digital marketing communication, as well as the role of social media in shaping perceptions and influencing tourists’ intention to visit. Keywords: digital marketing communication, Instagram social media, visiting intention Abstrak. Penelitian ini bertujuan untuk menganalisis secara mendalam strategi komunikasi pemasaran digital yang diterapkan oleh Dusun Bambu Family Leisure Park melalui media sosial Instagram @dusunbambu dalam upaya meningkatkan minat berkunjung wisatawan. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, yang berfokus pada proses perancangan, penyampaian, dan pemaknaan pesan-pesan digital melalui konten visual dan naratif di Instagram. Pengumpulan data direncanakan dilakukan melalui wawancara mendalam dengan pengelola media sosial dan tim pemasaran Dusun Bambu, observasi terhadap konten Instagram, serta dokumentasi digital yang berkaitan dengan aktivitas promosi dan interaksi audiens. Penelitian in…
creator: Syamsul Megantara
creator: Dadan Mulyana
rights: Copyright (c) 2026 Syamsul Megantara 10080022127, DR.Dadan Mulyana, DRS., M.SI.
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24967

Hubungan Terpaan Konten Unboxing Blind Box Labubu dengan Minat Beli Produk Pop Mart
type: item
description: Media sosial TikTok saat ini menjadi salah satu platform yang banyak digunakan sebagai sarana hiburan sekaligus media pemasaran digital. Penelitian ini bertujuan untuk mengetahui seberapa besar hubungan terpaan konten unboxing @naylajsmn dengan minat beli produk Pop Mart. Penelitian ini menggunakan teori Stimulus-Organism-Response (S-O-R) sebagai landasan teori dengan dimensi terpaan konten yang diteliti meliputi frekuensi, atensi, dan durasi, sedangkan minat beli diukur berdasarkan indikator minat beli menurut Ferdinand. Penelitian ini menggunakan metode kuantitatif dengan pendekatan korealasional. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada penonton konten unboxing akun TikTok @naylajsmn yang meninggalkan komentar. Sampel penelitian berjumlah 85 responden yang ditentukan menggunakan teknik probability sampling. Hasil penelitian menunjukkan bahwa terdapat hubungan positif dan signifikan antara terpaan konten dan minat beli sebesar 0.842 yang termasuk dalam kategori Sangat Kuat dan nilai signifikansinya positif. Kemudian pada sub variabel, dimensi frekuensi memiliki hubungan sebesar 0.641 yang termasuk dalam kategori kuat, aspek atensi 0.741 yang termasuk dalam kategori kuat, dan dimensi durasi sebesar 0.780 yang termasuk dalam kategori kuat.
creator: Agisni Nur Hidayah
creator: Zulfebriges
rights: Copyright (c) 2026 Agisni Nur Hidayah 10080022178, Zulfebriges
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24999

Instagram Sebagai Media Komunikasi dalam Membangun Personal Branding (Studi Kasus Pada Han Husna Utama sebagai CEO Kebuli Al-Khalid)
type: item
description: Abstract. The increasing use of social media has transformed the way business leaders establish their personal branding and communicate with the public. For a Chief Executive Officer (CEO), personal branding represents not only an individual’s identity but also the values and reputation of the organization. This research analyzes how Han Husna Utama constructs and represents his personal branding as the CEO of Kebuli Al-Khalid through Instagram, how his leadership is communicated, and why Instagram is chosen as the medium for image building. A qualitative approach within a constructivist paradigm was employed using a case study method. Data were collected through in-depth interviews, non-participant observation of the accounts @hanhusna and @kebulialkhalid, and documentation, then analyzed through data reduction, data display, and conclusion drawing based on Peter Montoya’s Personal Branding Theory. The findings indicate that his personal branding is developed through consistent leadership practices, active engagement with employees, and the representation of family and religious values. Instagram functions as a strategic communication platform that integrates personal identity with organizational identity through visual and interactive content. The study concludes that authentic leadership communication and consistent digital representation build a credible CEO image while strengthening the corporate image of Kebuli Al-Khalid. Keywords: personal branding, Instagram, Chief Executive Officer, leadership communication, Peter Montoya. Abstrak. Meningkatnya penggunaan media sosial mengubah cara pemimpin bisnis membangun personal branding dan berkomunikasi dengan publik. Bagi seorang Chief Executive Officer (CEO), personal branding tidak hanya merepresentasikan identitas individu, tetapi juga mencerminkan nilai dan reputasi organisasi yang dipimpinnya. Penelitian ini bertujuan menganalisis bagaimana Han Husna Utama mengonstruksi dan merepresentasikan personal branding di…
creator: Faraz Hafit Irwansyah
creator: Ike Junita Triwardhani
rights: Copyright (c) 2026 Faraz Hafit Irwansyah 10080022094, Prof. Dr. Ike Junita Triwardhani, S.Sos., M.Si.
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25015

Strategi Komunikasi Mentor dalam Membangun Literasi Media Digital pada Mahasiswa Magang
type: item
description: Abstract. The rapid development of digital technology has transformed the way people access, produce, and disseminate information while increasing the spread of misinformation that threatens the quality of information in digital spaces. This condition highlights the importance of strengthening digital media literacy, particularly among young people. Jabar Saber Hoaks, a unit under the West Java Provincial Office of Communication and Informatics, contributes to hoax mitigation through fact-checking activities involving student interns in its Fact Checking Division. This study aims to analyze mentors’ communication strategies in fostering digital media literacy, explain how the values of honesty (sidq), responsibility (amanah), and verification (tabayyun) are integrated into the mentoring process, and identify the reasons for integrating these values. This research employed a qualitative case study within a constructivist paradigm. Data were collected through in-depth interviews, observations, and documentation, and analyzed using the Miles and Huberman interactive model with source triangulation. The findings reveal that mentors implemented communication strategies through the stages of research, planning, execution, evaluation, and reporting, supported by dialogic, adaptive, and learning-by-doing interpersonal communication. The integration of sidq, amanah, and tabayyun through guidance, discussion, mentoring, review, evaluation, and habituation strengthened critical thinking, integrity, responsibility, professionalism, and the digital media literacy of student interns. Abstrak. Perkembangan teknologi digital telah mengubah cara individu dalam mengakses, memproduksi, dan menyebarkan informasi, namun juga meningkatkan penyebaran hoaks yang mengancam kualitas informasi di ruang digital. Kondisi ini menegaskan pentingnya penguatan literasi media digital, terutama bagi generasi muda. Unit Jabar Saber Hoaks sebagai bagian dari Dinas Komunikasi dan Informatika Provinsi Ja…
creator: Haikal Algifari
creator: Erik Setiawan
rights: Copyright (c) 2026 Haikal Algifari 10080022299, Erik Setiawan, S.Sos., M.I.Kom.
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25040

Artificial Intelligence dan Daya Kritis Mahasiswa Ilmu Komunikasi
type: item
description: Perkembangan teknologi Artificial Intelligence (AI) telah mempengaruhi berbagai aspek kehidupan, termasuk pendidikan tinggi. Mahasiswa semakin banyak memanfaatkan AI untuk mendukung kegiatan akademik seperti mencari informasi, memahami materi perkuliahan, dan menyelesaikan tugas. Namun, meningkatnya penggunaan AI menimbulkan kekhawatiran mengenai dampaknya terhadap daya kritis mahasiswa. Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan AI dalam kegiatan akademik terhadap daya kritis mahasiswa Fakultas Ilmu Komunikasi Universitas Islam Bandung. Penelitian menggunakan metode kuantitatif korelasional dengan 99 responden yang dipilih melalui teknik proportionate stratified random sampling dari populasi 897 mahasiswa. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis menggunakan uji korelasi Pearson serta regresi linier sederhana. Hasil penelitian menunjukkan bahwa penggunaan AI dan daya kritis mahasiswa berada pada kategori tinggi. Namun, tidak terdapat pengaruh yang signifikan antara penggunaan AI terhadap daya kritis mahasiswa (r = -0,031; Sig. = 0,764; R² = 0,001).
creator: Nisrina Nuraini
creator: Rita Gani
rights: Copyright (c) 2026 Nisrina Nuraini 10080022121, Rita Gani
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25135

Makna Simbolik Komunikasi Ekspresif Tari Gandrung Liwung
type: item
description: Abstract. Dance as a form of nonverbal communication conveys symbols, meanings, and expressions through movement, facial gestures, costumes, music, and performer–audience interaction. Gandrung Liwung, choreographed by Riyana Rosilawati, is a Sundanese creative dance inspired by peacock behavior and carries educational values for younger generations. This study emphasizes that dance performances present not only aesthetic beauty but also messages and meanings shaped by cultural context. The research aims to identify communication symbols in Gandrung Liwung and interpret their symbolic meanings during performances at Sanggar Pusat Olah Tari Setialuyu Bandung. Using a qualitative method with Herbert Blumer’s symbolic interaction perspective, data were collected through performance observation, in-depth interviews with the choreographer, dancers, and audiences, as well as photo and video documentation. Findings reveal symbols embedded in costumes, facial expressions, musical accompaniment, and movements, all of which reflect Sundanese cultural identity. Gandrung Liwung thus functions not only as an artistic expression but also as a medium of cultural education, fostering meaningful interactions throughout its performance. Abstrak. Tarian sebagai bentuk komunikasi nonverbal memuat simbol, makna, dan ekspresi melalui gerak, ekspresi wajah, kostum, musik, serta interaksi dalam pertunjukan. Gandrung Liwung karya Riyana Rosilawati merupakan tari kreasi Sunda yang terinspirasi dari perilaku burung merak dan mengandung nilai edukatif bagi generasi muda. Penelitian ini menekankan bahwa pertunjukan tari tidak hanya menyajikan keindahan estetis, tetapi juga menyampaikan pesan dan makna melalui interaksi antara penari, penonton, dan konteks budaya. Tujuan penelitian adalah mengidentifikasi simbol komunikasi dalam ekspresi Gandrung Liwung serta memahami makna simbolik yang muncul dalam pertunjukan di Sanggar Pusat Olah Tari Setialuyu Bandung. Metode yang digunakan adalah kualitatif…
creator: Ajeng Nur Rahmatika Miwangi Putri
creator: Zulfebriges
rights: Copyright (c) 2026 Ajeng Nur Rahmatika Miwangi Putri 10080022206, Zulfebriges
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25140

Konstruktivis Pengalaman Hidup Orang Tua dalam Membangun Komunikasi dengan Anak Remaja
type: item
description: Abstract Emotional support. , Adolescent mental health is an important issue that requires attention within the family environment. This study aims to explore parents’ experiences in establishing communication with early adolescents as an effort to support their mental well-being. The research employed a qualitative method with a phenomenological approach. The participants consisted of five parents as the main informants and adolescents as supporting informants. Data were collected through in-depth interviews and validated using source triangulation. The findings indicate that parents perceive family communication as a form of care, guidance, protection, and responsibility in supporting their children's development. Communication is reflected through openness, emotional support, close relationships, and adjustments in communication styles based on adolescents’ needs. The study also found that parents draw upon their life experiences as a source of reflection to develop more effective communication practices that support the mental health of early adolescents. Keywords: family communication, parents, adolescents, mental health Abstrak, Kesehatan mental remaja merupakan slah satu aspek penting yang perlu mendapat perhatian dalam lingkungan keluarga. Penelitian ini bertujuan menggambarkan pengalaman orang tua dalam membangun komunikasi dengan remaja awal sebagai upaya mendukung kesehatan mental mereka. Penelitian ini menggunakan pendekatan fenomenologi dengan metode kualitatif. Informan penelitian terdiri dari lima orang tua dan sebagai informan utama dan remaja sebagai informan pendukung. Pengumpulan data dilakukan melalui wawancara dan triangulasi sumber. Temuan penelitian ini menunjukkan bahwa komunikasi keluarga dipahami orang tua sebagai bentuk kepedulian, pendampingan, perlindungan, serta tanggung jawab dalam proses perkembangan anak. Komunikasi diwujudkan melalui keterbukaan, dukungan emosional, kedekatan hubungan, dan penyesuaian cara berkomunikasi sesuai kebut…
creator: Bella Puspita Sari Dewi
creator: Indri Rachmawati
rights: Copyright (c) 2026 Bella Puspita Sari Dewi 10080022144, Indri Rachmawati
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24741

