Hubungan Pelayanan Humas Dengan Kepuasan Informasi Stakeholders Internal Dengan Kepuasan Informasi Publik Internal di Rumah Sakit Dr. Hasan Sadikin Bandung

Abstract

Abstract. Public Relations of Dr. Hasan Sadikin Hospital Bandung is a unit in charge of managing communication and information between the hospital and stakeholders, both internal and external. The function of public relations is very important today, especially in building good relationships and creating a good image of the institution, the role of public relations in hospitals has the task of being a bridge of information. In connection with excellent and quality service in connection with satisfaction, according to Barata (2003) there are 6 factors that affect service quality, namely ability (ability), attitude (attitude), appearance (appearance), attention (attention) and responsibility (accountabiliity). Information satisfaction refers to the extent to which people are satisfied with the information they receive, besides being an important indicator to assess the effectiveness of communication in information services. This research was conducted at Dr. Hasan Sadikin Hospital Bandung, as it is known that Dr. Hasan Sadikin Hospital Bandung is a leading health institution in West Java Province. This study aims to measure the level of relationship between public relations services and internal stakeholders' information satisfaction at Dr. Hasan Sadikin Hospital Bandung. The research population is internal stakeholders consisting of doctors, nurses and administrative staff. This study uses a quantitative approach with a correlation method. The sampling technique used total sampling technique. The results showed that there was a relationship between excellent service and information satisfaction in Dr. Hasan Sadikin Bandung hospital employees, with a correlation test result of 0.745. The relationship category is strong, significant, positive and unidirectional.

Keywords: Public Relations, Excellent Service, Information Satisfaction, Effective Communication, Internal Stakeholders

Abstrak. Humas Rumah Sakit Dr. Hasan Sadikin Bandung merupakan unit yang bertugas mengelola komunikasi dan informasi antara rumah sakit dengan stakeholders, baik internal maupun eksternal. Fungsi Humas menjadi sangat penting di zaman sekarang, terutama dalam membangun hubungan yang baik dan menciptakan citra yang baik tentang lembaga, peran humas di rumah sakit memiliki tugas menjadi jembatan informasi. Berkaitan dengan pelayanan prima dan berkualitas yang di hubungkan dengan kepuasan maka, menurut Barata (2003) ada 6 faktor yang mempengaruhi mutu pelayanan yaitu kemampuan (ability), sikap (attitude), penampilan (appearance), perhatian (attention) dan tanggung jawab (accountabiliity). Kepuasan informasi mengacu pada sejauh mana masyarakat puas dengan informasi yang mereka terima selain itu menjadi indikator penting untuk menilai efektivitas komunikasi dalam pelayanan informasi. Penelitian ini dilaksanakan di Rumah Sakit Dr. Hasan Sadikin Bandung, seperti yang diketahui Rumas Sakit Dr. Hasan Sadikin Bandung merupakan instusi kesehatan terkemuka di Provinsi Jawa Barat. Penelitian ini bertujuan untuk mengukur tingkat hubungan antara pelayanan humas dengan kepuasan informasi stakeholders internal di Rumah Sakit Dr. Hasan Sadikin Bandung. Populasi penelitian adalah stakeholders internal terdiri dokter, perawat dan tenaga administrasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode korelasi. Teknik pengambilan sampel menggunakan  teknik total sampling. Hasil  penelitian menunjukan bahwa terdapat hubungan antara pelayanan prima dengan kepuasan informasi pada pegawai rumah sakit Dr. Hasan Sadikin Bandung, dengan hasil uji korelasional sebesar 0.745. Kategori hubungan kuat, signifikan, positif serta searah.

Kata Kunci: Humas, Pelayanan Prima, Kepuasan Informasi, Komunikasi Efektif, Stakeholders internal