Hubungan Frekuensi Paparan Konten terhadap Persepsi Politik Pengurus PPI Malaysia

Abstract

Abstract. Content related to Brave Pink and Hero Green circulating on social media represents a form of digital political communication frequently encountered by Indonesian youth, including members of the Indonesian Students Association in Malaysia (PPI Malaysia). These contents convey political messages through visuals and narratives that appear repeatedly, which may influence how audiences understand and evaluate political issues. This study aims to examine the relationship between the frequency of exposure to Brave Pink and Hero Green content on social media and the political perceptions of PPI Malaysia members. This study employs a quantitative approach with a correlational research design. The population consists of 165 members of PPI Malaysia, of whom 135 respondents were selected as the sample using a total sampling technique. Data were collected through a questionnaire and analyzed using Spearman’s correlation test. The results indicate that the frequency of exposure to Brave Pink and Hero Green content has a positive and significant relationship with the political perceptions of PPI Malaysia members (ρ = 0.573). These findings suggest that the more frequently respondents are exposed to political content on social media, the more likely they are to develop certain political perceptions regarding the issues presented. This study is expected to provide insights into the role of social media exposure frequency in shaping the political perceptions of Indonesian students living abroad.

Keywords: Brave Pink, Frequency of Hero Green,  Political Perception, PPI Malaysia.

Abstrak.  Konten Brave Pink dan Hero Green yang beredar di media sosial menjadi salah satu bentuk komunikasi politik digital yang banyak ditemui oleh generasi muda Indonesia, termasuk pengurus Persatuan Pelajar Indonesia di Malaysia (PPI Malaysia). Konten tersebut menyampaikan pesan politik melalui visual dan narasi yang muncul secara berulang, sehingga berpotensi memengaruhi cara audiens memahami dan menilai isu-isu politik. Penelitian ini bertujuan untuk mengetahui hubungan antara frekuensi paparan konten Brave Pink dan Hero Green di media sosial dengan persepsi politik pengurus PPI Malaysia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode korelasional. Populasi dalam penelitian ini berjumlah 165 pengurus PPI Malaysia, dengan jumlah sampel sebanyak 135 orang. Teknik sampling yang digunakan adalah total sampling. Pengumpulan data dilakukan melalui kuesioner, kemudian dianalisis menggunakan uji korelasi Spearman. Hasil penelitian menunjukkan bahwa frekuensi paparan konten Brave Pink dan Hero Green memiliki hubungan yang positif dan signifikan dengan persepsi politik pengurus PPI Malaysia (ρ = 0,573). Temuan ini menunjukkan bahwa semakin sering responden terpapar konten politik di media sosial, maka semakin terbentuk persepsi politik tertentu terhadap isu yang disampaikan. Penelitian ini diharapkan dapat memberikan gambaran mengenai peran frekuensi paparan media sosial dalam membentuk persepsi politik pelajar Indonesia di luar negeri.

Kata kunci: Brave Pink, Frekuensi Paparan, Hero Green, Persepsi Politik, PPI Malaysia.