Pengaruh Content Marketing Instagram terhadap Brand Recognition pada Konsumen UMKM
type: item
description: Abstract. The rapid digital technology development has encouraged Micro, Small, and Medium Enterprises (MSMEs) to utilize Instagram as a marketing tool. However, the MSME @dimsum.inmons, fostered by Rumah BUMN Bandung, faced a gap where a high content upload volume of 1,174 posts did not translate into proportional brand recognition. This study aimed to determine the effect of Instagram content marketing on brand recognition among @dimsum.inmons consumers. Using a positivist paradigm with a quantitative causal-associative approach, data were collected via surveys from 107 respondents selected through simple random sampling and the Taro Yamane formula. The questionnaire was proven valid and reliable. Descriptive analysis showed both Instagram content marketing (M=3.51) and brand recognition (M=3.66) are in the high category. Simple linear regression yielded the equation . The hypothesis test proved a significant positive effect with a t-count of 9.875 and a significance of 0.000. The correlation coefficient of 0.694 indicates a strong relationship, with content marketing determining 48.2% of brand recognition variance. The remaining 51.8% is influenced by unexamined variables. These findings confirm that content quality matters more than upload volume alone for building brand recognition. Abstrak Perkembangan pesat teknologi digital mendorong Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memanfaatkan Instagram sebagai alat pemasaran. Namun, UMKM @dimsum.inmons binaan Rumah BUMN Bandung menghadapi kesenjangan, di mana tingginya volume unggahan (1.174 konten) tidak diikuti oleh tingginya pengenalan merek (brand recognition). Penelitian ini bertujuan untuk mengetahui pengaruh content marketing Instagram terhadap brand recognition pada konsumen @dimsum.inmons. Menggunakan paradigma positivisme dengan pendekatan kuantitatif kausal-asosiatif, data dikumpulkan melalui survei terhadap 107 responden yang dipilih menggunakan teknik simple random sampling dan rumus Taro Yamane.…
creator: Prio Aji Krishna Wibowo
creator: Dadan Mulyana
rights: Copyright (c) 2026 Prio Aji Krishna Wibowo 10080022030, Dadan Mulyana
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25200

Implementasi Teknik Personal Selling
type: item
description: Abstract. Indonesia's automotive industry, which continues to grow each year, creates high demand for vehicle spare parts availability. Amid intensifying business competition and rapid digital media expansion, ASP Motor continues to rely on personal selling as its primary approach for marketing Mitsubishi spare parts without utilizing social media. This study aims to analyze how personal selling techniques are implemented by ASP Motor, the obstacles encountered during marketing process, and the reasons personal selling is maintained without social media support. A qualitative method with a case study approach was employed in this research. Data were collected through in-depth interviews, observation, literature review, and documentation involving the business owner, loyal customers, and an expert informant for triangulation purposes. Data were analyzed through reduction, data display, and conclusion drawing, while validity was ensured through source and method triangulation. Findings reveal that ASP Motor implements personal selling through product portfolio presentations, sample introductions to prospective customers, price transparency, and encouraging consumer purchasing decisions. Obstacles encountered include differences in perception, unclear information, and consumer assessments of the communication approach. ASP Motor maintains personal selling due to its products' technical nature requiring direct explanation, longterm customer loyalty, and trust built through personal relationships with the business owner. Abstrak. Industri otomotif Indonesia yang terus berkembang setiap tahunnya menciptakan kebutuhan yang tinggi terhadap ketersediaan suku cadang atau sparepart kendaraan. Di tengah meningkatnya persaingan usaha dan pesatnya perkembangan media digital, ASP Motor justru tetap mempertahankan teknik personal selling sebagai pendekatan utama dalam memasarkan sparepart Mitsubishi tanpa memanfaatkan media sosial. Penelitian ini bertujuan untuk menganalisis dan me…
creator: Windi Sudartiani
creator: Riza Hernawati
rights: Copyright (c) 2026 Windi Sudartiani 10080022062, Riza Hernawati
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25198

Refleksi Kritis sebagai Faktor Literasi Digital Dominan pada Parenting Gadget Anak
type: item
description: Abstract. The rapid development of digital technology has transformed parenting practices, particularly in relation to children's gadget usage. Parents are required to possess adequate digital literacy in order to guide, supervise, and educate children in using digital devices responsibly. This study aims to determine the influence of parents’ digital literacy knowledge on parenting styles in children's gadget usage and identify the most dominant digital literacy dimension affecting parenting practices. This study employed a quantitative explanatory method using a multiple regression analysis approach. The respondents consisted of 121 parents of students at MI Daarul Hikmah Al-Qorni selected through proportional cluster sampling. The independent variables included technological awareness, technical skills, socio-cultural understanding, and critical reflection, while the dependent variable was parenting style in children's gadget usage. The findings indicate that parents’ digital literacy knowledge significantly influences parenting style. Simultaneously, all dimensions of digital literacy contribute significantly to parenting practices. Among the dimensions examined, critical reflection emerged as the most dominant factor influencing parenting style. Parents with higher critical reflection abilities tend to implement more adaptive, communicative, and participatory parenting approaches in supervising children's gadget use. Abstrak. Perkembangan teknologi digital telah membawa perubahan dalam pola pengasuhan orang tua, khususnya dalam penggunaan gadget pada anak. Orang tua dituntut memiliki pengetahuan literasi digital yang memadai agar mampu membimbing, mengawasi, dan mengarahkan anak menggunakan teknologi secara bijak. Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan literasi digital orang tua terhadap gaya parenting dalam penggunaan gadget pada anak serta mengidentifikasi dimensi literasi digital yang paling dominan memengaruhi gaya parenting. Penelit…
creator: Anisa Julpa Sakinah
creator: Indri Rachmawati
rights: Copyright (c) 2026 Anisa Julpa Sakinah 10080022305, Indri Rachmawati, S.Sos.,M.I.Kom.
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25207

Strategi Komunikasi Mahasiswa Dalam Membangun Jaringan Profesional Melalui Linkedln
type: item
description: Abstract. LinkedIn is a professional social networking platform specifically designed to facilitate individuals and corporate entities in building business partnerships, accelerating career development, and distributing information related to the work environment. This study aims to examine the communication strategies used by students who are LinkedIn users, understand the reasons behind students choice of LinkedIn as a career-support platform, and explore how they manage their communication activities on it.The research employs a qualitative method with a case study approach. Data collection techniques include interviews with active student users on LinkedIn, as well as observation and documentation. The subjects of this study are students who have actively used LinkedIn within the last six months and have prior work or internship experience. The results of this study indicate that the process of developing a LinkedIn profile among students is carried out gradually, in a neat and structured manner, with clear information presented. Additionally, it is influenced by students’ awareness of the importance of building a professional image and attracting opportunities and attention from recruiters. Abstrak. LinkedIn merupakan sebuah platform jejaring sosial yang bersifat profesional, yang dirancang secara spesifik untuk memfasilitasi individu serta entitas korporasi dalam membangun kemitraan bisnis, mempercepat pengembangan karier, dan mendistribusikan informasi yang berkaitan dengan lingkungan kerja. Dalam penelitian ini bertujuan untuk melihat bagaimana strategi komunikasi yang digunakan mahasiswa pengguna akun linkedln, memahami alasan mahasiswa dalam pemilihan linkedln sebagai pendukung karier serta bagaimana mahasiswa pengguna akun linkedln mengelola aktivitas komunikasi di dalamnya. Metode dalam penelitian ini menggunakan kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data yang digunakan yaitu wawancara dengan mahasiswa pengguna aktif di linkedln, o…
creator: Siti Lespianti
creator: Ike Junita Triwardhani
rights: Copyright (c) 2026 Siti Lespianti 10080022161, Prof. Dr. Ike Junita Triwardhani, S.Sos., M.Si
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25231

Pengaruh Copywriting terhadap Brand Attachment Generasi Z di Kota Bandung
type: item
description: Abstract. The rapid development of digital content marketing on social media demands local brands to go beyond conventional advertising and build deep emotional connections with consumers. A distinct challenge is faced by the fragrance industry, which operates under constraints in online spaces due to the inability to communicate sensory aroma experiences directly. Against this backdrop, copywriting on Instagram serves as a strategic communication stimulus to spark imagination while drawing the brand closer to consumers' hearts. This study aims to examine the extent to which copywriting on the @officialmykonos Instagram account influences brand attachment among Generation Z in Bandung, both collectively and partially through the dimensions of Clear, Concise, Compelling, and Credible. Utilizing a quantitative approach within a positivistic paradigm, this research relies on the mechanistic framework of the Stimulus-Response (S-R) theory. Data were gathered by distributing digital questionnaires (Google Forms) to 100 active followers of @officialmykonos in Bandung, selected through a proportionate stratified random sampling technique based on age groups. The results of the simple linear regression analysis demonstrate that copywriting collectively exerts a positive and significant influence, accounting for 64.7% of the variance in brand attachment formation (t statistict = 13409, Sig. < 0.1). Partially, every message dimension proved to have a significant impact, with the Credible aspect (information credibility) emerging as the primary anchor and most dominant factor in winning the trust and emotional attachment of young consumers (t statistict = 8.383). Academically, these findings confirm that a well-crafted 4C message framework that is honest, poetic, and informative effectively functions as a stimulus that linearly generates long-term emotional attachment responses among Generation Z. Abstrak. Perkembangan pemasaran konten digital di media sosial menuntut merek lo…
creator: Boby Prasetyo
creator: Andalusia Neneng Permatasari
rights: Copyright (c) 2026 Boby Prasetyo 10080022026, Andalusia Neneng Permatasari
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25103

Konstruksi Makna Fashion Alternative Melalui Konten Tiktok @BELLACLRS_ : ANALISIS SEMIOTIKA PEIRCE
type: item
description: Abstract. Abstract. The growth of TikTok as a visual platform has opened a new space for individuals to express and construct identity, including through alternative fashion styles. This article examines how the meaning of alternative fashion is constructed through visual signs in the TikTok content of @bellaclrs_, and how these signs relate through Peircean semiosis. A qualitative approach is used with Charles Sanders Peirce’s semiotic analysis of icons, indexes, and symbols. Data were collected through non-participant observation of five purposively selected videos uploaded between August 2025 and May 2026. The findings show that icons appear through recurring items such as layering technique, leather and fur outerwear, and statement accessories; indexes appear through consistent styling competence and contextual adaptation; while symbols unfold into four interrelated meanings: dark feminine and gothic modern, vintage and thrift, gender fluid, and playful personal. The chain of semiosis linking these signs forms a visual narrative built on four meaning themes, namely visual identity consistency, contextual adaptability, cultural reinterpretation as creativity, and authenticity, positioning alternative fashion as a flexible, adaptive, and consistent visual identity that functions as a medium of nonverbal communication and self-expression. Abstrak. Perkembangan TikTok sebagai platform visual mendorong munculnya ruang ekspresi yang memungkinkan individu menampilkan dan membangun identitas, termasuk melalui gaya fashion alternative. Artikel ini mengkaji bagaimana makna fashion alternative dikonstruksi melalui tanda-tanda visual dalam konten TikTok akun @bellaclrs_, serta bagaimana tanda-tanda tersebut saling berelasi melalui proses semiosis Peirce. Pendekatan yang digunakan adalah kualitatif dengan analisis semiotika Charles Sanders Peirce terhadap ikon, indeks, dan simbol. Data dikumpulkan melalui observasi nonpartisipan terhadap lima konten yang dipilih secara purpo…
creator: Fatimah Maulana
creator: Yenni Yuniati
rights: Copyright (c) 2026 Fatimah Maulana 10080022258, Dr. Yenni Yuniati, Dra., M.Si.
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25199

Komunikasi Nonverbal Mahasiswa Indonesia dalam Interaksi Antarbudaya di Bangkok
type: item
description: Abstract. This study is motivated by the language barriers experienced by Indonesian students participating in the Summer Course program in Bangkok when interacting with local Thai communities, which encouraged the use of nonverbal communication as a means of conveying intentions and building understanding in an intercultural context. This study aims to analyze the use of nonverbal communication by Indonesian students through facial expressions, body gestures, eye contact, posture, and body movements in daily interactions with local communities in Bangkok. This study employed a qualitative method with a case study approach. Data collection techniques included interviews, observations, and documentation. The findings indicate that nonverbal communication became the primary strategy used by students to overcome verbal communication barriers. Facial expressions were used to express confusion, comfort, and build mutual understanding. Body gestures were utilized as substitutes for verbal communication, particularly in daily activities. Eye contact was used to show attention, interpret responses, and maintain communication flow. Meanwhile, posture and body movements reflected adjustments to Thai cultural norms as part of an intercultural adaptation process. Therefore, nonverbal communication plays an important role in supporting students’ interactions with local communities during the Summer Course program. Abstrak. Penelitian ini dilatarbelakangi oleh hambatan bahasa yang dialami mahasiswa Indonesia peserta Summer Course di Bangkok saat berinteraksi dengan masyarakat lokal Thailand, sehingga mendorong penggunaan komunikasi nonverbal sebagai sarana penyampaian maksud dan membangun pemahaman dalam konteks antarbudaya. Penelitian ini bertujuan untuk menganalisis penggunaan komunikasi nonverbal mahasiswa Indonesia melalui ekspresi wajah, gestur tubuh, kontak mata, serta postur dan gerak tubuh dalam interaksi sehari-hari dengan masyarakat lokal di Bangkok. Penelitian ini meng…
creator: Salma Mardhiyyah Rizain
creator: Rini Rinawati
rights: Copyright (c) 2026 Salma Mardhiyyah Rizain 10080022029, Rini Rinawati
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25301

Respon Bobotoh terhadap Brand Activation Perkenalan Pemain Baru Persib Bandung Musim 2025/2026
type: item
description: Abstract. This study describes Bobotoh responses to Persib Bandung's brand activation in introducing new players for the 2025/2026 season. The activity used a combination of digital, conventional, and public-space media, including Instagram, newspapers, videotrons, radio, cinema screens, mobile videotrons, and flower boards. The study is positioned within marketing communication and the Stimulus-Organism-Response framework, with brand activation understood as a communication stimulus that creates audience experience. This research uses a qualitative method with a descriptive qualitative approach. Data were collected through retrospective observation of communication materials, in-depth interviews with four Bobotoh and one key informant, and documentation of player-introduction content and audience responses. The data were analyzed through data condensation, data display, and conclusion drawing. The findings show positive responses in three dimensions. Cognitively, the activation attracted attention, increased awareness, and strengthened Bobotoh's understanding of new players and Persib Bandung as a creative and innovative club. Affectively, the activity generated enthusiasm, pride, admiration, nostalgia, curiosity, and emotional closeness. Conatively, it encouraged information seeking, discussion, content sharing, and direct actions such as purchasing newspapers used as activation media. The study concludes that Persib Bandung's player-introduction activation functioned not only as information delivery, but also as an experiential marketing communication strategy. Abstrak. Penelitian ini mendeskripsikan respon Bobotoh terhadap aktivitas Brand Activation Persib Bandung dalam perkenalan pemain baru musim 2025/2026. Aktivitas tersebut menggunakan kombinasi media digital, media konvensional, dan ruang publik, seperti Instagram, koran, videotron, radio, bioskop, mobitron, serta karangan bunga. Penelitian ini ditempatkan dalam kajian komunikasi pemasaran dengan kerangka S…
creator: Fathan Fauzi Akbar
creator: Oji kurniadi
rights: Copyright (c) 2026 Fathan Fauzi Akbar 10080022250, Oji kurniadi
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25310

Makna Cancel culture pada Film Budi Pekerti
type: item
description: Abstract. The rapid development of social media has transformed how people access information, express opinions, and evaluate individuals or social events. This transformation has contributed to the emergence of cancel culture, a phenomenon in which public judgment develops collectively based on fragmented information shared through digital media. The film Budi Pekerti portrays this phenomenon through the experiences of Bu Prani, a teacher whose life changes after a video of her argument in a traditional market goes viral. This study aims to identify the denotative, connotative, and mythical meanings of cancel culture in the film and explain their relationship to public morality. The research employed a qualitative method using Roland Barthes' semiotic analysis. Data were collected through textual observation and documentation of scenes, dialogues, character expressions, and visual elements relevant to the research focus. The findings show that, at the denotative level, cancel culture appears through the spread of viral content and public reactions. At the connotative level, the film illustrates that public judgment often develops more quickly than efforts to understand the complete context of an event. At the mythical level, the film reveals the belief that viral information is frequently treated as truth, allowing collective opinion to shape public morality and determine social judgment. Abstrak. Perkembangan media sosial telah mengubah cara masyarakat memperoleh informasi, menyampaikan pendapat, dan memberikan penilaian terhadap individu maupun suatu peristiwa. Perubahan tersebut melahirkan fenomena cancel culture, yaitu penghakiman publik yang berkembang secara kolektif berdasarkan potongan informasi yang tersebar di ruang digital. Film Budi Pekerti menampilkan fenomena tersebut melalui kisah Bu Prani, seorang guru yang menghadapi tekanan sosial setelah video perselisihannya di pasar menjadi viral. Penelitian ini bertujuan untuk mengetahui makna denotasi, konota…
creator: Uqbatia Tsani
creator: Askurifa'i Baksin
rights: Copyright (c) 2026 Uqbatia Tsani 10080022047, Askurifa'i Baksin
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24883

Strategi Komunikasi Agensi Wisata Menghadapi Regulasi
type: item
description: Abstrak. Perubahan regulasi pariwisata di Jawa Barat, khususnya Surat Edaran Nomor 43/PK.03.04/Kesra mengenai kegiatan study tour pada satuan pendidikan, berdampak pada operasional dan komunikasi agen perjalanan wisata. Penelitian ini bertujuan mengkaji dan menganalisis strategi komunikasi HD Holiday Tour & Travel dalam menghadapi perubahan regulasi melalui tahap riset, perencanaan, implementasi, evaluasi, serta pelaporan dan tindak lanjut. Penelitian berlandaskan paradigma positivistik, menggunakan metode kuantitatif dengan pendekatan kuasi-kualitatif. Data diperoleh melalui wawancara mendalam terhadap tiga informan yang dipilih secara purposive, observasi Instagram perusahaan, dan analisis dokumen. Data dianalisis melalui reduksi, penyajian, penarikan simpulan, verifikasi, dan triangulasi data. Hasil penelitian menunjukkan bahwa tahap riset memanfaatkan jaringan industri, media, asosiasi, dan surat edaran perencanaan berfokus pada kepatuhan regulasi, penyelesaian masalah klien, dan diversifikasi pasar; implementasi dilakukan melalui pertemuan, telepon, WhatsApp, serta koordinasi vendor evaluasi didasarkan pada penerimaan solusi, keberlanjutan hubungan, dan reputasi sedangkan pelaporan telah dilakukan secara bulanan, tetapi dokumentasi kasus operasional belum sistematis. Penelitian merekomendasikan pedoman pesan tertulis, indikator evaluasi, dokumentasi kasus, dan penguatan fungsi edukasi Instagram. Abstract. Tourism regulatory changes in West Java, particularly Circular Letter Number 43/PK.03.04/Kesra concerning study tours in educational institutions, affect the operations and communication of travel agencies. This study aims to examine and analyze HD Holiday Tour & Travel's communication strategy in responding to regulatory change through the stages of research, planning, implementation, evaluation, and reporting and follow-up. The study is grounded in a positivist paradigm and applies a quantitative method with a quasi-qualitative approach. Data were collected …
creator: Syamsul Bachri
creator: Tresna Wiwitan
rights: Copyright (c) 2026 Syamsul Bachri 10080022013, Dr. Tresna Wiwitan, Dra., M.Si.
date: 2026-08-02
publication date: 2026-08-02
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25312

Hubungan Konten Multibahasa dengan Motivasi Belajar Bahasa Asing
type: item
description: Abstract. Globalization has had a significant impact on various aspects of life, including social, political, economic, and human communication patterns. Language is a key element in the communication process because it serves as the primary tool for interacting and conveying meaning. The development of social media, especially the YouTube platform, has given rise to the phenomenon of increased consumption of multilingual content that is not only entertaining but also educational. One notable account is Juni The Polyglot, which showcases communication skills in various foreign languages and has the potential to influence the motivation to learn foreign languages among its viewers. This study uses a quantitative approach with a correlational study. The research population consists of followers who interact through comments on Juni The Polyglot videos, with a sample of 59 respondents obtained using the Slovin formula. Data collection techniques in this study were conducted through questionnaires, literature studies, and additional interviews to strengthen the findings. The findings indicate that there is a positive and significant relationship between multilingual content and foreign language learning motivation among Juni The Polyglot's followers. The overall relationship falls into the strong category. Furthermore, each sub-variable— Shareable, Useful, Interesting, and Different—also demonstrates a positive and significant relationship with foreign language learning motivation, with correlation strengths categorized as moderate. Among these four dimensions, Useful shows the strongest relationship with learning motivation. In conclusion, the higher the quality of multilingual content presented by Juni The Polyglot in terms of shareability, usefulness, attractiveness, and uniqueness, the higher the followers' motivation to learn foreign languages. This study is expected to contribute to the development of digital communication research, particularly regarding the effe…
creator: Rijal Akbar Nashrullah
creator: Ani Yuningsih
rights: Copyright (c) 2026 Rijal Akbar Nashrullah 10080021208, Dr. Ani Yuningsih, Dra., M.Si.
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25341

Pengaruh Rebranding GVFI di Media Sosial Instagram terhadap Loyalitas Pelanggan
type: item
description: Abstract. Rebranding is a corporate strategy undertaken to renew a brand's identity in order to adapt to market changes, strengthen its market position, and enhance its competitiveness. GVFI implemented a rebranding strategy through brand repositioning, brand redesign, and brand relaunch, which were communicated via Instagram. However, following the rebranding process, the company's customer repeat order rate declined, raising the question of whether rebranding truly contributes to customer loyalty. This study aims to analyze the effect of GVFI's product rebranding on Instagram on customer loyalty by employing the Stimulus–Organism–Response (S-O-R) Theory as its theoretical framework, which explains that rebranding serves as a stimulus processed by consumers (organism), resulting in a response in the form of customer loyalty. This research adopted a descriptive-verificative quantitative approach using simple linear regressionanalysis. The sample consisted of 80 repeat-purchase customers of GVFI in Bandung City, selected using proportional random sampling based on the Slovin formula. Data were collected through a Likert-scale questionnaire and analyzed using validity, reliability, classical assumption, regression, t-test, F-test, and coefficient of determination analyses with SPSS. The findings indicate that rebranding has a positive and significant effect on customer loyalty (t = 2.778; Sig. = 0.007 < 0.05). Brand redesign and brand relaunch have significant effects on customer loyalty, whereas brand repositioning does not. The coefficient of determination of 4.9% indicates that rebranding contributes only a relatively small proportion to customer loyalty, while the remaining 95.1% is explained by other factors outside the research model. Keywords: Customer Loyalty, GVFI, Instagram, Rebranding, S-O-R Theory. Abstrak. Rebranding merupakan strategi perusahaan untuk memperbarui identitas merek agar mampu beradaptasi dengan perubahan pasar, memperkuat posisi merek, dan …
creator: Muhammad Rafli Saputra
creator: M. E. Fuady
rights: Copyright (c) 2026 Muhammad Rafli Saputra 10080022318, Dr. M. E. Fuady, S.Sos., M.Si.
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25372

Strategi Promosi Welding School Melalui Instagram PT Khawatama Kota Bandung
type: item
description: Abstract. This research is motivated by PT Khawatama's efforts to utilize Instagram as a promotional tool to raise awareness and increase participation in the welding training programs they offer. The main focus of this study is to assess the effectiveness of the promotional strategies implemented through the Instagram account @kursuslasbandung, as well as how the use of Instagram features such as Stories, Reels, and photos can enhance audience interaction and build trust in the training services. Using a qualitative approach through a case study, this research collects data through interviews, observations, and content analysis of posts made on the Instagram account. The collected data will be analyzed to identify patterns of interaction between PT Khawatama and its audience, as well as how the information shared can influence the audience's decision to register for training. The results of this research are expected to provide a deeper understanding of Instagram's role in promoting training programs, as well as effective marketing strategies to increase the number of training participants, while contributing to the development of digital communication theories and marketing of skill education via social media. Keywords: Instagram, Welding School, Promotion, Social Media, Digital Marketing, Promotional Strategies. Abstrak. Penelitian ini dilatarbelakangi oleh upaya PT Khawatama dalam memanfaatkan Instagram sebagai alat promosi untuk meningkatkan kesadaran dan partisipasi masyarakat dalam program pelatihan welding yang mereka tawarkan. Fokus utama penelitian ini adalah untuk menilai efektivitas strategi promosi yang diterapkan melalui akun Instagram @kursuslasbandung, serta bagaimana penggunaan fitur Instagram, seperti Stories, Reels, dan foto, dapat meningkatkan interaksi audiens dan membangun kepercayaan terhadap layanan pelatihan tersebut. Dengan menggunakan pendekatan kualitatif melalui studi kasus, penelitian ini mengumpulkan data melalui wawancara, observasi, …
creator: Rade Raffi Rizki Fadillah
creator: Dede Lilis Chaerowati
rights: Copyright (c) 2026 Rade Raffi Rizki Fadillah 10080022254, Dr. Dede Lilis Chaerowati, S.Sos., M.Si.
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25389

Back Stage Tidak Lagi Bebas: Impression Management pada Penggunaan Second Account
type: item
description: Abstract. The use of Instagram second accounts demonstrates that university students utilize social media not only for sharing information but also for managing self-presentation according to different audience characteristics. This study aims to examine students' self-disclosure practices and impression management through the use of second accounts as a response to differences in self-image on Instagram. A qualitative method with Erving Goffman's Dramaturgical perspective was employed. Data were collected through in-depth interviews and digital observations involving eight university students who actively use Instagram second accounts. The data were analyzed using Miles and Huberman's interactive analysis model. The findings reveal that second accounts provide a space for more open self-disclosure through audience selection, privacy settings, and careful filtering of shared information. However, greater openness does not eliminate impression management. Instead, participants continue to regulate the impressions they convey by adapting their self-presentation to selected audiences. These findings suggest that second accounts should not be understood as completely unrestricted back stages, but rather as spaces of impression management that differ from primary accounts. This study extends the application of Goffman's dramaturgical perspective in digital communication by demonstrating that the distinction between front stage and back stage becomes increasingly fluid within social media interactions.. Keywords: self-disclosure, second account, impression management, dramaturgy, Instagram. Abstrak. Fenomena penggunaan second account di Instagram menunjukkan bahwa mahasiswa tidak hanya memanfaatkan media sosial sebagai ruang berbagi informasi, tetapi juga sebagai sarana mengelola presentasi diri sesuai dengan karakteristik audiens. Penelitian ini bertujuan menganalisis praktik self-disclosure serta impression management mahasiswa dalam penggunaan second account sebagai re…
creator: Shafa Alivia Azahra
creator: Indri Rachmawati
rights: Copyright (c) 2026 Shafa Alivia Azahra 10080022251, Indri Rachmawati, S.Sos., M.Ikom.
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25393

Representasi Makna Perjuangan Diri dalam Film Kpop Demon Hunters
type: item
description: Abstract. The South Korean creative industry frequently incorporates social and psychological issues into cinematic media, including the animated film K-pop Demon Hunters (2025). This study aims to describe the representation of self-struggle meaning within the film. The researcher employed a descriptive qualitative method utilizing Roland Barthes' semiotic analysis as the framework. Primary data were obtained through the purposive sampling of scenes containing elements of self-struggle, combined with in-depth interviews with a clinical psychologist. The results indicate that denotatively, self-struggle is represented through the esclation of suppressed physical expressions, leading to a total visual liberation on stage. Connotatively, this struggle manifests as barriers in intrapersonal communication, emotional repression, and masked depression driven by external pressures. At the level of myth, the study deconstructs the rigid myth of idol perfectionism (toxic professionalism) into a new myth of authenticity, emphasizing that embracing vulnerability enhances psychological resilience. This article concludes that the film serves as a critical social commentary on the modern entertainment industry. Abstrak. Industri kreatif Korea Selatan banyak mengusung isu sosial dan psikologis melalui media film, salah satunya film animasi Kpop Demon Hunters (2025). Tokoh utama, Rumi, mengalami tekanan batin dan perjuangan diri akibat krisis identitas. Penelitian ini bertujuan mengungkap representasi makna perjuangan diri (self-struggle) dalam film tersebut. Menggunakan metode kualitatif deskriptif dengan pisau bedah semiotika Roland Barthes berparadigma konstruktivisme. Data diperoleh melalui pemilihan adegan secara purposive, dikombinasikan dengan wawancara mendalam bersama psikolog klinis. Hasil penelitian menunjukkan bahwa secara denotatif, perjuangan diri direpresentasikan melalui eskalasi ekspresi fisik yang tertekan hingga terjadinya pembalikan visual yang ekspresif di atas…
creator: Hanum Naurah Azzahra
creator: Askurifa’i Baksin
rights: Copyright (c) 2026 Hanum Naurah Azzahra 10080022089, Askurifa’i Baksin
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25396

Strategi Candid Aesthetic dalam Membangun Engagement Audiens pada Akun Instagram @Nsywmeilyn
type: item
description: Abstract. This study examines how a candid aesthetic strategy is applied on the Instagram account @Nsywmeilyn to build audience engagement, and argues that this relationship is mediated by perceived authenticity and psychological (parasocial) proximity rather than operating directly. Instagram makes visual aesthetics central to communication strategy, yet studies that theorize candid aesthetic as a driver of engagement, rather than merely describing it, remain limited. This research uses a qualitative single instrumental case study within a constructivist paradigm. Data were collected through in-depth interviews with the account owner as the key informant and five active followers as main informants selected through purposive sampling, complemented by non-participatory observation and documentation of posts published between January and June 2026, including engagement metrics (likes, comments, shares, saves). Data were analyzed using the Miles and Huberman model, with credibility strengthened through source and technique triangulation. Results show that the account's candid aesthetic - vibrant color tones, handwritten-style typography, and point-of-view composition - functions as a form of calibrated amateurism that stages spontaneity while remaining carefully curated. Documentation shows that candid-styled posts consistently receive higher engagement than more formal posts, a pattern corroborated by interview data. The discussion argues that candid aesthetic builds engagement indirectly: it first constructs perceived authenticity, which produces psychological proximity between creator and audience, which in turn drives likes, comments, saves, and shares. Candid aesthetic thus functions not merely as a visual style but as a digital communication strategy mediated by authenticity and parasocial closeness. Keywords: Candid Aesthetic, Authenticity, Parasocial Proximity, Audience Engagement, Instagram. Abstrak. Penelitian ini bertujuan mengkaji bagaimana strategi candid…
creator: Aliya Maharani
creator: Ferry Darmawan
rights: Copyright (c) 2026 Aliya Maharani 10080019373, Ferry Darmawan
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25411

Menghadapi Kecemasan Pasien Anak: Building Rapport dalam Komunikasi Terapeutik Perawat
type: item
description: Kecemasan merupakan respons emosional yang umum dialami pasien anak saat menjalani prosedur medis di rumah sakit. Kondisi ini ditunjukkan melalui tangisan, penolakan tindakan, hingga berpegangan erat pada orang tua sehingga dapat menghambat kerja sama selama proses perawatan. Oleh karena itu, perawat memerlukan kemampuan komunikasi terapeutik, khususnya building rapport, untuk menciptakan rasa aman dan meningkatkan kepercayaan pasien anak. Penelitian ini bertujuan mendeskripsikan bentuk, hambatan komunikasi, dan makna teknik building rapport yang diterapkan perawat di Rumah Sakit Ibu dan Anak (RSIA) Parahyangan dalam menghadapi kecemasan pasien anak selama prosedur medis. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui wawancara terhadap empat perawat dan seorang psikolog anak sebagai informan triangulasi, observasi, serta studi dokumentasi. Analisis data menggunakan model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa building rapport tidak dilakukan secara langsung kepada anak, melainkan diawali dengan membangun hubungan positif dengan orang tua sebagai attachment figure dan sumber rasa aman. Kepercayaan anak terhadap perawat terbentuk melalui proses transferred trust yang dimediasi oleh orang tua. Teknik yang diterapkan meliputi parental holding, distraksi, penyesuaian komunikasi berdasarkan usia dan karakter anak, serta pemberian reward, yang dilaksanakan melalui tahapan orientasi, kerja, dan terminasi serta didukung penerapan SOP emotional unjudgement. Anxiety is a common emotional response experienced by pediatric patients during medical procedures in hospitals. This condition manifests itself through rejection, refusal of treatment, and clinging to parents, which can hinder cooperation during the care process. Therefore, nurses require therapeutic communication skills, particularly rapport-building, to create a sense of security and increase trust in pediatric patients. This study aims to descr…
creator: Nadya Pasha Rahmadini
creator: Tri Nur Aini Noviar
rights: Copyright (c) 2026 Nadya Pasha Rahmadini 1008002238, Tri Nur Aini Noviar
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25446

Komunikasi Publik Badan Penyelesaian Sengketa Konsumen Wilayah Kerja Provinsi II Banten melalui Program Podcast "Ngopimen"
type: item
description: Abstract. The rapid development of digital media has encouraged public institutions to adopt more effective communication strategies to enhance information dissemination and strengthen public trust. This study aims to analyze the public communication strategy employed by the Consumer Dispute Settlement Agency (BPSK) Regional Working Area II of Banten Province through the Ngopimen podcast in fostering public trust, using the Elaboration Likelihood Model (ELM) as the theoretical framework. This research employed a qualitative case study approach, with data collected through in-depth interviews, observations, and documentation. The findings indicate that the communication strategy was implemented through audience segmentation, content planning, the selection of credible and competent speakers, and the utilization of digital media platforms such as YouTube and TikTok. These strategies enabled consumer protection messages to be processed through both the central route and the peripheral route, thereby improving public understanding of BPSK's roles and functions. Furthermore, the Ngopimen podcast serves not only as an information dissemination platform but also as an educational medium that contributes to strengthening public trust in BPSK. Abstrak. Perkembangan media digital mendorong lembaga publik mengembangkan strategi komunikasi yang lebih efektif untuk meningkatkan penyebaran informasi dan membangun kepercayaan masyarakat. Penelitian ini bertujuan menganalisis strategi komunikasi publik BPSK Wilayah Kerja Provinsi II Banten melalui podcast Ngopimen dalam meningkatkan kepercayaan masyarakat dengan menggunakan Teori Elaboration Likelihood Model (ELM). Penelitian menggunakan pendekatan kualitatif studi kasus dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi komunikasi dilakukan melalui penentuan target audiens, perencanaan konten, pemilihan narasumber yang kompeten, serta pemanfaatan media digital s…
creator: Nabil Muflih Pratama
creator: Dede Lilis Chaerowati
rights: Copyright (c) 2026 Nabil Muflih Pratama 10080022192, Dede Lilis Chaerowati
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25463

Konstruksi Makna Adzan Dalam Interaksi Sosial Antara Muadzin Dan Siswa
type: item
description: Abstract. This study examines the construction of meaning of the adhan (Islamic call to prayer) in social interactions between muadhins and students at SMA Negeri 2 Bandung, using Herbert Blumer's Symbolic Interactionism, complemented by Interpersonal Communication Theory and Reference Group Theory to explain how meaning is negotiated through interaction and peer influence. Situated in a busy urban commercial area, the school represents a dynamic social space where religious symbols compete with academic and peer distractions. Using a qualitative case study method within a constructivist paradigm, data were collected through passive-participant observation, in-depth interviews, and documentation involving six purposively selected informants, comprising muadhins and students. Findings reveal that muadhins experience a dialectic between spiritual duty and impression management, adjusting how they perform the call to prayer to maintain credibility among peers. Meanwhile, students interpret the adhan pragmatically, often as a cue for relieving academic stress rather than a spiritual summons. Peer groups, or cliques, function as critical reference groups where the decision to pray is collectively negotiated, revealing tension between peer solidarity and religious conformity. These dynamics illustrate how religious symbols acquire socially constructed meanings, offering insights for counselors and educators on peers' role in shaping school religiosity. Abstrak Penelitian ini mengkaji konstruksi makna adzan dalam interaksi sosial antara muadzin dan siswa di SMA Negeri 2 Bandung, menggunakan teori Interaksionisme Simbolik dari Herbert Blumer, yang dilengkapi dengan Teori Komunikasi Interpersonal dan Teori Kelompok Rujukan untuk menjelaskan bagaimana makna dinegosiasikan melalui interaksi sehari-hari dan pengaruh kelompok sebaya. Berada di kawasan komersial perkotaan yang ramai, sekolah ini merepresentasikan ruang sosial dinamis, tempat simbol keagamaan bersaing dengan tekan…
creator: Filial Agung s
creator: Neni Yulianita
rights: Copyright (c) 2026 Filial Agung s 10080022325, Prof. Dr. Neni Yulianita, Dra., M.S.2
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25477

Representasi Ketimpangan Emosional Keluarga Dalam Film NKCTHI Pada Karakter Anak Kedua
type: item
description: This study examines the representation of family communication and emotional inequality through the character of the second child in the film Nanti Kita Cerita Tentang Hari Ini (NKCTHI). Family communication plays an important role in fostering emotional closeness among family members; however, unequal patterns of attention often place the second child in a vulnerable position between the eldest and the youngest siblings. This inequality is represented in the film NKCTHI as a medium of mass communication. The study aims to analyze how family communication and emotional inequality are represented through the character of Aurora as the second child, using Stuart Hall's representation approach. The research employs a qualitative method, with data collected through repeated observations and documentation of twelve key scenes, focusing on four film attributes: dialogue, expressions, setting, and background music. The validity of the data was established through source and method triangulation. The findings indicate that emotional inequality is not portrayed through direct conflict, but rather through recurring everyday interactions, in which Aurora receives less verbal and emotional recognition than her siblings. The second child is represented as someone who compromises, adapts, and suppresses her feelings to maintain family harmony, until she ultimately finds the courage to express the emotions she has long kept inside. This study is expected to enrich the discourse on family communication and the representation of emotional inequality in children's roles within film media. Penelitian ini mengkaji representasi komunikasi keluarga dan ketimpangan emosional melalui karakter anak kedua dalam film Nanti Kita Cerita Tentang Hari Ini (NKCTHI). Komunikasi keluarga berperan penting dalam membentuk kedekatan emosional antaranggota keluarga, namun pola perhatian yang tidak setara sering menempatkan anak kedua pada posisi rentan di antara anak sulung dan anak bungsu. Ketimpangan …
creator: Kamila Faiza Khairunnisa
creator: Ahmad Fadhli
rights: Copyright (c) 2026 Kamila Faiza Khairunnisa 10080022189, Ahmad Fadhli
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25484

Pengaruh Brand Image "Musat Space" di Instagram terhadap loyalitas pelanggan
type: item
description: Abstract. This study examines the influence of Musat Space's Instagram brand image on customer loyalty in the increasingly competitive café industry. Brand Image was measured using Aaker's four indicators Recognition, Reputation, Affinity, and Domain while customer loyalty was measured using Griffin's Repeat Purchase, Referral, and Retention indicators. A quantitative survey method was used, collecting data from 43 Musat Space customers via questionnaires, analyzed through simple linear regression in SPSS. Results show that Musat Space's Instagram brand image has a positive and significant effect on customer loyalty (t = 6.114 > t-table 2.020, sig. <0.001). Partially, all four Brand Image indicators significantly influence loyalty, with Reputation as the most dominant (t = 5.084), followed by Affinity (t = 4.447), Recognition (t = 3.952), and Domain (t = 3.828). These findings indicate that a consistent Instagram brand image functions not merely as visual aesthetics, but as a digital marketing communication strategy that directly shapes long-term customer loyalty. Abstrak. Penelitian ini bertujuan mengukur pengaruh Brand Image Musat Space di Instagram terhadap loyalitas pelanggan, di tengah persaingan industri kafe yang semakin ketat. Brand Image diukur menggunakan empat indikator menurut Aaker, yaitu Pengenalan Merek, Reputasi Merek, Kedekatan Merek, Differensiasi Merek sementara loyalitas pelanggan diukur menggunakan indikator Pembelian Berulang, Merekomendasikan Suatu Produk, Ketahanan Merek menurut Griffin. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, di mana data dikumpulkan melalui kuesioner yang disebarkan kepada 43 responden yang merupakan pelanggan Musat Space, kemudian dianalisis menggunakan regresi linier sederhana dengan bantuan software SPSS. Hasil penelitian membuktikan bahwa Brand Image Musat Space di Instagram berpengaruh positif dan signifikan terhadap loyalitas pelanggan, dengan nilai t sebesar 6,114 yang melebihi t-tabel…
creator: Hafizh Muhammad Ramzy
creator: Yenni Yuniati
rights: Copyright (c) 2026 Hafizh Muhammad Ramzy 10080022182, Dr. Yenni Yuniati, Dra., M.Si
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25489

Komunikasi Kelompok Fanbase BLINK-182 Di Media Sosial Instagram @BLINK182.INA
type: item
description: Abstract. The rapid advancement of digital communication technology has transformed social media into an interactive space that enables the formation of interest-based communities—places where members communicate, exchange information, and build a collective identity. One such example is the Indonesian Blink-182 fanbase, centered around the Instagram account **@blink182.ina**. This study aims to analyze the characteristics of group communication within the community, identify the role of administrators in managing communication and resolving conflicts, and explain the processes by which solidarity among members is formed and maintained in the digital environment. The research employs a qualitative approach using a case study method. Data collection involved virtual observation of communication activities on Instagram, in-depth interviews with administrators and several community members, and documentation of various forms of digital interaction. The findings indicate that group communication within the community is open and participatory, underpinned by shared symbolic meanings that reinforce collective identity, mutual trust, and interpersonal bonds. Administrators play a crucial role as communication facilitators, conflict mediators, and managers of community norms, thereby fostering a conducive communication climate. Furthermore, shared interest in Blink-182’s music, continuous interaction, active participation in various activities, and mutual support among members serve as key factors that strengthen solidarity and ensure the community's sustainability. Thus, effective group communication acts as a vital foundation for fostering harmonious relationships and supporting the enduring existence of digital fan communities
creator: Muhammad Fazri Fadhlurochman
creator: Anne Maryani
rights: Copyright (c) 2026 Muhammad Fazri Fadhlurochman 10080022100
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25499

Pengaruh Konten Akun Instagram @ice.cream.service Terhadap Minat Membeli Pada Followers
type: item
description: Abstract. This study examines the effect of Instagram content on followers' purchase intention in the @ice.cream.service account. The study used a quantitative correlational approach with a positivistic paradigm. The population consisted of 28,000 followers of the @ice.cream.service Instagram account, and the sample was determined using the Slovin formula, resulting in 70 respondents. Data were collected through a questionnaire using a Likert scale and analyzed with correlational statistics. The findings show that Instagram content has a very strong relationship with purchase intention, with a correlation coefficient of 0.837. This result indicates that stronger content quality is associated with higher follower purchase intention. The findings support the relevance of the AIDA model in explaining how social media content attracts attention, builds interest, creates desire, and encourages action. This study contributes empirical evidence on the role of Instagram content in shaping consumer responses in digital marketing contexts. Keywords: Instagram Content, Purchase Intention, AIDA Model, Social Media, Digital Marketing Communication Abstrak. Penelitian ini mengkaji pengaruh konten Instagram terhadap minat beli pengikut akun @ice.cream.service. Penelitian ini menggunakan pendekatan kuantitatif korelasional dengan paradigma positivistik. Populasi terdiri dari 28.000 pengikut akun Instagram @ice.cream.service, dan sampel ditentukan menggunakan rumus Slovin sehingga diperoleh 70 responden. Data dikumpulkan melalui kuesioner menggunakan skala Likert dan dianalisis dengan statistik korelasional. Hasil penelitian menunjukkan bahwa konten Instagram memiliki hubungan yang sangat kuat dengan minat beli, dengan koefisien korelasi sebesar 0,837. Hasil ini mengindikasikan bahwa semakin tinggi kualitas konten, semakin tinggi pula minat beli para pengikutnya. Temuan ini mendukung relevansi model AIDA dalam menjelaskan bagaimana konten media sosial menarik perhatian, membangun ke…
creator: Rafi Zelda Maryana
creator: Askurifa'i Baksin
rights: Copyright (c) 2026 Rafi Zelda Maryana 10080022290, Askurifa'i Baksin
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25497

Strategi Komunikasi Kolaboratif Renceums (Studi Kasus Workshop Industri Kreatif bersama Hyphen)
type: item
description: Abstract This study is motivated by the growing phenomenon of inter-brand collaboration in the creative industry, particularly through workshops as spaces for interaction and co creation, which still face challenges in coordination, alignment of vision, and strengthening brand identity. This study aims to analyze the collaborative communication strateg implemented by Renceums in The Journal Circle Vol. 5 workshop, as well as to understand the communication process and the role of inter-brand collaboration as a differentiation strategy. This research uses a qualitative method with a case study approach, with Renceums as the research object collaborating with Hyphen. Data were collected throug observation, in-depth interviews with organizers, partners, and participants, as well as documentation, and analyzed through data reduction, data display, and conclusion drawing. The results show that Renceums’ collaborative communication strategy is built through interpersonal and participatory communication, supported by digital media, which operates in a flexible and relationship-based manner. This strategy creates inter-brand synergy, increases audience engagement, and strengthens brand identity. In addition, inter-brand collaboration functions as a differentiation strategy that enhances workshop experiences to be more interactive and valuable for participants. Abstrak. Penelitian ini dilatarbelakangi oleh berkembangnya fenomena kolaborasi antarbrand dalam industri kreatif, khususnya melalui penyelenggaraan workshop sebagai ruang interaksi dan co-creation, yang masih menghadapi tantangan dalam koordinasi, penyatuan visi, dan penguatan identitas brand. Penelitian ini bertujuan untuk menganalisis strategi komunikasi kolaboratif yang diterapkan Renceums dalam workshop The Journal Circle Vol. 5, serta memahami proses komunikasi dan peran kerja sama antarbrand sebagai diferensiasi. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, dengan objek penelitian…
creator: Wiranti Nazla Azkia
creator: Sophia Novita
rights: Copyright (c) 2026 Wiranti Nazla Azkia 10080022147, Sophia Novita S.I.Kom., M.I.Kom.
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25580

Komunikasi Pemasaran dan Keterhubungan Sosial di Serumah Reunite
type: item
description: Abstract. Marketing communication is no longer limited to product promotion but also functions as a means of building social relationships between organizations and their audiences. This phenomenon can be observed at Serumah Reunite Restaurant and Café, which adopts a family-oriented and community-based social space concept. This study aims to analyze the marketing communication strategies implemented by Serumah Reunite in fostering social connectedness among customers, families, and communities. The research employed a qualitative method with a case study approach. Data were collected through in-depth interviews, observations, and documentation involving the business owner, social media administrator, and customers. The data were analyzed through data reduction, data presentation, and conclusion drawing. The findings reveal that Serumah Reunite utilizes marketing communication through social media, particularly Instagram, community engagement activities, and the creation of a comfortable and inclusive environment. These strategies not only enhance business visibility but also strengthen emotional bonds, a sense of belonging, and sustainable social interactions among visitors. The study concludes that experience-based marketing communication and shared social values contribute significantly to strengthening social connectedness and customer loyalty. Therefore, relationship-oriented marketing communication can serve as an effective strategy for sustaining businesses in the culinary industry. Keywords: marketing communication, social connectedness, community, social media, Serumah Reunite. Abstrak. Komunikasi pemasaran tidak lagi berorientasi pada promosi produk semata, tetapi juga berperan dalam membangun hubungan sosial antara organisasi dan khalayaknya. Fenomena ini terlihat pada Resto dan Café Serumah Reunite yang mengembangkan konsep ruang sosial berbasis kekeluargaan dan komunitas. Penelitian ini bertujuan untuk menganalisis komunikasi pemasaran yang diterapkan …
creator: Adam Adrian Raesya Heryana
creator: Sophia Novita
rights: Copyright (c) 2026 Adam Adrian Raesya Heryana 10080021128, Sophia Novita
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25655

Humanizing Representative Audio Communication: Pemaknaan Voice Over Talent dalam Menghadapi Tantangan Artificial Intelligence (AI) pada Praktik Voice Over Iklan
type: item
description: Abstract. The development of Artificial Intelligence (AI) has brought major changes to the creative industry, including advertising voice over practices. Synthetic voice technology, voice cloning, and automated voice systems are now able to imitate human vocal characteristics, creating both opportunities and challenges for the Voice Over Talent profession. This article aims to discuss how Voice Over Talent interprets representative audio communication in advertising voice over practices amid the development of AI. This study is based on qualitative research using Alfred Schutz’s phenomenological approach, which positions the subjective experiences of Voice Over Talent as the basis of meaning-making. The findings show that Voice Over Talent does not merely function as a script reader, but also as an audio communicator who interprets the brief, builds vocal character, processes emotion, adjusts messages to the audience, and represents brand identity. In the era of AI, Voice Over Talent faces the challenge of the possible replacement of certain voice-related work by technology. However, human feeling, soul, interpretation, spontaneity, cultural experience, and emotional embodiment remain essential aspects that are difficult for machines to replace. This article relates these findings to the spirit of the Sustainable Development Goals (SDGs), particularly decent work in the creative industry, and ethical technological innovation. Abstrak. Perkembangan Artificial Intelligence (AI) membawa perubahan besar dalam industri kreatif, termasuk praktik voice over iklan. Teknologi suara sintetis, voice cloning, dan sistem suara otomatis mampu meniru karakter suara manusia, sehingga menghadirkan peluang sekaligus tantangan bagi profesi Voice Over Talent. Artikel ini bertujuan membahas pemaknaan Voice Over Talent terhadap komunikasi audio representatif dalam praktik voice over iklan di tengah perkembangan AI. Kajian ini berangkat dari penelitian kualitatif dengan pendekatan fenomen…
creator: Sharla Dwidita Azzahra
creator: Andalusia Neneng Permatasari
rights: Copyright (c) 2026 Sharla Dwidita Azzahra 10080022056, Andalusia Neneng Permatasari
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25520

HUBUNGAN KONTEN POST DENGAN ENGAGEMENT
type: item
description: Program Studi Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Islam Bandung, Indonesia marshandaazzhra1@gmail.com Abstract. The development of social media, particularly Instagram, has encouraged government institutions to optimize digital communication in conveying information and building audience engagement. The Higher Education Service Institution (LLDIKTI) Region IV of West Java and Banten is one of the public institutions that actively utilizes Instagram, yet the level of audience engagement on each piece of content tends to vary. This study aims to determine the relationship between Instagram post content and audience engagement on the @lldiktiwilayah4 account, examined through four content dimensions (type, consistency, recency, and clarity) and three engagement dimensions (consumption, contribution, and creation). The study uses a positivistic paradigm with a quantitative approach and correlational method, based on the Elaboration Likelihood Model (ELM). The population consisted of 976 Instagram users who interacted with the @lldiktiwilayah4 account during March–May 2026, with a sample of 91 respondents determined using the Slovin formula and simple random sampling. Data were collected through questionnaires and analyzed using Pearson Product Moment correlation with SPSS 29. The results show that Instagram post content has a positive and significant relationship with audience engagement (r = 0.679; p < 0.05), with content type showing the strongest relationship (r = 0.644), followed by content consistency (r = 0.582), content recency (r = 0.573), and content clarity (r = 0.546). Keywords: Elaboration Likelihood Model, Instagram content, audience engagement Abstrak. Perkembangan media sosial, khususnya Instagram, mendorong lembaga pemerintah untuk mengoptimalkan komunikasi digital dalam menyampaikan informasi dan membangun keterlibatan audiens. Lembaga Layanan Pendidikan Tinggi (LLDIKTI) Wilayah IV Jawa Barat dan Banten merupakan salah satu lembaga pu…
creator: Marshanda Azzahra
creator: Tresna Wiwitan
rights: Copyright (c) 2026 Marshanda Azzahra 10080022331, Dr. Tresna Wiwitan, Dra., M.Si.
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25693

Pengelolaan Komunikasi Oleh Pokdarwis Sanghyang Kenit Kab. Bandung Barat
type: item
description: Abstract. This study examines the communication management within the Sanghyang Kenit Tourism Awareness Group (Pokdarwis) in West Bandung Regency a community-based organization responsible for the preservation and development of the Sanghyang Kenit tourism site. As the spearhead of community-based tourism management, the group is expected to communicate effectively both internally and with various external stakeholders; however, in practice, its communication management lacks a fully structured or systematically planned approach. This research aims to describe and analyze the communication management of the Sanghyang Kenit Pokdarwis, covering communication planning, communication stages, the use of media and channels, target audience segmentation, and monitoring and evaluation processes. A qualitative approach utilizing a case study method was employed. Data were collected through in-depth interviews, observation, and document analysis involving seven informants selected via purposive sampling. The findings indicate that the Sanghyang Kenit Pokdarwis lacks a formal, structured communication plan. Communication flows tend to be vertical and dominated by directives from external parties, specifically the Tourism Office and the village government. Internal coordination relies on WhatsApp, while external promotion utilizes Instagram, TikTok, brochures, and signage. Audience segmentation has not been formally implemented, and communication evaluation is reactive rather than periodic. Budgetary constraints serve as the primary operational challenge. Abstrak. Pengelolaan komunikasi yang berlangsung dalam Kelompok Sadar Wisata Sanghyang Kenit, Kabupaten Bandung Barat, sebagai organisasi berbasis komunitas yang memikul tanggung jawab dalam upaya pelestarian dan pengembangan Wisata Sanghyang Kenit. Pokdarwis sebagai ujung tombak pengelolaan wisata berbasis masyarakat yang dituntut untuk menjalankan fungsi komunikasi secara efektif, baik ke dalam organisasi maupun ke luar kepa…
creator: Eva Yunimuditasari
creator: Atie Rachmiatie
rights: Copyright (c) 2026 Eva Yunimuditasari 10080022139, Prof. Dr. Atie Rachmiatie., Dra., M.Si
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25745

Strategi Branding Berkonsep Otomotif pada Bisnis Ice Cream Service Bandung
type: item
description: Abstract. The food and beverage (F&B) industry is highly competitive, requiring a strong branding strategy to create market differentiation. Ice Cream Service in Bandung presents a distinctive branding approach that merges the automotive and F&B industries to create a unique consumer experience. This study aims to examine how the branding strategy implemented by Ice Cream Service strengthens its brand identity and market positioning, focusing on its automotive-themed architecture, unique selling proposition, market segmentation, and the rationale behind adopting an automotive workshop concept as its brand identity. Using a constructivist paradigm and a qualitative case-study method, data were gathered through in-depth interviews with the owner and staff, observation, and documentation, and verified through source triangulation. Berger and Luckmann’s The Social Construction of Reality serves as the analytical framework for understanding how the brand identity is externalized, objectivated, and internalized by consumers. The findings show that the automotive-inspired interior and exterior design, distinctive product offerings such as automotive-themed flavors and packaging, community-based segmentation, and the owner’s personal passion collectively form a coherent and difficult-to-imitate brand identity, positioning Ice Cream Service as a lifestyle community hub for young automotive enthusiasts in Bandung. Keywords: Branding, Brand Strategy, Brand Identity, Food and Beverage, Social Construction of Reality. Abstrak. Industri food and beverage (F&B) merupakan sektor bisnis yang berkembang pesat dan sangat kompetitif, sehingga memerlukan strategi branding yang kuat untuk menciptakan diferensiasi di pasar. Ice Cream Service di Kota Bandung menghadirkan pendekatan branding yang unik dengan menggabungkan konsep otomotif dan produk es krim untuk menciptakan pengalaman konsumen yang berbeda. Penelitian ini bertujuan mengetahui bagaimana strategi branding yang diterapkan Ice …
creator: Rizki Ibrahim
creator: Anne Ratnasari
rights: Copyright (c) 2026 Rizki Ibrahim 10080022134, Anne Ratnasari
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25753

Narasi dan Visual Meme dalam Membentuk Kesamaan Persepsi dengan Audiens Generasi Z
type: item
description: Abstract. As digital natives, Generation Z has experienced changes in information consumption patterns due to the rapid development of digital technology and social media, leading them to prefer information presented in concise, visual, and entertaining formats. This condition encourages content creator to utilize meme narratives and visuals as a strategy for delivering information to Generation Z audiences. This study aims to analyse the use of meme narratives and visuals by the YouTube channel @Caveine in fostering shared understanding among Generation Z audiences through the application of Communication Accommodation Theory in the digital environment. This research adopts a constructivist paradigm with a qualitatives methodology using a case study approach. The research subjects consisted of the content creator, community administrator, and Generation Z audiences of @Caveine’s YouTube channel. Data were collected through ocservation, in-depth interviews, and documentation, and their validity was ensured through method and source triangulation. The findings indicate that the use of meme narratives and visuals helps simplify viral information, making it easier to understand while fostering shared understanding between the creator and Generation Z audiences regarding the discussed phenomena. Abstrak. Generasi Z sebagai digital native mengalami perubahan pola konsumsi informasi akibat perkembangan teknologi digital dan media sosial, sehingga cenderung mengonsumsi informasi dalam format ringan, visual, dan menghibur. Kondisi tersebut mendorong content creator untuk memanfaatkan narasi dan visual meme sebagai strategi penyampaian informasi kepada audiens Generasi Z. Penelitian ini bertujuan untuk menganalisis praktik penggunaan narasi dan visual meme yang dilakukan oleh akun YouTube @Caveine dalam membentuk kesamaan persepsi dengan audiens Generasi Z melalui penerapan Teori Akomodasi Komunikasi di ranah digital. Penelitian ini menggunakan paradigma konstruktivis dengan…
creator: Salma Wahyuni
creator: Raditya Pratama Putra
rights: Copyright (c) 2026 Salma Wahyuni 10080022128, Raditya Pratama Putra
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.24456

KOL Dalam Pemasaran Digital
type: item
description: Abstract. Current marketing strategy developments have experienced a significant shift from conventional methods to digital marketing approaches that utilize social media and Key Opinion Leaders (KOLs). Carita Izakaya, a modern Japanese rooftop restaurant located in the Jalan Braga area of Bandung City, utilizes this strategy to overcome the challenges of its hidden physical visibility (hidden gem). This study aims to analyze Carita Izakaya's digital marketing strategy in attracting, retaining, and influencing customers through the utilization of KOLs, employing a qualitative method with a case study approach and a constructivist paradigm. Data were collected through in-depth interviews, observation, and documentation, with data validity tested using source and technique triangulation. The results of the study show that the strategy to attract customers is carried out through the application of the AIDA funnel components by selecting KOLs who align with the brand positioning and are capable of presenting powerful visual storytelling. Meanwhile, the strategy to retain customers focuses on maintaining alignment between the KOL's brand promise narrative and the reality of internal product and service quality to build trust and encourage repeat visits. The reason for utilizing KOLs to influence customers is based on a shift in the behavior of the younger generation of consumers who trust authentic personal recommendations more than conventional advertising, making this collaboration the fastest and most efficient pathway to expand brand exposure. Keywords : Digital Marketing, Key Opinion Leader, Social Media, Carita Izakaya Abstrak. Perkembangan strategi pemasaran saat ini mengalami pergeseran signifikan dari metode konvensional ke pendekatan digital marketing yang memanfaatkan media sosial dan Key Opinion Leader (KOL). Carita Izakaya, sebuah restoran kuliner Jepang modern rooftop di kawasan Jalan Braga Kota Bandung, memanfaatkan strategi ini untuk mengatasi tantangan v…
creator: Ruli Ferdiansyah
creator: Doddy Iskandar Cakranegara
rights: Copyright (c) 2026 Ruli Ferdiansyah 10080021176, DR. DODDY ISKANDAR CAKRANEGARA., S.SOS., M.I.KOM.
date: 2026-08-03
publication date: 2026-08-03
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25907

Gambaran Keterbukaan Komunikasi Kepala Madrasan dan Kepuasan Relasional Guru
type: item
description: Abstract. This study aims to describe the level of communication openness of the madrasah principal and the relational satisfaction of teachers at MI Attaqwa 06 Kebalen, Bekasi. Communication openness is a critical factor shaping the quality of interpersonal relationships in educational organizations, particularly in Islamic madrasah settings where the values of amanah (trustworthiness) and shiddiq (honesty) underlie leadership communication. This study employs a quantitative descriptive method with a census technique involving all 41 active teachers as respondents. Data were collected through a Likert-scale questionnaire and analyzed descriptively. The theoretical framework integrates Organizational Transparency Theory (Schnackenberg & Tomlinson, 2016) and Relational Satisfaction Theory (Canary & Stafford, 1992). Results show that communication openness of the principal falls in the high category (81.63%), with accuracy as the highest dimension (82.44%) and disclosure as the lowest (80.61%). Teacher relational satisfaction is also high (82.71%), with emotional support as the highest dimension (83.66%) and communication openness as the lowest (81.79%). These findings confirm that transparent, Islamic-value-based leadership communication is positively associated with strong relational satisfaction among teachers in madrasah settings. Abstrak. Penelitian ini bertujuan untuk menggambarkan tingkat keterbukaan komunikasi kepala madrasah dan kepuasan relasional guru di MI Attaqwa 06 Kebalen, Bekasi. Keterbukaan komunikasi merupakan faktor krusial dalam membentuk kualitas hubungan interpersonal pada organisasi pendidikan, khususnya di lingkungan madrasah yang menjunjung nilai amanah dan shiddiq dalam komunikasi kepemimpinan. Penelitian ini menggunakan metode deskriptif kuantitatif dengan teknik sensus terhadap seluruh 41 guru aktif sebagai responden. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis secara deskriptif. Kerangka teoretis penelitian ini menginteg…
creator: Vika Hissan Raihani
creator: Yulianti
rights: Copyright (c) 2026 Vika Hissan Raihani 10080022308, Yulianti
date: 2026-08-04
publication date: 2026-08-04
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25787

Hubungan Sosial Media Marketing dengan Brand Image Dago Dreampark
type: item
description: Abstract. The development of social media has made social media marketing an important strategy in building the brand image of tourist destinations. This study aims to determine the relationship between social media marketing and the brand image of Dago Dreampark. The research method uses a quantitative approach with a survey method of visitors who follow the Dago Dreampark Instagram account. Social media marketing is measured through the dimensions of entertainment, interactivity, and word of mouth, while brand image is measured through strength, favorability, and uniqueness. Data analysis uses Pearson Product Moment correlation. The results show that social media marketing has a significant relationship with the brand image of Dago Dreampark. This finding emphasizes the importance of managing interesting and interactive social media content in building the brand image of tourist destinations. Abstrak. Perkembangan media sosial menjadikan social media marketing sebagai strategi penting dalam membangun brand image destinasi wisata. Penelitian ini bertujuan untuk mengetahui hubungan social media marketing dengan brand image Dago Dreampark. Metode penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap pengunjung yang mengikuti akun Instagram Dago Dreampark. Social media marketing diukur melalui dimensi entertainment, interactivity, dan word of mouth, sedangkan brand image diukur melalui strength, favorability, dan uniqueness. Analisis data menggunakan korelasi Pearson Product Moment. Hasil penelitian menunjukkan bahwa social media marketing memiliki hubungan yang signifikan dengan brand image Dago Dreampark. Temuan ini menegaskan pentingnya pengelolaan konten media sosial yang menarik dan interaktif dalam membangun citra merek destinasi wisata.
creator: Mohchamad Bilal Padilah
creator: Anne Maryani
rights: Copyright (c) 2026 Mohchamad Bilal Padilah 10080021199, Anne Maryani
date: 2026-08-04
publication date: 2026-08-04
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25962

Pesan Ekologi Dalam Visualisasi Dan Narasi ‘ALAM SEMENIT’
type: item
description: A B S T R A C T Penelitian ini mengkaji transformasi fakta ekologis yang kompleks menjadi konten belajar mikro (micro-learning) yang mudah dipahami melalui channel YouTube "Alam Semenit." Menggunakan metodologi semiotika Roland Barthes, penelitian ini menganalisis bagaimana komponen visual makro dan draf narasi sains populer mengodekan pesan lingkungan. Urgensi studi ini terletak pada upaya mengatasi fenomena pengabaian flora lokal (plant blindness) serta meningkatkan literasi sains masyarakat di tengah pergeseran pola konsumsi media. Data dikumpulkan secara kualitatif dari footage digital primer video terpilih seperti "Apa Itu Crinoid?" dan "Oh Kelor...", kemudian dianalisis melalui dimensi denotatif, konotatif, dan mitos. Hasil penelitian menunjukkan bahwa "Alam Semenit" berhasil merekonstruksi narasi ekologis dengan menjembatani terminologi teknis melalui storytelling yang menarik, bergeser dari sudut pandang antroposentrisme menuju paradigma ekosentrisme. Integrasi lensa makro resolusi tinggi dan draf narasi terstruktur menumbuhkan kesadaran kritis terhadap keanekaragaman hayati lokal, menjadikannya alternatif efektif bagi advokasi lingkungan digital. A B S T R A C T This study examines the transformation of complex ecological facts into digestible micro-learning content through the YouTube channel "Alam Semenit." Using Roland Barthes' semiotic methodology, the research analyzes how macro visual components and popular science narratives decode environmental messages. The urgency of this study lies in addressing community "plant blindness" and increasing biological literacy amid shifting media patterns. Data were gathered qualitatively from primary digital footage of selected videos such as "Apa Itu Crinoid?" and "Oh Kelor..." and analyzed through denotative, connotative, and mythical dimensions. The results demonstrate that "Alam Semenit" successfully reconstructs ecological narratives by bridging technical terminology with engaging storytelling, shifting from a…
creator: Adipati Gunagara Rabbani
creator: Atie Rachmiatie
rights: Copyright (c) 2026 Adipati Gunagara Rabbani 10080021060
date: 2026-08-05
publication date: 2026-08-05
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25777

Analisis Resepsi Lagu Sebagai Media Kritik Sosial
type: item
description: Abstract. This study examines how residents of Dago Elos, Bandung, interpret the song Tuhan di Reruntuhan Kota by Dongker as a medium of social criticism amid an agrarian conflict caused by a land dispute based on the colonial-era Eigendom Verponding title. This study employed a descriptive qualitative approach using reception analysis. Data were collected through in-depth interviews with six purposively selected key informants from the Dago Elos community and one supporting informant from the Legal Aid Institute (LBH) of Parahyangan University. The data were analyzed using the Miles and Huberman interactive model, combined with Stuart Hall's reception analysis framework through three reading positions: dominant-hegemonic reading, negotiated reading, and oppositional reading. The findings reveal that four informants occupied the dominant-hegemonic reading position, fully accepting the song's message in accordance with their lived experiences of the land conflict. Two informants were positioned within the negotiated reading category, accepting the song's central message while adapting their interpretations to its metaphorical lyrics and aggressive musical style. The most significant finding is that one informant's decision to remain childfree emerged as a psychological consequence of the agrarian conflict, demonstrating that the impact of land disputes extends beyond physical space to influence deeply personal life decisions. No oppositional reading was identified, as all informants were directly affected by the issues represented in the song. Future research is recommended to include external audiences in order to explore the potential emergence of oppositional reading. Keywords: Reception Analysis, Social Criticism, Agrarian Conflict, Dongker, Dago Elos. Abstrak. Penelitian ini mengkaji cara warga Dago Elos, Bandung, memaknai lagu "Tuhan di Reruntuhan Kota" karya Dongker sebagai media kritik sosial di tengah konflik agraria yang disebabkan sengketa lahan berbasis d…
creator: M Revaldi Alamsyah
creator: Erik Setiawan
rights: Copyright (c) 2026 M Revaldi Alamsyah 10080021192, Erik Setiawan S.Sos., M.Ikom
date: 2026-08-05
publication date: 2026-08-05
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25936

Hubungan antara Komunikasi Visual Aplikasi ‘Pinterest’ dengan Pemilihan Gaya Fashion Mahasiswa
type: item
description: Abstract. This study examines the relationship between the visual communication of the Pinterest application and the fashion style selection of students at Universitas Islam Bandung (Unisba). Pinterest is a visually-driven platform displaying layout, color, imagery, and typography elements that potentially influence users’ perceptions and fashion-related decisions. Using a quantitative correlational method with a positivistic paradigm, data were collected via a Likert scale questionnaire distributed to 86 students from ten faculties using total sampling and analyzed with Rank Spearman correlation. Normality tests (Kolmogorov-Smirnov) confirmed non-normal distributions for both variables (X: sig. = 0.048; Y: sig. = 0.041). Results show a significant, strong, and positive relationship between Pinterest’s visual communication and students’ fashion style selection (rs = 0.634; p < 0.001). At the sub-variable level, layout (rs = 0.588), color (rs = 0.565), imagery (rs = 0.533), and typography (rs = 0.513) each demonstrated moderate and positive correlations. These findings confirm that Pinterest effectively functions as a new media platform whose visual elements actively shape students’ fashion identity and decision-making. Keywords: Visual Communication, Pinterest, Fashion Style, New Media, University Students. Abstrak. Penelitian ini dilatarbelakangi oleh meningkatnya penggunaan Pinterest sebagai media pencarian referensi visual, khususnya dalam konteks fashion di kalangan mahasiswa. Sebagai platform visual, Pinterest menampilkan elemen tata letak, warna, gambar, dan tipografi yang berpotensi memengaruhi persepsi serta keputusan pengguna dalam memilih gaya berpakaian. Penelitian ini bertujuan mengetahui hubungan antara komunikasi visual aplikasi Pinterest dengan pemilihan gaya fashion mahasiswa, serta menguji hubungan masing-masing elemen visual terhadap aspek-aspek pemilihan gaya. Penelitian menggunakan metode kuantitatif dengan pendekatan korelasional, paradigma posi…
creator: Hanannisa Rakha Syawalifani
creator: Yenni Yuniati
rights: Copyright (c) 2026 Hanannisa Rakha Syawalifani 10080022214, Dr. Yenni Yuniati, Dra., M.Si.
date: 2026-08-05
publication date: 2026-08-05
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25944

Konsep diri Konsep Diri Siswi Sebagai Komunikasi Sosial Di MA Asih Putera Cimahi
type: item
description: Abstract. This study examines the self-concept of grade XII female students at MA Asih Putera Cimahi as a manifestation of social communication. Using a quantitative descriptive approach grounded in Carl Rogers' (1951) humanistic theory, the research maps five dimensions of self- concept: self-image (self-perception), self-worth (self-acceptance), congruence (self- consistency), self-expression, and ideal self. Data were collected via a Likert scale questionnaire (1–5) distributed to all 29 students using total sampling. Validity testing used Pearson Product Moment correlation and reliability was assessed through Cronbach's Alpha (α = 0.856). Results indicate that the overall self-concept of students is categorized as high (mean = 3.44). The highest dimension is self-perception (mean = 3.84), followed by self-acceptance (mean = 3.67) and self-consistency (mean = 3.56). Self-expression (mean = 3.37) and ideal self (mean = 3.06) fall within the moderate category, indicating areas that require further development. The school environment and positive interpersonal communication play a significant role in shaping students’ self-concept. Keywords: Self-Concept, Social Communication, Adolescent, Intrapersonal Communication, Rogers. Abstrak. Penelitian ini mengkaji konsep diri siswi kelas XII MA Asih Putera Cimahi sebagai bagian dari komunikasi sosial. Menggunakan pendekatan kuantitatif deskriptif yang berlandaskan teori humanistik Carl Rogers (1951), penelitian ini memetakan lima dimensi konsep diri: persepsi diri (self-image), penerimaan diri (self-worth), konsistensi diri (congruence), ekspresi diri, dan diri ideal (ideal self). Data dikumpulkan melalui angket skala Likert 1–5 kepada seluruh 29 siswi menggunakan teknik total sampling. Uji validitas menggunakan korelasi Pearson Product Moment dan reliabilitas diukur dengan Cronbach’s Alpha (α = 0,856). Hasil penelitian menunjukkan konsep diri siswi secara umum berada pada kategori tinggi (mean = 3,44). Dimensi tertinggi a…
creator: Fiana Dian Pramesti
creator: Yenni Yuniati
rights: Copyright (c) 2026 Fiana Dian Pramesti 10080019005
date: 2026-08-05
publication date: 2026-08-05
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25876

Kepemimpinan Komunikatif Ketua Dan Loyalitas Majelis Taklim NUURUN NISAA KOTA CIMAHI
type: item
description: Abstract. This study examines the practice of communicative leadership and its relation to the loyalty of administrators in Majelis Taklim Nuurun Nisaa, Cimahi City. The research is motivated by the phenomenon of declining activity and sustainability in many community-based religious organizations, which is often influenced by ineffective leadership communication. Therefore, this study aims to describe how communicative leadership is implemented and how administrator loyalty is formed within the organization.This research uses a quantitative descriptive approach. The research object consists of 17 active administrators selected using a saturated sampling technique. Data were collected through primary sources using a questionnaire instrument with a Likert scale, supported by observation. The data were processed using descriptive statistical analysis, including frequency distribution and percentage calculations.The results show that communicative leadership is implemented very well, particularly in aspects of empathy, openness, and communication clarity. Administrator loyalty is also categorized as high, especially in affective, continuance, and normative commitment. However, loyalty in behavioral aspects, such as role modeling, is relatively less optimal. The findings indicate that effective communication by leaders plays a significant role in strengthening administrator loyalty and organizational sustainability.It is recommended that future research explore this topic using different approaches and broader research objects to obtain more comprehensive findings. Abstrak.Penelitian ini bertujuan untuk mendeskripsikan praktik communicative leadership serta loyalitas pengurus pada Majelis Taklim Nuurun Nisaa Kota Cimahi. Penelitian ini dilatarbelakangi oleh fenomena menurunnya keberlanjutan organisasi keagamaan berbasis komunitas yang seringkali disebabkan oleh lemahnya komunikasi kepemimpinan. Oleh karena itu, penelitian ini penting untuk memahami bagaimana komunikasi …
creator: Nadhiira Zahrani
creator: Yulianti
rights: Copyright (c) 2026 Nadhiira Zahrani 10080022005, Yulianti
date: 2026-08-05
publication date: 2026-08-05
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25963

Rekonstruksi Pola Komunikasi Kakak dan Adik Pasca Kehilangan Ibu dalam Konteks Keluarga: Studi Fenomenologi
type: item
description: Abstract. The death of a mother constitutes a critical life event that affects not only individual psychological well-being but also the communication dynamics within the family. Previous studies have predominantly examined parental loss from the perspectives of grief and psychological adjustment, whereas limited attention has been given to how sibling communication is reconstructed following maternal loss. This study aims to explore the subjective experiences of siblings in interpreting the loss of their mother, examine the process of reconstructing communication patterns, and explain the formation of new relational meanings within sibling relationships after maternal death. This research employed a constructivist paradigm using a qualitative approach with Interpretative Phenomenological Analysis (IPA). Four participants, consisting of two sibling pairs, were selected through purposive sampling. Data were collected through in-depth interviews, observation, and documentation. The findings indicate that maternal loss initiates a process of communication reconstruction through three interrelated dimensions: role shifting communication, safe communication space, and relational identity reconstruction. Older siblings gradually reconstructed communicative roles previously associated with the mother by providing emotional support, guidance, and maintaining family connectedness. Simultaneously, sibling interactions evolved into more open, empathetic, and supportive relationships, leading to the emergence of new relational meanings that positioned siblings as emotional companions and guardians of family continuity. These findings demonstrate that maternal loss not only generates grief but also reconstructs communication practices and relational identities within the family. Keywords: family communication, maternal loss, siblings, communication reconstruction, interpretative phenomenological analysis Abstrak. Kematian ibu merupakan peristiwa kehilangan yang berdampak tidak h…
creator: Lu’lu’il Fajriah
creator: Indri Rachmawati
rights: Copyright (c) 2026 Lu’lu’il Fajriah 10080022197, Indri Rachmawati
date: 2026-08-05
publication date: 2026-08-05
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25973

Resepsi Gen Z Dalam Podcast Raditya Dika
type: item
description: Abstract. Raditya Dika’s podcast has become a popular digital medium among teenagers and adults alike, as it offers lighthearted, engaging, and educational discussions on mental health, parenting, and his experiences as a doctor. The episode featuring Dr. Tirta and Dr. Gia successfully delivered entertaining and enjoyable yet informative content; the distinct personalities and communication styles of the two guests served as a unique draw for the audience, leading to diverse interpretations of the conversation’s content. This study aims to analyze audience reception of the information presented regarding mental health and child-rearing in Raditya Dika’s podcast featuring Dr. Tirta and Dr. Gia. This study employs a qualitative method with a reception analysis approach. Data collection methods included in-depth interviews, observation of podcast episodes on YouTube, and a literature review. This study also utilized Stuart Hall’s Audience Reception Theory, which explains that audiences play an active role in interpreting media messages. Field research findings revealed that Gen Z informants recognized a stark contrast in the personalities of the two guests, dubbed “Tantrum vs. Tentram” by the audience: Dr. Tirta exhibits a sarcastic personality, while Dr. Gia has a gentle and soft-spoken demeanor. These differences actually complement each other and make health education and parenting advice more entertaining and less rigid. Overall, this podcast is considered a highly effective and communicative digital educational tool for the younger generation. Keywords: Podcast, Audience reception theory, Interpersonal communication, Digital media, Parenting, Mental health. Abstrak. Podcast Raditya Dika menjadi salah satu media digital yang banyak diminati oleh kalangan remaja hingga dewasa karena menyajikan pembahasan yang ringan, komunikatif dan edukatif mengenai kesehatan mental, pola asuh anak, serta pengalaman sebagai seorang dokter. Episode Dr. Tirta dan Dr Gia berhasil meng…
creator: Salma Su'daa Saajidah
creator: Doddy Iskandar
rights: Copyright (c) 2026 salma su'daa saajidah 10080022154, Doddy Iskandar
date: 2026-08-05
publication date: 2026-08-05
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25979

Hubungan Komunikasi Visual Digital dengan Keputusan Pembelian Konsumen Produk Fashion
type: item
description: Abstract. Digital visual communication has become a central strategy in online fashion retail, replacing the physical shopping experience with visual cues delivered through websites and social media. This study examines the relationship between digital visual communication and consumer purchase decisions on fashion products, focusing on the website and Instagram account of Foot Locker Indonesia. Digital visual communication is measured through three dimensions, namely visual aesthetics, visual merchandising, and visual branding, grounded in Digital Visual Rhetoric Theory. This research employs a quantitative method with a correlational approach, using a Likert-scale questionnaire distributed to 98 active followers of the Instagram account @footlockerid who had purchased products through footlocker.id, selected through simple random sampling from a population of 4,049 followers. Data were analyzed using Spearman Rank correlation with the assistance of SPSS version 27. The results show that digital visual communication has a very strong, positive, and significant relationship with consumer purchase decisions (r = 0.986; p < 0.001). Each dimension, namely visual aesthetics (r = 0.973), visual merchandising (r = 0.978), and visual branding (r = 0.969), also shows a very strong and significant relationship with purchase decisions. These findings confirm that digital visual communication plays a strategic role in shaping consumer perception and purchase behavior in the digital fashion industry. Abstrak. Komunikasi visual digital telah menjadi strategi utama dalam bisnis ritel fashion daring, menggantikan pengalaman belanja fisik melalui tampilan visual pada website dan media sosial. Penelitian ini bertujuan untuk mengetahui hubungan antara komunikasi visual digital dengan keputusan pembelian konsumen produk fashion pada website dan akun Instagram Foot Locker Indonesia. Komunikasi visual digital diukur melalui tiga dimensi, yaitu estetika visual, visual merchandising, dan …
creator: Fitran Mochammad Fauzi
creator: Anne Ratnasari
rights: Copyright (c) 2026 Fitran Mochammad Fauzi 10080022028, Anne Ratnasari
date: 2026-08-05
publication date: 2026-08-05
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.25898

Representasi Identitas Budaya Sunda Dalam Konten Tiktok THE PANTURAS: ANALISIS SEMIOTIKA ROLAND BARTHES
type: item
description: The development of social media has created new spaces for cultural representation in digital media. TikTok has become one of the platforms that enables users to disseminate cultural values through audiovisual content. This study aims to analyze the representation of Sundanese cultural identity in The Panturas' TikTok content using Roland Barthes' semiotic analysis. The research employed a qualitative descriptive approach with Roland Barthes' semiotic method focusing on denotation, connotation, and myth. The object of the study consisted of selected TikTok content uploaded by The Panturas that contained elements of Sundanese culture. Data were collected through documentation and observation of visual, audio, and textual elements contained in the content. The findings indicate that Sundanese cultural identity is represented through the use of Sundanese language, traditional Sundanese songs, local humor, and traditional musical instruments. At the denotative level, these elements appear as cultural symbols displayed in the content. At the connotative level, they reflect values of politeness, cultural pride, and local identity. At the myth level, the content constructs the understanding that Sundanese culture is not merely a traditional heritage but remains relevant and adaptable in the digital era. The study concludes that The Panturas utilizes TikTok as a medium for representing and preserving Sundanese cultural identity among younger generations.
creator: Fahrul Burhanuddin Tsani
creator: Doddy Iskandar
rights: Copyright (c) 2026 Fahrul Burhanuddin Tsani 10080021049, Doddy Iskandar
date: 2026-08-05
publication date: 2026-08-05
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.26060

Efektivitas Komunikasi Interpersonal Fasilitator dalam Tinjauan mengenai Edukasi Literasi Keuangan
type: item
description: Penelitian ini membahas efektivitas komunikasi interpersonal fasilitator dalam edukasi literasi keuangan pada Program Kunjungan Industri (NGANTRI) Otoritas Jasa Keuangan Provinsi Jawa Barat. Penelitian ini bertujuan untuk mengetahui efektivitas komunikasi interpersonal fasilitator yang ditinjau melalui lima unsur komunikasi interpersonal menurut Joseph A. DeVito, yaitu keterbukaan (openness), empati (empathy), sikap mendukung (supportiveness), sikap positif (positiveness), dan kesetaraan (equality). Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Teknik pengumpulan data dilakukan melalui penyebaran angket, wawancara, observasi, dan dokumentasi. Populasi penelitian merupakan peserta Program NGANTRI OJK Jawa Barat dengan penentuan sampel menggunakan teknik Total sampling. Hasil penelitian menunjukkan bahwa komunikasi interpersonal fasilitator dalam Program NGANTRI OJK Jawa Barat berlangsung secara efektif. Keterbukaan terlihat melalui penyampaian informasi yang jelas dan adanya komunikasi dua arah. Empati terlihat dari kemampuan fasilitator memahami kebutuhan peserta. Sikap mendukung, sikap positif, dan kesetaraan tercermin melalui suasana komunikasi yang nyaman, interaktif, dan partisipatif selama kegiatan berlangsung. Penerapan kelima unsur komunikasi interpersonal tersebut membantu peserta memahami materi edukasi literasi keuangan dengan lebih baik.
creator: Nafisa Fadiya Putri
creator: Maya Amalia Oesman Palapah
rights: Copyright (c) 2026 Nafisa Fadiya Putri 10080022115, Dr. Maya Amalia Oesman Palapah, S.Pd., M.Si.
date: 2026-08-05
publication date: 2026-08-05
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.26214

Penggunaan Game Roblox Sebagai Media Pembelajaran Virtual Oleh Mahasiswa President University
type: item
description: Abstract: The development of digital technology has encouraged universities to explore learning media that can expand the communication space between lecturers and students. One form of this innovation is the use of Roblox, an online game platform built on a virtual world, as a supporting learning medium at President University. This article describes how Roblox is used in learning activities and analyzes the communication patterns that emerge from the perspective of Computer-Mediated Communication (CMC). The study applied a qualitative approach with a descriptive method. Data were obtained through in-depth interviews with two students who took the Roblox course, an interview with a communication expert for source triangulation, and documentation of assignments and learning activities. Data were analyzed through reduction, display, and conclusion drawing. The results show that the Roblox course combines face-to-face meetings, Google Meet, and activities inside the virtual map, and integrates avatar development, video production and editing, portfolio preparation, and projects tailored to each student's field. Communication occurs through synchronous and asynchronous channels, avatar-based self-representation, two-way interaction, and a relatively informal atmosphere that is nevertheless shaped by lecturers' communication styles and technical constraints. Roblox is therefore best positioned as a supporting medium that complements formal learning rather than replacing face-to-face classes or video-conferencing platforms. Abstrak: Perkembangan teknologi digital mendorong perguruan tinggi untuk mengeksplorasi media pembelajaran yang dapat memperluas ruang komunikasi antara dosen dan mahasiswa. Salah satu bentuk inovasi tersebut adalah pemanfaatan Roblox, platform permainan daring berbasis dunia virtual, sebagai media pendukung pembelajaran di President University. Artikel ini bertujuan mendeskripsikan penggunaan Roblox dalam kegiatan pembelajaran serta menganalisis gamb…
creator: Sausan Mumtaz Sabila
creator: Wiki Angga Wiksana
rights: Copyright (c) 2026 Sausan Mumtaz Sabila 10080022092, Wiki Angga Wiksana
date: 2026-08-05
publication date: 2026-08-05
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.26215

Representasi Transportasi Hijau dalam Exhibition Fotografi PT KAI
type: item
description: Abstract. Photography is a form of visual communication used by companies to convey information, construct meaning, and represent certain values to the public. PT Kereta Api Indonesia (Persero) utilizes photography through a photo exhibition displayed at Bandung Station as a visual medium to present railway transportation activities and the surrounding environment along railway routes. This study aims to identify the representation of the green transportation concept in the PT Kereta Api Indonesia Photo Exhibition at Bandung Station, analyze the meanings of icons, indexes, and symbols contained in the photographs, and examine the reasons for using photography as the company's visual medium. This study employed a qualitative research method with Charles Sanders Peirce’s semiotic approach. Data were collected through observation of three photographs selected as research objects, documentation, and literature review. Data analysis was conducted by identifying icons, indexes, and symbols within each photograph and interpreting their meanings based on Peirce’s semiotic theory. In conclusion, photography in the PT Kereta Api Indonesia Photo Exhibition at Bandung Station functions not only as documentation but also as a visual communication medium that constructs the representation of green transportation through icons, indexes, and symbols. Through these photographs, PT Kereta Api Indonesia represents trains as a modern, efficient mode of transportation closely associated with environmental sustainability values. Keywords: Photography, Charles Sanders Peirce Semiotics, Green Transportation, PT Kereta Api Indonesia. Abstrak. Fotografi merupakan salah satu bentuk komunikasi visual yang digunakan perusahaan untuk menyampaikan informasi, membangun makna, serta merepresentasikan nilai-nilai tertentu kepada masyarakat. PT Kereta Api Indonesia (Persero) memanfaatkan fotografi melalui Exhibition Foto yang dipasang di area Stasiun Bandung sebagai media visual untuk menampilkan akt…
creator: Bintang Ramadhan
creator: Wiki Angga Wiksana
rights: Copyright (c) 2026 Bintang Ramadhan 10080022002, Wiki Angga Wiksana
date: 2026-08-05
publication date: 2026-08-05
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.26228

Bauran Promosi Tempat Sejarah di Instagram @bandoengwaktoeitoe
type: item
description: Abstract, This study explores the promotional mix strategies employed by the historical community Bandoeng Waktoe Itoe (BWI) through the Instagram platform in promoting historical sites in Bandung. Using a qualitative case study approach and the constructivist paradigm, the research aims to understand how advertisements, event information, and historical tourism content are presented on the Instagram account @bandoengwaktoeitoe, as well as the rationale behind the community's focus on historical preservation. Data were collected through observation, interviews, and documentation involving community representatives and Instagram followers. The findings reveal that BWI consistently utilizes Instagram as its primary medium to deliver historical messages through engaging visuals, event invitations, and educational narratives. This promotional mix strategy is considered effective in raising historical awareness and encouraging youth participation in preserving Bandung's cultural heritage. Keywords: promotional mix, historical sites, Instagram, historical community, Bandoeng Waktoe Itoe. Abstrak, Penelitian ini mengkaji strategi bauran promosi yang diterapkan oleh komunitas sejarah Bandoeng Waktoe Itoe (BWI) melalui platform Instagram dalam mempromosikan tempat-tempat bersejarah di Kota Bandung. Dengan menggunakan pendekatan kualitatif studi kasus dan paradigma konstruktivisme, penelitian ini bertujuan untuk memahami bagaimana penyajian iklan, informasi kegiatan, serta konten wisata sejarah disajikan dalam akun Instagram @bandoengwaktoeitoe, serta alasan di balik fokus komunitas terhadap pelestarian sejarah lokal. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi terhadap pihak komunitas dan pengikut akun Instagram. Hasil penelitian menunjukkan bahwa BWI secara konsisten menggunakan Instagram sebagai media utama untuk menyampaikan pesan sejarah melalui visual yang menarik, ajakan kegiatan, dan narasi edukatif. Strategi bauran promosi ini dinilai efektif dalam…
creator: Meiko Cahyan
creator: Anne Ratnasari
rights: Copyright (c) 2026 Meiko Cahyan, Anne Ratnasari
date: 2026-08-06
publication date: 2026-08-06
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.26253

Pengalaman Komunikasi Generasi Z dan Milenial dalam Penyampaian Ide Kerja
type: item
description: Differences in communication characteristics between Generation Z and Millennials in the workplace have the potential to influence the effectiveness of idea sharing and collaboration within organizations. This issue is particularly relevant at Telkom Bandung, a technology-based company where cross-generational interactions are an integral part of daily work activities. This study aims to explore the experiences, meanings, and communication adaptations of Generation Z and Millennial employees in conveying work-related ideas at Telkom Bandung. The study employed a qualitative method with a phenomenological approach. Data were collected through in-depth interviews and analyzed using qualitative data analysis with source triangulation to ensure the credibility of the findings. The results indicate that cross-generational communication experiences are influenced more by organizational culture, interpersonal relationships, work experience, and communication structures than by generational differences themselves. These factors encourage learning and collaboration rather than conflict. Communication is perceived as a means of building professional legitimacy, fostering interpersonal relationships, facilitating work coordination, and creating psychological safety. Communication adaptation is achieved through adjustments in communication media, language use, the level of information detail, and an open communication culture. The study concludes that cross-generational communication at Telkom Bandung is adaptive and collaborative, enabling the differing characteristics of Generation Z and Millennials to become valuable sources of learning, knowledge sharing, and strengthened collaboration in the communication of work-related ideas. Keywords: Generation Z, Millennials, Cross-Generational Communication, Work-Related Idea Sharing, Phenomenology.
creator: Sabrina Rahmasari
creator: Yulianti
rights: Copyright (c) 2026 Sabrina Rahmasari 10080022275, Yulianti
date: 2026-08-08
publication date: 2026-08-08
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.26305

Peran Marketing Communication dalam Promosi Hotel Courtyard by Marriott Bandung Dago
type: item
description: Abstract. This study aims to determine the role of Marketing Communication in supporting promotional activities, identify the most dominant promotional media used, and identify the obstacles faced by Marketing Communication along with the efforts to overcome them at Courtyard by Marriott Bandung Dago Hotel. This study uses a qualitative approach with a descriptive qualitative design. Data were collected through interviews, observations, and documentation with three informants, namely the Assistant Marketing Communication Manager, Graphic Designer, and Assistant Sales Catering and Event Manager. The results show that Marketing Communication plays a strategic role including brand communication management, promotional campaign planning, and cross-divisional coordination. The most dominant promotional media used are social media, particularly Instagram, and Online Travel Agent (OTA). The obstacles faced include limited human resources, content revision processes, rapid changes in promotional information, limited digital marketing budget, and high hotel competition in Bandung City. Abstrak. Penelitian ini bertujuan untuk mengetahui peran Marketing Communication dalam mendukung kegiatan promosi, mengidentifikasi media promosi yang paling dominan digunakan, serta mengetahui kendala yang dihadapi Marketing Communication beserta upaya mengatasinya di Hotel Courtyard by Marriott Bandung Dago. Penelitian ini menggunakan pendekatan kualitatif dengan desain deskriptif kualitatif. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi dengan tiga informan yaitu Assistant Marketing Communication Manager, Graphic Designer, dan Assistant Sales Catering and Event Manager. Hasil penelitian menunjukkan bahwa Marketing Communication menjalankan peran strategis meliputi pengelolaan komunikasi brand, perencanaan campaign promosi, dan koordinasi lintas divisi. Media promosi yang paling dominan digunakan adalah media sosial khususnya Instagram dan Online Travel Agent (OTA). Kendala …
creator: Puput Saskia
creator: Nita Rustanti
rights: Copyright (c) 2026 Puput Saskia, Nita Rustanti
date: 2026-08-09
publication date: 2026-08-09
volume: 6
number: 2
doi: 10.29313/bcscm.v6i2.26319